BitePal
BitePal offers an engaging and easy-to-use calorie tracking experience with its AI photo scanning and gamified elements, but it is significantly hampered by highly inaccurate AI, numerous reports of unauthorized charges, and a lack of essential features like Apple Health integration.
BitePal is a health and fitness app designed to make calorie tracking fun and easy through AI photo scanning and a cute raccoon mascot. While many users appreciate its simplicity and motivational aspects, a substantial number of recent reviews highlight critical issues with AI accuracy, subscription billing practices, and missing integrations.
What users like
What users complain about
- AI food scanning and calorie tracking are highly inaccurate and often provide incorrect nutritional informationR7R45R94R97
- Users report unauthorized charges, difficulty canceling subscriptions, and poor customer support for billing issuesR1R14R19R21
- Lacks integration with Apple Health and other fitness trackers, making exercise and activity tracking difficult or impossibleR127R191R207R353
- Many features, including macro tracking and calorie goal adjustments, are paywalled or require a premium subscriptionR81R83R162R311
- Recent updates have removed or limited the ability to edit food entries and ingredients, making corrections to AI inaccuracies harderR28R30R37R57
- App suffers from glitches, crashes, and issues with loading meals or accessing accountsR25R62R63R112
- Measurement units are often inconsistent or difficult to use, defaulting to ounces for all foodsR95R156R192R296
Latest update · v2.21.0
What the developer says changed (the verdict above weighs this against what reviewers report):
A small update to keep things running smooth. Less bugs, more snacks.
Recurring themes
Who it's for
BitePal is for users looking for a fun, easy, and motivating way to track calories with a visual interface and a cute mascot R8R18. It might appeal to those who are new to calorie tracking and appreciate a gamified approach . It is NOT for users who require highly accurate nutritional data, comprehensive macro tracking, integration with Apple Health or other fitness devices, or a reliable subscription management system R127.
Evidence note: The recent reviews skew heavily negative, particularly regarding AI accuracy and subscription issues. While there are positive reviews praising ease of use and motivation, the volume and severity of negative feedback on core functionalities and billing practices suggest significant problems that contradict the lifetime rating. The developer's notes about 'less bugs' are directly contradicted by multiple reports of app glitches and issues after updates.
Frequently asked
Is BitePal's AI accurate for calorie tracking?
Can I cancel my BitePal subscription easily?
Does BitePal integrate with Apple Health or other fitness apps?
What reviewers actually said
Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.
- [R2] So easy: I love this! It helped me stay committed. I wish I downloaded it sooner!
- [R8] Actually fun: This app is not oh easy to use, it makes tracking calories fun!
- [R10] Fun and exciting app: Very fun & interactive app that I look forward to every day. Definitely a quick and easy way to track meals, fasting time, among other things
- [R11] It’s so cute: It’s a very cute app, it’s so easy to log the food, and it gives you a calorie count plus fasting timer, I’m very happy with it
- [R18] more fun than other calorie apps: and less pretentious. customizable and fun to use!
- [R71] Gaining: Great for meal ideas not motivating. Needs to be more like a tamagotchi pet.
- [R349] it’s alright.: Just an honest review of my experience here: it doesn’t actually do much, yeah you log the meals and food you eat, and yes it lowkey recommends meal plans, but apart from that it offers nothing other than the ‘yay you logged your meal’. To say it uses ai, it could be better. Like adding more than just ‘you could add more veg’, like how am I gonna add veg to a sandwich that, you gues
- [R7] Try shortest trial first: I did a longer trial to get the best value for my money because i felt pretty confident i would like this app, but the ai scan and other tracking methods for meals isn’t accurate at all and doesn’t work most of the time. The first several times i tried to scan a meal it errored out, and it has no way to help clarify what it is looking at. For example, i could have two sli
- [R45] Not quite what I expected: Honestly, I would’ve been better off just staying with a free version. I’ve seen so many reviews and videos on this and thought it was the way to go. Thinking that this is an AI app I figured it would be over the top with help figuring all the nutrition for foods and boy was I wrong. Unless you’re actually scanning the label which is a nice option you’re not gonna get ac
- [R94] Needs Work: I thought I was buying a different app from all the others. This is not, they sell you on just scanning your plate and not once has it been accurate for what was on my plate or the nutritional values. So unlike others where you scan the barcode this does not. I literally took a photo of exact calories, fat, and fiber and it STILL gave wrong information, so I have to now double check an
- [R97] Cute but not accurate: I do enjoy the cute animations of the app however 90% of the time I enter a meal (whether I type it exactly as the branded label or take a picture of the product) the AI is very much off regarding the Calories / protein / fat. Most of the time I spend editing this stuff. If the AI was better I would give the app a 5
- [R1] Scam subscription BEWARE!: Beware this app does nothing special but charge you lots of money(not through Apple) in hopes to get more money off you!
- [R14] Bad: They use a third party subscription service so you can't cancel through your subscriptions on your apple account. I just think it's tricky and unethical. I thought I had cancelled but then got charged.
- [R19] Will continue charging: I deleted my entire account and they are still trying to charge me. I’ve blocked future payments from my bank but beware! There’s no response to try to rectify this
- [R21] Unauthorized charges: Unable tocancle beware!
- [R127] Does not sync with health or Apple Watch: If I had know that the app did not sync activity I would not have purchased. Also does not let you add calories burned from your workouts, instead you have to estimate time. I’m so disappointed!
- [R191] Good idea: I like the general idea of the app, but I can’t sync it to my Apple Health
- [R207] needs better exercise tracking connection: the app needs more options for health and workout apps, for better and more accurate calorie tracking. i use google health (fit bit) for tracking the steps I take and the workouts i do, in order for this app to track it i also have to track it on the health app that was preloaded on my phone. Id rather have a direct connection to the google health app ins
- [R353] 🤞🏼: Would be better if it could connect to the Apple health app to track burnt calories.
- [R81] Paywall for everything: Why did it say my max calories for a day was 2000 even though my nutritionist told me 1400? I couldn’t even change it without paying to change it.. now how am I, a 5’7 female who weighs 185, supposed to lose weight eating 2000 calories a day? Be for real
- [R83] False advertising: When you pay for service it makes you pay a higher fee for the features shown on ads. Although ad makes it seem like basic features are included.
- [R162] Must pay for macros now: Its a cute app but they changed it so you now have to have bitepal plus to see your macros and track them. As a student, I cant afford to pay for anything extra but I need to stay on top of my health so this change was somewhat frustrating.
- [R311] Cute but annoying: It’s only for the rich as for the poor has only 10 little features 😔
- [R28] Poor update: Absolutely useless since the “food database” update. It no longer scans accurately and cannot correctly identify ANY foods. It is only usable if you manually log all food and amounts, which I use this app in order to avoid. I will be switching.
- [R30] Can’t correct AI: I’m so glad this update happened BEFORE my subscription was about to renew, because at this rate, I’m going to cancel it. I was fine with the inaccuracies that come with an AI food scanner, but now I can’t even change it! I used to be able to add/change ingredients to meals I made, but this latest update took that feature away. And this new ‘swap’ feature is so limiting. Just l
- [R37] New update terrible: My partner was using this app and liked it so I decided to try it as well. It’s okay. The AI is inaccurate and poorly trained. The Calories are inconsistent for the same food. My partner and I eat the same food and get very different calorie counts. It shows a bias towards certain ingredients and preparations. It makes suggestions that suggest what you already entered - exampl
- [R57] Issues after update: Can’t edit the fasting time if I forget to start or end it in the app.
- [R25] Wasn’t able to use for weeks: Thank goodness I got a coupon code for $23 off because this is the worst app I’ve found to track your nutrition. For weeks everytime I logged in, I couldn’t log anything because the app looked like it was down. It might be because I hadn’t updated it, possible, but I couldn’t use this app in its entirety for weeks because of that. I ended up deleting it. Then they’re
- [R62] Crashes almost daily: I just downloaded this app less than 6 days ago and almost every single day it crashes, I have to delete it and redownload it and hope that it will eventually allow me to enter my email and get back into my account. Don’t advertise this app on big websites if you aren’t able to support the amount of people that want to try it. I really like it and wish it workers like it was
- [R63] App Won’t Recognize My Paid Subscription After Phone Switch, No Response from Support: After switching phones, the app no longer recognizes my paid annual subscription. I’ve emailed support, the only contact option provided, more than 10 times with no response, and I still can’t get the app working. When it does work, the app itself is fine; the problem is entirely with account/subscription access
- [R112] Was amazing, now broken: Got kicked out of the app, every login method said no user account, support said make a new one - now 30 days of data have been erased and support has gone quiet. This is a paid app? If y’all can’t secure user’s data then it’s worthless.
- [R95] Limited Options and AI Has Errors: This app is okay, and I’m going to give it a shot for four weeks. I’m on day 5. The frustration I have with it is the limited options for tracking nutrition outside of macros and total calories. There’s also no way for me to set independent macro goals, monitor fiber, etc. Also when you enter food- either with the photo or text option- it enters all food as ounce
- [R156] Measurements are difficult: Reverts everything to oz so I have to do a lot of math to make sure each measurement is accurate instead of the AI functionality converting. Takes twice the time. Also adds in measurements incorrectly from the initial add so you have to really watch the breakdowns
- [R192] PLEASE fix beverage macros: It is impossible to log the exact macros and calories for a smoothie or a beverage on this app, which is really annoying when you painstakingly build smoothies to fit your needs throughout the day and fill in gaps with macros, you should be allowed to adjust the approximate calories and macros for beverages the same as meals
- [R296] Weights and measures: Liking the free trial, however just a few days of use but notice that most things are in grammes and this not useful when measuring liquids where Millilitres would be useful here. A choice of measurements etc is needed.
- [R111] Terrible: The AI called chicken potato chips. It said a 60 calorie low carb tortilla was over 2000 calories.
- [R130] Misleading information: I don’t know if the other reviews are from review farms but the information in this app is extremely misleading. I cross referenced all my meals in LoseIt! And the calorie differences were nearly 400-800 calorie differences. There is no program for emotional or ADHD eating even if the questionnaires ask and reference help. I bumped the review to 3 stars because I immediatel
- [R67] Do not subscribe, you cannot cancel!: I have attempted multiple times and received a email with the canceling confirmation. I am still being charged 9.99 multiple times and multiple times a day. Do not get scammed.
- [R78] Unauthorized charge: I downloaded this app, decided it was not for me and cancelled. This was months ago. I was just now charged $70 and had to go through a 3rd party to cancel it again. I’m disputing the charge with Apple. Just beware.
- [R427] Great support, but…: I was (and am) excited about the way this app gamifies calorie counting and nutrition tracking. But… No Apple Health integration? In 2026, for a premium app? Great support people making all the right noises about future upgrades, let’s hope so, eh?
- [R314] it Needs to be better: It’s good it’s better than that and that and that but I would need the Bitepal part plus to see all my calories and it’s not good cause I have Bitepalplus you need to pay for it and I wish I had the money for it, but I’m only a kid so I don’t have money for it but he needs to at least give protein carbohydrates and stuff when you’re selecting things Plan
- [R370] Pointless without the plus subscription: After the free trial has ended it literally takes everything away except calories which you can use any app for.
Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store