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Updated July 2026 · real, multi-region App Store reviews
Head-to-head

Noom Weight Loss vs Lose It!

Noom Weight Loss 4.7★ · Free to download 75
Winner Noom Weight Loss
Lose It! 4.8★ · Free + IAP 65

Noom Weight Loss is better for those seeking a comprehensive, psychology-based approach with coaching, while Lose It! is a more straightforward calorie tracker, though its free version has become less functional.

Full reviews: Noom Weight Loss · Lose It!

Noom Weight Loss offers a psychology-driven program with coaching and GLP-1 support, but its app can be slow and buggy. Lose It! excels as a calorie tracker with a large food database, but recent changes have made its free version less appealing due to paywalls and ads.

Head to head

Features & Program Philosophy edge: Noom Weight LossR5R9R11R15
Noom Weight Loss Noom is praised for its comprehensive, psychology-based approach to weight loss, teaching lifestyle changes and making users more conscious about eating habits R5R11. It also offers GLP-1 medication support, including access to doctors and coaches R29R32R35. However, some users find the program too gamified with excessive pop-ups and animations, which can be annoying R9. There's also a desire for fiber tracking, especially for those on GLP-1s, which is currently missing R15.
Lose It! Lose It! is primarily a calorie and food tracker, highly effective for weight loss when used consistently . It boasts an extensive food database, including restaurant items, and allows users to add their own recipes . Some users appreciate its fitness and gym time tracker . However, there's a notable lack of calcium tracking, which is important for some users .
Ease of Use & App Performance tieR1R3R6R9
Noom Weight Loss Noom's app is frequently criticized for being slow to load, buggy, and prone to freezing R3R6. Users report issues like recorded data being erased, health tabs not connecting, and the app requiring re-login and biometrics entry R1R3. The food logging process is described as clunky, requiring multiple screens and lacking features like repeating previous meals or easily finding frequently eaten foods R28. The recent gamification updates with animations are widely disliked for slowing down the app and being time-consuming R9. There's also no dedicated iPad app .
Lose It! Lose It! is generally considered user-friendly and intuitive for logging meals . However, recent updates have introduced significant performance issues, with the app freezing for extended periods, especially when editing or deleting past entries . Some users find the navigation on iPhone horrible and the layout inefficient . The process for creating recipes can be frustrating .
Food Database & Accuracy tieR15R30R42R45
Noom Weight Loss Noom's food tracking database is criticized for being duplicative, out of date, and having incorrect calorie counts R15R30R42. Many products need to be self-entered, and even after repeated additions, they don't get permanently added R30. The barcode scanner is also reported to be inaccurate or linked to wrong items R30R45. The food color guide can be inconsistent, with products switching categories R42.
Lose It! Lose It! has a large food database, but users report issues with inaccurate or incomplete nutritional data . Many entries are listed as 'per serving' without specific weight options, making precise tracking difficult for those using food scales . Compared to other apps, some common cupboard foods are missing, and nutrition data is often incorrect .
Support & Customer Service edge: Lose It!R4R7R8R14
Noom Weight Loss Noom receives mixed reviews for its support. Some users praise the support as excellent, comparable to older weight loss programs R8R14R32. However, many others report awful customer service, including unresponsiveness to cancellation requests, issues with account mishandling, and long delays in addressing serious problems R4R7. Support staff are sometimes perceived as unknowledgeable, giving inconsistent answers .
Lose It! Lose It! generally has positive feedback for its support team, with users commending their ability to diagnose and fix issues, keeping users informed . However, some users report difficulty in finding support or contacting them when issues arise .
Price & Value tieR1R4R7R15
Noom Weight Loss Noom is a paid subscription service, with some users reporting charges around $185 per year R7. There are significant complaints about deceptive cancellation practices, with users being charged even after cancelling trials or subscriptions R4R7R22R46. The free version is very limited, essentially a demo that doesn't allow full tracking R1R28R47R48. Some users feel the high subscription price doesn't justify the app's current state, especially with missing features like fiber tracking R15.
Lose It! Lose It! offers a free version and a premium subscription. The free version has become significantly less functional, with essential features like the barcode scanner and macro tracking moved behind a paywall R67R73R76R82. Free users are also bombarded with aggressive pop-up ads for premium features and GLP-1 medications . The premium subscription price has reportedly doubled in one year, from $39.99 to $79.99, which many find overpriced R103. There are also complaints about the lack of a monthly payment option for premium, requiring an annual commitment R102R105. Despite this, some users find it less expensive than competitors and appreciate lifetime membership options when available .
Pick Noom Weight Loss if

Pick Noom Weight Loss if you are looking for a psychology-based program that teaches you about eating habits and offers coaching and GLP-1 medication support, and you are willing to overlook app performance issues R5R11R29R35.

Pick Lose It! if

Pick Lose It! if you primarily need a straightforward calorie and food tracker with a large database, and you are willing to pay for the premium version to avoid ads and access essential features like the barcode scanner .

Evidence note: Reviews for both apps show a recent negative skew, particularly concerning app performance, updates, and monetization strategies. Noom's free tier is more of a limited trial, leading to frustration for non-paying users, while Lose It!'s free tier has become significantly hampered by ads and paywalled features, pushing users towards the paid version.

Frequently asked

Can I use Noom Weight Loss for free?
Noom Weight Loss offers a free trial, but its free version is very limited, essentially a demo that doesn't allow full tracking of food or exercise R1R28R47R48.
Does Lose It! have a free barcode scanner?
No, the barcode scanner feature in Lose It! is no longer available in the free version and has been moved behind a paywall, requiring a premium subscription R67R73R76R82.
Is Noom Weight Loss good for GLP-1 users?
Yes, Noom Weight Loss offers a medical weight loss program that includes GLP-1 medication support, with access to doctors and coaches, and tracks food and macros R29R32R35. However, some users wish for fiber tracking, which is currently missing R15, and support for GLP-1 tracking if medication is sourced externally .
How much does Lose It! Premium cost?
The yearly subscription for Lose It! Premium has reportedly doubled in price, with users mentioning it increased from $39.99 to $79.99 R103. There is generally no option for monthly payments, requiring an annual commitment R102R105.
Are there issues with canceling subscriptions for these apps?
Both apps have significant complaints regarding subscription cancellation. Noom users report being charged even after canceling trials or subscriptions, with difficulties in stopping recurring payments R4R7R22R46. Lose It! users also report difficulties in canceling subscriptions and being charged unexpectedly .

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R5] Noom Weight Loss 5/5 · US Helping me make better choices: I always thought I ate healthy…organic, non GMO, mostly lean protein, lots of veggies and fresh fruit. OK, so I have a couple of indulgences: chips and a sweet tooth. But I couldn’t lose weight even by moderating my indulgences. Noom has taught me that my eating wasn’t nearly as healthy as I thought. By following their cues and using the food color guide, I’m making
  2. [R9] Noom Weight Loss 3/5 · US Too gamified now: This is my second time doing Noom; the first time was a great success, and this time around started off great with a bang. But then an update hit the app a couple of months ago that made it nearly unusable. The gamification has been taken to the extreme and it seems like I can’t log a meal without 5 pop-ups to shower me with affirmation, seeds, and lightning bolts, and then anoth
  3. [R11] Noom Weight Loss 5/5 · US It works !: I love this comprehensive way to track your weight progress and get healthy! It teaches you a lifestyle change and encourages motivation/ discipline. Very rewarding!
  4. [R15] Noom Weight Loss 3/5 · US Not so innovative anymore: The psychology is good but the biggest place where Noom is failing its paid subscribers is there is no fiber tracking. In 2026 when fiber & protein are what we are being told is most important, we can’t track both with a $200 subscription? When so many of us are on GLP-1s?Customer service just blows me off on if/when Fiber will will be available. The food tracking d
  5. [R1] Noom Weight Loss 2/5 · US What happened?: I used to use Noom pretty regularly. I got frustrated because one day when I clicked on the app, it made me log back in and provide all my biometrics again. That happened twice and after the second time, I didn’t have the time to complete all the specifics anymore, so I stopped using the app. I use the free version because I couldn’t afford the subscription. After several months,
  6. [R3] Noom Weight Loss 3/5 · US Latest update buggy,: erases recorded data every evening, water that had been manually recorded and steps, both day’s auto goal and steps completed uploaded from Fitbit. health tab will no longer connect even after multiple reboots.
  7. [R6] Noom Weight Loss 3/5 · US Program great - app awful: The program and mindset is fantastic but the app is terrible. It takes forever for it to actually load. You have to sit there and watch a box spin aground for minutes on end. I’m currently going on 11 minutes waiting for it to load.
  8. [R30] Noom Weight Loss 3/5 · US Watch the Calorie Counts: Calories are frequently wrong and even after submitting a “flag problem” numerous times, nothing gets fixed. So make sure to compare what the package says to what the app tells you. I have to just assume the calories for non-packages are “close enough.” Also, a lot of foods are not in there and even after repeatedly adding them, they never get added so I constantly have
  9. [R42] Noom Weight Loss 3/5 · US Learning Good..Food Tracker inconsistent: I do love the learning articles you read every day. What I don’t love is the fact that the food tracker is inconsistent. Many of the products have to be self entered. If you do find a product, you have to be very careful to check it because a lot are incorrect, nutritional facts. It seems to be the color categories, change frequently as well. Product switc
  10. [R45] Noom Weight Loss 3/5 · US The meal app: The Camera app for food does not reflect accurately, the content, calories, and amounts. The list that remain on the app should be an alphabetical order
  11. [R4] Noom Weight Loss 1/5 · US Scam!!!: This is a scam! I cannot possibly believe that the positive reviews here are real! They will not allow you to cancel. They will continue to charge you. The user support function does not work. They will not respond to my correspondence through any other means. I may have to take legal action
  12. [R7] Noom Weight Loss 1/5 · US Deceptive when trying to cancel: Got an email after they automatically renewed my subscription basically saying if I cancelled the day before I got the email I wouldn’t have to pay the following year’s subscription, that’s a scummy business practice. I tried to cancel prior but it was saying my password was invalid and I never got a link to reset the password when requested, almost like they were
  13. [R8] Noom Weight Loss 5/5 · US Thank you: I had lost my account when I changed phones and you helped me get it back and I am grateful! I’m back on track to get me to my goal!
  14. [R14] Noom Weight Loss 5/5 · US Support: Best support since the WW days, sitting in a church hall with neighbors about recipe substitutions and plateau busting.
  15. [R28] Noom Weight Loss 2/5 · US Not so good weight loss tracking system: I got this using the upgraded app and finally decided to continue with the no paying option- terrible!!! You can’t track your exercises. To enter any item you have to go through multiple screens and hit done like three times- just not user friendly. Also, if you have a meal on repeat, unless you make it into a saved meal, you can’t just repeat the lunch fro
  16. [R47] Noom Weight Loss 4/5 · US Good, With Limitations: I had a paid account for years (though I now realize I didn’t use most of the paid offerings) and Noom helped me lose about 8 lbs. The app can be glitchy, though, and every time there are updates things change/may not work. I now have a free account, and I don’t know if that’s why I can only track food on the current day (which resets at midnight). For a night owl like myse
  17. [R48] Noom Weight Loss 3/5 · US Wish demo’s tracking worked: I tried out noom for diet tracking. The demo app lets you verbally describe meals, which simplifies that. What the demo doesn’t do is let you enter your prior night’s dinner the next morning. What it also doesn’t do is let you look at a few days entries and see how your diet fluctuates and etc. that equals no tracking in the demo. What the demo does really well is pus
  18. [R67] Lose It! 1/5 · US Greed: It was amazing at the start and their Greed now is insufferable wdym I can’t scan my food now and can’t look at my Marcos
  19. [R73] Lose It! 1/5 · US Free version used to be good: Lose it was a great app until the company got greedy. They began taking all the features you could use for free for years and transitioning them to the paid only. The best feature was being able to scan barcodes. This is no longer an option for free users and it definitely takes the app from perfect to trash.
  20. [R76] Lose It! 1/5 · US Used to be perfect: This app used to be exactly what some of us needed in an app. Now that the barcode scanner is only available on the paid version it gets a 1 star review.
  21. [R82] Lose It! 1/5 · US Disabling the barcode scanner on the free version is a deal breaker: Looks like I (and many others) are back to using a good old notebook and spreadsheet for this. Thanks for keeping my brain healthy by putting your best feature behind a paywall.
  22. [R29] Noom Weight Loss 5/5 · US Noom Meds: I had gained 20lbs slowly over several years. I tried many times to loose and often could loose 5-10lbs or so only for it to return. In comes Noom meds. Not a miracle- a lot of hard work and learning but have been down 15lbs over 4.5 months! Highly recommend for those who want to put in time. Noom will support every step of the way!
  23. [R32] Noom Weight Loss 4/5 · US Usually great: The app is usually wonderful, dr and guide-person are super supportive, meds work great. Only problem I tend to have is that the app like, doesn’t want to load right from time to time. It gets very annoying when I’m trying to get ready for bed and the app won’t load right 3, 4, 5 times in a row. Seriously though, it’s inexpensive compared to other companies, the semaglutide is real
  24. [R35] Noom Weight Loss 5/5 · US A Complete Health Package: This is a complete Weight Loss / GLP-1 health package. It not only addresses your physical health, but your behavioral health. This dual action approach had set me up for success. I love having access to tracking my food/macros, conversing with the Noom Community, being able to message my coach or doctor all in one place.
  25. [R102] Lose It! 3/5 · GB No option for monthly on premium: The app looks great and I see the benefit of the premium but no option for a monthly payment, you must pay the year in full.
  26. [R103] Lose It! 2/5 · US Ridiculously Overpriced: I used to love this app, but the fact that their yearly subscription doubled in price (used to be $39.99, is now $79.99) over the course of ONE YEAR for pretty much the same service is absolutely absurd. I’ll be taking my business over to other apps that do the same things for free.
  27. [R105] Lose It! 3/5 · GB Great features… locked behind yearly pay walls: I had been really excited to try this app- the layout is clean, its so easy to navigate and the tools are fantastic. HOWEVER, simple things like the barcode scanner are locked behind a paywall… and a yearly one at that. If there was a pay monthly option then it would be slightly better. But this has put a bad taste in my mouth. I’m heading back to MF
  28. [R22] Noom Weight Loss 1/5 · US Charges for cancelled subscription: I cancelled my trial subscription within the allotted time and was still charged over $100. Stay away from this company!
  29. [R46] Noom Weight Loss 1/5 · US Charges $149 even if the meds never arrive. Promised a refund but charged me ANOTHER $149 instead!: Choose a different company

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store