Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
User consensusAlternativesIs it worth it?
The verdict on

I am

70
User verdict / 100 High confidence Loved, with caveats

I Am is a highly-rated affirmation app that users find genuinely helpful for mental well-being, though recent updates have introduced significant technical issues with widgets and notifications, and many users are frustrated by its aggressive paywall.

4.8★ lifetime (720,931) Free to download since 2014 by Monkey Taps updated 0.1 mo ago recent negative 19% 100 reviews across 1 regions
Positive Impact Widget Functionality Subscription & Pricing Notification Reliability Content Customization
5★67
4★8
3★6
2★7
1★12
recent reviews across 1 regions, vs the 4.8★ lifetime average

I Am is a popular affirmation app praised for its positive impact on users' mental health and self-esteem through daily reminders and customizable content R3R6R7. However, recent reviews highlight persistent problems with non-functioning widgets and notifications, and many users express disappointment over the app's paid subscription model and lack of free access R8R9R5R24.

What users like

  • Effectively boosts mood and self-esteem through positive affirmationsR2R3R6R7
  • Offers customizable themes, backgrounds, and categories for a personalized experienceR6R29R53R63
  • Widgets and notifications, when working, provide constant, timely remindersR6R32R43R52

What users complain about

  • Widgets frequently stop working, appearing blank or blackR8R9R10R12
  • Notifications often fail to deliver or are inconsistent, even for paid usersR44R59R70R77
  • Requires a paid subscription for full access, with a short 3-day trial that many find insufficientR4R5R24R38
  • Users report being charged unexpectedly or after unsubscribingR23R56R98
  • Affirmations can become repetitive or irrelevant to chosen categoriesR18R44
  • Lacks options to filter out triggering or irrelevant affirmation categories (e.g., pregnancy, parenting)R17R65R91
  • App takes up a lot of storage spaceR11

Latest update · v6.44.0

What the developer says changed (the verdict above weighs this against what reviewers report):

- New themes and tons of new affirmations! - Other fixes and improvements Find tons of inspiring content on our blog: https://blog.theiam.app/ Love the app? Tell us in the reviews section! We read all of them. Have a happy day!

Recurring themes

Widget Functionality negative
Many users report that widgets, a key feature, have stopped working recently, appearing blank, black, or not updating affirmations. This issue persists even after reinstalling the app or renewing subscriptions, directly contradicting the developer's 'fixes and improvements' claim.R8R9R10R12
Subscription & Pricing negative
A significant number of recent reviews express frustration over the app's paid subscription model, with many feeling misled as they expected basic free access. The 3-day trial is considered too short to evaluate value, and some users report unexpected charges or difficulty with subscriptions across devices.R4R5R24R38
Positive Impact positive
Despite technical issues, a large number of users consistently praise the app for its effectiveness in boosting self-esteem, providing daily motivation, and helping with mental health challenges like anxiety and depression. Many find the affirmations timely and personally relevant.R2R3R6R7
Notification Reliability negative
Users report that notifications, which are crucial for daily affirmations, are often inconsistent or stop working entirely, even when set to frequent intervals or after paying for a subscription. This directly contradicts the app's core function.R44R59R70R77
Content Customization mixed
While the app offers customizable backgrounds and categories, some users desire more control over content, specifically the ability to filter out triggering or irrelevant affirmations (e.g., pregnancy, parenting) or to dislike certain quotes. Some also note repetitive affirmations.R17R18R65R91

Who it's for

This app is for individuals seeking daily positive reinforcement and motivation to improve their self-esteem, manage anxiety, or navigate difficult life periods R2R6R7. It is particularly suited for those who benefit from frequent, customizable affirmations and visual reminders on their phone R6R29R52R63. It is NOT for users who expect a fully functional free app, are unwilling to pay for a subscription, or rely heavily on stable widget and notification features, as these are currently unreliable R5R8R9R59.

Evidence note: The recent reviews skew negative due to technical issues and pricing concerns, contrasting with the high lifetime rating. The positive impact of the affirmations themselves is still strongly supported, but the user experience is significantly hampered by current bugs. The developer's notes mention 'fixes and improvements' but recent reviews contradict this regarding widget and notification functionality.

Frequently asked

Is the I Am app free to use?
The I Am app is free to download, but it requires a paid subscription to access most features, offering only a short 3-day free trial before payment is required R5R24R38.
Why are my I Am widgets not working?
Many users report that their I Am widgets have stopped working recently, appearing as blank or black boxes, or not updating affirmations, despite recent app updates R8R9R10R12.
Does the I Am app send notifications reliably?
Recent reviews indicate that the I Am app's notifications are often unreliable, with many users, including paid subscribers, reporting that they do not receive affirmations as frequently as set or that notifications stop altogether R44R59R70R77.
Can I customize the affirmations in the I Am app?
Yes, the I Am app allows users to customize backgrounds, themes, and choose affirmations from different categories, and you can also favorite specific quotes R6R29R53. However, some users wish for more granular control, like filtering out specific types of affirmations R17R65R91.

What reviewers actually said

Built only from these 100 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R2] 5/5 · AU It really helps: It really inspired when feeling low and sad.
  2. [R3] 5/5 · AU ABSOLUTE FABULOUS: I’m recommending this wonderfull app to everyone...!!! It has already started to change my life by constantly reminding me to think more positively about myself and about my life.
  3. [R6] 5/5 · AU I LOVE this app!: My therapist recommended this to me and I absolutely adore it. The reminders throughout the day, as well as the different aesthetic themes available and the widgets that mean I am constantly affirmed whenever I open my phone are all such incredible parts of this app. The favourites tab also means I can find things that really speak to me when I need it. Thank you for making this
  4. [R7] 5/5 · AU Best app ever downloaded: Most of the time I pick the category based on how I feel that day and honestly it made me cry and made me feel so empowered. It’s so great to just have these gentle reminders to remind you who you truly are and not let intrusive thoughts get to you
  5. [R29] 5/5 · AU Love it !: Beautiful, positive reminders! Customisable background images!
  6. [R53] 5/5 · AU Best app!: This app is amazing! Just what I need to help me with my confidence etc. the motivational quotes are exactly on point and you can choose favourites and from different categories. I set them to pop up once an hour during my waking hours and feel so much happier and more positive as these quotes pop up regularly enough to catch any negative thoughts creeping in. This app is seriously like
  7. [R63] 5/5 · AU Best app: Never buy apps, I’m absolutely obsessed with the app I love that I can customise it to my personal preference then change it again and again when I feel like something different. I love seeing the wigget on my home page with new quotes and affirmations regularly. Really love this app.
  8. [R32] 4/5 · AU Blissful Breathers: Really appreciating the specifically appropriate messages and little reminders that present to ground me, relax me and encourage my smile and stillness ✨
  9. [R43] 5/5 · AU Great support in staying positive: I love these reminders and they always seem to tell me what I need to hear to seek supported and stay positive. Very intuitive.
  10. [R52] 5/5 · AU Simply the best!: I bought the paid version of this app and its honestly the best value for money app I've ever bought! It only makes tiny gestures but when I'm looking at my home screen, with email notifactions building and so many things asking for my attention, I love the widget I've set up to remind me of all the reasons not to stress too much or to believe in myself. Simply the best!
  11. [R8] 1/5 · AU Widgets stopped working: I renewed my yearly subscription because the widgets stopped working a few days ago and they for some reason still don’t work. Can this please be fixed asap or I’ll be asking for my money back
  12. [R9] 1/5 · AU Issue with widget not showing affirmations: I am not getting the affirmations on the Home Screen widget to show up for over a few days now. I have deleted and reinstalled app and it only works when you go in the app. It shows a white widget box where the affirmations should be on the Home Screen. I noticed someone else is having same issue around early January. Please fix this in the next update.
  13. [R10] 5/5 · AU Plz fix a little problem of widget: This app is great I gotta say, and I use its widget for months then one day(recently maybe) there’s only a blank in the widget, no matter what I do( upgrade app, refresh it, delete widget and add it again) the blank’s still there. Is this only my device’s problem or is this a common one? If it’s the latter plz fix it. This app did a lot of good helping me( as we
  14. [R12] 4/5 · AU Love this but widgets having issues: I have had this app for years now and love it! However, I’ve been having issues recently where the widgets don’t work and are just black. Please fix this as I love having the widgets in my home page.
  15. [R44] 2/5 · AU This app has huge potential to do better and I am counting on it: I don’t like how this app refers my name in third person in affirmations and there is no option to change it. Also, why do I have to turn on the notifications every few days? Every time I select one set of affirmations, the app sticks to the selected option for few hours and by itself returns to default affirmations.
  16. [R59] 1/5 · AU Doesn’t send notifications anymore: I have been charged for the subscription and now it doesn’t send notifications anymore. For the cost of the subscription, it does not live up to expectation. Very disappointed that this app doesn’t send notifications like it is supposed to and I wouldn’t recommend this to anyone, I’m sure there’s plenty better functioning apps that are FREE and provide a better
  17. [R70] 1/5 · AU No longer get notifications: I’ve turned on notifications but don’t get any after having paid for a full year’s subscription!!
  18. [R77] 3/5 · AU Good but….: Great app, great concept, great affirmations. Five star all-round in that respect. The ONLY thing (but it is a big one, as daily affirmations are needed for me) is that the notifications don’t come through all that often.it’s meant to be 10 a day every day. But that doesn’t happen… fix this, and it would be 5 star!
  19. [R4] 1/5 · AU This is not very good: This is definitely NOT worth the money at all.😤😫😩😬😑👎👎👎👎
  20. [R5] 1/5 · AU Requires a paid subscription: This app isn't free. When downloading I assumed there would be a basic access for non paying users, but there isn’t. It requires users to sign up for a subscription to access the three day trial period. As a newcomer to affirmations, I think the three day trial won’t be long enough for me to decide if paying for a subscription would be right for me. From the littl
  21. [R24] 1/5 · AU You have to pay.: I was a little eager to even download this app thinking it was a little silly. But thought to myself u know what I'm going to because I wanted them reminders everyday. Filled out all the information to get to the end for it to say you have a 3 day free trial and then have to pay over $20. It was a bit disappointing. So I've deleted the app with out even trying it. 😭
  22. [R38] 4/5 · AU Free only behind 3 day trial period: Should be upfront that this is a paid app only. You go through the whole process only for subscription sign up at the end of setup.
  23. [R23] 1/5 · AU Fuk off and stop taking my money: I have unsubscribed and they keep taking my money
  24. [R56] 2/5 · AU Great app just annoyed: Never saw anything about being charged $30 want my money back
  25. [R98] 2/5 · AU .: Nice quotes, however did not get told I would get a $30 charge out of my account.
  26. [R18] 1/5 · AU Repetitive Affirmations: I used to love this app but I now get the same affirmation everyday that doesn’t even relate to the category I chose. “I am worthy of great things” is good to hear but not the same thing every day- especially as it does not relate to post partum or parenting like I chose. I’m also a premium member however my Lock Screen widget won’t let me change categories as it says I’m
  27. [R17] 2/5 · AU Options: There needs to be an option to dislike a affirmation. One came up that said ‘I am not perfect and that’s okay’ which annoyed me because I’m trying to be delusional and believe I am perfect, and that ruined it :(
  28. [R65] 3/5 · AU Mostly great: I really like this app, and most of the quotes are really good and moral boosting. But I find the quotes about pregnancy, babies and children to be triggering and upsetting. Would really love to be able to remove these from the app, in preferences or something. Sure they’re great for others but not for all.
  29. [R91] 5/5 · AU LOVE IT.: Have been trying CBT and this has been instrumental in helping. One questions - I am child free, is there a way to remove the parenting affirmations? They seem to outweigh all the others and are totally irrelevant to me. Make me scrunch my nose a bit. Let me know :)
  30. [R11] 3/5 · AU Storage issue: This app is super good but it takes up lots of storage on my phone😭

Synthesized from 100 recent App Store reviews · updated July 2026 · View on the App Store