23andMe alternatives
Users often seek alternatives to 23andMe due to concerns about broad, generalized results, aggressive upselling, and changes to subscription models. Alternatives like Ancestry and MyHeritage offer more detailed genealogical research and family tree building, while FamilySearch Tree provides a free, collaborative platform.
Why users look for alternatives to 23andMe
- Many users find 23andMe's genetic testing results to be too basic, generalized, or vague, lacking specific regional breakdowns or detailed information about their heritage. Some feel the information provided is not groundbreaking and could be found elsewhere for free.R1R13R15R18
- There are frequent complaints about aggressive upselling, with the app constantly pushing additional paid features, memberships, and upgrades even after purchasing a DNA kit. Users feel they have to pay more to access essential information.R4R10R12R48
- Some users report issues with accuracy, stating that results contradict family tree history or other DNA tests. Specific traits identified by the app are also sometimes reported as incorrect.R23R30R37R39
- Users express frustration over changes to the subscription model, with a new company allegedly not honoring original lifetime access agreements and requiring new subscriptions for features previously included.R28
- Technical issues and poor user experience are also cited, including login problems, app crashes, difficulty navigating, and frustrating security verification processes.R16R19R21R22
The alternatives
Ancestry is highly valued for its extensive historical records and tools that allow users to build and expand detailed family trees R55R61. Many users appreciate how it confirms existing genealogical research and helps discover new relatives R52R55.
Better for: Ancestry is better for users who are deeply interested in genealogical research, building comprehensive family trees, and confirming historical family information R55R61. It suits those who want to connect with a wider network of relatives and explore their heritage through detailed records R52.
Head-to-head: 23andMe vs AncestryFamilySearch Tree is praised for helping users connect with their families and ancestors, with many finding it to be a game-changer for exploring their family history R66R76R78. It is often described as a valuable tool for discovering family roots R66R76.
Better for: FamilySearch Tree is better for users who want to collaborate on a family tree and connect with a broader community of researchers R68. It is particularly suited for those who prioritize discovering and meeting new relatives R76.
Head-to-head: 23andMe vs FamilySearch TreeCelebs is an app that claims to show users which celebrities they resemble. However, reviews indicate that the core feature requires payment, often through a subscription or a 'free trial' that leads to charges R79R81R83R85.
Better for: This app is not recommended for anyone seeking genuine ancestry or heritage information, as it primarily focuses on celebrity look-alikes and has significant paywall issues R79R81R85. Users looking for free entertainment might be disappointed by the mandatory payments R81.
Head-to-head: 23andMe vs CelebsMyHeritage is appreciated for helping users discover their roots and family history, with some finding its DNA estimates superior to competitors R94R97R100R104. Users report feeling complete and proud after discovering their heritage through the app R94.
Better for: MyHeritage is better for users who want to discover their family history and build family trees, especially those seeking to confirm specific ethnic or religious roots R94R104. It suits individuals who value continually improving and accurate genealogical research tools R100.
Head-to-head: 23andMe vs MyHeritageTrue Heritage & Ancestry uses AI to provide heritage reports, with some users finding its results accurate and spot-on compared to other DNA tests and family genealogy R108R111R113. It is described as a fun, simple, and easy-to-use alternative to genetic testing R111R117.
Better for: This app is better for users who are looking for an entertainment-focused way to explore their heritage using AI, especially if they have prior DNA results to compare against R111R113. It suits those who prefer a simpler, more convenient method than traditional genetic testing R117.
Head-to-head: 23andMe vs True Heritage & AncestryYou should stick with 23andMe if you are primarily interested in health insights and genetic predispositions, as some users find its mental health reports and genetic makeup information useful . It can also be a good choice for those who enjoy seeing updates like new relatives and heritage breakdowns, and who find the overall experience fascinating .
Evidence note: The 'Celebs' alternative has too few positive reviews to judge its core functionality beyond its paywall issues. 'True Heritage & Ancestry' also has a limited number of reviews, making it difficult to fully assess its long-term reliability and accuracy.
Frequently asked
Is 23andMe worth the cost?
Does 23andMe provide specific ancestry details?
Are there issues with 23andMe's app or account access?
What reviewers actually said
Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.
- [R1] 23andMe Not what I expected: I’d say, all of the Medical report given is just the stupid surveys the app gives to you answer. It’s honestly not ground breaking in my opinion, because you can actually get the same information elsewhere online for free and your primary care doctor. The genetic testing is very basic and generalized. I’d save your money on this test honestly and go with Ancestry instead. Ance
- [R13] 23andMe No point: I wish I never did this. It’s a useless money grab that doesn’t tell you much about anything with its broad assumptions and stats that make no clear sense in certain areas that matter the most.
- [R15] 23andMe Satisfactory: I did my test a few years ago and whilst my French/German result has remained consistent, it still hasn't been drilled down to either or, nor have regions been identified. I have family who also have French/German results and their results further tell them which they are. Mine do not so I am tempted to go to Ancestry to get the results I need. Otherwise, a very good site and full of
- [R18] 23andMe Good but disappointed: It does tell me a lot about my genetic makeup and where I come from, however it tells I’m over 20% “Eastern European”; but doesn’t tell me where exactly from Eastern Europe. If I click on populations tested it says something like “not detected” on ALL populations from Eastern Europe, but still says I’m 20% from those countries. I’m confused, as far as I know now is that a bi
- [R4] 23andMe Results: Paid $200 and all I got back is info for surveys and ads for more tests.
- [R10] 23andMe Do not use 23 and me: They take your money and give nothing!
- [R12] 23andMe Family: I dislike that I have to get Premium to find what I really need to know.
- [R48] 23andMe Upselling all the time: I bought the DNA kit expecting insights about my ancestry and health. The reports themselves are interesting, but the app constantly pushes additional paid features, memberships, and upgrades. It feels like every visit includes another attempt to sell something. The core service is useful, but the experience is overshadowed by frequent upselling. I would prefer a clearer s
- [R23] 23andMe Why French: It’s just not true. I cannot believe it
- [R30] 23andMe Hi there: I have done DNA test with another famous company and was much more accurate that your recent updated one I believe that the first result was much accurate than the up dating For example my results from the other company showed 0 South Asia whic I believe was correct comparison to your latest up date one. However, I appreciate your efforts and hopefully in the near future I will get much
- [R37] 23andMe Seemingly random results: Not accurate at all, i have family tree history that directly discredits these findings.
- [R39] 23andMe Matching Results: Many of the outcomes of DNA do not sound familiar or match my experiences. My horoscope is more accurate and that has no scientific foundations? Did another DNA test and results are very different. App is American and very few European connections were my personal heritage is from. Meh!
- [R28] 23andMe They’re not honoring the original agreement: When I first bought the package, it was a one time fee for lifetime access to all features, including health and ancestry. But now a new company bought them - and the new company is not honoring the original agreement. The new company requires more money and a subscription to be able to access what I - and thousands of other people- was promised for a
- [R16] 23andMe Not working: Login with appleid is not working
- [R19] 23andMe Doesn't tell much....: Can look for hours. Believable? Idk. Hardly any relationships recorded. Probably should use a different more popular app.
- [R21] 23andMe Ruined by a Designer with too much time on their hand: It would be a good app, but it's been ruined by a series of cosmetic tweaks, that have broken key functionality, eg. DNA relatives - External trees - the messy CGI parameters on the end of the URL, that identify which of the millions of trees is yours, on AncestryDNA, MyHeritage, FamilySearch ..., are stripped. It looks cleaner, but press the
- [R22] 23andMe So-Called Security: Why isn’t the two-step verification via email enough? Why am I being bothered to set up MORE verification through some app or texting just to see the information I already paid for? It used to be enjoyable to review 23andMe, now it’s a pain. I don’t want to set up the verification app nor give my cell number. What if a user like my father doesn’t have those things? Grrrr
- [R55] Ancestry The Good😊The Bad😠& The Ugly🥴= Me: Love History and Real Life. Can’t get enough of Ancestry. I have been working on my family history since the 1980’s and that was all done in Court Houses, Public Libraries and knocking on on doors. Meeting strangers for anything they could confirm/ deny/ embellish/ or add to! It was fun but Ancestry has confirmed for me all of that ground work decades ago. In my
- [R61] Ancestry My Ancestors: I’m amazed at what I have discovered about my family.
- [R52] Ancestry Finding a cousin: Remains to be seen
- [R66] FamilySearch Tree Best!!!: Helped me so much!
- [R76] FamilySearch Tree Families: I get to meet my families and ancestors, the spirit of Elijah
- [R78] FamilySearch Tree Never known so much: I seriously have never been more engulfed in my family history. GAME CHANGER.
- [R68] FamilySearch Tree Too easy for others to change my research: I’m so tired of going into “my” tree to find that someone has changed information related to my immediate relatives that is now incorrect!!
- [R79] Celebs I used to have this app: I deleted this app cuz it's just money money money [̲̅$̲̅(̲̅ιοο̲̅)̲̅$̲̅]
- [R81] Celebs 2: You have to pay for it if it actually to see your look alike, I was very excited about this app, but then when I saw you had to pay for it, my smile turns into a friend they falsely advertise it for being free, but it is not free
- [R83] Celebs Ok: It’s okay but then to see the celeb you have to pay for it then when your done and find the celeb you look like sure you can do it on your friend but then you have to pay for an app you only used once
- [R85] Celebs Horrible: Ok this is absolutely ridiculous because to even use the dang thing you need a subscription or a “fReE tRiAl” but like come on nobody’s gonna pay a subscription for this dumb app.
- [R94] MyHeritage About my heritage: Im so happy that I discovered finally my jewish roots, always had on my mind from where i came from due my grand grandparents, grandparents past away when I was children, so never knew my heritage history, but now I feel complete and proud of my family. Thanks to this app I know where I belong
- [R97] MyHeritage I’m Loving it!: Perfect but my only issue is some things can’t be fixed on the app only on a browser unless of course I just haven’t figured it out. I love MyH better than the competitor! I truly enjoy all the fascinating finds and I have always thought the DNA ESTIMATES were superior to the other company. ‼️‼️App support does not include a variety of issues for instance the chat button is elusive
- [R100] MyHeritage MyHeritage: The MyHeritage app continually improves and seems to be very accurate and matches my genealogical research.
- [R104] MyHeritage Family: It’s been crazy tracking my family history and finding people that I didn’t even know existed
- [R108] True Heritage & Ancestry Thanks for making this app: I have to say the app is legit here I am Christoffel Vanhootin being told my name is Chris polera since 1999 after I lost my family at the Newport mall and they got it right that I’m Russian and French so I say the app is legit for sure
- [R111] True Heritage & Ancestry Love this: Idk what everyone is complaining about this is a fun app. I have done lots of DNA tests to find out my heritage. So far a lot of the reports that have come up with this app are spot on. If possible I may do a TikTok on this, it’s really fun.
- [R113] True Heritage & Ancestry Matched DNA results: I’m half black, half white and my father had his ancestry.com DNA test results done years ago. I was curious to see if what we’ve learned as a family tracing our genealogy would match with this app and it was spot on! Well worth the $30 annual price and the $10 add-on. It was accurate with what both of my parents have confirmed and with what my grandparents have told me over t
- [R117] True Heritage & Ancestry Tracing ancestors: It's simple and easy to use, and more convenient than genetic testing.
- [R7] 23andMe Total scam: Go to a doctor for dna testing save like $100.
- [R34] 23andMe Why so complicated?: Not very happy with 23 and me because all along you haven’t told me anything about my father side, but I have been asked bunches of questions about my mother side and father side, which I don’t know anything about my father side and so far as best, I can tell by navigating your conflicts and complicated system. No one from my father side has popped up yet. I really think you s
- [R36] 23andMe 50% perfect: Nailed my paternal lineage, down to the town my family immigrated from generations ago. However, my maternal side is unbelievably vague, if not inaccurate. Confusing, as my maternal, full-blood aunt’s results were much more detailed.
- [R25] 23andMe They Banned Me for Absolutely no Reason.: They Banned me for resetting my Password.
- [R40] 23andMe Can no longer login: Tried using the app but there is no login area!
Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store