Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

H&M vs Macy's

H&M 4.8★ · Free to download 45
Winner Macy's
Macy's 4.9★ · Free to download 55

While both apps face significant technical issues and complaints about pricing and stock, Macy's generally offers a more reliable shopping experience and better value for money, making it the preferred choice.

Full reviews: H&M · Macy's

Both H&M and Macy's apps are plagued by technical glitches, including freezing and crashing, and users report issues with pricing accuracy and stock availability. However, Macy's receives more consistent praise for product quality and value, despite its own app's shortcomings.

Head to head

App Reliability and Performance tieR1R10R15R24
H&M Many H&M users report the app frequently freezes, crashes, or glitches, making it difficult to shop or complete purchases R1R10R15R24. Issues include being unable to log in, losing place while scrolling, or the app not working at all after updates R1R10R25.
Macy's Macy's app users also experience frequent freezing, crashing, and issues with functionality, particularly after updates . Specific complaints include the app not allowing orders, not sorting by size, or displaying only half the screen on iPads .
Shopping Experience and Features tieR3R4R16R18
H&M H&M users are frustrated by recent app design changes, citing overstimulating animations, abstract photos, and distracting filters that make it hard to see clothes R4R16. There are also complaints about inconsistent size guides, lack of in-store pickup options despite being shown, and issues with payment methods like Klarna or Capital One cards R3R18R24.
Macy's Macy's app users desire features like a 'buy now' button or easier ways to manage items in their cart . Some find the app cluttered with banners showing how many people are viewing an item, which they dislike . There are also issues with barcode scanning not pulling up items and difficulty accessing Macy's card details within the app .
Pricing, Value, and Promotions edge: Macy'sR13R39R46R52
H&M H&M users report issues with displayed prices not matching cart prices, leading to higher charges R13R55. There are also complaints about prices increasing while material quality decreases, and the removal of free shipping for plus members R39R46. Some users also note promotional codes not working R52.
Macy's Macy's is praised for offering great deals, sales, and good prices on quality items . However, some users feel prices have gone up too much on certain items, and others wish for more discounts and promos R69.
Product Quality and Stock edge: Macy'sR5R8R9R21
H&M H&M receives mixed reviews on quality, with some praising baby clothes and general quality R8R41 while others complain about materials getting cheaper and clothes shrinking R39R58. Users frequently express frustration over popular items and sizes being out of stock R5R9R21.
Macy's Macy's is consistently praised for its quality clothing, housewares, and brands . However, some recent reviews suggest a decline in quality, comparing it unfavorably to Walmart . Stock issues are less frequently mentioned than for H&M.
Customer Service and Delivery tieR13R18R37R53
H&M H&M users report poor customer service, especially when dealing with pricing issues R13. Delivery delays are mentioned R37, and some users are frustrated by the lack of in-store pickup options R18. However, some positive experiences with fast shipping and easy returns are also noted R53.
Macy's Macy's customer service receives significant criticism for being unhelpful, rude, and difficult to reach . Users report order cancellations without explanation, issues with rewards, and problems with delivery, including stolen packages and items not arriving on time . Shipping costs are also a concern for some .
Pick H&M if

you are looking for trendy, fashionable clothing, especially for babies, and appreciate flexible payment plans, but are willing to contend with frequent app glitches and potential stock issues R8.

Pick Macy's if

you prioritize finding quality clothing, housewares, and formal gowns at good prices, and are willing to overlook significant app performance issues and potential customer service frustrations .

Evidence note: Both apps have a high volume of negative recent reviews focusing on technical issues, which contrasts with their high lifetime ratings. The free-to-download nature means a broader user base, including those who may be less tolerant of minor glitches. The evidence for both apps is robust and covers similar pain points.

Frequently asked

Which app has better product quality?
Macy's generally receives more consistent praise for the quality of its clothing, housewares, and brands, though some recent reviews note a decline . H&M's quality reviews are mixed, with some praising baby clothes and general quality, while others complain about cheaper materials and shrinking clothes R8R39R41R58.
Are there issues with pricing accuracy on either app?
Yes, H&M users report significant issues where prices displayed on product pages do not match the prices charged in the cart, with customer support reportedly aware but unhelpful R13R55. Macy's users occasionally mention price increases on specific items but fewer widespread issues with cart discrepancies R69.
Which app is more reliable and less glitchy?
Both apps are frequently reported to be unreliable and glitchy, with users of both H&M and Macy's experiencing freezing, crashing, and general malfunctions, especially after updates R1R10R25R34. Neither app has a clear edge in reliability.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R1] H&M 1/5 · US Can’t log in: This latest app update is a mess. I can’t even log into my account to place an order.
  2. [R10] H&M 2/5 · US H&M app is terrible: This app freezes, crashes and tweaks. Every time im shopping it freezes or jumps around then i lose my place, if theres a promotional giveaway it will show you a link to enter but it takes you to a blank H&M page. Love H&M but this app sucks its such a headache
  3. [R15] H&M 3/5 · US App Malfuncting: The app is no longer working for me. It's asking me to change the market!
  4. [R24] H&M 3/5 · US Love it except…: App works well until I want to use Klarna to pay… then it freezes. I’ve deleted and reloaded twice. No change.
  5. [R3] H&M 3/5 · US Guías de tallas: Las guías de tallas deben mejorarlas y hacerlas más exactas con base a las prendas que están ofreciendo ya que cada una tiene diferentes corte, tamaño y estructura, y no son coherentes las medidas que manejan ya que son las mismas para todas y no vienen al mismo tamaño
  6. [R4] H&M 1/5 · US Can’t really appreciate the clothing with the models in weird positions.: It’s not like we spend time on the app to appreciate the models, who are not even nice to look at, or the art work of the photographer. You waste time having to figure out what the outfit looks like with the models looking anger and sloppy. Maube for a magazine…
  7. [R16] H&M 2/5 · US This app’s doing too much: The new design of H&M’s app is nearly impossible to shop. The animations are overstimulating, the photos are too abstract to quickly see what the clothes even look like, and the photo filters are distracting. It’s like they ripped off Zara’s infamously bad UX, prioritizing style over function and usability.
  8. [R18] H&M 3/5 · US Love H&M, BUT…..: I’m sort of addicted to H&M…have been for years. However, I’m feeling some kind of way that they don’t offer in store pickup…which is fine, but why bother to offer it as an option during checkout in the app? I was frustrated in the store yesterday because a sale I was tryna catch wouldn’t allow me in store pickup. The app would let me choose it, then gray it out right when I’m re
  9. [R13] H&M 1/5 · US SCAM: This is an absolute scam and customer should be extremely careful when using H&M. The price displayed on product pages are not the prices charged in the cart. For example, a kids dress was listed for $6 on the product page but became $8 in the cart. What makes this even worse is that customer support is fully aware of the issue. Instead of fixing the problem, they simply suggest placing the
  10. [R39] H&M 3/5 · US Prices getting too high: I have shopped at H&M my whole entire life. For me my family and for my close ones Lately the prices has been getting so out of control And the materials are getting cheaper and cheaper Can’t wash ur clothes twice from H&M. Especially Sweater, cardigans … Overrated lately. That’s the word overrated I’m sorry but I have to let H&M go
  11. [R46] H&M 1/5 · US Not worth it: I can’t believe you guys took away free shipping for plus members. On top of raising prices of everything this year. I’ll find somewhere that values frequent shoppers more.
  12. [R52] H&M 1/5 · US Awful: You’re advertising a discount code in the app but it doesn’t work even though all items in the cart are eligible!
  13. [R5] H&M 5/5 · US Zebra blazer: PLEASE restock in M or L
  14. [R8] H&M 5/5 · US Great Shopping Experience: I had a great experience shopping for my baby at H&M. The baby clothes are adorable, comfortable, and of great quality
  15. [R9] H&M 3/5 · US PLEASE RESTOCK!!!!: Please restock the Men’s Compression Fit Sports T Shirt with DryMove in pink!! I love this app but it doesn’t have my size in stock!!
  16. [R21] H&M 3/5 · US Men’s slim fit: Seems that slim fit items are sold out more frequently than not:/
  17. [R37] H&M 1/5 · US Don’t use it: Whenever I get something, they always makes a issue whenever I buy it says that it delays it please fix it or destroy it
  18. [R53] H&M 5/5 · US Fast Shipping /GREAT return options: Lived in the U.S. most of my life and now in Mexico, I finally tried ordering online here. I was skeptical after years of bad mail experiences, but it surprised me. My order arrived on time, well packaged, with a return label and 30 days to send it back. Also found great 100% cotton and linen options.
  19. [R41] H&M 5/5 · US Always good quality 🌸: Always good quality 🌸 after watching also , I love HM ❤️ it’s good material + good price ☺️
  20. [R58] H&M 2/5 · US Yuck: H&M do you hate women/femininity? Every model looks extremely androgynous and underweight, posing like men. I only shop here for the cotton socks and underwear, some of the clothes that aren’t see-through, or have annoying California/New York/elite college logo on them. I had a problem with clothes shrinking in the past, having to throw away pieces. I do enjoy the points system.
  21. [R55] H&M 2/5 · US Sale items not working: Sale item prices are not reflected in the final checkout
  22. [R69] Macy's 3/5 · US Elizabeth Arden day cream: The price has gone up way too much!! I intend to find a less expensive replacement.
  23. [R25] H&M 1/5 · US App Crashes Constantly: I used to love using this app, for the most part. My only real complaint was that I never got notified about things coming back in stock and had to check manually if I didn’t want to miss out. Now, the app freezes/crashes CONSTANTLY. It’s become more or less unusable, meaning I almost never shop here anymore.
  24. [R34] H&M 1/5 · US Awful: Always an awful experience on this app, whether im using on my phone and especially on iPad. Always freezes. How can a company this larger have this useless app?!!

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store