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Updated July 2026 · real, multi-region App Store reviews
Head-to-head

BeautyPlus-Selfie Photo Editor vs YouCam Makeup

BeautyPlus-Selfie Photo Editor 4.8★ · Free + IAP 70
Winner BeautyPlus-Selfie Photo Editor
YouCam Makeup 4.7★ · Free to download 65

BeautyPlus-Selfie Photo Editor has a slight edge due to its slightly better overall user satisfaction with core editing features, despite both apps facing significant criticism regarding their monetization strategies.

Full reviews: BeautyPlus-Selfie Photo Editor · YouCam Makeup

Both BeautyPlus and YouCam Makeup are popular selfie and photo editing apps with high lifetime ratings, but recent reviews highlight a shift towards aggressive monetization, locking many features behind subscriptions. BeautyPlus is generally praised for its editing capabilities and 'glow cam,' while YouCam Makeup is noted for its makeup and hairstyle try-on features, though both struggle with customer service and perceived value.

Head to head

Features and Editing Quality edge: BeautyPlus-Selfie Photo EditorR4R5R7R10
BeautyPlus-Selfie Photo Editor BeautyPlus users appreciate its core editing features, ability to produce clear pictures, and the 'glow cam' R5. However, recent updates have been criticized for removing or altering favorite features, leading to lower resolution photos and unnatural-looking hair filters R4R7R10. Some users also report issues with specific functions like manual teeth whitening not working and face detection problems .
YouCam Makeup YouCam Makeup is valued for its makeup and hairstyle try-on features, allowing users to experiment with different looks . However, some users find the AI features, particularly for professional AI generation and hair color changes, to be ineffective or produce undesirable results . There are also reports of bugs, such as pixelation when using 'remove' or 'erase' tools , and issues with saving photos .
Ease of Use tieR36R41R56R59
BeautyPlus-Selfie Photo Editor BeautyPlus is generally considered easy to use, with many users finding its interface straightforward for photo editing R41R59. Some minor inconveniences include the lack of a camera button support on newer iPhones R36 and the need to individually apply multiple enhancement options R56.
YouCam Makeup YouCam Makeup is also described as easy to navigate and use for quick touch-ups . However, some users report issues with the app loading slowly or not at all , and difficulties with certain features like changing hair color .
Reliability and Performance tieR6R7R15R50
BeautyPlus-Selfie Photo Editor BeautyPlus users report issues with the app not working properly R15, spinning indefinitely when trying to process photos R50, and specific features like hair color change creating 'noise' R6. Some updates have also led to decreased photo resolution R7.
YouCam Makeup YouCam Makeup users experience frequent bugs, such as pixelation during editing and the app failing to load . There are also reports of photos being saved upside down and issues with restoring purchases .
Price and Value tieR1R3R12R13
BeautyPlus-Selfie Photo Editor BeautyPlus faces significant criticism for its aggressive monetization. Many users feel that too many features, including basic editing, are now behind a paywall R1R18R40. The pricing is considered expensive, with annual subscriptions costing around $60-$65 R3R33. Users are frustrated that previously free features or those accessible via ads now require payment R1R12. There are also complaints about being charged immediately after signing up for a 'free trial' R13R19R22.
YouCam Makeup YouCam Makeup also receives strong negative feedback regarding its pricing and value. Users lament that many basic features, previously free, now require a premium subscription R67. The annual subscription can be as high as $79-$90 R85. Similar to BeautyPlus, many users report being charged immediately after signing up for a 'free trial' or having difficulty canceling subscriptions R61R64.
Customer Support tieR6R61R64R85
BeautyPlus-Selfie Photo Editor BeautyPlus users report significant difficulty getting help from customer service R6. One user mentioned it was 'impossible' to get a hold of them for issues like hair filter quality R6.
YouCam Makeup YouCam Makeup users also express frustration with customer support, particularly regarding refunds and subscription cancellations R61R64R85. While one user did appreciate the support team reaching out to explain the refund process R61, others found it difficult to contact the company R85.
Pick BeautyPlus-Selfie Photo Editor if

You prioritize a wide range of selfie and photo editing features, including a 'glow cam' and natural-looking enhancements, and are willing to navigate a free tier with significant limitations or pay for a subscription R5R41.

Pick YouCam Makeup if

You are primarily interested in virtual makeup and hairstyle try-on features and are prepared for a potentially buggy experience and a high subscription cost .

Evidence note: Both apps have a high volume of recent negative reviews, heavily skewed towards complaints about monetization and subscription practices, which contrasts with their high lifetime ratings. The evidence for customer support is limited but consistently negative for both.

Frequently asked

Are BeautyPlus and YouCam Makeup truly free to use?
Both BeautyPlus and YouCam Makeup are free to download, but many core and advanced features are locked behind premium subscriptions, with users reporting that even basic editing functions now require payment R1R18R40R67.
What are the common complaints about subscriptions for these apps?
Common complaints include being charged immediately after signing up for a 'free trial,' difficulty canceling subscriptions, and the high annual cost (around $60-$90) for features that were previously free or accessible via ads R13R19R22R33.
Do these apps have good customer support?
Reviews indicate that both apps have issues with customer support, with users reporting difficulty getting help for technical problems and challenges with subscription cancellations and refunds R6R64R85R106.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R4] BeautyPlus-Selfie Photo Editor 1/5 · US Please change video edits to the way it used to be. I hate this new update, it does not look good: ^
  2. [R5] BeautyPlus-Selfie Photo Editor 5/5 · US Clear pictures: I totally recommend this app!
  3. [R7] BeautyPlus-Selfie Photo Editor 2/5 · US Ya no me gusta: Esta aplicación era mejor antes ahora la cámara saca fotos con muy poca resolución creo que ya no boy a pagar más por tenerla buscaré otra aplicación mejor
  4. [R10] BeautyPlus-Selfie Photo Editor 1/5 · US Ruined in the last update: This was my favorite editing app and they removed the best features in the latest version. Seriously ruined it :(
  5. [R36] BeautyPlus-Selfie Photo Editor 3/5 · US Awesome missing one major convenience feature.: Please add support for the camera button on newer iPhone models. Would make this app perfect! Love using it for selfies and videos. And that convenience would just be awesome.
  6. [R41] BeautyPlus-Selfie Photo Editor 5/5 · US Very good photo editing app: This is very easy to use for photo editing. Makes you look better in a natural way!
  7. [R56] BeautyPlus-Selfie Photo Editor 5/5 · US Top notch but: This has many great options, but there doesn’t seem to be a fast efficient way to upscale, deblur, dehaze, etc all with one option. It has to be done individually, which is a little time consuming. Other than that it’s amazing
  8. [R59] BeautyPlus-Selfie Photo Editor 5/5 · US Fácil de usar: Fácil de usar y tiene muchas opciones me encantó 😍😍🔥🔥
  9. [R6] BeautyPlus-Selfie Photo Editor 3/5 · US Recent issues: I normally love this app but getting help from customer service can be a real pain. The features are good and it’s a good selfie app. Recently though I noticed the hair color change feature works but it creates a lot of noise and makes hair look frizzed even if hair is smooth in original picture. I tried to ask customer service about it but getting a hold of them was impossible.I wo
  10. [R15] BeautyPlus-Selfie Photo Editor 3/5 · US Beauty app: Not working properly
  11. [R50] BeautyPlus-Selfie Photo Editor 5/5 · US Doesn’t work: Tried to use this app. After asking for a photo and waiting for a half an hour. It did nothing-only spinned. Also reaching out to customer service was no help. More wasted time.
  12. [R1] BeautyPlus-Selfie Photo Editor 2/5 · US it was so good 💔: This app was so good until it got money hungry. Only 10 pictures a day with glow cam ? That was the only reason I had to app and paying for premium isn’t worth it
  13. [R3] BeautyPlus-Selfie Photo Editor 3/5 · US More Money After Subscribing: It sucks that I paid all this money for an annual premium subscription thinking I would have access to all the features and then they roll out new features I need to buy separately so I can use coins that only last a year. I will definitely reconsider when my subscription ends.
  14. [R12] BeautyPlus-Selfie Photo Editor 3/5 · US Read this pls 🙏💗: I've had beauty plus for about a year, and for the first few months, I could watch adds to get the beauty plus stuff. I can't do that now. If more things could be free, it would be the perfect app. I still enjoy looking at the beauty plus effects though! Just can't save them. I absolutely recommend this app, it's amazing... IF you can pay after the first few months.
  15. [R13] BeautyPlus-Selfie Photo Editor 1/5 · US Scam: I got charged $60 immediately when I tried out the free subscription. I only had the app for 1 minute and I was immediately notified of the charge. My card is empty so they got no money but now my Apple account is locked and I can’t download any apps because of this stupid app. Shame on yall.
  16. [R61] YouCam Makeup 2/5 · US Not What I Expected: I signed up today to evaluate this app, but I decided to cancel the same day because it did not include the features that were promoted. Despite canceling well within the free trial; I was still charged $21.64. This fee should not occur during a trial and I am requesting a refund. Update: On a positive note, I do appreciate the support team reaching out to explain the refun
  17. [R64] YouCam Makeup 1/5 · US Beware! They will not cancel your subscription.. even after confirming ..for months! I: Fraud!
  18. [R85] YouCam Makeup 1/5 · US Did not get refund: This is a scam I did not order it, they did not return my 79.99. This is very frustrating that I got charged 79.99 for an app I don’t even know how to access and it is so difficult to contact tact the company abilities it.
  19. [R18] BeautyPlus-Selfie Photo Editor 3/5 · US Premium this premium that: Everything is premium like can we please have something good that isn’t for a cost like and also if you want to at least take a photo it just switches your photo to a “ThIs FiLtEr lOoKs So gOoD oN yOu” it’s not fair that I switched off one filter and it still says that I have a premium feature equipped. I don’t like these, can you please fix these, BeautyPlus?
  20. [R40] BeautyPlus-Selfie Photo Editor 1/5 · US BeautyPlus: You can’t even edit a photo/retouch without being a member. What is the point of being an editing app if all features are locked with a subscription!?!
  21. [R67] YouCam Makeup 1/5 · US Very disappointed.: I used to use this app all the time to touch up photos like make simple, subtle enhancements like plump up eye lashes, remove wrinkles and dark circles, that kind of thing and it was great. Now none of those basic features are available without a premium subscription which I think is total BS. I understand making some features premium, but this app is useless now and I will be
  22. [R19] BeautyPlus-Selfie Photo Editor 1/5 · US False marketing: My daughter fell for the “3 day free trial if you sign up for an annual plan” trap…AGAIN. They apparently signed up earlier this year, forgot to cancel, and I got charged. I got the charges reversed because she didn’t want the services anymore. Months later, she got the free trial offer again, so she signed up thinking she wouldn’t be charged. My card was immediately charged. Plea
  23. [R22] BeautyPlus-Selfie Photo Editor 1/5 · US misleading app: I was offered a 3 day trial for the Pro benefits and when I clicked a button to accept this, I discovered I was charged $60 for a yearly membership with no way to get a refund. Misleading and upsetting.
  24. [R33] BeautyPlus-Selfie Photo Editor 3/5 · US Overpriced: $47.99 for retouching? What a rip-off.
  25. [R106] YouCam Makeup 1/5 · US Charged me: I canceled this service within the timeframe allowed, and they still charged me as soon as I added it to my app list never got my refund

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store