Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

MyHeritage vs 23andMe

MyHeritage 4.9★ · Free + IAP 70
Winner Tie
23andMe 4.8★ · Free to download 65

MyHeritage is better for in-depth genealogical research and European ancestry, while 23andMe offers more detailed health insights but faces recent criticism for paywalls and app functionality.

Full reviews: MyHeritage · 23andMe

MyHeritage excels in family tree building and European DNA matching, despite issues with customer service and app stability. 23andMe provides strong health and ancestry insights, but users are frustrated by new paywalls and app glitches.

Head to head

DNA Accuracy & Detail edge: MyHeritageR2R5R8R18
MyHeritage MyHeritage users generally find its DNA estimates superior, especially for European heritage, and appreciate its accuracy in matching genealogical research R2R5R8R23. However, some users report inaccurate or basic ethnicity results, with one user noting a significant discrepancy compared to other services R18R37.
23andMe 23andMe is praised for its detailed and specific genetic breakdown, going beyond broad regions . Users find the ancestry side impressive and the information interesting . However, some reviews mention vague or inaccurate results, particularly for Indigenous American and Eastern European ancestry, and some find the genetic testing basic .
Family Tree & Connections edge: MyHeritageR14R26R29R32
MyHeritage MyHeritage is highly valued for its family tree organization, ease of use in tracking family history, and finding relatives R14R26R32. Users appreciate the platform's continuous innovation in family history research R29.
23andMe 23andMe users enjoy seeing updates like new relatives and finding out where they came from . However, some users are disappointed that the app doesn't connect them with immediate siblings or children, making them question its reliability for family connections .
App Reliability & Usability tieR5R6R13R15
MyHeritage Many MyHeritage users report severe app issues, including frequent crashes on opening, login difficulties, and being locked out R6R13R15. Some also find the app clunky, not intuitive, and lagging behind the browser version in features and synchronization R5.
23andMe 23andMe also faces significant app reliability issues, with users reporting the app not opening, getting stuck on loading screens, or login problems . Some find the app's security measures cumbersome . However, others find it easy to get back into their account if locked out , and some prefer the app over the browser version .
Customer Service & Support edge: 23andMeR1R3R4R7
MyHeritage MyHeritage receives widespread criticism for extremely poor customer service. Users report difficulty reaching human support, being stuck in AI loops, unresponsive email support, and issues with kit delivery or health reports not being delivered R1R3R4R7.
23andMe 23andMe users also report issues with customer service, stating it runs them in circles and doesn't resolve payment or access problems . Some mention being banned for resetting passwords .
Price & Value tieR9R12R20R28
MyHeritage MyHeritage users frequently complain about high prices and extensive paywalls, especially for viewing records or communicating with relatives, even after purchasing a DNA kit R9R12R20R28. There are also issues with unexpected auto-renewals and difficulty canceling subscriptions .
23andMe 23andMe users express significant frustration with new paywalls and subscriptions, feeling that services once included are now extra R72R81. Many feel the initial purchase of the kit, which can be $200, is a 'money grab' for basic or generalized information, with constant upselling for more features .
Pick MyHeritage if

you are primarily interested in building a detailed family tree, have European heritage, and are willing to navigate potential app glitches and customer service challenges R2R5R8R23.

Pick 23andMe if

you prioritize health insights and detailed genetic breakdowns, and are prepared for potential paywalls and app functionality issues .

Evidence note: Both apps have a significant number of negative reviews regarding customer service, app functionality, and pricing structures, indicating common industry challenges rather than unique flaws for one app.

Frequently asked

Which app is better for finding European ancestry?
MyHeritage is often cited by users as superior for European heritage, with many finding DNA matches and detailed ancestry information in European countries R5R23.
Do I need a subscription to see my DNA results?
For MyHeritage, while the DNA test is purchased, many users report that a subscription is required to access full features like viewing family tree connections or communicating with relatives R51R57. For 23andMe, there are complaints that you have to pay for premium services to get the information you really need, even after purchasing the kit R72R81.
Are the DNA results accurate?
MyHeritage users report mixed accuracy, with some finding results very accurate and matching genealogical research R8R32, while others find ethnicity results incorrect or basic compared to other services R18R37. 23andMe is praised for detailed genetic breakdowns , but some users find their results vague, inaccurate, or inconsistent with family history or other tests .
Is customer service responsive?
Both apps receive significant criticism for poor customer service. MyHeritage users frequently report difficulty reaching human support, getting stuck in AI loops, and unresponsive email support R3R7R28R31. 23andMe users also mention customer service running them in circles .

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R2] MyHeritage 5/5 · US About my heritage: Im so happy that I discovered finally my jewish roots, always had on my mind from where i came from due my grand grandparents, grandparents past away when I was children, so never knew my heritage history, but now I feel complete and proud of my family. Thanks to this app I know where I belong
  2. [R5] MyHeritage 4/5 · US I’m Loving it!: Perfect but my only issue is some things can’t be fixed on the app only on a browser unless of course I just haven’t figured it out. I love MyH better than the competitor! I truly enjoy all the fascinating finds and I have always thought the DNA ESTIMATES were superior to the other company. ‼️‼️App support does not include a variety of issues for instance the chat button is elusive
  3. [R8] MyHeritage 5/5 · US MyHeritage: The MyHeritage app continually improves and seems to be very accurate and matches my genealogical research.
  4. [R18] MyHeritage 3/5 · US Free version okay: App is okay for why and how I use it. However, their ethnicity results are incorrect. They show me as being about 29% Italian whereas multiple other DNA services show zero Italian but a similar percentage in a completely different - and expected - country/region/continent. I think someone should double-check the ethnicity mapping in the app.
  5. [R14] MyHeritage 5/5 · US Family: It’s been crazy tracking my family history and finding people that I didn’t even know existed
  6. [R26] MyHeritage 5/5 · US Family history: I’ve been trying for years to get my husband and my family tree completed. My heritage is amazing and easy to use.
  7. [R29] MyHeritage 5/5 · US Always innovating !: I enjoy that MyHeritage keeps adding the latest technologies for making family history research fun, enjoyable and engaging.
  8. [R32] MyHeritage 5/5 · US MyHeritage: Family Tree & DNA: Great company helped me found out my ethical background, and build my family tree.
  9. [R6] MyHeritage 3/5 · US Frustrated: I love the app, but seriously considering switching to another company as I can never access the app. I only open the app on a rare occasion when I need to access something and every time I have to log in, which usually takes 2 days which is annoying but now it won’t even let me log in. On my first attempt it is telling me too many attempts and locking me out.
  10. [R13] MyHeritage 1/5 · US App crashes immediately: the app crashes when i try to open it. i get the opening screen then within a second it closes the app
  11. [R15] MyHeritage 3/5 · US I can’t use: I downloaded it today logged in but it says that I need to update and when I go to the Apple store it only allows me to open not update…so frustrating on my iPhone it works fine
  12. [R1] MyHeritage 1/5 · US Fake: I have sent the kit since two months and till now I haven't gotten the result this is such a fake service and no one answers after get the money
  13. [R3] MyHeritage 3/5 · US Poor customer service: I subscribe to myheritage complete subscription. After using it a couple of days on a free trial, I decided to cancel it. A few days later, after some reflection, I decided to keep the app and I did it before the end of my free trial. When I went back to the app, it would not allow me to access all of the benefits, listed for the complete subscription I have tried multiple
  14. [R4] MyHeritage 1/5 · US Scam: would give them less stars if I could. I did the dna test and got my results back relatively quickly which wasn’t the issue. The problem started when I paid the extra 50 bucks to do the health report. They said they would use the sample from my dna and it would take about a month. That was in February of 2026 it’s now July of 2026 and I still have yet to get anything but the run around from
  15. [R7] MyHeritage 1/5 · US They’re lying about 4.9 stars: It is absolutely outrageous how terrible their customer service is. Before you trouble yourself just do a quick google search on “how to get ahold of my heritage”. I’ve never gotten so frustrated in my life. You are sent in loop after loop after loop of some ai. If you somehow manage to get the ai to have a human email you, good luck because by the time you respond
  16. [R9] MyHeritage 3/5 · US Organize family: Way to organize family members into a tree. You have to pay a ridiculous price to view other people’s records or published records that might help your research. In the meantime you are putting your stuff out there for free. Don’t pay in my opinion.
  17. [R12] MyHeritage 3/5 · US Came for the DNA testing; regret the subscription: As the title says, affordable DNA testing is what brought my wife and I to MyHeritage. I already had started a family tree on FamilySearch.org, which is free. But to keep things simple, I let my trial on MyHeritage roll over to one of their subscription plans. That's were things get confusing. MyHeritage has a number of subscription plans, but t
  18. [R20] MyHeritage 5/5 · US Amazing platform but..: This service should be free with the subscription included with purchase of the kit. Heritage should be accessible for free once testing yourself.
  19. [R28] MyHeritage 1/5 · US Support is Frustrating: I paid for a subscription then discovered I’d have to pay more to get the information I actually want. I spent hours going through the support pages and couldn’t find where I could call or send a message. Now trying to cancel and request a refund but cannot find how to do it.
  20. [R23] MyHeritage 5/5 · US European heritage: If you have European heritage, then this is the website to use for your DNA test. Unlike other DNA websites, not only will you find your DNA matches here in the United States, but in any European country, you may have descended from.
  21. [R51] MyHeritage 1/5 · US Subscription: It’s terrible that it came down to this you can not do anything without the subscription you already paid for the dna sample and on top of that the only way you can see who you are related to you have to pay for the subscription I would understand if it was somthing extra like the ai pictures I do get that but not being able to look at my family tree is crazy I’m deleting it
  22. [R57] MyHeritage 2/5 · US Not as great as other sites: The paywalls on this site are absolutely exhausting. Before you can even communicate with any relatives, you have to have a membership. Ancestry is not like this. They both have payrolls, but you might as well pick the one that has more data and features. Use ancestry.
  23. [R72] 23andMe 3/5 · US Family: I dislike that I have to get Premium to find what I really need to know.
  24. [R81] 23andMe 3/5 · US It’s just an add for their premium service: You now have to pay for services that once were included
  25. [R37] MyHeritage 1/5 · US Incorrect/basic results: Results are not accurate. It is either very basic or their database is not reliable. I have direct ancestry to a region from one of my grandparents that this completely disregarded. AncestryDNA would be my go to instead.
  26. [R31] MyHeritage 1/5 · US Frustrating: My DNA was unable to be processed. I was offered a new kit complimentary, which was cool. However, the email stated I need to access the virtual assistant to provide my address for shipping said kit. Unfortunately, I was directed to a blank page when clicking on the provided link for the virtual assistant multiple times. Trying to contact support has been impossible-the phone number p

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store