Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
The verdict on

Lose It!

65
User verdict / 100 High confidence Divided

Lose It! is a highly effective calorie and macro tracking app that has helped many users achieve significant weight loss, but recent updates have introduced significant usability issues, increased pricing, and moved key features behind a paywall, frustrating long-time users.

4.8★ lifetime (764,895) Free + in-app purchases since 2008 by FitNow, Inc. updated 0.3 mo ago recent negative 38% 120 reviews across 3 regions
Paywall & Pricing User Interface & Experience Effectiveness for Weight Loss Data Accuracy & Database Ads & Interruptions
5★83
4★23
3★17
2★21
1★56
recent reviews across 3 regions, vs the 4.8★ lifetime average

Lose It! is a long-standing health and fitness app praised for its intuitive food tracking, extensive database, and effectiveness in supporting weight loss goals. However, recent updates have led to a decline in user experience, with many features now requiring a premium subscription and a less functional interface.

What users like

  • Effective for weight loss and health trackingR2R3R4R7
  • Extensive food database and easy food loggingR2R13R14R21
  • Good customer support for technical issuesR8R54R81

What users complain about

  • Barcode scanner, macro tracking, and other key features moved behind a paywallR10R15R16R18
  • Recent UI updates have negatively impacted usability and navigationR6R11R33R56
  • Frequent and intrusive ads, even for premium usersR17R34R38R41
  • Increased subscription prices and lack of transparent pricingR35R40R52R66
  • Inaccurate or incomplete nutritional data in the databaseR1R20R28R60
  • Technical issues like freezing, syncing problems, and app sizeR6R55R95R97
  • Missing or underdeveloped features (e.g., calcium tracking, bulking, specific drink categories, improved intermittent fasting)R5R26R30R36

Latest update · v18.3.700

What the developer says changed (the verdict above weighs this against what reviewers report):

Lose It! Is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn f

Recurring themes

Paywall & Pricing negative
Many users are frustrated by the increasing number of features, such as barcode scanning and macro tracking, that have been moved behind a premium paywall. There are also complaints about significant price increases for subscriptions and a lack of transparency regarding free vs. paid features during onboarding.R10R15R16R18
User Interface & Experience negative
Recent updates have led to widespread dissatisfaction with the app's user interface and overall experience. Users report issues like freezing, difficult navigation, removal of convenient features (e.g., date selection, weekly calorie views), and reduced accessibility for screen readers.R6R11R33R56
Effectiveness for Weight Loss positive
Many long-term users highly recommend Lose It! for its effectiveness in helping them track food intake, manage calories and macros, and successfully achieve significant weight loss and health goals. It's often cited as a key tool for staying on track.R2R3R4R7
Data Accuracy & Database mixed
While the app is praised for its extensive food database and ease of adding new foods, many users report issues with inaccurate or incomplete nutritional data, particularly for user-generated entries. This requires manual verification and editing, which can be time-consuming.R1R5R13R14
Ads & Interruptions negative
Users, including some premium subscribers, are annoyed by frequent and intrusive pop-up ads that disrupt the app experience. These ads are seen as a push to force users into purchasing the premium version.R17R34R38R41

Who it's for

This app is for individuals who are serious about weight loss and are willing to pay for a premium subscription to access all features R3. It is particularly suitable for those who benefit from detailed food tracking, an extensive food database, and the ability to customize recipes R21. It is NOT for users seeking a completely free calorie tracking experience, those who are easily frustrated by intrusive ads, or individuals who prioritize a stable and consistent user interface without frequent, disruptive changes R10R17.

Evidence note: The recent reviews show a strong negative sentiment regarding UI changes, paywalls, and pricing, which contradicts the app's high lifetime rating. The developer's notes are vague and do not address these specific user complaints, particularly the issues with freezing and UI changes. The evidence for positive aspects largely comes from long-term users who have seen success with the app over many years, often before the recent negative changes.

Frequently asked

Is the barcode scanner free in Lose It!?
No, the barcode scanner feature is no longer available for free users and requires a premium subscription R10R15R18.
How much does Lose It! premium cost?
Recent reviews indicate that the annual premium subscription price has significantly increased, with users reporting costs around $79.99 or £75 per year, up from previous prices like $39.99 or £15 R40R52R68.
Does Lose It! track macronutrients (macros)?
While Lose It! can track macronutrients, many users report that this feature, along with detailed nutrient views, has been moved behind a paywall and is no longer available in the free version R10R51R59R63.
Are there ads in Lose It!?
Yes, users report frequent and intrusive full-screen pop-up ads in the free version, and some premium users also experience ads R17R34R38R44.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R2] 5/5 · US Use it to Lose It!: An excellent tool to guide/assist/track your journey to a healthy lifestyle. I’ve been using it semi-regularly since 2011, so 15 years! It’s gotten more and more sophisticated over time and now offers a wealth of information to help you manage your weight and overall health and fitness. I highly recommend it.
  2. [R3] 5/5 · US Lose it: If you’re really serious about losing weight, this app will help you do it can’t say enough good things
  3. [R4] 5/5 · US The RIGHT weight loss app: I have successfully lost weight on this app a couple times and seems to be the only way I can stay on track. I recommend it to all my friends.
  4. [R7] 5/5 · US Great app: This app was instrumental in helping me lose over 100 pounds, so I would highly recommend it. Very user friendly!
  5. [R13] 5/5 · US It just works: Listen. Do I love the name? No. But is it the easiest and best calorie tracker with the best library of foods and a quick / easy way to add new foods? Yes. Been using this app on and off again for years because it really just works. Every January to May it helps me lose 5-10 pounds because it makes logging food easy.
  6. [R14] 5/5 · US Love the Fitness and Gym time tracker: The interface is terrific. The food names, brands, restaurants, and fruit data make it easy to record your food diary.
  7. [R21] 5/5 · US Great Features!: I’ve used this app for nearly 3 years and the functionality is great. One of my favorite features is inputting a link to a recipe, it finds the ingredients & inputs then for you. You can edit the ingredients once input to your edits while cooking, macro counting is made VERY easy with this app!
  8. [R8] 5/5 · US Stellar Support: I have been using LoseIt! and absolutely love it. I recently ran into an issue, self-inflicted, where only my iPhone had historical data - the rest had data as of last week. I give the support team highest marks. It took a while to diagnose and then fix, but we got there. They kept me in the loop and communications were clear. I now have all platforms, iPhone, iPad and web synce
  9. [R54] 5/5 · GB App Support: Fantastic support from the team at Lose It. I had an error with uploading recipes. Customer service was quick and friendly. Thank you engineers.
  10. [R81] 5/5 · GB Really good: It has been extremely helpful for my weight loss journey! They were also great at fixing an app issue, I contacted them by email and they were very quick to respond and fix the issue. Brian fixed the issue very quickly and I'm very grateful!! So if you have any issues get in touch with them, they're very helpful!
  11. [R10] 1/5 · US Greed: It was amazing at the start and their Greed now is insufferable wdym I can’t scan my food now and can’t look at my Marcos
  12. [R15] 1/5 · US Free version used to be good: Lose it was a great app until the company got greedy. They began taking all the features you could use for free for years and transitioning them to the paid only. The best feature was being able to scan barcodes. This is no longer an option for free users and it definitely takes the app from perfect to trash.
  13. [R16] 1/5 · US Used to be perfect: This app used to be exactly what some of us needed in an app. Now that the barcode scanner is only available on the paid version it gets a 1 star review.
  14. [R18] 1/5 · US Disabling the barcode scanner on the free version is a deal breaker: Looks like I (and many others) are back to using a good old notebook and spreadsheet for this. Thanks for keeping my brain healthy by putting your best feature behind a paywall.
  15. [R6] 1/5 · US New update just freezing: Every time I try to edit or delete an item from yesterday’s meals, the whole thing freezes for 10+ seconds (or entirely). Lose It! has had lagging problems for several years (as a long-time paid user), but this makes it unusable.
  16. [R11] 2/5 · US Navigation: Navigation on the iPhone is horrible.
  17. [R33] 1/5 · US Reminders: On the last update you rearranged everything.
  18. [R56] 4/5 · GB Move the day complete back to the bottom please!!!!: Knocked off 1 star because the day complete is now in the middle of the page and annoys me!!!! It’s pure muscle memory for 2 yrs that it’s at the bottom of the page and now I have to scroll up and down to find it every time! Grrrr!!!
  19. [R17] 1/5 · US Do you need the $10 that badly?!: You have to stick the ‘give us $10’ every time we make an entry. It used to be nice using your app. Now you’ve added these interruptions that just make it worse. Do you need to make it so frustrating to use?!
  20. [R34] 2/5 · US Premium still gives you Ads..: This is a pretty good AP that has a database about on par with my fitness pal. It’s pretty accurate and even has a lifetime subscription plan where you don’t have to pay again, and if you wait for their sales it can be a really good deal. The issue I have with this is after I paid for such plan, I see an ad for Ro, a GLP-1 medication service, as soon as I open the ap
  21. [R38] 2/5 · US Free version: Too many ads: If you’re looking for a free calorie counting app, keep looking unless you’re ok with being bombarded with ads for every meal logged. Absolutely infuriating. I’ve heard they don’t totally go away with Premium either. I used this app for ~2y and it got worse/more frequent over time. Eventually, I couldn’t take it anymore. UI is otherwise great. Logging meals is easy, an
  22. [R41] 1/5 · US I never write reviews: But I felt like I needed to say that ads + everything behind a paywall now it’s insane.
  23. [R35] 1/5 · US Not free: Lots of questions and a waste of time. They hit you with a pay wall at the end. Lack of transparency and not even a valuable product. Im gonna use AI tools to track my weight instead.
  24. [R40] 2/5 · US Ridiculously Overpriced: I used to love this app, but the fact that their yearly subscription doubled in price (used to be $39.99, is now $79.99) over the course of ONE YEAR for pretty much the same service is absolutely absurd. I’ll be taking my business over to other apps that do the same things for free.
  25. [R52] 3/5 · GB Too Expensive after update: I absolutely love this app and have used it on and off for years successfully losing weight and achieving my goals. However, I have reopened it this week, set up my goals and I'm now being held to ransom for £75 annual payment as a lump sum. I'll technically pay monthly or weekly as I have before but to pay £75 lump sum with no money pay options is an error and a smack
  26. [R66] 2/5 · GB Free but NOT Free: It’s totally free to download the app but anymore and you gotta pay a subscription… hey, you wanna be healthy, you gotta pay! Bit of a scam and false advertising to say it’s free…
  27. [R1] 1/5 · US Trash app, inaccurate nutritional data: Wildly inaccurate and incomplete nutritional info.
  28. [R20] 4/5 · US Great except for ads: I like the feature of being able to track exercise and food with a pretty large selection. However, at times descriptions not accurate. There is the ability to edit the data. Would like to be able to pull information directly from the Internet. Include all the nutritional features.
  29. [R28] 4/5 · US Like the layout: I find Lose It better for the phone than MFP and easier to navigate. Wish the entries were better updated for accuracy but it serves the purpose of tracking and accountability. Hate that some of the features that used to be free now require subscription but discounts are offered often and the 70% off is a good deal. That should be the regular price.
  30. [R60] 4/5 · GB V useful. Not perfect: I use it a lot and it helps me keep track. It is all clearly laid out, has a ton of useful information and just the right amount of prompts. It’s also v easy to create your own foods and adjust nutrients. The one downside is it sometimes has multiple versions of the same food, all of which have different macros/nutrient values. So I have to double check against Google t
  31. [R55] 1/5 · GB RIP off avoid: Tried to get the app to sync with Garmin. Get to the screen to select Garmin Connect as instructed and it Freezes. All apps are up to date, it is a new iPhone but no means to contact developers and unable to get money back. Bunch of crooks
  32. [R95] 2/5 · GB Scanner doesn’t work: When I add new foods in my foods the viewfinder does not scan the barcode.
  33. [R97] 2/5 · GB Slow and inaccurate: Bought this as it was meant to have better UK food options than fitness pal but it’s the opposite it’s so inaccurate and rarely has UK foods which fitness pal has, on top of that it pretty much freezes every time I use it so the whole process is so slow - don’t waste your money.
  34. [R5] 5/5 · US Search food by weight: This app would be greatly improved if there was a way to search food/drink items by weight only, for those of tracking calories using a food scale. It’s frustrating to search a food item to weigh on a food scale and having to search through hundreds of unmeasurable food entries listed as “each” or “serving”. It would be great if these food listings were separated, a “se
  35. [R26] 5/5 · US Amazing app: Huge database just wish it had features to calculate gaining weight/ muscle in calorie surplus.
  36. [R30] 4/5 · US Accessories: I wish there was more features you could use without premium, like water tracking.
  37. [R36] 3/5 · US Add Weight is broken: I’ve been using this app for years and have appreciated it very much. However, I have now reached that age where I need to track my calcium. I was absolutely shocked to learn that lose it does not track calcium! Minus 2 stars because it’s just that important for women. Please add support for this, and soon. Thanks.
  38. [R42] 1/5 · US New version not an improvement: The updated version of this app took away the ability to use the bar code reader unless you pay for a subscription. For that they earn 1 star.
  39. [R68] 1/5 · GB Become a rip off: Last year I paid £15 for a year. Now they want £76. That’s a no from me. Plenty of other calorie counters out there. Why the huge price change?
  40. [R51] 3/5 · GB Good till features moved behind a paywall: I used to love this app, used it all the time over my fitness pal as it helped me reach my goals in a healthy way, I stopped using for a month while other things were ongoing, came back to use it and everything to track macronutrients has gone behind a paywall! Absolutely shocking!
  41. [R59] 1/5 · GB Gone Downhill: I used to be an avid user of lose it! but now you have to pay for everything most nutrients and macros used to be free to see and now they’re locked behind a paywall it’s ridiculous!
  42. [R63] 1/5 · GB Premium: used to be my favourite to track calories and macros, slowly everything has become a paid feature, and you can no longer see macros
  43. [R44] 3/5 · US Pop ups: There are way too many pop ups to promote signing up for premium. It causes me to not want to log on the app.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store