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Updated July 2026 · real, multi-region App Store reviews
User consensusAlternativesIs it worth it?
Is it worth paying for

BitePal

30
Value score / 100 Worth paying? No Skip it

BitePal is a calorie tracking app that offers a fun, easy-to-use interface with a virtual pet, but its AI food recognition is often inaccurate and many users report significant issues with unauthorized charges and subscription cancellation difficulties.

Free + in-app purchases seen up to $59.99 4.7★ lifetime (49,789) since 2024

BitePal is a calorie tracking app praised for its ease of use and motivating virtual pet, helping some users achieve weight loss R1R8R14. However, its core AI food scanning feature is frequently inaccurate, requiring manual corrections R51R101R103R117. A major concern is widespread reports of unauthorized charges and difficulty canceling subscriptions, making the paid version risky R6R20R25.

Free vs paid

The free version allows users to scan and track calories . The paid version, 'Bitepal Plus,' is required to access features like macro tracking, setting independent macro goals, and potentially other advanced nutritional insights R101R168R316R372. Some users felt the free version was sufficient and did not find the paid features worth it R51R64.

Value complaints

  • Many users report being charged despite canceling their subscriptions, with some experiencing multiple or unexpected charges.R6R25R27R30
  • Canceling subscriptions is difficult, with some users unable to find cancellation options in the app or through Apple, and support often being unresponsive.R6R20R48R69
  • The app has a paywall for essential features like macro tracking, which some users feel should be free or included.R87R168R316R372
  • Some users found the app pricey for its inaccuracies and limited functionality.R64R116R115R120
  • There are complaints about misleading pricing, with different offers seen on ads versus the App Store, and unexpected annual charges after agreeing to monthly rates.R89R91R113R120

Where it delivers

  • The app is praised for being easy and fun to use, helping users stay committed to tracking calories.R1R3R8R14
  • The virtual pet (raccoon) is a motivating and cute feature that makes tracking more engaging.R4R14R17R28
  • Some users found the app helpful for weight loss and diet improvement.R1R8R11R26
  • The ability to scan food labels or take pictures for tracking is seen as a convenient option, even if the AI needs manual correction.R3R51R54
Worth paying if

It is not recommended to pay for BitePal due to numerous reports of unauthorized charges and cancellation issues R6R20R25.

Skip / stay free if

You should skip paying for BitePal if you are concerned about inaccurate AI food tracking R51R101R103, if you need to track specific macros like fiber or set independent macro goals R101R168R316, or if you require syncing with Apple Health or other fitness trackers R133R197R213R355. Most importantly, skip if you want to avoid potential unauthorized charges and difficulties canceling subscriptions R6R20R25.

Evidence note: The lifetime rating of 4.66 is significantly higher than what recent reviews suggest, which are heavily skewed negative due to billing issues and AI inaccuracies. The monetization section lists prices up to $59.99, but reviews mention charges as high as $70, $72, $99.99, and even $200+ annually, indicating potential discrepancies or additional charges beyond advertised price points R30.

Frequently asked

Is BitePal's AI food tracking accurate?
No, BitePal's AI food tracking is frequently inaccurate, often misidentifying foods or providing incorrect calorie and nutritional values, requiring users to manually correct entries R51R101R103R117. For example, it has misidentified chicken as potato chips, a low-carb tortilla as over 2000 calories, and two strips of bacon as 1159 calories R117.
Can you cancel a BitePal subscription easily?
Many users report significant difficulty canceling BitePal subscriptions, with some stating they were unable to find cancellation options in the app or through Apple, and customer support often being unresponsive R6R20R48R69. Numerous reviews also describe being charged repeatedly or unexpectedly even after attempting to cancel R6R25R27R30.
Does BitePal sync with Apple Health or other fitness apps?
No, BitePal does not sync with Apple Health or Apple Watch, nor does it connect to other health and workout apps like Google Health (Fitbit), which frustrates users who want to track burned calories or activity accurately R133R197R213R355.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R6] 1/5 · US SCAM: This app is a scam. I signed up for a free trial, decided I did not like it and canceled the subscription, and it wouldn’t even recognize my email as having an account afterward. However, for two months I have still been getting two $9.99 charges to my card from Bitepal. I went through hoops trying to cancel it and they told me to cancel through Apple. I talked to Apple Support and we both c
  2. [R25] 1/5 · US Will continue charging: I deleted my entire account and they are still trying to charge me. I’ve blocked future payments from my bank but beware! There’s no response to try to rectify this
  3. [R27] 1/5 · US Unauthorized charges: Unable tocancle beware!
  4. [R30] 1/5 · US very badl: This app is a total rip-off; they charge you up to three times a week. I bought the app for my kids, and they were charging me up to $30 a week from my bank, when I was only supposed to pay $30 a year. I don't recommend it.
  5. [R20] 5/5 · US Bad: They use a third party subscription service so you can't cancel through your subscriptions on your apple account. I just think it's tricky and unethical. I thought I had cancelled but then got charged.
  6. [R48] 1/5 · US Scam: DO NOT GET THIS APP, it’s impossible to cancel your membership. All it does is lag, just go with MyFitnessPal and save your money
  7. [R69] 1/5 · US App Won’t Recognize My Paid Subscription After Phone Switch, No Response from Support: After switching phones, the app no longer recognizes my paid annual subscription. I’ve emailed support, the only contact option provided, more than 10 times with no response, and I still can’t get the app working. When it does work, the app itself is fine; the problem is entirely with account/subscription access
  8. [R87] 3/5 · US Paywall for everything: Why did it say my max calories for a day was 2000 even though my nutritionist told me 1400? I couldn’t even change it without paying to change it.. now how am I, a 5’7 female who weighs 185, supposed to lose weight eating 2000 calories a day? Be for real
  9. [R168] 3/5 · US Must pay for macros now: Its a cute app but they changed it so you now have to have bitepal plus to see your macros and track them. As a student, I cant afford to pay for anything extra but I need to stay on top of my health so this change was somewhat frustrating.
  10. [R316] 3/5 · GB it Needs to be better: It’s good it’s better than that and that and that but I would need the Bitepal part plus to see all my calories and it’s not good cause I have Bitepalplus you need to pay for it and I wish I had the money for it, but I’m only a kid so I don’t have money for it but he needs to at least give protein carbohydrates and stuff when you’re selecting things Plan
  11. [R372] 3/5 · GB Pointless without the plus subscription: After the free trial has ended it literally takes everything away except calories which you can use any app for.
  12. [R64] 2/5 · US Don’t waste your money.: The AI isn’t very accurate so you end up typing it in anyway. It wasn’t motivating to me. You’re better off using a free tracker. The price for a year is reasonable so I don’t feel out a large sum of money. The ads make it seem like the raccoon character does something to motivate you but it really doesn’t. Just my two cents.
  13. [R116] 3/5 · US Lacks accuracy: Pricey for one. After that, the biggest flaw is the calorie estimation. I’ve used a few different apps in the past. The best of them allow you to scan a product barcode for more accurate calorie tracking. This app can be off by as much as 50-75 calories on some foods. This could translate to too great of a calorie deficit. If you’re okay with estimation, go for it. If you don’t wan
  14. [R115] 1/5 · US Not worth it: I was being charged almost $50 a month!Definitely not worth it.
  15. [R120] 1/5 · US Be careful with the subscription: The perks itself are fine, but beware of the payments. It offered me 2.99 a month for a subscription which I then payed for and I was charged 35.99 for the whole year. I have tried to contact customer service but there is no way to send it. I am very disappointed because I had high hopes considering the looks of the app.
  16. [R89] 1/5 · US False advertising: When you pay for service it makes you pay a higher fee for the features shown on ads. Although ad makes it seem like basic features are included.
  17. [R91] 1/5 · US Unless you want to pay over $200 a year do not get it!!!!: Do not get it
  18. [R113] 1/5 · US Buy through App Store only: Saw an ad on IG thought oh that’s cool, $15/month not bad but then went to download app in App Store and was offered $35/year that’s a huge difference and I feel like I was ripped off lol
  19. [R1] 5/5 · US Love<3: I live this app so much I was 187 lb now I’m 154.8 still going but if it wasn’t for this app I wouldn’t be where I am now 🙏🙏🙏
  20. [R3] 5/5 · US Just started, seems great: I’m on day 2. The raccoon does start harassing to leave a review the moment I downloaded the app. It’s gotten some of the food ai tracking stuff wrong, but it lets you go in and correct the information as needed. It’s better if I take a picture of the nutrition label. I think it’s been fun and I’m looking forward to using it more.
  21. [R8] 5/5 · US So easy: I love this! It helped me stay committed. I wish I downloaded it sooner!
  22. [R14] 5/5 · US Actually fun: This app is not oh easy to use, it makes tracking calories fun!
  23. [R4] 4/5 · US Amazing: The virtual pet is so cute but the one thing I get annoyed with is the fact you have to pay to get everything you need
  24. [R17] 5/5 · US It’s so cute: It’s a very cute app, it’s so easy to log the food, and it gives you a calorie count plus fasting timer, I’m very happy with it
  25. [R28] 4/5 · US Bitepal: App is super easy to learn. Love the little raccoon, I named mine Mochi lol
  26. [R11] 5/5 · US buy ittt: soooo helpful
  27. [R26] 5/5 · US ❤️: Loving this so far! It’s very informative on what you’re eating and tells you how to improve your diet
  28. [R51] 3/5 · US Not quite what I expected: Honestly, I would’ve been better off just staying with a free version. I’ve seen so many reviews and videos on this and thought it was the way to go. Thinking that this is an AI app I figured it would be over the top with help figuring all the nutrition for foods and boy was I wrong. Unless you’re actually scanning the label which is a nice option you’re not gonna get ac
  29. [R54] 5/5 · US Simplicity: Super simple to log food - just snap a picture and the app does the rest!
  30. [R101] 3/5 · US Limited Options and AI Has Errors: This app is okay, and I’m going to give it a shot for four weeks. I’m on day 5. The frustration I have with it is the limited options for tracking nutrition outside of macros and total calories. There’s also no way for me to set independent macro goals, monitor fiber, etc. Also when you enter food- either with the photo or text option- it enters all food as ounce
  31. [R103] 3/5 · US Cute but not accurate: I do enjoy the cute animations of the app however 90% of the time I enter a meal (whether I type it exactly as the branded label or take a picture of the product) the AI is very much off regarding the Calories / protein / fat. Most of the time I spend editing this stuff. If the AI was better I would give the app a 5
  32. [R117] 1/5 · US Terrible: The AI called chicken potato chips. It said a 60 calorie low carb tortilla was over 2000 calories.
  33. [R133] 3/5 · US Does not sync with health or Apple Watch: If I had know that the app did not sync activity I would not have purchased. Also does not let you add calories burned from your workouts, instead you have to estimate time. I’m so disappointed!
  34. [R197] 3/5 · US Good idea: I like the general idea of the app, but I can’t sync it to my Apple Health
  35. [R213] 3/5 · US needs better exercise tracking connection: the app needs more options for health and workout apps, for better and more accurate calorie tracking. i use google health (fit bit) for tracking the steps I take and the workouts i do, in order for this app to track it i also have to track it on the health app that was preloaded on my phone. Id rather have a direct connection to the google health app ins
  36. [R355] 3/5 · GB 🤞🏼: Would be better if it could connect to the Apple health app to track burnt calories.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store