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Updated July 2026 · real, multi-region App Store reviews
Better options than

H&M alternatives

H&M users often look for alternatives due to persistent app issues like freezing, login problems, and inaccurate sizing guides. Shoppers also express frustration with shipping costs and inconsistent pricing. Alternatives like SHEIN, Macy's, Nike, Old Navy, and adidas cater to different needs, from budget-friendly fashion to athletic wear and quality apparel.

Why users look for alternatives to H&M

The alternatives

SHEIN
4.7★ · 2,961,725 ratings · Free

SHEIN offers a vast selection of clothing at very competitive prices, making it a popular choice for budget-conscious shoppers R55R64. Users appreciate the wide variety of options available R54.

Better for: SHEIN is better for shoppers looking for trendy, affordable clothing and a wide selection, especially if they prioritize price over consistent quality or precise product matching R54R55R61.

Head-to-head: H&M vs SHEIN
Macy's
4.9★ · 2,314,666 ratings · Free

Macy's is a destination for quality apparel, particularly formal gowns, and is known for offering good quality items R66R69R74. Customers often find good deals and appreciate the overall quality of products R66R76.

Better for: Macy's suits shoppers seeking higher quality clothing, especially for formal occasions, and those who value customer service and a more traditional shopping experience R66R74.

Head-to-head: H&M vs Macy's
Nike
4.9★ · 1,698,802 ratings · Free

Nike's app is generally good for shopping, offering a wide selection of athletic wear and the ability to customize shoes R79R80R88. Many users find the app intuitive for searching and ordering products .

Better for: Nike is better for individuals focused on athletic wear, sportswear, and shoes, especially those who appreciate customization options and a generally functional shopping app R80R86R88.

Head-to-head: H&M vs Nike
Old Navy
4.9★ · 1,422,555 ratings · Free

Old Navy is praised for its quality and inclusive sizing, offering a wide variety of clothes for the whole family, including children's wear and pajamas R97R100R103. The app is often described as easy to use R94.

Better for: Old Navy is ideal for families and individuals looking for good quality, affordable clothing with inclusive sizing options, and who appreciate an easy-to-navigate app for everyday shopping R97R100R103.

Head-to-head: H&M vs Old Navy
adidas
4.9★ · 795,930 ratings · Free

adidas offers a seamless shopping experience with fast shipping and good rewards for loyal customers R108R113R115. Users appreciate finding the best styles for all ages and getting discounts R108.

Better for: adidas is suitable for shoppers looking for athletic and casual wear who value a smooth app experience, quick shipping, and a loyalty program that offers meaningful discounts R108R113R115.

Head-to-head: H&M vs adidas
Stick with H&M if

You should stick with H&M if you appreciate their flexible payment plans, find their baby clothes adorable and of good quality, and generally have a positive experience with their product quality and pricing R41.

Evidence note: SHEIN has some conflicting reviews regarding price changes in the cart and product matching, which users should be aware of R53R54R59R60. Macy's has some complaints about slow shipping, unhelpful return policies, and rude employees, which might impact the overall customer experience . Nike's app has recent complaints about a confusing new update and navigation issues . Old Navy has issues with items frequently being out of stock, especially 'new arrivals' and petite sizes, and some customers report problems with missing items and customer service R95. adidas has some users reporting issues with account login loops, payment problems, and customer service .

Frequently asked

Why do H&M users complain about the app?
H&M users frequently complain about the app freezing, crashing, and having glitches, making it difficult to shop R10R25R27R34. They also report issues with logging in, inaccurate size guides, and pricing discrepancies in the cart R1R3R13.
Is SHEIN cheaper than H&M?
SHEIN is often perceived as having very competitive and low prices that are hard to beat, making it a strong alternative for budget shopping R55R64. However, some users report that prices can change when items are added to the cart R53R59R60.
What are the quality differences between H&M and Macy's?
While H&M offers good quality for its price point, Macy's is specifically highlighted by users for its excellent quality, especially for formal gowns and general apparel, often associated with the phrase 'Quality not Quantity' R41R66R74.
Does Nike's app have issues with notifications?
Yes, some Nike app users report issues with notifications, such as a red circle remaining on the app icon even after messages are deleted, and notifications not appearing in their messages R79R92.
Is Old Navy good for inclusive sizing?
Yes, Old Navy is appreciated for its variety of sizing and inclusivity, though some users wish for more tailored elements and note that petite sizes sometimes have fewer color selections R103R95.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R10] H&M 2/5 · US H&M app is terrible: This app freezes, crashes and tweaks. Every time im shopping it freezes or jumps around then i lose my place, if theres a promotional giveaway it will show you a link to enter but it takes you to a blank H&M page. Love H&M but this app sucks its such a headache
  2. [R25] H&M 1/5 · US App Crashes Constantly: I used to love using this app, for the most part. My only real complaint was that I never got notified about things coming back in stock and had to check manually if I didn’t want to miss out. Now, the app freezes/crashes CONSTANTLY. It’s become more or less unusable, meaning I almost never shop here anymore.
  3. [R27] H&M 3/5 · US Lots of bugs. Low quality app: App often freezes out
  4. [R34] H&M 1/5 · US Awful: Always an awful experience on this app, whether im using on my phone and especially on iPad. Always freezes. How can a company this larger have this useless app?!!
  5. [R1] H&M 1/5 · US Can’t log in: This latest app update is a mess. I can’t even log into my account to place an order.
  6. [R43] H&M 1/5 · US The app is not working for me: Trato de ingresar a mi cuenta y no me lo permite 😡
  7. [R3] H&M 3/5 · US Guías de tallas: Las guías de tallas deben mejorarlas y hacerlas más exactas con base a las prendas que están ofreciendo ya que cada una tiene diferentes corte, tamaño y estructura, y no son coherentes las medidas que manejan ya que son las mismas para todas y no vienen al mismo tamaño
  8. [R4] H&M 1/5 · US Can’t really appreciate the clothing with the models in weird positions.: It’s not like we spend time on the app to appreciate the models, who are not even nice to look at, or the art work of the photographer. You waste time having to figure out what the outfit looks like with the models looking anger and sloppy. Maube for a magazine…
  9. [R16] H&M 2/5 · US This app’s doing too much: The new design of H&M’s app is nearly impossible to shop. The animations are overstimulating, the photos are too abstract to quickly see what the clothes even look like, and the photo filters are distracting. It’s like they ripped off Zara’s infamously bad UX, prioritizing style over function and usability.
  10. [R19] H&M 1/5 · US Bring back white background: Bring back white background! The new black background does not work for this app at all
  11. [R49] H&M 2/5 · US Muy mal servicio: Me gusta algunas prendas de su ropa pero el servicio al cliente y su sistema de puntos no es buena. Lástima pasa lo mismo con Zara mejor compra en Shein es la misma calidad en ciertas prendas a mucho menor precio. Porfavor mejoren las fotos de los productos no blanco y negro, ni la foto de la cara o de la axilas de las modelos me interesa el producto y a veces no se ve bien los c
  12. [R13] H&M 1/5 · US SCAM: This is an absolute scam and customer should be extremely careful when using H&M. The price displayed on product pages are not the prices charged in the cart. For example, a kids dress was listed for $6 on the product page but became $8 in the cart. What makes this even worse is that customer support is fully aware of the issue. Instead of fixing the problem, they simply suggest placing the
  13. [R5] H&M 5/5 · US Zebra blazer: PLEASE restock in M or L
  14. [R9] H&M 3/5 · US PLEASE RESTOCK!!!!: Please restock the Men’s Compression Fit Sports T Shirt with DryMove in pink!! I love this app but it doesn’t have my size in stock!!
  15. [R21] H&M 3/5 · US Men’s slim fit: Seems that slim fit items are sold out more frequently than not:/
  16. [R42] H&M 3/5 · GB App is lagging: I tried to by an item, while reviewing my basket the item went sold out, however the app did not manage to delete it after 20 times of pressing remove of basket.
  17. [R46] H&M 1/5 · US Not worth it: I can’t believe you guys took away free shipping for plus members. On top of raising prices of everything this year. I’ll find somewhere that values frequent shoppers more.
  18. [R48] H&M 3/5 · GB Buying online: Not good anymore, delivery used to be free. Hardly buy these days because of the shipping costs
  19. [R24] H&M 3/5 · US Love it except…: App works well until I want to use Klarna to pay… then it freezes. I’ve deleted and reloaded twice. No change.
  20. [R31] H&M 1/5 · US Furious: I only have Capital One credit cards and you refuse to support them. I will not be doing business with you any longer.
  21. [R18] H&M 3/5 · US Love H&M, BUT…..: I’m sort of addicted to H&M…have been for years. However, I’m feeling some kind of way that they don’t offer in store pickup…which is fine, but why bother to offer it as an option during checkout in the app? I was frustrated in the store yesterday because a sale I was tryna catch wouldn’t allow me in store pickup. The app would let me choose it, then gray it out right when I’m re
  22. [R33] H&M 3/5 · GB Collection in store: It’s not cool that online orders cannot be delivered to Harrow or Watford stores. They don’t even show up on the search.
  23. [R6] H&M 3/5 · US Recycling clothes: I really miss the 15% they used to give on recycling clothes. It was a good initiative. Now they gladly accept recycling, Clothes clothes but for free!
  24. [R36] H&M 3/5 · GB Where is my 15% discount: I made a purchase a week or so ago on the basis of the email I received saying that it was for a 15% discount. When I got to the payment section, I assumed that it would deduct the 15% but that never happened and there was no where where I could communicate this this. Very disappointed !!
  25. [R54] SHEIN 1/5 · US Me encanta: Tiene muchas opciones y variedad, pero a veces el producto no maches con la foto del producto
  26. [R55] SHEIN 5/5 · US Awesome: You cannot beat the prices on this website. Please check it out !
  27. [R61] SHEIN 5/5 · US SHEIN: Muy buena aplicación la recomiendo mucho
  28. [R64] SHEIN 5/5 · US Love: Favorite shopping app EVER!
  29. [R66] Macy's 5/5 · US Formal gowns: Macys is definitely the go to store for dresses. Excellent quality and great prices.
  30. [R69] Macy's 5/5 · US Good Qualities: Good qualities!
  31. [R74] Macy's 5/5 · US Quality not Quantity: I have heard this phrase my whole life. I love Macy’s for just that reason. I can always find quality pieces, clothing, housewares, Customer Service!!
  32. [R76] Macy's 5/5 · US Great Price: Very Cool Deai
  33. [R79] Nike 2/5 · US Great for Shopping annoying for Alerts: Functionally wise, this is a good app. However, when you try to filter on just men’s clothing, it does not show you only men’s items. The most annoying thing with this app is when you delete messages you still have a red circle on the app icon on your home screen. I think they do this on purpose to get you to go back into the app. But it never removes those
  34. [R80] Nike 4/5 · US Great but one thing: I really like this app and it’s one of my favorites. I really like the selection and good things that they have. There are a few things about that I think could be fixed on to make it work better first off the NikeAI I really like it but it’s really hard to tell that it’s actually trying to tell you if you ask it like when’s this gonna go on sale or something like that it’ll j
  35. [R86] Nike 5/5 · US Caitlin1: I only downloaded the app for a notification on the Caitlin 1 release.
  36. [R88] Nike 5/5 · US Here’s on thing: In my opinion I love the Ja 3s but with the Nike by you then need to add more colors and you should be able to customize the J and the A and for the colors maybe make a rainbow wheel were you can make a color for your self and also make some shiny ones and it would make more people want to make their own and they made something that made them happy. Just add more things to custom
  37. [R94] Old Navy 5/5 · US Easy to use: Great app
  38. [R97] Old Navy 5/5 · US Old navy: I love old navy ! I always get my daughters clothes, back to school book bag & lunch bag! Everything! PJS love their quality real bad
  39. [R100] Old Navy 5/5 · US For Everyone: Great quality and the prices are so good!
  40. [R103] Old Navy 5/5 · US Best variety: I appreciate the variety of sizing and inclusivity of sizing. I do wish there was more of a tailor d element, but for price point all is well done
  41. [R108] adidas 5/5 · US I love this app!: Always the see the best styles for all ages get exactly what I want for me and my kids everytime! And as a single mom I love deals and discounts omg thank you so much!
  42. [R111] adidas 5/5 · US Adidas: Gran app siempre practica ! Para compras
  43. [R113] adidas 5/5 · US Spend and Save: Why spend money anywhere else when you can purchase it right here and earn points for discounts on future purchases!
  44. [R115] adidas 5/5 · US Best app out there: I don't think I've ever written an app review before but I love this app so much. I've been using it for at least 2+ years now and it's always been so seamless to search and order products. Shipping is lightning fast and rewards for being a loyal customer are ACTUALLY really good - not like other companies that give you meaningless perks.
  45. [R53] SHEIN 3/5 · US Good but prices are weird: I order things here all the time, but say it says it’ll be 80 dollars once you check out the price goes up by about 40-50 dollars, it makes no sense
  46. [R59] SHEIN 3/5 · US Constantly changing prices feel like I’m being scammed.: I don’t like the way the prices of your items change once you put them in your cart or when you simply check your cart to see what the total price is, and it has changed from the last time, you checked it, even though you haven’t added or removed anything. Also, I find myself spending more time, spinning wheels, and trying to get free items
  47. [R60] SHEIN 2/5 · US CHANGES PRICES strategically‼️: You remove an item to less’n the price “supposedly” but now most items might move to regular price since you remove an item. Coupons may affect your payment as well. Sometimes is even better not applying any coupon at all.
  48. [R41] H&M 5/5 · US Always good quality 🌸: Always good quality 🌸 after watching also , I love HM ❤️ it’s good material + good price ☺️
  49. [R92] Nike 4/5 · US Notifications: App keeps showing I have a notification but it doesn’t appear in my messages.
  50. [R95] Old Navy 3/5 · US More selection in petites: I enjoy shopping Old Navy online. My issue is with items listed as ‘new arrivals’ are sold out in most sizes and colors. Also, petite sizes are sometimes offered in fewer color selections than the regular sizes.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store