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Updated July 2026 · real, multi-region App Store reviews
Head-to-head

Instacart vs noon Shopping

Instacart 4.8★ · Free to download 70
Winner Instacart
noon Shopping 4.5★ · Free to download 40

Instacart is generally a more reliable option for grocery and food delivery, despite its issues with fees and occasional delivery problems, while noon Shopping struggles with consistent delivery, product authenticity, and customer service.

Full reviews: Instacart · noon Shopping

Instacart excels in convenience for grocery delivery, particularly for those with mobility challenges, but users frequently complain about high fees and inconsistent order accuracy. noon Shopping offers a wide range of products but faces significant criticism regarding fake items, hidden charges, and poor customer support for refunds and delivery issues.

Head to head

Features & Product Selection edge: InstacartR2R6R21R30
Instacart Instacart is primarily focused on grocery and food delivery, offering a lifeline for users who cannot shop in person R2. Users appreciate the ability to order groceries and food, and some find deals through the app R21. However, some users report limitations, such as not being able to choose replacement options R6 and a bug preventing order edits when alcohol is included R30.
noon Shopping noon Shopping offers a wide selection of items, with some users praising it as the best online experience for variety . However, a significant number of reviews indicate issues with product authenticity, with users receiving fake or non-original items R66R82R85. Some users also wish for features like dark mode and improved search functionality .
Ease of Use edge: InstacartR21R29R47R52
Instacart Instacart is generally considered simple to use for ordering groceries and food R21. However, some users report app glitches, such as persistent order confirmation notifications R47 and difficulty finding past orders by item R52. One user also noted a limitation on same-day ordering R29.
noon Shopping noon Shopping is described by some as easy to use . However, others find the app confusing, especially when trying to differentiate between services like 'noon minutes' and 'noon express' . Issues like pictures not loading and the inability to use the app outside the UAE also hinder usability. The app also forces retention of credit card details, which some users dislike .
Reliability & Delivery edge: InstacartR1R4R5R7
Instacart Instacart's delivery reliability is mixed. Many users praise quick and efficient delivery, with orders often arriving on time or early and correct R5R8. Shoppers are often described as professional and courteous . However, a significant number of complaints concern canceled orders, delayed deliveries, and incorrect or missing items R1R4R7. Some shoppers are accused of marking items unavailable to avoid carrying heavy goods .
noon Shopping noon Shopping faces substantial criticism regarding delivery reliability. Users report orders being late, incomplete, or not delivered at all . Drivers are sometimes described as unprofessional, lying about deliveries, or making calls for already provided information . While some users praise fast delivery , others express frustration with inconsistent delivery times, sometimes late at night . There are also requests for refrigerated shipping for certain products .
Price & Value tieR9R13R20R21
Instacart Instacart's pricing is a major point of contention. Many users feel the service is too expensive due to numerous extra fees, even with a subscription R9R13R20R21. These fees can include 'city regulatory fees,' 'lifting fees' for heavy items, and delivery charges if not subscribed to Instacart Plus R9. Users also mention markups on product prices .
noon Shopping noon Shopping also receives significant criticism for its pricing and value. Users complain about high prices compared to the market R66, excessive delivery fees, sometimes charged per item even from the same seller , and hidden fees . There are also reports of misleading discounts and coupons that don't apply at checkout .
Customer Support edge: InstacartR1R4R7R16
Instacart Instacart's customer support is a frequent source of frustration. Users report unhelpful support, inability to resolve issues, and difficulty getting refunds for canceled or incorrect orders R1R4R7R16. Some users describe support as a 'cover-up' for not being able to help R16.
noon Shopping noon Shopping's customer support is widely criticized. Users report issues with getting refunds for canceled or undelivered items . Support is described as unhelpful, with some users stating that complaints are dismissed as 'not our mistake' R85. There are also reports of poor handling of damaged items and a lack of responsiveness .
Pick Instacart if

You primarily need convenient grocery and food delivery, especially if you have mobility issues R2, and are willing to pay extra fees for the service R9R20.

Pick noon Shopping if

You are looking for a wide variety of products beyond just groceries and are in a region where noon Shopping's delivery is reliable for you .

Evidence note: Instacart has a significantly higher number of reviews and a better lifetime rating, indicating a broader user base and generally more positive sentiment despite recent negative reviews. noon Shopping's reviews are heavily skewed towards negative experiences, particularly concerning product authenticity, delivery, and customer service.

Frequently asked

Are there hidden fees with Instacart?
Yes, Instacart users frequently report numerous extra fees per order, even with a subscription, including 'city regulatory fees,' 'lifting fees' for heavy items, and delivery charges if not subscribed to Instacart Plus, which can add $20 or more to a small order R9R13R20R24.
Does noon Shopping sell fake products?
Yes, multiple users of noon Shopping report receiving fake, non-original, or low-quality items, with some stating that 80% of products are not authentic R66R82R85.
Is Instacart reliable for on-time delivery?
Instacart's delivery reliability is mixed; while many users experience quick and on-time deliveries R5R8, a significant number report frequent order cancellations, delays, and orders being pushed back to the next day R1R4R16.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R2] Instacart 5/5 · US A great service.: I have medical issues that I won’t bore you with here but for me Instacart is a true blessing. I can’t get out to go shopping and rarely leave my apartment so this and Walmart plus are a lifeline.
  2. [R6] Instacart 3/5 · US Replacement options: Never lets me choose a replacement option so sometimes you end up With unwanted food and paid more
  3. [R21] Instacart 3/5 · US Service fees are too highl: Love being able to order groceries and food. App is simple to use. But the service fees are too high.
  4. [R30] Instacart 4/5 · US Can’t edit if buying alcohol: If you have beer or wine in your order you can’t make any changes to the order after it has been placed even if what you are changing has nothing to do with the alcohol purchase. I have reported this bug before but it appears nothing has been done to correct it.
  5. [R29] Instacart 1/5 · US Timing: Why can I no longer order for same day?
  6. [R47] Instacart 1/5 · US There’s a glitch: Every time do a order either grocery or restaurants there’s a glitch. I keep closing the app and it’s still showing up on top of my screen to confirm order delivery and when I confirm it and then close the app it’s still showing up. I even restarted my phone and it’s still there. It doesn’t make any sense. Is definitely a glitch.
  7. [R52] Instacart 4/5 · US Need improvement on ORDER SEARCHING: Overall Instacart App is comprehensive. They still have room to improve as far as SEARCHING FOR ORDER HISTORY. App users should be able to pull up past orders by ITEMS, instead right now we need to excruciatingly go through each order to look for specific item, and it adds to more agony of time consuming when the app automatically jumps all the way to my most
  8. [R1] Instacart 1/5 · US Worst app.: They can never follow throw with delivery and when they do it’s at a time I’m not available. So I have to cancel and they keep my money for days. Ridiculous terrible app
  9. [R4] Instacart 1/5 · US Orders canceled last minute TWICE: This is the second time this week I have placed an order, the order has been confirmed, and then canceled two hours later when it was supposed to be delivered. I was relying on receiving these orders and would have made other arrangements had I known the orders would not be fulfilled. On both occasions, the orders rescheduled to come the next day. Not helpful. Cu
  10. [R5] Instacart 5/5 · US Best service ever!: I had a last minute idea for dinner and the ordering process and communication and delivery were fantastic! Yulia did an amazing job and I’m so happy and thankful for the service!
  11. [R7] Instacart 1/5 · US Terrible App. Terrible Support.: I’ve used the app for awhile now and was even paying for the plus. In the time I used it, I think I received maybe two orders that were completely correct. We live in town and we watched a driver with perishable goods drive literally past our house to go 20 minutes past us in the country to deliver an order then come back. This was during summer and the perishables
  12. [R9] Instacart 3/5 · US Extra fees constantly: Despite having a subscription the app charges multiple extra fees per order. A small order of less than $100 can easily have $20 in fees between the passing down to the consumer the ‘city regulatory fee’ and other app fees, then you add a tip and ta da! You’re paying an extra $20 or more dollars. If you add anything heavy such as a case of water or cat litter, yes, there’s a
  13. [R13] Instacart 2/5 · US Extra Charges After Purchase: Seem
  14. [R20] Instacart 4/5 · US Amazing - fees: I absolutely love the convenience!! I don’t mind tipping generously because it’s often deserved. I do however hate the service fees and they often keep me from ordering because it raises the cost so much.
  15. [R16] Instacart 1/5 · US Avoid at all cost there are plenty of other platforms: They kept on pushing my delivery time without giving me any notice. I will discover it just by opening the app randomly. Their customer service is basically a cover-up for not being able to help you with anything just apologizing constantly. They couldn’t take responsibility on their own ETA eventually my order to the next day, which caused a
  16. [R24] Instacart 3/5 · US Mockups: Mockups are too high. No mockups better tips. We pay service per month. Service fee per delivery is too much!
  17. [R66] noon Shopping 3/5 · US The prices are exorbitant and different from the market: The prices are exorbitant and different from the market, and sometimes the products are not genuine. · translated
  18. [R82] noon Shopping 2/5 · US Not original, most things. It used to be good before, with good, original, and reasonable prices, and many items. Now it's like AliExpress; 80% of the items are not original and are fake. · translated
  19. [R85] noon Shopping 1/5 · US Be aware of fake items: Be aware of item you purchase. This is the 3rd time I ordered from them and this time happened to be a fake item and the customer service did not refund or did anything! Unlike other competitors which they actually care!
  20. [R8] Instacart 5/5 · US Fantastic Service: I have always had a great experience with every shopper. They are usually early versus ever being late and the orders are always correct.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store