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Updated July 2026 · real, multi-region App Store reviews
Head-to-head

23andMe vs MyHeritage

23andMe 4.8★ · Free to download 70
Winner MyHeritage
MyHeritage 4.9★ · Free + IAP 75

MyHeritage has a slight edge due to its more consistent ancestry results and better family tree building tools, despite both apps facing criticism regarding customer service and subscription models.

Full reviews: 23andMe · MyHeritage

23andMe offers interesting health insights and a generally positive ancestry experience, but users report issues with app functionality, customer service, and aggressive upselling. MyHeritage excels in family tree building and European heritage matching, though it struggles with app crashes, slow DNA processing, and frustrating customer support.

Head to head

Ancestry & DNA Results Accuracy edge: MyHeritageR1R2R3R8
23andMe 23andMe users find the ancestry breakdown detailed and specific, often providing new relatives and historical matches R2. However, some reviews mention results being too broad, generalized, or even inaccurate, especially for specific regions like Indigenous American or Eastern European ancestry R1R3R8.
MyHeritage MyHeritage users generally find their DNA estimates and genealogical research accurate, especially for European heritage R62R68R83. Some users, however, report inaccurate or basic ethnicity results, with one user noting a significant discrepancy compared to other services R78.
Health Reports & Insights edge: 23andMeR1R7R32R64
23andMe 23andMe offers health reports that some users find impressive and useful, providing insights into genetic predispositions and mental health R32. However, some users feel the medical reports are based on surveys and can be found elsewhere for free, or are too basic R1R7.
MyHeritage MyHeritage offers health reports, but some users experienced significant delays or outright failure to receive their paid health reports, with one user waiting five months R64.
Family Tree & Relatives Matching edge: MyHeritageR2R9R19R34
23andMe 23andMe users enjoy finding new relatives and seeing updates R2. However, some users report issues connecting with immediate family members or finding relatives on their father's side R9R34R19.
MyHeritage MyHeritage is praised for its ability to help users track family history, build family trees, and find previously unknown relatives . Users appreciate the platform's organization and ease of finding information . However, some find the app clunky for linking records or adding photos .
App Functionality & Reliability edge: 23andMeR16R18R22R24
23andMe 23andMe users report various app issues, including login problems R16, slow loading screens R18, and the app not opening after updates R24. Some users also dislike the increased security measures like two-step verification R22.
MyHeritage MyHeritage users frequently report that the app crashes immediately upon opening, especially on iPads, even after reinstalling . Some users also experience login difficulties, with invalid codes and account lockouts .
Customer Service & Support edge: 23andMeR25R43R61R63
23andMe 23andMe users report difficulties with customer service, including being run in circles and issues resolving payment or access problems R43. One user was banned for resetting their password R25.
MyHeritage MyHeritage receives widespread criticism for its poor customer service, with users reporting unresponsive AI assistants, difficulty reaching human support, and being sent in loops R63R64R67R88. Issues include problems with subscriptions, refunds, and kit delivery R61.
Price & Value tieR1R4R7R10
23andMe 23andMe users express frustration over constant upselling and having to pay for features that were once included or that they expected to be part of their initial purchase R4R13. Some feel the information is too basic for the price R1R7R10.
MyHeritage MyHeritage users complain about high subscription prices, hidden costs, and the need to pay extra to view records or communicate with relatives after purchasing a DNA kit R69R72R80. Many feel the service should be free or included with the kit purchase R80.
Pick 23andMe if

you are primarily interested in health insights and a generally detailed ancestry breakdown, and are comfortable with potential upselling for premium features R32.

Pick MyHeritage if

your main goal is to build a comprehensive family tree, connect with European relatives, and you value continuous innovation in genealogical research, provided you can navigate their subscription model and potential app glitches R68R83.

Evidence note: Both apps have a significant number of negative reviews related to customer service and pricing models, often overshadowing positive feedback on core features. MyHeritage has a higher proportion of reviews citing app crashes and issues with DNA kit processing.

Frequently asked

Is 23andMe worth the cost?
Many users find 23andMe's ancestry and health insights interesting and useful, but a significant number feel the initial cost is high for the basic information received, with frequent upselling for additional features or subscriptions R1R4R7R13.
How accurate are MyHeritage DNA results?
MyHeritage DNA results are generally considered accurate by users, especially for European heritage, and often align with genealogical research R62R68R83, though some users report inaccuracies or overly broad results compared to other services R78.
Do 23andMe and MyHeritage have good customer support?
Both 23andMe and MyHeritage receive significant criticism for their customer support; 23andMe users report being run in circles R43, while MyHeritage users frequently describe frustrating experiences with unhelpful AI assistants and difficulty reaching human support for issues like refunds or kit delivery R63R64R67R88.
Are there hidden costs with MyHeritage?
Yes, many MyHeritage users report hidden costs and feel that a subscription is necessary to access core features like viewing records or communicating with relatives, even after purchasing a DNA kit R69R72R80R88. Users also complain about unexpected auto-renewals and difficulty canceling .

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R1] 23andMe 1/5 · US Not what I expected: I’d say, all of the Medical report given is just the stupid surveys the app gives to you answer. It’s honestly not ground breaking in my opinion, because you can actually get the same information elsewhere online for free and your primary care doctor. The genetic testing is very basic and generalized. I’d save your money on this test honestly and go with Ancestry instead. Ance
  2. [R2] 23andMe 5/5 · US Fun and interesting: Love seeing updates like new relatives. Break downs of your heritage. I have yet to pay for more info.
  3. [R3] 23andMe 3/5 · US American Descendants of Slavery: Admixture due to the Atlantic Slave created an unique lineage that is not part of the modern African diaspora.
  4. [R8] 23andMe 5/5 · US Expand Indigenous American Results with Regional Affinities ⭐️⭐️⭐️: Dear 23andMe Team, I would love to see 23andMe expand the Indigenous American ancestry experience beyond broad continental labels and Genetic Groups. I understand that Genetic Groups require strong matching to modern reference communities, and not everyone will qualify for one. However, for customers who have Indigenous American
  5. [R7] 23andMe 1/5 · US Total scam: Go to a doctor for dna testing save like $100.
  6. [R32] 23andMe 5/5 · US Health insights: I was impressed today by a new mental health report. Knowing that underlying neurology determined by genetics can create psychological difficulties allows you to be more accepting of your mental state as well as practical about taking remedial action.
  7. [R64] MyHeritage 1/5 · US Scam: would give them less stars if I could. I did the dna test and got my results back relatively quickly which wasn’t the issue. The problem started when I paid the extra 50 bucks to do the health report. They said they would use the sample from my dna and it would take about a month. That was in February of 2026 it’s now July of 2026 and I still have yet to get anything but the run around from
  8. [R9] 23andMe 3/5 · US Suggestion Box: It’s ok, this does not connect me with any of my siblings or their children. Don’t know why. Strictly for that reason, I’m not impressed with 23 and Me I do enjoy the little blurbs about possible biological reasons for different things in my life But simply because it hasn’t connected me with immediate relatives, I take this about as seriously as a Magic 8 Ball
  9. [R19] 23andMe 1/5 · US Doesn't tell much....: Can look for hours. Believable? Idk. Hardly any relationships recorded. Probably should use a different more popular app.
  10. [R34] 23andMe 1/5 · US Why so complicated?: Not very happy with 23 and me because all along you haven’t told me anything about my father side, but I have been asked bunches of questions about my mother side and father side, which I don’t know anything about my father side and so far as best, I can tell by navigating your conflicts and complicated system. No one from my father side has popped up yet. I really think you s
  11. [R16] 23andMe 1/5 · US Not working: Login with appleid is not working
  12. [R18] 23andMe 3/5 · US Used to be great, not so much now.: I pay $100/yr to stay updated with heritage and distant family members, but you can’t even manage your app?? I’m lucky to get past the main loading screen, yet now I can’t even see my updated ancestry because it’s stuck “loading”. Did AI take over?? Currently been waiting 10 mins. I’ll probably be cancelling my membership if I can ever log in. Hope I get paid
  13. [R22] 23andMe 2/5 · US So-Called Security: Why isn’t the two-step verification via email enough? Why am I being bothered to set up MORE verification through some app or texting just to see the information I already paid for? It used to be enjoyable to review 23andMe, now it’s a pain. I don’t want to set up the verification app nor give my cell number. What if a user like my father doesn’t have those things? Grrrr
  14. [R24] 23andMe 3/5 · US What happened?: I don’t know what you did with the last update, but now the app won’t open for me at all. The two dots just spin around each other and nothing happens.
  15. [R25] 23andMe 1/5 · US They Banned Me for Absolutely no Reason.: They Banned me for resetting my Password.
  16. [R43] 23andMe 1/5 · US You have to provide payment to view your results, even though you have a membership: Customer service just runs you in circles, would not resolve.
  17. [R61] MyHeritage 1/5 · US Fake: I have sent the kit since two months and till now I haven't gotten the result this is such a fake service and no one answers after get the money
  18. [R63] MyHeritage 3/5 · US Poor customer service: I subscribe to myheritage complete subscription. After using it a couple of days on a free trial, I decided to cancel it. A few days later, after some reflection, I decided to keep the app and I did it before the end of my free trial. When I went back to the app, it would not allow me to access all of the benefits, listed for the complete subscription I have tried multiple
  19. [R4] 23andMe 1/5 · US Results: Paid $200 and all I got back is info for surveys and ads for more tests.
  20. [R10] 23andMe 1/5 · US Do not use 23 and me: They take your money and give nothing!
  21. [R13] 23andMe 1/5 · US No point: I wish I never did this. It’s a useless money grab that doesn’t tell you much about anything with its broad assumptions and stats that make no clear sense in certain areas that matter the most.
  22. [R62] MyHeritage 5/5 · US About my heritage: Im so happy that I discovered finally my jewish roots, always had on my mind from where i came from due my grand grandparents, grandparents past away when I was children, so never knew my heritage history, but now I feel complete and proud of my family. Thanks to this app I know where I belong
  23. [R68] MyHeritage 5/5 · US MyHeritage: The MyHeritage app continually improves and seems to be very accurate and matches my genealogical research.
  24. [R78] MyHeritage 3/5 · US Free version okay: App is okay for why and how I use it. However, their ethnicity results are incorrect. They show me as being about 29% Italian whereas multiple other DNA services show zero Italian but a similar percentage in a completely different - and expected - country/region/continent. I think someone should double-check the ethnicity mapping in the app.
  25. [R83] MyHeritage 5/5 · US European heritage: If you have European heritage, then this is the website to use for your DNA test. Unlike other DNA websites, not only will you find your DNA matches here in the United States, but in any European country, you may have descended from.
  26. [R67] MyHeritage 1/5 · US They’re lying about 4.9 stars: It is absolutely outrageous how terrible their customer service is. Before you trouble yourself just do a quick google search on “how to get ahold of my heritage”. I’ve never gotten so frustrated in my life. You are sent in loop after loop after loop of some ai. If you somehow manage to get the ai to have a human email you, good luck because by the time you respond
  27. [R69] MyHeritage 3/5 · US Organize family: Way to organize family members into a tree. You have to pay a ridiculous price to view other people’s records or published records that might help your research. In the meantime you are putting your stuff out there for free. Don’t pay in my opinion.
  28. [R72] MyHeritage 3/5 · US Came for the DNA testing; regret the subscription: As the title says, affordable DNA testing is what brought my wife and I to MyHeritage. I already had started a family tree on FamilySearch.org, which is free. But to keep things simple, I let my trial on MyHeritage roll over to one of their subscription plans. That's were things get confusing. MyHeritage has a number of subscription plans, but t
  29. [R80] MyHeritage 5/5 · US Amazing platform but..: This service should be free with the subscription included with purchase of the kit. Heritage should be accessible for free once testing yourself.
  30. [R88] MyHeritage 1/5 · US Support is Frustrating: I paid for a subscription then discovered I’d have to pay more to get the information I actually want. I spent hours going through the support pages and couldn’t find where I could call or send a message. Now trying to cancel and request a refund but cannot find how to do it.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store