Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

H&M vs SHEIN

H&M 4.8★ · Free to download 45
Winner SHEIN
SHEIN 4.7★ · Free to download 65

SHEIN is generally preferred for its vast selection and unbeatable prices, despite common complaints about app glitches and pricing discrepancies, while H&M struggles with app functionality and inconsistent pricing.

Full reviews: H&M · SHEIN

SHEIN offers a wider variety of affordable clothing, making it a favorite for many, but users frequently report issues with fluctuating prices and misleading promotions. H&M, while praised for quality and payment options, is plagued by app instability, poor user experience, and pricing errors, making shopping frustrating for many.

Head to head

App Functionality & User Experience edge: SHEINR1R4R7R10
H&M H&M's app is frequently criticized for freezing, crashing, glitching, and being difficult to use, with users reporting issues logging in, navigating, and checking out R1R10. Recent updates have introduced an undesirable dark mode with no off switch and an overstimulating design with abstract photos, making it hard to see products R4R7.
SHEIN SHEIN's app also has issues, with users reporting it's hard to download for some and that there are too many ads and pop-ups, making it confusing to shop . Some users experience difficulty paying for orders .
Pricing & Value edge: SHEINR8R13R20R35
H&M H&M users report issues with displayed prices not matching cart prices, leading to higher charges R13. Some feel prices have become too high for the declining quality of materials R39R46. However, others appreciate the good quality for the price R8R20R35R41.
SHEIN SHEIN is widely praised for its unbeatable prices and affordability R65. However, a significant number of users complain about prices changing between product pages and the cart, often increasing significantly R63R69R70.
Product Quality & Selection edge: SHEINR5R8R9R21
H&M H&M is praised for adorable, comfortable, and good quality baby clothes R8 and generally good quality items R41. However, some users note a decline in material quality, especially for sweaters and cardigans R39, and issues with clothes shrinking R58. Stock issues are common for popular items like oversized t-shirts and slim fit items R5R9R21.
SHEIN SHEIN offers a vast selection and variety , including a loved plus-size selection . However, quality is inconsistent, with some items not matching photos and hoodies or certain shirts not being comfortable cotton . Some users report low quality overall .
Shipping & Returns edge: H&MR18R29R37R46
H&M H&M has mixed reviews on shipping. Some report fast shipping and great return options , while others experience delays R37 and issues with in-store pickup options appearing but not being available R18R29. Free shipping for plus members was removed, disappointing some R46.
SHEIN SHEIN's delivery is a frequent pain point, with orders often arriving late or on the last day of the expected window . Express shipping is expensive and not guaranteed to speed up the process . Some users report packages being left in insecure locations or not arriving at all . Return shipping costs can make returns not worth it .
Customer Service & Promotions tieR6R13R52R57
H&M H&M's customer support is aware of pricing issues but suggests workarounds rather than fixing them R13. Users are frustrated by discount codes not working R52R57 and the removal of the 15% recycling discount R6. The points system is appreciated R58.
SHEIN SHEIN users frequently feel scammed by misleading gifts, coupons, and promotions that are hard to redeem or don't work . Customer service is a point of frustration for some .
Pick H&M if

You prioritize potentially better quality baby clothes and a more straightforward shopping experience when the app is functioning, and you appreciate flexible payment options R8.

Pick SHEIN if

You are looking for a vast selection of trendy and affordable clothing, are willing to navigate app quirks and potential pricing discrepancies, and enjoy frequent deals and promotions R65.

Evidence note: Both apps are free to download, so there's no free-vs-paid asymmetry. The negative reviews for both apps largely focus on app functionality, pricing issues, and customer service, indicating these are common pain points for users of fast-fashion retailers.

Frequently asked

Which app has better prices?
SHEIN is widely recognized for its unbeatable and affordable prices, with many users citing it as their favorite place to shop due to cost R65. However, many users report that prices change between the product page and the cart, often increasing R63R69R70.
Which app is more reliable for shopping?
Neither app is consistently reliable, as both receive numerous complaints about glitches and functionality issues. H&M users frequently report the app freezing, crashing, and being difficult to navigate or log in R1R10R25R34, while SHEIN users complain about misleading promotions, changing prices in the cart, and late deliveries R63R69.
Do H&M and SHEIN have good quality clothing?
H&M receives praise for good quality, especially for baby clothes and some general items R8R41, but some users note a decline in material quality and issues with shrinking R39R58. SHEIN's quality is inconsistent; while many are satisfied, others report items not matching photos or being made of uncomfortable, low-quality materials .

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R1] H&M 1/5 · US Can’t log in: This latest app update is a mess. I can’t even log into my account to place an order.
  2. [R4] H&M 1/5 · US Can’t really appreciate the clothing with the models in weird positions.: It’s not like we spend time on the app to appreciate the models, who are not even nice to look at, or the art work of the photographer. You waste time having to figure out what the outfit looks like with the models looking anger and sloppy. Maube for a magazine…
  3. [R7] H&M 1/5 · US No button in settings to turn off dark mode: I hate when apps start adapting your system light mode and don’t have an option in settings to turn it off.
  4. [R10] H&M 2/5 · US H&M app is terrible: This app freezes, crashes and tweaks. Every time im shopping it freezes or jumps around then i lose my place, if theres a promotional giveaway it will show you a link to enter but it takes you to a blank H&M page. Love H&M but this app sucks its such a headache
  5. [R8] H&M 5/5 · US Great Shopping Experience: I had a great experience shopping for my baby at H&M. The baby clothes are adorable, comfortable, and of great quality
  6. [R13] H&M 1/5 · US SCAM: This is an absolute scam and customer should be extremely careful when using H&M. The price displayed on product pages are not the prices charged in the cart. For example, a kids dress was listed for $6 on the product page but became $8 in the cart. What makes this even worse is that customer support is fully aware of the issue. Instead of fixing the problem, they simply suggest placing the
  7. [R20] H&M 5/5 · US Great price and fit: Excellent price, trendy, and fashionable clothing. I definitely be back for more.
  8. [R35] H&M 5/5 · US Title Card: Very intuitive website and I love the quality to price ratio they have.
  9. [R5] H&M 5/5 · US Zebra blazer: PLEASE restock in M or L
  10. [R9] H&M 3/5 · US PLEASE RESTOCK!!!!: Please restock the Men’s Compression Fit Sports T Shirt with DryMove in pink!! I love this app but it doesn’t have my size in stock!!
  11. [R21] H&M 3/5 · US Men’s slim fit: Seems that slim fit items are sold out more frequently than not:/
  12. [R18] H&M 3/5 · US Love H&M, BUT…..: I’m sort of addicted to H&M…have been for years. However, I’m feeling some kind of way that they don’t offer in store pickup…which is fine, but why bother to offer it as an option during checkout in the app? I was frustrated in the store yesterday because a sale I was tryna catch wouldn’t allow me in store pickup. The app would let me choose it, then gray it out right when I’m re
  13. [R29] H&M 5/5 · US Store pick up order: Very easy to use, I didn’t know they had a pick up option, it’s easy!
  14. [R37] H&M 1/5 · US Don’t use it: Whenever I get something, they always makes a issue whenever I buy it says that it delays it please fix it or destroy it
  15. [R46] H&M 1/5 · US Not worth it: I can’t believe you guys took away free shipping for plus members. On top of raising prices of everything this year. I’ll find somewhere that values frequent shoppers more.
  16. [R6] H&M 3/5 · US Recycling clothes: I really miss the 15% they used to give on recycling clothes. It was a good initiative. Now they gladly accept recycling, Clothes clothes but for free!
  17. [R52] H&M 1/5 · US Awful: You’re advertising a discount code in the app but it doesn’t work even though all items in the cart are eligible!
  18. [R57] H&M 3/5 · GB Where is my 15% discount: I made a purchase a week or so ago on the basis of the email I received saying that it was for a 15% discount. When I got to the payment section, I assumed that it would deduct the 15% but that never happened and there was no where where I could communicate this this. Very disappointed !!
  19. [R63] SHEIN 3/5 · US Good but prices are weird: I order things here all the time, but say it says it’ll be 80 dollars once you check out the price goes up by about 40-50 dollars, it makes no sense
  20. [R65] SHEIN 5/5 · US Awesome: You cannot beat the prices on this website. Please check it out !
  21. [R69] SHEIN 3/5 · US Constantly changing prices feel like I’m being scammed.: I don’t like the way the prices of your items change once you put them in your cart or when you simply check your cart to see what the total price is, and it has changed from the last time, you checked it, even though you haven’t added or removed anything. Also, I find myself spending more time, spinning wheels, and trying to get free items
  22. [R70] SHEIN 2/5 · US CHANGES PRICES strategically‼️: You remove an item to less’n the price “supposedly” but now most items might move to regular price since you remove an item. Coupons may affect your payment as well. Sometimes is even better not applying any coupon at all.
  23. [R25] H&M 1/5 · US App Crashes Constantly: I used to love using this app, for the most part. My only real complaint was that I never got notified about things coming back in stock and had to check manually if I didn’t want to miss out. Now, the app freezes/crashes CONSTANTLY. It’s become more or less unusable, meaning I almost never shop here anymore.
  24. [R34] H&M 1/5 · US Awful: Always an awful experience on this app, whether im using on my phone and especially on iPad. Always freezes. How can a company this larger have this useless app?!!
  25. [R39] H&M 3/5 · US Prices getting too high: I have shopped at H&M my whole entire life. For me my family and for my close ones Lately the prices has been getting so out of control And the materials are getting cheaper and cheaper Can’t wash ur clothes twice from H&M. Especially Sweater, cardigans … Overrated lately. That’s the word overrated I’m sorry but I have to let H&M go
  26. [R41] H&M 5/5 · US Always good quality 🌸: Always good quality 🌸 after watching also , I love HM ❤️ it’s good material + good price ☺️
  27. [R58] H&M 2/5 · US Yuck: H&M do you hate women/femininity? Every model looks extremely androgynous and underweight, posing like men. I only shop here for the cotton socks and underwear, some of the clothes that aren’t see-through, or have annoying California/New York/elite college logo on them. I had a problem with clothes shrinking in the past, having to throw away pieces. I do enjoy the points system.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store