Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
The verdict on

YouCam Makeup

40
User verdict / 100 High confidence Divided

YouCam Makeup offers powerful photo editing and AI features, but recent updates have made many core functionalities premium-only, leading to widespread user frustration over unexpected charges, difficulty canceling subscriptions, and a perceived decline in value.

4.7★ lifetime (154,297) Free to download since 2014 by PERFECT MOBILE CORP. updated 0.1 mo ago recent negative 44% 120 reviews across 4 regions
Monetization & Pricing Subscription & Billing Issues App Performance & Bugs AI Features & Quality Feature Removal & Changes Body Image & Dysmorphia
5★443
4★67
3★50
2★59
1★381
recent reviews across 4 regions, vs the 4.7★ lifetime average

YouCam Makeup is a photo and video editing app that allows users to apply makeup, change hairstyles, and utilize AI tools to enhance their appearance. While many users praise its effectiveness for subtle and realistic touch-ups, a significant number of recent reviews highlight issues with its monetization strategy, including a shift of previously free features to premium, unexpected charges, and difficulties with subscription management.

What users like

  • Effective for subtle and realistic photo enhancementsR78R67R88
  • Offers a wide variety of makeup choices and stylesR80R71R56
  • Easy to use and navigate for photo editingR54R65R78
  • Fun for experimenting with different looks and stylesR9R56R4

What users complain about

  • Many previously free, basic features now require a premium subscriptionR3R17R15R422
  • Users report being charged unexpectedly or fraudulently, often for yearly subscriptions, even after canceling trials or not intending to subscribeR1R2R13R21
  • Difficulty canceling subscriptions or obtaining refundsR2R22R60R55
  • App can be buggy, with issues like crashing, not loading, or failing to save photosR23R120R172R637
  • AI features are sometimes ineffective or produce undesirable resultsR7R34R457
  • Concerns about data privacy and the app's terms of service regarding user imagesR49R79
  • Some users report issues with restoring purchases or being prompted to pay for features they already subscribed toR19R38R47

Latest update · v6.44.1

What the developer says changed (the verdict above weighs this against what reviewers report):

Experience our newest AI tools designed to perfect every detail of your look: AI Abs: Choose between a natural V-line or a powerful six-pack, while our smart AI automatically tailors fully covered outfits into chic midriff-baring styles to perfectly showcase your new look. AI Age: Your personal time machine! We’ve added 6 new AI filters to let you explore different stages of life. Try our fresh-faced Teen filter, or fast-forward to see 5 distinct, ultra-realistic mature looks. AI Agent Stylist: Meet your virtual fashion consultant! Our AI Agent searches the web for the latest clothing ideas to deliver personalized outfit suggestions based directly on your photos. Found a look you love? Try it on instantly with our virtual try-on! AI Smile for AI Agent: Let our AI Agent perfect your expression. Enjoy seamless, natural-looking adjustments for both open and closed smiles without ever lo

Recurring themes

Monetization & Pricing negative
A significant number of reviews express frustration over the app's shift to a premium model, with many basic features that were once free now requiring payment. Users feel that the app constantly pushes for subscriptions and that the free version offers very limited functionality.R3R17R15R23
Subscription & Billing Issues negative
Many users report being charged unexpectedly, often for expensive yearly subscriptions (e.g., $21.64, $30.98, $79, $80, $85, £79), even after canceling free trials or not intending to subscribe. There are widespread complaints about difficulty canceling subscriptions and getting refunds, with some describing the practices as 'scam' or 'fraud'.R1R2R13R14
App Performance & Bugs negative
Reviewers frequently mention technical issues such as the app crashing, not loading, or failing to save edited photos. Some specific bugs include pixelation during editing, photos turning upside down, or features not working as expected.R23R30R120R172
AI Features & Quality mixed
While the app introduces new AI tools, some users find them ineffective or disappointing. For example, the AI hair color feature might only generate black hair regardless of the requested color, and the professional AI generator tool is described as doing 'the opposite of requested'. The developer's notes mention new AI tools, but recent reviews indicate these are not always meeting user expectations.R7R34R457R432
Feature Removal & Changes negative
Long-time users express disappointment over the removal of beloved features, such as the community sharing section and basic editing tools like teeth whitening, eyelash plumping, and dark circle removal, which are now either gone or moved behind a paywall.R3R6R15R31
Body Image & Dysmorphia negative
One review highlights a serious concern about the app potentially contributing to body dysmorphia by making natural facial imperfections seem wrong and promoting unrealistic beauty standards.R11

Who it's for

YouCam Makeup is for users who want extensive photo editing capabilities, particularly for applying virtual makeup, changing hairstyles, and using AI tools to enhance their appearance, and are willing to pay for a premium subscription R4R9R54. It is not for users who expect most features to be free, are on a tight budget, or are wary of subscription models due to reported billing issues R3R17R21R60.

Evidence note: The sample of recent reviews skews significantly negative, particularly concerning monetization and billing issues. While there are positive reviews praising the app's core functionality, the volume and detail of negative feedback on subscriptions and feature access are substantial and consistent across regions.

Frequently asked

Is YouCam Makeup free to use?
YouCam Makeup is free to download, but many basic and advanced features, including previously free ones like teeth whitening and eyelash enhancements, now require a premium subscription R3R17R15R422.
Are there issues with YouCam Makeup subscriptions and billing?
Yes, many users report significant issues with subscriptions and billing, including being charged unexpectedly for yearly plans (ranging from $21.64 to $85 or £79) even after canceling free trials, and experiencing difficulty canceling subscriptions or obtaining refunds R1R2R13R21.
Does YouCam Makeup have AI features?
Yes, YouCam Makeup includes AI tools, such as AI Abs and AI Age filters, as mentioned in the developer's notes, but some users find the AI features ineffective or producing undesirable results, like generating only black hair regardless of the requested color R7R34R51.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R78] 5/5 · US Excelente: Exactamente lo que estaba buscando. Aveces me tomo fotos sin maquillarme y pienso se podría ver mejor si no tuviera los labios pálidos o las pestañas caídas. Esta aplicación arregla eso sin hacer que tu cara cambie de color,forma, o verse muy falsa. Es súper fácil de usar. 10/10
  2. [R67] 5/5 · US Great: I love being able to make subtle, realistic changes to my photos.
  3. [R88] 5/5 · US Favorite app: I’ve been using this app for about 8 years it’s easy and fun and makes my pictures a lot better without looking to fake. I would recommend to all my friends.
  4. [R80] 5/5 · US Who loves jewelry & accessories?: Your app is effective in terms of facial and structural improvements to the face and some to the body. I appreciate the variety of makeup choices as well. The appeal, however, is limited to the sweet, whimsical and youthful stylings of a teenager. I appreciate this for my various projects and purposes, but if it were to “come of age” in terms of current f
  5. [R71] 5/5 · US Super cute 😍🥰: Son súper creativos me encantan los tonos naturales y el maquillaje está súper chulo hermoso
  6. [R56] 5/5 · US Playing around on a rainy day: This app is a lot of fun. You can play with all sorts of styles and animate them, so far So good.
  7. [R54] 5/5 · US Love this app: I’ve used this app for at least 5 years. I love it and it’s easy to navigate!
  8. [R65] 5/5 · US Fácil de usar: Excelente para hacer tus fotos más bonitas
  9. [R9] 5/5 · US Too FUN!: I'm in love with this app! It’s fun not telling anyone that you have the ability to make yourself look BEAUTIFUL after the photo is taken ❤️❤️❤️
  10. [R4] 4/5 · US Wowza: It’s the perfect app to see what look are great in you! I don’t like the part where you need premium to do some features but it makes it ok that you can have a couple freee try’s! I love it!
  11. [R3] 1/5 · US Very disappointed.: I used to use this app all the time to touch up photos like make simple, subtle enhancements like plump up eye lashes, remove wrinkles and dark circles, that kind of thing and it was great. Now none of those basic features are available without a premium subscription which I think is total BS. I understand making some features premium, but this app is useless now and I will be
  12. [R17] 3/5 · US Great but used to be free.: This app has always had features that you could pay to use but now it’s almost everything which really stinks because it’s a great and easy to use app.
  13. [R15] 2/5 · US Great app but…: There are too many premium features that you have to pay for now It wasn’t that way when I signed up years ago . Features and app easy to use just $$$ if all you want is to whiten your teeth or debag your eyes :$
  14. [R422] 3/5 · GB Disappointed: I’ve been using this app since it came out purely just to add lashes for nights I didn’t have time or just didn’t wear any. Loved using the app when you didn’t need to pay for features that were there from the start otherwise I’d of given it a 5 star
  15. [R1] 2/5 · US Not What I Expected: I signed up today to evaluate this app, but I decided to cancel the same day because it did not include the features that were promoted. Despite canceling well within the free trial; I was still charged $21.64. This fee should not occur during a trial and I am requesting a refund. Update: On a positive note, I do appreciate the support team reaching out to explain the refun
  16. [R2] 1/5 · US Beware! They will not cancel your subscription.. even after confirming ..for months! I: Fraud!
  17. [R13] 1/5 · US Scammed: I wanted to try it for a week free. However they immediately charged me 30.98. I thought I wouldn't be charged until the end of my free trial. Don't be scammed. They are just a greedy company
  18. [R21] 1/5 · US Stole my Money: They offer a free trial that can be ended anytime before you are charged. I cancelled my trial on the same day that I tried it and I was still charged $79! Apple has refused to refund the money which is complete fraud because it was all done within the details of the trial. Do not waste your time on this app because it will just steal your money regardless of your decision!
  19. [R22] 1/5 · US Hard to Cancel free trial: I attempted to use the free trial, but it automatically subscribes you to a year account and made it difficult to cancel. This is absolutely unacceptable and frustrating. Very disappointing.
  20. [R60] 1/5 · US No way to cancel: I just downloaded this app and it says there’s a 7 day free trial and then you just automatically go on auto renewal for $80 which I do not want and I want to cancel. You can’t find anywhere in the app to cancel. It is totally confusing. You don’t know if you’re on auto renewal which you don’t wanna be. I turned that off but I still think I’m gonna get charged $80 for an app that
  21. [R55] 1/5 · US Shady Company: If I could rate a -0 I would. Every attempt to cancel the free version failed through communication channels. I am on a fixed income and was diligent in attempts to cancel transaction to no avail and was charged $85.00 for an app I can’t afford or would use. I’m left with final plea to Better Business Bureau to open a claim since I received no replies to every attempt to cancel and/
  22. [R23] 3/5 · US Idk: YouCam makeup is ok. Can be extremely annoying and will never load.And they always try to get you to pay for stuff.And if you don’t pay you don’t get to barely do anything.It also will never let you save a photo when you work on it FOR AN HOUR!
  23. [R120] 3/5 · US Lots of bugs: I like the app, but it often has bugs. Like when I try to “remove” or “erase”, it pixelates the pic. Issues like this are common and very frustrating.
  24. [R172] 3/5 · US Keeps crashing: Just updated this app 12/23/25 and it keeps crashing as soon as I select a picture to edit. I can’t even use it now. Very upsetting for an expensively paid app.
  25. [R637] 3/5 · CA It won’t load 🤕: I was actually exited for this app because people where giving this good reviews and I don’t know why it won’t load so I think it’s from internet so I’m going to give it 3 stars
  26. [R7] 1/5 · US AI sucks: The professional AI generator tool is a joke- it does the opposite of requested and sucks overall
  27. [R34] 1/5 · US Will only give me black hair: Got the free trial to try different hairstyles, uploaded a photo with my hair pulled back, and tried a few different styles, mostly in a medium brown, but it generated them on me in jet black! They look awful and I can see at all what they would actually look like on me. I have light to medium brown hair. Couldn’t figure out how to change it. Cancelling the trial q
  28. [R457] 3/5 · GB Ok ..: It is a fun good app however some filters are not realistic yet but I’m sure witty a few tweaks it would make an awesome app ☺️
  29. [R49] 1/5 · US I do not agree to your terms: I deleted app and declare this as a legal statement ensuing my rights to revoke all access I may have given to you that you have abducted within your privacy policy. You no longer have the right to any of my personal data that you have listed in your privacy policy to take from people that install your app. I do NOT agree to your terms. My access is officially revoked
  30. [R79] 1/5 · US User Agreement Change: I have used YouCam for a while and always been a big fan. However recent changes to the user agreement have completely changed my opinion of the app. They can now use our images in perpetuity, forever, in any manner they choose. I am not okay with that. I currently have the monthly subscription but I have cancelled it and will not use it again while those stipulations are i
  31. [R19] 3/5 · US I want to like it but payment feels buggy/untrustworthy to me: I upgraded the pro for this app and now every single single time I login it tries to recharge me for pro despite having already paid for it and it conveniently has issues restoring my purchases every time. Features are so dope but honestly with this issue I’ve been going between Adobe Photoshop and just using the free version of this w
  32. [R38] 1/5 · US Slightly disappointed: I pay for this app and don’t have access to the premium features that I pay for. All of a sudden the good features now say plus beside them, and I don’t even see a different tier to pay for to get access to the things. I already paid to have access to. I’ve had this app forever and had access to all of these things it’s now not letting me have access to and now I’m seriously
  33. [R47] 1/5 · US Charging me for features while I’m subscriber: This app is charging me to use certain features when I paid 80 dollars for subscription. I will not renew next year a total scam. 80 dollars is a lot of money. I was trying to use the photo to video feature can’t use it as they’re charging me. Be careful with this app. Safe your money and go else where for edits.
  34. [R14] 1/5 · US Did not get refund: This is a scam I did not order it, they did not return my 79.99. This is very frustrating that I got charged 79.99 for an app I don’t even know how to access and it is so difficult to contact tact the company abilities it.
  35. [R30] 1/5 · US Upside down pic: Took my first pic, came out good and when I saved it, stupid pic turned upside down…strange. Took this on my Ipad, longwise. I cannot find how to turn it rightside right. So I took pic again, same thing. okay, turn ipad the “other way” , saved it and cannot find it anywhere as I’m not using my camera, but the built in one in the app….needless to say, I “removed app” - couldn’t get
  36. [R432] 3/5 · GB Good but the hair…: So I wanted to see my hair with black or brown hair and there’s only like bright colourful colours
  37. [R6] 2/5 · US it was good a few years ago: I used to love using youcam makeup a few years ago but i recently redownloaded it and it was full with ai, and the social profile sections were nowhere to be found? 💔
  38. [R31] 1/5 · US I MISS THE OLD VERSION: Why has the community feature been removed!? I loved sharing my looks with other users and now an ai change has been made and I hate it. I don't understand why you would make yourself lise that many users.
  39. [R11] 5/5 · US FILTER DYSMORPHIA WARNING: (5 stars so it could be at top) As a girl who already struggles with body dysmorphia, THIS APP DOES NOT HELP!!! It only made me feel worse about myself and I was angry at myself because I don’t look like the filters. I got this app so I would finally feel comfortable sending selfies to my friends, but I ended up feeling even worse about my appearance. It makes natural fa
  40. [R51] 3/5 · US Okay: I rated it a three star rating because first of all it’s a good app it makes you look prettier and also your body but it’s not free you have to get premium just to use certain makeups I and ai clothes and stuff so that’s why I rated it a three star ratings I recommend you don’t install it it’s just a waist of time.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store