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Updated July 2026 · real, multi-region App Store reviews
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The verdict on

BeautyPlus-Selfie Photo Editor

45
User verdict / 100 High confidence Divided

BeautyPlus offers powerful photo and video editing features, but recent updates have significantly increased paywall restrictions, leading to widespread user frustration over previously free features now requiring a subscription and issues with free trials.

4.8★ lifetime (346,305) Free + in-app purchases since 2013 by PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. updated 0.1 mo ago recent negative 42% 120 reviews across 4 regions
Paywall & Pricing Free Trial Issues Performance & Bugs Feature Changes & Removal Core Editing Quality Customer Support
5★431
4★77
3★69
2★47
1★376
recent reviews across 4 regions, vs the 4.8★ lifetime average

BeautyPlus is a popular photo and video editing app known for its extensive features and ease of use. However, recent updates have moved many previously free features behind a premium subscription, causing significant dissatisfaction among long-time users and new users encountering misleading free trial offers.

What users like

  • Offers powerful and easy-to-use photo and video editing features, including natural-looking enhancements and filtersR5R10R11R31
  • Provides a wide range of filters and effects, with some users appreciating the ability to create custom onesR15R38R56R67

What users complain about

  • Many previously free features, including basic editing tools, filters, and the glow cam, are now locked behind a premium subscription, frustrating long-time usersR1R6R23R30
  • Users report being charged immediately for annual subscriptions (around $47-$65) despite signing up for "free trials," with difficulties obtaining refundsR9R14R16R32
  • The app frequently crashes, doesn't save progress, or experiences glitches, particularly with features like hair color change, manual teeth whitening, and photo library accessR25R40R45R50
  • Excessive ads interrupt the user experience, even when trying to take photos, and the option to watch ads for premium features has been removedR20R21R29R41
  • Customer service is difficult to reach and unhelpful, especially for billing issues or technical problemsR25R40R54R61
  • Some users report issues with specific features, such as low photo resolution, hair filters looking artificial, or face detection problemsR4R25R27R81
  • The app's navigation and user interface have changed, making it less intuitive for some, and some features like hand gestures or specific filters have been removed or renamedR2R6R60R64

Latest update · v7.41.0

What the developer says changed (the verdict above weighs this against what reviewers report):

1. All-New "AI Features" out now! Tailor your unique look with precision templates! 2. Smart "Auto-Mosaic" is live! Detect faces and mask with one tap for worry-free sharing! 3. Bug fixes and performance improvements. If you have any questions or issues, please refer to the articles on our Help Center (http://support.beautyplus.com) to search for potential answers.

Recurring themes

Paywall & Pricing negative
Many users are upset that features previously available for free, including basic editing and filters, are now behind a premium subscription. The pricing is considered too high (e.g., $47-$65 annually), and the removal of the option to watch ads for premium features is a common complaint. This makes the app feel 'money hungry' and less accessible, especially for younger users.R1R8R12R22
Free Trial Issues negative
A significant number of users report being immediately charged for an annual subscription (e.g., $47.99, $60, $65, $90) despite signing up for a "3-day free trial." Many describe this as a scam and have difficulty getting refunds or canceling the subscription, sometimes leading to locked Apple accounts.R9R14R16R32
Performance & Bugs negative
Users frequently experience app crashes, especially when trying to save edits, and report that progress is not saved. Specific features like hair color change, manual teeth whitening, and the photo library often don't work correctly or cause glitches. Some users also report low photo resolution after editing.R4R25R40R45
Feature Changes & Removal negative
Many users are disappointed with recent updates that have removed or changed beloved features, such as specific filters (e.g., Creamy, Tungsten), the hand gesture control, and the previous video editing interface. The new AI features are mentioned in developer notes, but reviews focus more on the negative impact of other changes.R2R6R56R70
Customer Support negative
Reviewers consistently mention that customer service is unhelpful, difficult to reach, or unresponsive, particularly when dealing with billing disputes, subscription issues, or technical problems.R25R40R54R61
Core Editing Quality positive
Despite the issues, a segment of users still praise the app for its core editing capabilities, ease of use, and ability to make photos and selfies look good in a natural way. It's often described as a 'go-to' app for photo enhancements.R3R5R7R10

Who it's for

This app is for users who prioritize powerful and user-friendly photo and video editing features and are willing to pay for a premium subscription . It is not for users who expect most features to be free, are on a tight budget, or are wary of subscription models and potential billing issues R22R84.

Evidence note: The recent reviews skew heavily negative, focusing on paywall changes and billing issues, which contradicts the high lifetime rating. The score reflects the current user sentiment and the trajectory of dissatisfaction, rather than the historical positive sentiment. While developer notes mention 'bug fixes,' many recent reviews still report crashes and performance issues.

Frequently asked

Is BeautyPlus free to use?
BeautyPlus is free to download, but recent updates have moved many core editing features, filters, and tools behind a premium subscription, making it difficult to use the app effectively without paying R1R22R23R43.
How much does BeautyPlus premium cost?
Users report annual premium subscription costs ranging from approximately $47.99 to $65, and sometimes as high as $90 R8R65R74R84.
Are there issues with the free trial?
Yes, many users report being immediately charged for an annual subscription (e.g., $47.99, $60, $65) despite signing up for a "3-day free trial," with difficulties in canceling or getting refunds R9R14R16R65.
Does BeautyPlus have ads?
Yes, users report frequent and intrusive ads, sometimes appearing in the middle of taking photos, which interrupts the user experience R20R21R29.
What are common technical problems with BeautyPlus?
Common technical problems include frequent app crashes, failure to save edited photos, glitches with specific features like hair color change or manual teeth whitening, and issues accessing the photo library R25R40R50R81.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R5] 5/5 · US Clear pictures: I totally recommend this app!
  2. [R10] 5/5 · US My go to: I rarely send a picture without a little love from Beauty Plus. Love this app!!
  3. [R11] 5/5 · US Great app!: Im using this app for years and so happy with the features!
  4. [R31] 4/5 · US BeautyPlus-Selfie Photo Editor: Very fun and cute for skin
  5. [R15] 4/5 · US This is nice: This is honestly so fun and there are barely any ads even though pet and you filters are only good with cats and dogs not very good with reptiles, but the filter still look great and totally real. I love how you get to make your own. I rate this five stars, but I’m very picky. Honestly, I love this and you should get it too.
  6. [R38] 4/5 · US SO GOOD 👌: I love this app so much! It’s great for editing pics and the glow cam is the best thing ever! There are several things that you have to pay for but the majority of the app is free! Totally recommend!
  7. [R56] 5/5 · US Excellent, but: They took away the Creamy filter out of Sakura, very disappointed. Otherwise, very happy!
  8. [R67] 5/5 · US This app is highly addictive: Is has real cute pictures and filter where you can place pictures and has cute stuff
  9. [R1] 2/5 · US it was so good 💔: This app was so good until it got money hungry. Only 10 pictures a day with glow cam ? That was the only reason I had to app and paying for premium isn’t worth it
  10. [R6] 1/5 · US Ruined in the last update: This was my favorite editing app and they removed the best features in the latest version. Seriously ruined it :(
  11. [R23] 1/5 · US BeautyPlus: You can’t even edit a photo/retouch without being a member. What is the point of being an editing app if all features are locked with a subscription!?!
  12. [R30] 2/5 · US Disappointed: I used to love this app. Used it for many man year. Now they’re charging for every feature. They’re just another one of those wealthy businesses taking joy away from their loyal consumers now.
  13. [R9] 1/5 · US Scam: I got charged $60 immediately when I tried out the free subscription. I only had the app for 1 minute and I was immediately notified of the charge. My card is empty so they got no money but now my Apple account is locked and I can’t download any apps because of this stupid app. Shame on yall.
  14. [R14] 1/5 · US False marketing: My daughter fell for the “3 day free trial if you sign up for an annual plan” trap…AGAIN. They apparently signed up earlier this year, forgot to cancel, and I got charged. I got the charges reversed because she didn’t want the services anymore. Months later, she got the free trial offer again, so she signed up thinking she wouldn’t be charged. My card was immediately charged. Plea
  15. [R16] 1/5 · US misleading app: I was offered a 3 day trial for the Pro benefits and when I clicked a button to accept this, I discovered I was charged $60 for a yearly membership with no way to get a refund. Misleading and upsetting.
  16. [R32] 1/5 · US Cobro: Decía 3 días gratis y me cobraron
  17. [R25] 3/5 · US Recent issues: I normally love this app but getting help from customer service can be a real pain. The features are good and it’s a good selfie app. Recently though I noticed the hair color change feature works but it creates a lot of noise and makes hair look frizzed even if hair is smooth in original picture. I tried to ask customer service about it but getting a hold of them was impossible.I wo
  18. [R40] 5/5 · US Doesn’t work: Tried to use this app. After asking for a photo and waiting for a half an hour. It did nothing-only spinned. Also reaching out to customer service was no help. More wasted time.
  19. [R45] 3/5 · US Beauty app: Not working properly
  20. [R50] 1/5 · US Error constante al querer guardar: Ni si quiera me deja guardar, se “sobre satura” y el programa explota, y me saca, y todo mi progreso NO se guarda
  21. [R20] 1/5 · US TO MUCH ADS: Worst app ever
  22. [R21] 2/5 · US Too many ads while taking pictures: I really dislike that advertisements pop up in the middle of taking photos. It interrupts the process and takes too long for the app to return to normal. This needs improvement.
  23. [R29] 1/5 · US Ads Ads Ads: better you stop giving chance to download it free. Free version you can’t even take a photo. If they give you 10 seconds to take a photo, then they will give a 30 seconds Ad. Stupidity at its best!
  24. [R41] 3/5 · US Read this pls 🙏💗: I've had beauty plus for about a year, and for the first few months, I could watch adds to get the beauty plus stuff. I can't do that now. If more things could be free, it would be the perfect app. I still enjoy looking at the beauty plus effects though! Just can't save them. I absolutely recommend this app, it's amazing... IF you can pay after the first few months.
  25. [R54] 1/5 · US WORST APP, CUSTOMER SERVICE I’ve ever used !: This app would just leech money off you and give you basic features that you can just find on a regular phone ! Don’t use nor purchase because they don’t care about you but only your money !
  26. [R61] 1/5 · US Unable to use active paid subscription after I upgraded my phone from android to apple: My Issue was not resolved. I have an active paid subscription in my android phone that I am not able to use with my new apple phone. I upgraded my phone and cannot use it anymore. Terrible process where i am not able to log into my account from android to new apple phone. Solution was to pay for another subscr
  27. [R4] 2/5 · US Ya no me gusta: Esta aplicación era mejor antes ahora la cámara saca fotos con muy poca resolución creo que ya no boy a pagar más por tenerla buscaré otra aplicación mejor
  28. [R27] 2/5 · US Everyone’s face but mine: Not sure how you are not detecting my face. I’m standing in a row with 2 people on my left and 3 people on my right. We are all front facing. My image is the clearest. You are able to detect every face except mine. There is nothing behind me. The others have balloons behind them! Tried several times with multiple shots taken with the same group (only had minor changes in
  29. [R81] 3/5 · US Hair filters: I loved this app because all the features worked great and specifically the hair filter made your hair very natural and put together. After the new update it looks horrible and completely changes your face and clearly looks like AI. Please bring back the old hair filter and this will go back to being 5 stars
  30. [R2] 1/5 · US Please change video edits to the way it used to be. I hate this new update, it does not look good: ^
  31. [R60] 1/5 · US Don’t like the navigation: I want to stop my three day free. I have only used it for a few hours and I can’t find how to stop it from charging me after three days.
  32. [R64] 1/5 · US Don’t understand how any of it works: Don’t understand how any of it works.
  33. [R8] 3/5 · US More Money After Subscribing: It sucks that I paid all this money for an annual premium subscription thinking I would have access to all the features and then they roll out new features I need to buy separately so I can use coins that only last a year. I will definitely reconsider when my subscription ends.
  34. [R12] 4/5 · US Great but expensive: Great little tool. Too bad it is so expensive
  35. [R22] 1/5 · US you have to buy everything: you can’t even take one picture , one video , one screenshot without having to pay for everything. If the app is 9+ then most likely children will download the app then since children don’t have money all the time or mostly then we can’t take pictures because of that. Even the 7 day free trial cannot be bought because everyone doesn’t have money like that.
  36. [R70] 4/5 · US Hand Gesture Feature: With this new update the Hand Gesture feature that is used while taking a photo with the app isn’t working.
  37. [R3] 5/5 · US Expectacular: La recomiendo al 100
  38. [R7] 5/5 · US Súper: La mejor que existe !!! Gracias
  39. [R43] 2/5 · US Getting Greedy: I’ve had this app since 2017. You never had to pay to use certain features, and they didn’t use AI. Now, it’s confusing and they shove the premium membership down your throat. They have great features, I just don’t understand why they were free for 8 years, and now you guys decide to be greedy. Gross.
  40. [R65] 1/5 · US DO NOT SIGN UP FOR FREE TRIAL: Signed up for a three day “free trial” just to see that I was charged $47.99. Made a refund request and was denied. Reached out to the customer support and was told they could not help me. This is completely illegal and I will be taking action.
  41. [R74] 1/5 · US Careful with messing around with this app!: Charged $65 a year when it wasn't even purchased and refuse to refund money! Not even worth money.
  42. [R84] 1/5 · US Do not download this app!!: I was trying to sign up for the free trial, FREE being the imperative word, and it try to charge my card 90 dollars! Now it’s continuing to try and charge my card!! It just took out 3 dollars it just tried to charge 62 dollars as I’m writing this!! Unreal DO NOT download this app!’

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store