Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

H&M vs Nike

H&M 4.8★ · Free to download 40
Winner Nike
Nike 4.9★ · Free to download 50

While both apps face significant user complaints regarding recent updates and app functionality, Nike edges out H&M due to its slightly better overall stability and customer service, despite its own navigation and login issues.

Full reviews: H&M · Nike

Both H&M and Nike apps are plagued by recent negative reviews, primarily citing app instability, poor user experience after updates, and issues with stock availability. H&M struggles with frequent crashes and login problems, while Nike users report difficulties with navigation and verification codes, though Nike's customer service receives some positive mentions.

Head to head

App Stability & Performance edge: NikeR1R10R24R25
H&M Many H&M users report frequent freezing, crashing, and glitches, making the app difficult or impossible to use, especially during checkout or when trying to log in R1R10R25. Some users also experience issues with payment methods like Klarna freezing the app R24.
Nike Nike users also report significant app stability issues, including loading screen problems that force phone restarts , connection issues , and the app repeatedly signing them out . Some users also mention the app not opening or getting stuck in an update loop .
User Experience & Navigation tieR4R7R16R19
H&M H&M's recent updates have led to complaints about a confusing and overstimulating design, with abstract photos, distracting filters, and animations making it hard to see clothes R4R16R49. Users also dislike the new dark mode without an option to turn it off R7R19 and report difficulty finding account tabs or notifications .
Nike Nike's app updates have also been heavily criticized for making navigation difficult and unintuitive, with users struggling to find sections like sales or specific categories . The inclusion of AI features is seen as bloat and creates resistance in the shopping experience .
Login & Account Management tieR1R15R43R64
H&M H&M users frequently report being unable to log into their accounts after updates R1R43 and issues with the app asking them to change markets R15.
Nike Nike users face significant problems with the app not sending confirmation codes for login R64R67R88R107 and some are unable to access their accounts at all . There's also a request for a 'Sign in with Apple' option to streamline the process .
Product Availability & Pricing tieR5R9R13R21
H&M H&M users frequently complain about items being out of stock, especially popular sizes or styles R5R9R21R36. There are also serious accusations of price discrepancies where items show one price on the product page but a higher price in the cart R13.
Nike Nike users are frustrated by limited edition drops selling out instantly, even when attempting to purchase right at the release time . Many also note that a majority of shoes are often out of stock .
Customer Service & Support edge: NikeR13R22R49R66
H&M H&M's customer support is criticized for being aware of pricing issues but not fixing them, instead suggesting workarounds R13. Some users also mention poor overall service R22R49.
Nike Nike's customer service receives mixed reviews; one user had a positive experience with a representative helping with a discount , but others report representatives closing chats without allowing a response R66.
Features & Functionality tieR6R11R18R29
H&M H&M offers flexible payment plans R11 and some users find the store pick-up option easy to use R29, though others report it being grayed out or unavailable despite being an option R18. The app is criticized for not supporting certain credit cards and for removing a 15% recycling discount R6.
Nike Nike has customization features for shoes, though users desire more color options and customization points . The app is criticized for persistent notification badges that don't clear and for not having an iPad-optimized version . The filtering system is also reported to be ineffective, showing irrelevant items despite user preferences .
Pick H&M if

You prioritize trendy, fashionable clothing at a good price point and are willing to navigate potential app glitches and stock issues . You appreciate flexible payment plans and easy return options R11.

Pick Nike if

You are a loyal Nike customer looking for a wide selection of shoes and apparel, and value the potential for good customer service when issues arise . You might be interested in shoe customization features, despite their current limitations .

Evidence note: Both apps have a high lifetime rating, but recent reviews are heavily skewed negative, indicating significant issues with recent updates for both. The free-to-download nature means users are quick to criticize app functionality without a monetary investment. Evidence for customer support is thin for both, with only a few specific mentions.

Frequently asked

Are there issues with logging into the H&M app?
Yes, many H&M users report being unable to log into their accounts after recent app updates R1R43.
Does the Nike app have problems with verification codes?
Yes, several Nike users complain that the app frequently fails to send verification codes to their email, preventing them from logging in R64R67R88R107.
Do either of these apps have problems with items being out of stock?
Yes, both apps have significant stock issues; H&M users frequently complain about popular sizes and styles being unavailable R5R9R21R36, and Nike users are frustrated by limited edition drops selling out instantly and a general lack of available shoes .
Are there complaints about the user interface or design of the apps?
Yes, both apps face strong criticism for their user interface and design; H&M users dislike the new dark mode, abstract photos, and overstimulating animations R4R7R16R19, while Nike users find recent updates have made navigation difficult, with an overload of content and unnecessary AI features .

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R1] H&M 1/5 · US Can’t log in: This latest app update is a mess. I can’t even log into my account to place an order.
  2. [R10] H&M 2/5 · US H&M app is terrible: This app freezes, crashes and tweaks. Every time im shopping it freezes or jumps around then i lose my place, if theres a promotional giveaway it will show you a link to enter but it takes you to a blank H&M page. Love H&M but this app sucks its such a headache
  3. [R24] H&M 3/5 · US Love it except…: App works well until I want to use Klarna to pay… then it freezes. I’ve deleted and reloaded twice. No change.
  4. [R25] H&M 1/5 · US App Crashes Constantly: I used to love using this app, for the most part. My only real complaint was that I never got notified about things coming back in stock and had to check manually if I didn’t want to miss out. Now, the app freezes/crashes CONSTANTLY. It’s become more or less unusable, meaning I almost never shop here anymore.
  5. [R4] H&M 1/5 · US Can’t really appreciate the clothing with the models in weird positions.: It’s not like we spend time on the app to appreciate the models, who are not even nice to look at, or the art work of the photographer. You waste time having to figure out what the outfit looks like with the models looking anger and sloppy. Maube for a magazine…
  6. [R7] H&M 1/5 · US No button in settings to turn off dark mode: I hate when apps start adapting your system light mode and don’t have an option in settings to turn it off.
  7. [R16] H&M 2/5 · US This app’s doing too much: The new design of H&M’s app is nearly impossible to shop. The animations are overstimulating, the photos are too abstract to quickly see what the clothes even look like, and the photo filters are distracting. It’s like they ripped off Zara’s infamously bad UX, prioritizing style over function and usability.
  8. [R19] H&M 1/5 · US Bring back white background: Bring back white background! The new black background does not work for this app at all
  9. [R15] H&M 3/5 · US App Malfuncting: The app is no longer working for me. It's asking me to change the market!
  10. [R43] H&M 1/5 · US The app is not working for me: Trato de ingresar a mi cuenta y no me lo permite 😡
  11. [R64] Nike 1/5 · US The app doesn’t send the confirmation code: The app doesn’t work
  12. [R5] H&M 5/5 · US Zebra blazer: PLEASE restock in M or L
  13. [R9] H&M 3/5 · US PLEASE RESTOCK!!!!: Please restock the Men’s Compression Fit Sports T Shirt with DryMove in pink!! I love this app but it doesn’t have my size in stock!!
  14. [R13] H&M 1/5 · US SCAM: This is an absolute scam and customer should be extremely careful when using H&M. The price displayed on product pages are not the prices charged in the cart. For example, a kids dress was listed for $6 on the product page but became $8 in the cart. What makes this even worse is that customer support is fully aware of the issue. Instead of fixing the problem, they simply suggest placing the
  15. [R21] H&M 3/5 · US Men’s slim fit: Seems that slim fit items are sold out more frequently than not:/
  16. [R22] H&M 1/5 · US Bad app: If you want to buy on h&m go directly to their stores dont buy online very bad service
  17. [R49] H&M 2/5 · US Muy mal servicio: Me gusta algunas prendas de su ropa pero el servicio al cliente y su sistema de puntos no es buena. Lástima pasa lo mismo con Zara mejor compra en Shein es la misma calidad en ciertas prendas a mucho menor precio. Porfavor mejoren las fotos de los productos no blanco y negro, ni la foto de la cara o de la axilas de las modelos me interesa el producto y a veces no se ve bien los c
  18. [R66] Nike 3/5 · US Bugs: I was seeking help because when I customized a pair of shoes the app reverted the color to something I didn’t order . The feature to talk with representatives sucks. The representative closed the chat without allowing you to respond. My rep name was Selina
  19. [R6] H&M 3/5 · US Recycling clothes: I really miss the 15% they used to give on recycling clothes. It was a good initiative. Now they gladly accept recycling, Clothes clothes but for free!
  20. [R11] H&M 5/5 · US Thank you: Very flexible payment plan systems! Thank you very much!!!
  21. [R18] H&M 3/5 · US Love H&M, BUT…..: I’m sort of addicted to H&M…have been for years. However, I’m feeling some kind of way that they don’t offer in store pickup…which is fine, but why bother to offer it as an option during checkout in the app? I was frustrated in the store yesterday because a sale I was tryna catch wouldn’t allow me in store pickup. The app would let me choose it, then gray it out right when I’m re
  22. [R29] H&M 5/5 · US Store pick up order: Very easy to use, I didn’t know they had a pick up option, it’s easy!
  23. [R67] Nike 1/5 · US Why is it bad: It wouldn’t even send the code and I’m trying to get In but your app cause me madness and I’m piss and I don’t understand why your app doesn’t give me the code
  24. [R88] Nike 1/5 · US Doesn't send the verification code: I've tried numerous of time to send a verification code to my email and the app does not send it to my email. I've tried several times time and time again. This app is extremely flawed and needs to be fixed. This isn't the first time this has happened to me and my account.
  25. [R107] Nike 5/5 · US No me dio mi código: No entendí por qué no me llega el código, mal fallo ?
  26. [R36] H&M 3/5 · US Low Stock on oversized!: Need to focus on stock issues with the oversized t-shirts. Other than that worth shopping here!

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store