Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

BitePal vs Lose It!

BitePal 4.7★ · Free + IAP 45
Winner Lose It!
Lose It! 4.8★ · Free + IAP 70

For reliable calorie and macro tracking with a larger, more established food database, Lose It! is the better choice, despite its recent paywall changes; BitePal struggles with accuracy and significant billing issues.

Full reviews: BitePal · Lose It!

Lose It! is a highly-rated, long-standing calorie tracking app praised for its extensive food database and ease of use, though recent changes have moved key features behind a paywall. BitePal offers a gamified experience with AI scanning, but users frequently report inaccurate calorie counts, app glitches, and serious unauthorized billing problems.

Head to head

Features & Accuracy edge: Lose It!R2R3R8R9
BitePal BitePal offers AI-powered food scanning and a virtual pet, which some users find fun and motivating R2R8. However, the AI is frequently inaccurate, often misidentifying foods or providing incorrect calorie and macro counts R3R9R10R12. Recent updates have reportedly made it worse, removing the ability to edit AI-generated entries . The app also lacks detailed macro tracking options like fiber and independent macro goals R9 and doesn't sync with Apple Health or Apple Watch for activity tracking .
Lose It! Lose It! is praised for its extensive and easy-to-add food database, making calorie logging straightforward . Users appreciate its ability to track food, water, and sleep . However, some users report inaccurate or incomplete nutritional data . A significant point of contention is the recent move of popular features, like the barcode scanner and macro tracking, behind a paywall R61R76R79. There are also requests for more specific tracking, such as calcium and the ability to search food by weight .
Ease of Use edge: Lose It!R9R12R14R17
BitePal BitePal is described as easy and fun to use by some, with quick tracking R14R17. However, others find the AI problematic, requiring constant manual correction R12. Issues like limited measurement options R9 and app glitches, including crashing and inability to log meals, are reported .
Lose It! Lose It! is generally considered easy to use and intuitive, with a clean layout . However, recent updates have introduced navigation difficulties and significant lagging or freezing, especially when accessing past data . Some users also find the recipe creation workflow frustrating .
Reliability & Support edge: Lose It!R1R4R13R16
BitePal BitePal has severe and widespread issues with unauthorized charges and difficulty canceling subscriptions, with users reporting charges even after cancellation or account deletion R1R4R13R16. Customer support is described as unresponsive or non-existent, especially regarding subscription issues R1R13. The app also experiences frequent crashes and glitches .
Lose It! Lose It! users report issues with the app slowing down and freezing, particularly after updates or with long-term use . Some users have experienced problems with data syncing, especially with third-party devices like Garmin . However, there are positive reports of stellar customer support resolving complex data syncing issues . Conversely, some users state their queries to customer service regarding ads have been ignored .
Price & Value edge: Lose It!R1R4R6R11
BitePal BitePal is a Free + IAP app, but many essential features are paywalled, leading to frustration R6R11. Users feel it's pricey for the limited and often inaccurate functionality provided . The most significant value concern stems from the numerous reports of unauthorized charges and difficulty canceling, making the app seem like a 'scam' to many R1R4R13R16.
Lose It! Lose It! is also a Free + IAP app, but many previously free features, such as the barcode scanner and macro tracking, are now behind a paywall R61R76R79. This has led to accusations of 'greed' and frustration among long-time users R76R82. The cost of the premium subscription is considered too high by some, with reports of yearly prices doubling . Free users are also bombarded with frequent and aggressive ads, including for GLP-1 medications, which detracts from the experience R63R66R72R82.
Pick BitePal if

Pick BitePal if you prioritize a gamified, fun calorie tracking experience with a virtual pet and are willing to manually correct AI inaccuracies, and if you are confident in managing subscriptions to avoid reported billing issues R2R8.

Pick Lose It! if

Pick Lose It! if you need a robust, established calorie tracking app with a large food database and generally reliable tracking, and are prepared to pay for a premium subscription to access key features like barcode scanning and avoid frequent ads .

Evidence note: BitePal's reviews are heavily skewed by severe negative feedback regarding unauthorized charges and poor customer support, which significantly impacts its overall standing despite some positive experiences with its core functionality. Lose It!'s negative reviews largely focus on recent feature paywalls and aggressive ads, rather than fundamental app failures or billing scams.

Frequently asked

Is BitePal's AI food scanning accurate?
No, BitePal's AI food scanning is frequently reported as inaccurate, often misidentifying foods, undercounting calories, or providing inconsistent nutritional data, requiring users to manually correct entries most of the time R3R9R10R12.
Are there issues with BitePal subscriptions and charges?
Yes, many BitePal users report significant issues with unauthorized charges, difficulty canceling subscriptions, and continued billing even after account deletion or cancellation, with some describing it as a 'scam' R1R4R13R16.
Does Lose It! have a free barcode scanner?
No, the barcode scanner feature in Lose It! is no longer available for free users and has been moved behind a paywall, requiring a premium subscription to access R61R76R79R85.
Are there many ads in Lose It!?
Yes, free users of Lose It! are frequently bombarded with aggressive ads, including pop-ups for GLP-1 medications, which many find frustrating and disruptive to the user experience R63R66R72R82. Some premium users also report seeing ads .

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R2] BitePal 5/5 · US Love<3: I live this app so much I was 187 lb now I’m 154.8 still going but if it wasn’t for this app I wouldn’t be where I am now 🙏🙏🙏
  2. [R3] BitePal 3/5 · US Not quite what I expected: Honestly, I would’ve been better off just staying with a free version. I’ve seen so many reviews and videos on this and thought it was the way to go. Thinking that this is an AI app I figured it would be over the top with help figuring all the nutrition for foods and boy was I wrong. Unless you’re actually scanning the label which is a nice option you’re not gonna get ac
  3. [R8] BitePal 5/5 · US Just started, seems great: I’m on day 2. The raccoon does start harassing to leave a review the moment I downloaded the app. It’s gotten some of the food ai tracking stuff wrong, but it lets you go in and correct the information as needed. It’s better if I take a picture of the nutrition label. I think it’s been fun and I’m looking forward to using it more.
  4. [R9] BitePal 3/5 · US Limited Options and AI Has Errors: This app is okay, and I’m going to give it a shot for four weeks. I’m on day 5. The frustration I have with it is the limited options for tracking nutrition outside of macros and total calories. There’s also no way for me to set independent macro goals, monitor fiber, etc. Also when you enter food- either with the photo or text option- it enters all food as ounce
  5. [R12] BitePal 3/5 · US Cute but not accurate: I do enjoy the cute animations of the app however 90% of the time I enter a meal (whether I type it exactly as the branded label or take a picture of the product) the AI is very much off regarding the Calories / protein / fat. Most of the time I spend editing this stuff. If the AI was better I would give the app a 5
  6. [R14] BitePal 5/5 · US Fast: Takes seconds to track
  7. [R17] BitePal 5/5 · US So easy: I love this! It helped me stay committed. I wish I downloaded it sooner!
  8. [R1] BitePal 1/5 · US SCAM: This app is a scam. I signed up for a free trial, decided I did not like it and canceled the subscription, and it wouldn’t even recognize my email as having an account afterward. However, for two months I have still been getting two $9.99 charges to my card from Bitepal. I went through hoops trying to cancel it and they told me to cancel through Apple. I talked to Apple Support and we both c
  9. [R4] BitePal 1/5 · US Scam subscription BEWARE!: Beware this app does nothing special but charge you lots of money(not through Apple) in hopes to get more money off you!
  10. [R13] BitePal 1/5 · US Will continue charging: I deleted my entire account and they are still trying to charge me. I’ve blocked future payments from my bank but beware! There’s no response to try to rectify this
  11. [R16] BitePal 1/5 · US Unauthorized charges: Unable tocancle beware!
  12. [R6] BitePal 3/5 · US Paywall for everything: Why did it say my max calories for a day was 2000 even though my nutritionist told me 1400? I couldn’t even change it without paying to change it.. now how am I, a 5’7 female who weighs 185, supposed to lose weight eating 2000 calories a day? Be for real
  13. [R11] BitePal 4/5 · US Amazing: The virtual pet is so cute but the one thing I get annoyed with is the fact you have to pay to get everything you need
  14. [R10] BitePal 2/5 · US Try shortest trial first: I did a longer trial to get the best value for my money because i felt pretty confident i would like this app, but the ai scan and other tracking methods for meals isn’t accurate at all and doesn’t work most of the time. The first several times i tried to scan a meal it errored out, and it has no way to help clarify what it is looking at. For example, i could have two sli
  15. [R61] Lose It! 1/5 · US Restricted so much content!!: I’ve used this app for as long as I got into fitness 4-5 years ago you could scan items look at protein carb and fat of what your eating and all that good stuff. Recently just opened the app to find these features are all gone! I get the camera scan as that had been taken away probably ab 3 years ago now but now you can’t even look at the grams of protein fat and carb
  16. [R76] Lose It! 1/5 · US Free version used to be good: Lose it was a great app until the company got greedy. They began taking all the features you could use for free for years and transitioning them to the paid only. The best feature was being able to scan barcodes. This is no longer an option for free users and it definitely takes the app from perfect to trash.
  17. [R79] Lose It! 1/5 · US Used to be perfect: This app used to be exactly what some of us needed in an app. Now that the barcode scanner is only available on the paid version it gets a 1 star review.
  18. [R85] Lose It! 1/5 · US Disabling the barcode scanner on the free version is a deal breaker: Looks like I (and many others) are back to using a good old notebook and spreadsheet for this. Thanks for keeping my brain healthy by putting your best feature behind a paywall.
  19. [R63] Lose It! 3/5 · US There is a permanent ad for GLP1 on your dashboard: Also they pop up ads for ozempic when you open the app sometimes. Crazy.
  20. [R66] Lose It! 3/5 · US Why?: This used to be a simple go to way to keep track of everything. Now you have added ads. It was great the way it was.
  21. [R72] Lose It! 3/5 · US Pop ups: There are way too many pop ups to promote signing up for premium. It causes me to not want to log on the app.
  22. [R82] Lose It! 1/5 · US Do you need the $10 that badly?!: You have to stick the ‘give us $10’ every time we make an entry. It used to be nice using your app. Now you’ve added these interruptions that just make it worse. Do you need to make it so frustrating to use?!

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store