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Updated July 2026 · real, multi-region App Store reviews
Head-to-head

I am vs Gratitude

I am 4.8★ · Free to download 75
Winner I am
Gratitude 4.9★ · Free + IAP 60

I am is better for consistent, varied affirmations and lock screen widgets, while Gratitude is better for those who prioritize in-depth journaling and vision boards, despite its recent data loss issues.

Full reviews: I am · Gratitude

I am focuses on daily affirmations and lock screen widgets, with users praising its positive impact on self-perception and mental health, though it struggles with notification spam and billing issues. Gratitude offers more comprehensive journaling, vision boards, and prompts, but recent updates have led to significant data loss for many long-term users and persistent re-downloading bugs.

Head to head

Features tieR2R3R8R11
I am Users appreciate 'I am' for its lock screen affirmations and ability to help with anxiety and depression, with many finding the messages timely and impactful R2R8R11. However, some find the affirmations repetitive, vague, or even occasionally harmful R3R28. The app also offers customization like choosing topics, but recent updates have caused issues with this .
Gratitude 'Gratitude' is praised for its journaling features, prompts, and vision boards, which users find helpful for self-reflection and memory keeping . However, some users note a lack of variety in quotes and prompts, and wish for more color options .
Ease of Use & Reliability edge: I amR4R6R7R11
I am Many users find 'I am' easy to use and appreciate the convenience of lock screen affirmations R11. However, the app is plagued by numerous bugs, including persistent and excessive notifications about streaks even after app use R4R6R15, widgets not working , misgendering in affirmations R7, audio issues , and the app perpetually loading or losing user data . A significant number of users report that the app continues to send notifications or even creates undeletable alarms after uninstallation .
Gratitude 'Gratitude' is generally considered user-friendly with an adorable UI and quick, thought-provoking prompts . However, a critical and widespread issue is the app's tendency to re-download itself after being deleted, with many users reporting it reappearing daily or even twice a day R67R73R79R85. Furthermore, numerous users have experienced devastating data loss, with years of journal entries disappearing after updates, and report the app becoming glitchy with broken audio and unplayable recorded affirmations R106R108R110.
Price/Value tieR10R13R15R16
I am 'I am' is free to download but many features are behind a paywall, leading to complaints about high costs R19R22. Users report being charged unexpectedly after free trials, sometimes for as much as $75 or $65, and difficulty canceling subscriptions or getting refunds R10R13R25R28. Paid subscribers also complain about interruptions for sharing or selling the product R15R16.
Gratitude 'Gratitude' is free with in-app purchases, but many core features like creating multiple vision boards, writing entries for past days, or restoring data are locked behind a premium subscription . Some users find the subscription expensive, though others feel it's worth it for features like the vision board . There are complaints about constant prompts to rate the app, even for paid subscribers .
Support tieR10R13R25R28
I am Users of 'I am' report issues with billing and subscriptions, including being charged after canceling free trials and difficulty getting refunds R10R13R25R28. There is no specific mention of positive or negative support interactions.
Gratitude Users of 'Gratitude' report a lack of support, with multiple emails and in-app messages going unanswered when issues arise, particularly concerning lost data R108. However, one user did have a positive experience with the support team helping to recover lost data .
Pick I am if

you want consistent, positive affirmations delivered via lock screen widgets and are willing to manage potential notification spam and billing issues R11.

Pick Gratitude if

you are looking for a more in-depth journaling experience with prompts and vision boards, and are prepared to risk potential data loss or deal with the app re-downloading itself R112.

Evidence note: The recent negative reviews for Gratitude heavily focus on critical bugs like data loss and auto-reinstallation, which significantly impact its overall score despite positive feedback on its core journaling features. I am also has significant bug complaints, particularly around notifications and billing, but fewer reports of catastrophic data loss.

Frequently asked

Does 'I am' have a free version?
Yes, 'I am' is free to download, but many features are behind a paywall, and users report being charged unexpectedly after free trials R10R19R22.
Can 'Gratitude' lose my journal entries?
Yes, many users have reported significant data loss, with years of journal entries disappearing after app updates, and some backups also becoming corrupted R106R108R110R112.
Why does 'Gratitude' keep reappearing on my phone?
Multiple users have reported a bug where 'Gratitude' automatically re-downloads itself onto their phone, sometimes daily or even twice a day, after being deleted R67R73R79R85.
Does 'I am' send too many notifications?
Yes, many users complain about receiving excessive and repetitive notifications, particularly about maintaining streaks, which can be annoying and disruptive R4R6R15R49.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R2] I am 5/5 · US Grateful: I am actuall extremely impressed with how majorly and so positively this app has genuinely improved my self perception + my self-conscious + my self-image; I would like to thank each of the creators of the I am - Daily Affirmations app personally if possible but this is close enough ! haha thank you all so much !!
  2. [R3] I am 3/5 · US A few bad apples: Love this app! AND there are a few harmful affirmations. Today’s: “Instead of finding the one I’m gonna go to the gym and become the one.” Sheesh! That’s super gross. This isn’t the first I’ve seen like that. Please review your affirmations. Thx for care & attention :)
  3. [R8] I am 5/5 · US The help I am gave me: I am is not just a nap. It is a lifesaver and a helper. I just started using I am and it makes me feel calmer and more, loving on myself I have realize that I am enough and I don’t need to give people more than they or me and my mom are building a stronger relationship and that I can avoid people such as friends or family that make my mental health worse or my self-confidenc
  4. [R11] I am 5/5 · US Love this!: I love this app! I’ve recommended it to so many others and they all agree. I love having the little affirmations on my lock screen and it’s a great app to help with the doom scroll itch as well! It just makes me happy
  5. [R4] I am 1/5 · US Notifications: There is absolutely no reason why I should receive 5 separate notifications from this app back to back.. less than a minute went by & all of these separate notifications just decided to randomly pop up. App has got to go ✌🏾✌🏾
  6. [R6] I am 3/5 · US Annoying lying notifications: I’m about to delete this app, it’s driving me nuts. Recently within the last couple months I’ve started getting notifications throughout the day about ‘losing my streak’ even though I’ve already checked the app. Now I’m getting about 6 notifications a day about ‘losing my streak’, ‘only one freeze available’ and now ‘start a new streak’ which came an hour after a ‘
  7. [R7] I am 2/5 · US misgendering: it’s hard to give myself affirmations when they’re calling me she/her even when the gender is male 👎 literally why even ask what my gender is
  8. [R10] I am 1/5 · US Horrible: I sighed up for a free trial that said it would alert me when it was time to be charged it didn’t and it charged me 75$
  9. [R13] I am 1/5 · US Please stop trying to charge me: Please stop trying to charge me for the year. I can’t download any other apps because it keeps trying to get me to pay $56.99 a year or something like that and I don’t have the money and I can’t download free apps. Please excuse me from that. Thank you.
  10. [R15] I am 3/5 · US Ok but could use work: I’m well into 400+ days solid using this as a paid subscription and I’m not sure it’s really helping. I still get notices that pop up some days after re I’ve gone in the app even several times that I don’t have any streak freezes left and to not let this be the day I lose my streak. I am also annoyed by the things that pop up for me to share the affirmation while I’m in the
  11. [R16] I am 1/5 · US Stop asking me to Boost someone else and share: I love this app but lately it CONSTANTLY asks me to share the app with others by making the screen dark and interrupting the affirmations. This is frustrating! I pay for the yearly subscription and I am considering canceling it due to these relentless interruptions to sell this product. If it were free I could understand but I am paying for it. Make
  12. [R25] I am 1/5 · US Cancelled Subscription and still charged: Honestly to start this app isn’t that great and is extremely repetitive for wanting $35.99 for a subscription. I cancelled and it still is trying to charge me and now I can’t download any other apps until they get some form of payment, which honestly I don’t want to give them. Extremely annoying that nothing can be done at all to stop this pending charge.
  13. [R28] I am 1/5 · US I wish I could give more: This app is okay, but I was disappointed with my overall experience. After a few days of use, I noticed that many of the affirmations felt repetitive often the same messages, just slightly reworded. This was especially frustrating because I selected multiple affirmation categories during sign-up and expected more variety. What really upset me was the billing. I signed up
  14. [R19] I am 1/5 · US Comment: I wish everything was free
  15. [R22] I am 2/5 · US Paywall: Was great when there were at least a couple of readable options not smashed behind an extremely expensive paywall. Now you have to pay $60/yr just to change the wallpaper to something more accessible. Very disappointing. I might have been willing to support the devs financially by opting for a premium subscription once I’m in a place to if I had at least something to work with with the fr
  16. [R106] Gratitude 1/5 · US All 2025 entries deleted: All 2025 entries (except two) were deleted. I am really unhappy about it and not sure if it is worth paying for the rest of the year, and even for the full year TBH. I have been entering daily posts for five years, so this deletion is a big blow. Maybe it is time to change app?
  17. [R108] Gratitude 1/5 · US Disappointed: I have used this app for five years. The upgrades have been disappointing, and devastating in the end. Inaccurate dates. No response to messages about problems. Now with the loss of my data, I’m done! I’m canceling and returning to paper and pencil. Heartbroken.
  18. [R110] Gratitude 2/5 · US App Failed, Data Lost: Earlier this month, July 2025, this app lost all of my journal entries since 2023 because of some sort of update. Some data didn’t disappear on one of my iPads but all seven months of 2025 are lost. Forever. Period. Don’t know about you, but I use my entries to learn and remember and for writing my books. I give it two stars in light of the three years I used it but the fail
  19. [R112] Gratitude 1/5 · US 4 years of data disappeared: I used to love this app, have been using for over 4 years and had 1000s of daily gratitude entries. A week or so ago all disappeared except for 9. I have been backing data to two places the whole time and no luck - all entries are gone. This was infuriating to say the least. Going to a different app that is more reliable.
  20. [R67] Gratitude 1/5 · US DO NOT DOWNLOAD THIS APP: I will contact the BBB, as I have never downloaded this app and now every time I delete it, it shows up back on my Home Screen every other day, unauthorized.
  21. [R73] Gratitude 1/5 · US Can’t delete 🫪: I’ve deleted this app many times, and it keeps coming back. Every. Single. Day. I’m not sure how you could mess up so badly that your app is acting as a sort of virus, but I (and at least a few others) would really appreciate it if you’d make it your top priority to fix it. It’s a good app, sure, but not so good that I should be forced to have it downloaded… Do something about this
  22. [R79] Gratitude 1/5 · US App that won’t go away: I have to delete this app every day because it will not go away. I deleted I come back a few hours later and it’s back on my screen. Sometimes I delete and the next day is back on my screen.
  23. [R85] Gratitude 1/5 · US Unable to delete: The app has an auto-redownloading and comes back every day after I deleted it (and now it’s getting worse even twice a day!) Please understand some users just no longer need the app. If there’s a bug please fix it soon. Very annoying user experience.
  24. [R49] I am 1/5 · US Too many notification on stupidness: I am so tired of the amount of notifications I get to “continue your streak” or something else. I just want some fun notifications of a motivational quote but this app is so obsessed with making sure you “keep your streak” “ Last chance before you lose your streak!” “Hurry now before your streak freezes again” “you only have one day left before you lose your s

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store