MyHeritage
MyHeritage is praised for its extensive genealogical features and DNA matching, but is heavily criticized for its poor customer support, frequent app crashes, inaccurate DNA results for non-European heritage, and aggressive paywalls.
MyHeritage offers tools for building family trees and DNA testing, with many users appreciating its ability to uncover family history and connect with relatives. However, a significant number of recent reviews highlight severe issues with customer service, app stability, and the accuracy of DNA ethnicity results, especially for non-European users.
What users like
- Effective for discovering family roots and building family treesR1R12R24R34
- DNA estimates are considered superior to competitors by some users, particularly for European heritageR2R20R63
- Photo enhancement features like colorization and animation are popular, though often limitedR104R454R499R604
- Continuously improves and adds new technologies for researchR7R28R58
What users complain about
- Customer service is widely reported as non-existent or extremely difficult to access, relying heavily on ineffective AIR4R5R15R17
- The app frequently crashes upon opening or during use, especially on iPads, contradicting developer claims of improved stabilityR8R10R11R13
- DNA ethnicity results are often criticized for being inaccurate, basic, or inconsistent compared to other services, particularly for non-European usersR21R33R38R44
- Many features, including viewing records and communicating with matches, are locked behind expensive annual subscriptions and paywallsR15R19R31R35
- Users report unauthorized or unexpected charges, difficulty canceling subscriptions, and issues getting refundsR23R27R41R42
- Login issues are common, including being locked out or codes expiring quicklyR22R26R29R60
- DNA kits and health reports are sometimes delayed or never received, with no clear resolution from supportR3R4R17R18
- The app lacks full functionality compared to the browser version, making some tasks difficult or impossible on mobileR2R49R52R175
Latest update · v7.6.4
What the developer says changed (the verdict above weighs this against what reviewers report):
We’ve enhanced our app’s performance and stability. Update now and enjoy a smoother and faster experience. Thanks for choosing us!
Recurring themes
Who it's for
MyHeritage is for individuals interested in building family trees and discovering their heritage, especially those with European ancestry, who are willing to navigate a complex pricing structure. It is not for users who prioritize responsive customer support, expect accurate DNA results for non-European backgrounds, or prefer a fully functional, bug-free mobile app without significant paywalls.
Evidence note: The recent reviews skew heavily negative, particularly concerning customer service, app stability, and pricing. While positive reviews exist, they are fewer and often focus on the core genealogical discovery aspect. The developer's update notes claiming improved performance and stability are directly contradicted by numerous recent user reports of crashes and glitches.
Frequently asked
Are MyHeritage DNA results accurate?
How much does MyHeritage cost?
Is MyHeritage customer service helpful?
What reviewers actually said
Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.
- [R1] About my heritage: Im so happy that I discovered finally my jewish roots, always had on my mind from where i came from due my grand grandparents, grandparents past away when I was children, so never knew my heritage history, but now I feel complete and proud of my family. Thanks to this app I know where I belong
- [R12] Family: It’s been crazy tracking my family history and finding people that I didn’t even know existed
- [R24] Family history: I’ve been trying for years to get my husband and my family tree completed. My heritage is amazing and easy to use.
- [R34] MyHeritage: Family Tree & DNA: Great company helped me found out my ethical background, and build my family tree.
- [R2] I’m Loving it!: Perfect but my only issue is some things can’t be fixed on the app only on a browser unless of course I just haven’t figured it out. I love MyH better than the competitor! I truly enjoy all the fascinating finds and I have always thought the DNA ESTIMATES were superior to the other company. ‼️‼️App support does not include a variety of issues for instance the chat button is elusive
- [R20] European heritage: If you have European heritage, then this is the website to use for your DNA test. Unlike other DNA websites, not only will you find your DNA matches here in the United States, but in any European country, you may have descended from.
- [R63] MyHeritage vs Ancestry: I have used Ancestry for many years had I started with MyHeritage I’d not have gone any further with Ancestry. Both are comparable and I do like both. MyHeritage is somewhat “prettier” in presentation. 😃👍🏻
- [R104] I love this app: You can take your pictures and make them look so real ( short videos ) thank you this helps me with my deceased mom n dad
- [R454] Too expensive: For what it is, it’s super expensive. For me I love photo features - it has fixed some of my photos and gave them a fresh lease of life. The colourising is very good and the animation option is magical (although sometimes scary). The downside is you get limited use of these features and then it expects you to become a yearly member - even with the 30% off offer it’s still over £
- [R499] 50/50: The app was great! Until it wouldn’t let you colourise or use any other methods of photo editing
- [R604] Okay: This app works! I was looking to animate a photo and I was able to! But you can only do it once so when you download this app make sure you have the photo that you want to do it because you only have one chance to.
- [R7] MyHeritage: The MyHeritage app continually improves and seems to be very accurate and matches my genealogical research.
- [R28] Always innovating !: I enjoy that MyHeritage keeps adding the latest technologies for making family history research fun, enjoyable and engaging.
- [R58] First and best: I use a few different web sites, to build my tree. I got used to this one first, and find it very thorough but not usually too difficult. Not perfect, but none of them are. They are continually adding to their database, and have created some unique technology features.
- [R4] Scam: would give them less stars if I could. I did the dna test and got my results back relatively quickly which wasn’t the issue. The problem started when I paid the extra 50 bucks to do the health report. They said they would use the sample from my dna and it would take about a month. That was in February of 2026 it’s now July of 2026 and I still have yet to get anything but the run around from
- [R5] They’re lying about 4.9 stars: It is absolutely outrageous how terrible their customer service is. Before you trouble yourself just do a quick google search on “how to get ahold of my heritage”. I’ve never gotten so frustrated in my life. You are sent in loop after loop after loop of some ai. If you somehow manage to get the ai to have a human email you, good luck because by the time you respond
- [R15] Support is Frustrating: I paid for a subscription then discovered I’d have to pay more to get the information I actually want. I spent hours going through the support pages and couldn’t find where I could call or send a message. Now trying to cancel and request a refund but cannot find how to do it.
- [R17] Frustrating: My DNA was unable to be processed. I was offered a new kit complimentary, which was cool. However, the email stated I need to access the virtual assistant to provide my address for shipping said kit. Unfortunately, I was directed to a blank page when clicking on the provided link for the virtual assistant multiple times. Trying to contact support has been impossible-the phone number p
- [R8] App crashes immediately: the app crashes when i try to open it. i get the opening screen then within a second it closes the app
- [R10] App crashes: The app just started to crash as I open it for no reason. Uninstalled it then reinstalled it. Still crashes for no reason.
- [R11] Crashes: Every single time I open up the app it crashes and kicks me off can you help me
- [R13] App will not open.: I’ve tried uninstalling and re installing the app. They send you to the help site, which is no help. Nothing on the site to help,you open the app. Waste of $95.00
- [R21] Incorrect/basic results: Results are not accurate. It is either very basic or their database is not reliable. I have direct ancestry to a region from one of my grandparents that this completely disregarded. AncestryDNA would be my go to instead.
- [R33] Inaccurate Results & No Updates: I’ve been using this app for almost 2 years, and my results have not changed at all. Meanwhile, my results on 23andMe and Ancestry have been updated and are very consistent with each other, which makes them feel much more accurate. MyHeritage, on the other hand, seems outdated and inaccurate. The ethnicity results don’t match what other platforms show, and there h
- [R38] Disappointing: The app itself is terrible. You don’t have a way to contact with the company, the design and navigation it’s awful. The dna results even worse. I will recommend spend a bit more and go with ancestry kit. Way nicer app, website and the dna results are much more accurate. Nada recomendable. Mala app. Pésimo kit. Waste of money to do the test with
- [R44] This Company Is For Jewish Ancestry Only: I only gave this a try because there was a sale. I had to do my own research and learned MyHeritage’s pool of DNA models is lower than their competitors like Ancestry or 23andMe, so that means they only showed me my mother’s half, calling me 100% Asian which is not true. I’m half Asian and my dad is White (Scots-Irish), he’s on my birth certificate, and th
- [R19] Amazing platform but..: This service should be free with the subscription included with purchase of the kit. Heritage should be accessible for free once testing yourself.
- [R31] Subscription: It’s terrible that it came down to this you can not do anything without the subscription you already paid for the dna sample and on top of that the only way you can see who you are related to you have to pay for the subscription I would understand if it was somthing extra like the ai pictures I do get that but not being able to look at my family tree is crazy I’m deleting it
- [R35] Not as great as other sites: The paywalls on this site are absolutely exhausting. Before you can even communicate with any relatives, you have to have a membership. Ancestry is not like this. They both have payrolls, but you might as well pick the one that has more data and features. Use ancestry.
- [R23] Wierd charges: I called to cancel my subscription last year due to high subscription charges of 100-200 I don’t remember. 1 year later they are trying to charge me $300 for the membership that I already cancelled. Reaching out to customer. Service is almost impossible.
- [R27] Would not give me my credit back: This company would not give me my credit back. They automatically charged me and I contacted them the same day to get the credit and cancel because I cannot afford it and they do not give me my credit
- [R41] Fraud: I got scammed, so I got a DNA kit in my mom paid for it since I was broke April 11, my birthday I got my results back never did a subscription, yet my mom got charged 150 dollars, Give us our money back now
- [R42] You guys suck: Yall took $150 from me without warning and haven’t answered any of my emails I sent you guys about getting a refund. Be so fr
- [R22] 0: Login doesn't work via Apple ID or Google. · translated
- [R26] This app is extremely hard to log into: It constantly sends multiple emails with a code, but the code is invalid by the time you switch back to the app. I’m now locked from multiple attempts to login. For what one pays for the Omni plan, you would expect more. Doubt I will renew when the year is up.
- [R29] Frustrated: I love the app, but seriously considering switching to another company as I can never access the app. I only open the app on a rare occasion when I need to access something and every time I have to log in, which usually takes 2 days which is annoying but now it won’t even let me log in. On my first attempt it is telling me too many attempts and locking me out.
- [R60] Access issues: IT support is not supportive. DNA kit was bought and proceeded, account was locked and support does not respond and does not help to recover accesses. Ridiculous
- [R3] Fake: I have sent the kit since two months and till now I haven't gotten the result this is such a fake service and no one answers after get the money
- [R18] SCAM: Never received my kit, not one person will answer at customer support. Try someone else!
- [R49] Takes forever to save: This used to be a great app. But it seems like it has gone down hill. Now it takes forever to save and process hints. I’m using 17pro max iPhone.
- [R52] Better to use website: App does not store dates consistently. After numerous attempts i gave up and started using website.
- [R175] So many bugs: I have used this app for awhile now but when I add relatives they are not syncing and are off floating on their own as if not connected to anyone. I delete and readd and they are constantly bugging and glitching. I’m gonna try to fix it on my computer because it’s not worth the effort to constantly resubmit family members and facts to have them disconnect or disappear altogether from
- [R9] So helpful: Love it
Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store