23andMe
23andMe offers interesting ancestry and health insights, but recent updates and a shift to paywalls for previously free features have led to widespread user dissatisfaction, making it feel like a "money grab" for many.
23andMe provides DNA testing for ancestry and health insights, with many users finding the information fascinating and useful for discovering heritage and potential health risks. However, recent reviews highlight significant issues with increased paywalls, app functionality, and perceived inaccuracies or lack of detail in results.
What users like
- Provides interesting and educational ancestry and heritage breakdowns, sometimes leading to family reconnectionsR5R8R17R43
- Offers valuable health insights, with some users discovering important genetic predispositions like hemochromatosisR30R61R80R93
- Regularly updates with new information and features, keeping content fresh for some usersR5R17R52R57
What users complain about
- Many features, previously included, are now paywalled or require a premium subscription, leading to a "bait and switch" feelingR2R15R23R28
- App suffers from login issues, slow loading, and general instability, contradicting developer's 'bug fixes' notesR10R13R16R21
- Ancestry results are often too broad, lack specificity, or are perceived as inaccurate by users with known family historyR1R7R9R11
- Constant upselling for premium features and additional tests detracts from the user experienceR2R28R32R59
- Concerns about data privacy and the company's handling or selling of genetic informationR12R40R53R94
- Limited family tree capacity and issues connecting with immediate relatives are frustrating for usersR71R76R462R505
Latest update · v15.27.0
What the developer says changed (the verdict above weighs this against what reviewers report):
Minor updates and bug fixes
Recurring themes
Who it's for
This app is for individuals curious about their genetic ancestry and potential health predispositions who are willing to navigate paywalls and potentially broad results R5R17R61. It may appeal to those who enjoy receiving periodic updates and new insights R52. It is NOT for users expecting comprehensive, highly specific ancestry results without additional payment, or those who are sensitive to frequent upselling and app instability R1R28R111.
Evidence note: The recent reviews skew significantly negative (50.3% negative), which contrasts sharply with the lifetime rating of 4.8. This indicates a strong negative trajectory in user sentiment, primarily driven by the introduction of paywalls for previously free features and app performance issues. Many positive reviews are older or focus on the initial 'fun' aspect, while recent negatives highlight changes in service.
Frequently asked
Is 23andMe worth the cost?
Are 23andMe's ancestry results accurate?
Does 23andMe have good app performance?
What reviewers actually said
Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.
- [R5] Fun and interesting: Love seeing updates like new relatives. Break downs of your heritage. I have yet to pay for more info.
- [R8] Fun and educational: I have alot of fun reading the historical matches and finding out where I came from
- [R17] Very interesting and useful: I am very pleased that I purchased this test. There is a lot of useful and interesting information. I don't regret it at all. And new information keeps coming in.
- [R43] Platform: Great platform super fun to see your family history
- [R30] Health insights: I was impressed today by a new mental health report. Knowing that underlying neurology determined by genetics can create psychological difficulties allows you to be more accepting of your mental state as well as practical about taking remedial action.
- [R61] Your DNA health: I want to take the time to thank 23andMe. Had it not been for DNA I would have never known about hemochromatosis. I was just tested and I do have it. I have an appointment set to see a specialist. I was feeling really tired but my regular iron showed ok. So my dr ran an additional panel test and there it was. So thank you 33andMe. It pays to listen. Keep up the good work.
- [R80] Finally I confirm: 23andMe has informed this adopted woman of her heritage finally. Also, it in forms me of my health so I can pass it on to son which is golden having that capacity. My son, Justin, turned me on to 23andMe. I’ll be forever grateful. Now, I’m reaching out to a few of my cousins and my half brother. What I am disappointed in is that information about my heritage and health reports
- [R93] 23 and Me: Great scientific knowledge and great reports. Helps educate you
- [R52] 23andMe - DNA Testing: One of my favorite sites. There are new insights throughout the year.
- [R57] Interesting: Always something new!
- [R2] Results: Paid $200 and all I got back is info for surveys and ads for more tests.
- [R15] They’re not honoring the original agreement: When I first bought the package, it was a one time fee for lifetime access to all features, including health and ancestry. But now a new company bought them - and the new company is not honoring the original agreement. The new company requires more money and a subscription to be able to access what I - and thousands of other people- was promised for a
- [R23] You have to provide payment to view your results, even though you have a membership: Customer service just runs you in circles, would not resolve.
- [R28] Upselling all the time: I bought the DNA kit expecting insights about my ancestry and health. The reports themselves are interesting, but the app constantly pushes additional paid features, memberships, and upgrades. It feels like every visit includes another attempt to sell something. The core service is useful, but the experience is overshadowed by frequent upselling. I would prefer a clearer s
- [R10] Not working: Login with appleid is not working
- [R13] So-Called Security: Why isn’t the two-step verification via email enough? Why am I being bothered to set up MORE verification through some app or texting just to see the information I already paid for? It used to be enjoyable to review 23andMe, now it’s a pain. I don’t want to set up the verification app nor give my cell number. What if a user like my father doesn’t have those things? Grrrr
- [R16] Great app: Fascinating and if u get locked out of ur account for whatever reason, it’s easy peasy getting it back with their verification process.
- [R21] Can no longer login: Tried using the app but there is no login area!
- [R1] Not what I expected: I’d say, all of the Medical report given is just the stupid surveys the app gives to you answer. It’s honestly not ground breaking in my opinion, because you can actually get the same information elsewhere online for free and your primary care doctor. The genetic testing is very basic and generalized. I’d save your money on this test honestly and go with Ancestry instead. Ance
- [R7] Expand Indigenous American Results with Regional Affinities ⭐️⭐️⭐️: Dear 23andMe Team, I would love to see 23andMe expand the Indigenous American ancestry experience beyond broad continental labels and Genetic Groups. I understand that Genetic Groups require strong matching to modern reference communities, and not everyone will qualify for one. However, for customers who have Indigenous American
- [R9] No point: I wish I never did this. It’s a useless money grab that doesn’t tell you much about anything with its broad assumptions and stats that make no clear sense in certain areas that matter the most.
- [R11] Doesn't tell much....: Can look for hours. Believable? Idk. Hardly any relationships recorded. Probably should use a different more popular app.
- [R32] New owner, new marketing schemes: I re-downloaded this app to see if it had improved. In fact it had worsened. Nearly every single time I tried to click into any tab I was let down a rabbit hole of trying to buy something. I don’t mind ads, but I feel like I am being forced through a mouse maze while searching the new features of this app
- [R59] The service is great, but the app...: I have a free report to read. Cool! On the way to read it, I'm confronted with a full-page ad asking me to sign up for premium. Okay, I get it, gotta make your money somehow. But I can't actually scroll down to the "Not Right Now" button to dismiss it -- the ad just self-scrolls back up, and the dismiss button is again out of reach! Maybe this is less a probl
- [R12] enlightened: i sure like this 23 and me except how much information they get off my spit is weird and now so interested in their alternative motives.
- [R40] Be careful w your info ppl: Also, add Palestine and Israel lol, but we know you won’t for certain reasons.
- [R53] Stop selling our data: Terrible
- [R94] Don’t sell my information: I love finding my generics, please do not sell my DNA or information pertaining to my family history.
- [R71] Suggestion Box: It’s ok, this does not connect me with any of my siblings or their children. Don’t know why. Strictly for that reason, I’m not impressed with 23 and Me I do enjoy the little blurbs about possible biological reasons for different things in my life But simply because it hasn’t connected me with immediate relatives, I take this about as seriously as a Magic 8 Ball
- [R76] No new relatives in 6 years: I just upgraded my subscription and I have no new relatives added in 6 years. That’s disappointing. I’m trying to find my father’s relatives. I have to say I am disappointed
- [R462] SMALL FAMILY TREE CAPACITY: I was having so much fun researching my family and putting them into the family tree on the app. I found that I really need the diagram to keep all of the names straight. The issue is that I have a very large family and the app won’t let me add anymore names into the tree. All that work for nothing!
- [R505] 250 member MAX: Quite sad that you can only have 250 members on your family tree. No consideration for the arab families that have 11 kids each😭
- [R20] Seemingly random results: Not accurate at all, i have family tree history that directly discredits these findings.
- [R29] U guy’s suck: You guys suck results are very broad with no specifics every thing says NOT DETECTED. So expensive for the information I got. Wish I would gone with ancestry instead
- [R46] Interesting: I was really impressed with the ancestry side of 23andMe. The genetic breakdown is detailed and specific, going beyond broad regions to show more precise origins. The way everything is presented is clear and easy to explore, turning complex data into something interesting. If you’re curious about your background, the ancestry portion alone makes it worth it, it gives you a much clear
- [R111] Used to be great, not so much now.: I pay $100/yr to stay updated with heritage and distant family members, but you can’t even manage your app?? I’m lucky to get past the main loading screen, yet now I can’t even see my updated ancestry because it’s stuck “loading”. Did AI take over?? Currently been waiting 10 mins. I’ll probably be cancelling my membership if I can ever log in. Hope I get paid
- [R144] What happened?: I don’t know what you did with the last update, but now the app won’t open for me at all. The two dots just spin around each other and nothing happens.
- [R44] Thank you!: Because of you guys I was able to reconnect with my sister unfortunately she didn’t want to reconnect but regardless thank you.
- [R51] Exceptional Performance: This app goes above and beyond and helped me find my identity and locate lost relatives.
Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store