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Updated July 2026 · real, multi-region App Store reviews
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The verdict on

H&M

55
User verdict / 100 High confidence Divided

The H&M app offers a wide selection of fashionable clothing with good quality and flexible payment options, but it is currently plagued by significant technical issues like freezing, crashing, and login problems, making the shopping experience frustrating for many users.

4.8★ lifetime (233,349) Free to download since 2018 by H & M Hennes & Mauritz AB updated 0.6 mo ago recent negative 50% 120 reviews across 4 regions
App Performance Checkout & Payment Problems Login & Account Issues Product & Shopping Experience
5★346
4★29
3★67
2★69
1★376
recent reviews across 4 regions, vs the 4.8★ lifetime average

The H&M app provides a convenient way to shop for stylish and good quality clothing, with many users appreciating the variety and ease of finding items. However, recent updates have introduced numerous bugs, including frequent crashes, freezing, and checkout errors, which severely hinder the user experience.

What users like

  • Wide variety of fashionable and good quality clothingR3R8R23R33
  • Easy to use for browsing and finding itemsR24R30R34R41
  • Flexible payment options are availableR4
  • Good customer loyalty programR32

What users complain about

  • App frequently freezes, crashes, and is generally glitchyR14R27R40R98
  • Users experience login and account access issuesR5R50R92R103
  • Checkout process is buggy, leading to payment errors and cancelled ordersR16R64R68R121
  • Navigation and user interface are difficult or frustrating for someR18R20R113R130
  • Stock issues, particularly for popular sizes or specific itemsR35R58R104
  • Lack of in-store pickup option despite being shown in appR57R262
  • Inconsistent application of discounts and promotional codesR66R273
  • Removal of free shipping for members and charging for returnsR62R138R342R364
  • Difficulty with specific payment methods like Capital One or Apple PayR39R162R563
  • Size guides are inaccurate or not specific enough for different garment typesR12

Latest update · v26.26.0

What the developer says changed (the verdict above weighs this against what reviewers report):

The H&M app has been refined to give a more seamless shopping experience: Enhanced searches: Find favourites faster with updated search results. General performance tweaks: Minor fixes to keep everything running smoothly. Enjoy the latest update.

Recurring themes

App Performance negative
Many users report the app frequently freezes, crashes, or glitches, making it difficult to browse or complete purchases. This issue is widespread across different devices like iPhones and iPads, contradicting the developer's claim of 'general performance tweaks' in the latest update. Specific problems include the app returning to the home screen, items disappearing from the basket, and general unresponsiveness.R14R27R40R98
Login & Account Issues negative
A significant number of users cannot log into their accounts, even after resetting passwords multiple times. Some report issues with signing up for new accounts or the app asking them to change market.R5R50R55R92
Checkout & Payment Problems negative
Users frequently encounter errors during checkout, including incorrect prices, inability to use specific payment methods like Apple Pay or Capital One, and orders being charged but not processed or instantly cancelled. Customer service is reportedly aware of some of these 'known issues'.R16R39R64R68
Product & Shopping Experience mixed
While many praise the quality, style, and variety of H&M clothing, some find the app's design, including model posing and dark mode, makes it harder to see items. There are also complaints about inaccurate size guides, stock availability, and the removal of free shipping for members.R3R8R11R12

Who it's for

This app is for users who value H&M's fashion offerings, quality, and loyalty program, and are willing to tolerate significant app performance issues and potential checkout frustrations. It is not for users who expect a seamless, bug-free shopping experience or rely heavily on accurate stock notifications and in-store pickup options.

Evidence note: The recent reviews skew heavily negative, with a 0.502 recent-negative ratio, which contrasts sharply with the lifetime rating of 4.83554. This suggests a recent decline in app quality or user satisfaction, possibly due to recent updates. The developer's notes mention 'enhanced searches' and 'general performance tweaks,' but recent reviews directly contradict these claims, with users reporting worse performance and search difficulties.

Frequently asked

Does the H&M app frequently crash or freeze?
Yes, many recent reviews indicate the H&M app frequently freezes, crashes, and has general glitches, making it difficult to use for browsing or completing purchases R14R27R40R111.
Are there issues with logging into the H&M app?
Yes, a significant number of users report being unable to log into their accounts, even after resetting passwords, and some encounter errors when trying to create new accounts R5R50R92R103.
Can I use Apple Pay or other credit cards on the H&M app?
Many users report issues with payment methods, including Apple Pay frequently freezing or not working, and some specific credit cards like Capital One not being supported R39R64R133R162.
Does H&M offer in-store pickup through the app?
Although the app may show an in-store pickup option during checkout, multiple users report that H&M stores do not actually offer this service, leading to frustration R57R262.
Are there issues with discounts and pricing in the H&M app?
Yes, some users report that advertised discount codes do not work, sale item prices are not reflected correctly in the cart, and prices displayed on product pages can differ from the final checkout price R16R66R68R273.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R3] 5/5 · US Great Shopping Experience: I had a great experience shopping for my baby at H&M. The baby clothes are adorable, comfortable, and of great quality
  2. [R8] 5/5 · US Great price and fit: Excellent price, trendy, and fashionable clothing. I definitely be back for more.
  3. [R23] 5/5 · US Me encanta: Amo esta marca y amo esta aplicación, es tan fácil comprar por acá que no necesito buscar nada en otro lugar. Desde calzado hasta calcetines, he comprado de todo acá, tanto para mi como para mis hijos, la ropa es hermosa y de excelente Calidad. Hay para todos los gustos.
  4. [R33] 5/5 · US Style & Quality!: Throughout the last few years of purchasing from H&M, I’ve felt everything has been very stylish as well as of high quality. I will continue to shop here…and thank you for making my wardrobe a thing of beauty!
  5. [R24] 5/5 · US Wunderschön: Very easy to search items, diverse options and the pictures of the pieces are clear 👌😍
  6. [R30] 5/5 · US Accessible: Quite an easy app to access even if you are in a rush.
  7. [R34] 5/5 · US Best app ever!!: App is features are smooth and seamless and makes shopping a breeze both in stores or online!!
  8. [R41] 5/5 · US I love shopping: I ordered the sickest coat for work in the winter - I get a lot of compliments when I wear it. Shopping for summer now and I’m excited to see - great app. Easy to scan in when shopping in-store and to use coupons both on app and in-store. 10/10 am happy about it here.
  9. [R4] 5/5 · US Thank you: Very flexible payment plan systems! Thank you very much!!!
  10. [R32] 5/5 · US H&M 101: I absolutely love this store.! Style at its best and the loyalty program is top notch!!!!!!
  11. [R14] 2/5 · US H&M app is terrible: This app freezes, crashes and tweaks. Every time im shopping it freezes or jumps around then i lose my place, if theres a promotional giveaway it will show you a link to enter but it takes you to a blank H&M page. Love H&M but this app sucks its such a headache
  12. [R27] 1/5 · US App Crashes Constantly: I used to love using this app, for the most part. My only real complaint was that I never got notified about things coming back in stock and had to check manually if I didn’t want to miss out. Now, the app freezes/crashes CONSTANTLY. It’s become more or less unusable, meaning I almost never shop here anymore.
  13. [R40] 1/5 · US Awful: Always an awful experience on this app, whether im using on my phone and especially on iPad. Always freezes. How can a company this larger have this useless app?!!
  14. [R98] 3/5 · US Lots of bugs. Low quality app: App often freezes out
  15. [R5] 1/5 · US Can’t log in: This latest app update is a mess. I can’t even log into my account to place an order.
  16. [R50] 1/5 · US The app is not working for me: Trato de ingresar a mi cuenta y no me lo permite 😡
  17. [R92] 1/5 · US Trouble logging in: Ive reset my password several times already and still getting an error message that the password does not match with my email. Not sure what the issue is. Anyone else experiencing this issue?
  18. [R103] 1/5 · US Doesn’t work!: Can’t sign in to website. Can’t sign in on app!
  19. [R16] 1/5 · US SCAM: This is an absolute scam and customer should be extremely careful when using H&M. The price displayed on product pages are not the prices charged in the cart. For example, a kids dress was listed for $6 on the product page but became $8 in the cart. What makes this even worse is that customer support is fully aware of the issue. Instead of fixing the problem, they simply suggest placing the
  20. [R64] 3/5 · US Love it except…: App works well until I want to use Klarna to pay… then it freezes. I’ve deleted and reloaded twice. No change.
  21. [R68] 2/5 · US Sale items not working: Sale item prices are not reflected in the final checkout
  22. [R121] 3/5 · US Glitchy: Always glitches when I need to checkout
  23. [R18] 2/5 · US This app’s doing too much: The new design of H&M’s app is nearly impossible to shop. The animations are overstimulating, the photos are too abstract to quickly see what the clothes even look like, and the photo filters are distracting. It’s like they ripped off Zara’s infamously bad UX, prioritizing style over function and usability.
  24. [R20] 1/5 · US Bring back white background: Bring back white background! The new black background does not work for this app at all
  25. [R113] 1/5 · US App has some bug , not working: Not letting me entering my delivery address it got completely stuck there worst app
  26. [R130] 1/5 · US Not user friendly: This new app is awful and very difficult to navigate
  27. [R35] 3/5 · US PLEASE RESTOCK!!!!: Please restock the Men’s Compression Fit Sports T Shirt with DryMove in pink!! I love this app but it doesn’t have my size in stock!!
  28. [R58] 3/5 · US Men’s slim fit: Seems that slim fit items are sold out more frequently than not:/
  29. [R104] 3/5 · US Low Stock on oversized!: Need to focus on stock issues with the oversized t-shirts. Other than that worth shopping here!
  30. [R57] 3/5 · US Love H&M, BUT…..: I’m sort of addicted to H&M…have been for years. However, I’m feeling some kind of way that they don’t offer in store pickup…which is fine, but why bother to offer it as an option during checkout in the app? I was frustrated in the store yesterday because a sale I was tryna catch wouldn’t allow me in store pickup. The app would let me choose it, then gray it out right when I’m re
  31. [R262] 3/5 · GB Collection in store: It’s not cool that online orders cannot be delivered to Harrow or Watford stores. They don’t even show up on the search.
  32. [R66] 1/5 · US Awful: You’re advertising a discount code in the app but it doesn’t work even though all items in the cart are eligible!
  33. [R273] 3/5 · GB Where is my 15% discount: I made a purchase a week or so ago on the basis of the email I received saying that it was for a 15% discount. When I got to the payment section, I assumed that it would deduct the 15% but that never happened and there was no where where I could communicate this this. Very disappointed !!
  34. [R62] 1/5 · US Not worth it: I can’t believe you guys took away free shipping for plus members. On top of raising prices of everything this year. I’ll find somewhere that values frequent shoppers more.
  35. [R138] 1/5 · US Sam: Charging for return, no store return, scam in sales
  36. [R342] 3/5 · GB Buying online: Not good anymore, delivery used to be free. Hardly buy these days because of the shipping costs
  37. [R364] 3/5 · GB Use to be free delivers: Use to be free deliveries for members
  38. [R39] 1/5 · US Furious: I only have Capital One credit cards and you refuse to support them. I will not be doing business with you any longer.
  39. [R162] 3/5 · US Payment method: Credit cards are not accepted at hm.com
  40. [R563] 3/5 · CA Apple Pay not available on app: It would be great if you could just use Apple Pay as a method of payment on the app
  41. [R12] 3/5 · US Guías de tallas: Las guías de tallas deben mejorarlas y hacerlas más exactas con base a las prendas que están ofreciendo ya que cada una tiene diferentes corte, tamaño y estructura, y no son coherentes las medidas que manejan ya que son las mismas para todas y no vienen al mismo tamaño
  42. [R55] 3/5 · US App Malfuncting: The app is no longer working for me. It's asking me to change the market!
  43. [R11] 1/5 · US Can’t really appreciate the clothing with the models in weird positions.: It’s not like we spend time on the app to appreciate the models, who are not even nice to look at, or the art work of the photographer. You waste time having to figure out what the outfit looks like with the models looking anger and sloppy. Maube for a magazine…
  44. [R111] 1/5 · US Needs a serious update: This app glitches freezes and crashes CONSTANTLY. You can’t go a minute without having to exit out of the entire app and restarting it. It was so irritating trying to check out 15 times and the app just kept crashing. You can’t use Apple Pay without it glitching and crashing. You cannot switch apps without it crashing. Needs serious work.
  45. [R133] 1/5 · US Apple Pay always faulty: The past 3-4 times I have tried to checkout with Apple Pay (over the course of a few months) the app closes out and I am unable to complete my order.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store