Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

ASOS vs H&M

ASOS 4.9★ · Free to download 75
Winner ASOS
H&M 4.8★ · Free to download 55

ASOS is generally preferred for its wider selection and quality, despite some recent declines, while H&M struggles with app stability and inconsistent pricing.

Full reviews: ASOS · H&M

ASOS offers a vast selection of brands and items, including extensive plus-size and tall options, with generally fast shipping and good quality. H&M, while appreciated for its trendy and affordable clothing, faces significant issues with app glitches, login problems, and price discrepancies between product pages and the cart.

Head to head

Selection & Variety edge: ASOSR2R3R5R9
ASOS ASOS is highly praised for its extensive selection of brands and items, including a wide range of plus-size and tall options, and unique fashion pieces R2R5R23. However, some long-time users note a recent decline in the variety of tall options and frequent out-of-stock issues R3R9.
H&M H&M offers a good variety of trendy and fashionable clothing, including baby clothes . However, users frequently complain about items being out of stock, especially for specific sizes or popular items .
App Functionality & User Experience edge: ASOSR4R5R6R16
ASOS ASOS generally provides a good shopping experience with easy navigation and useful features like mini videos of clothing on models R5. However, users report frequent glitches, issues with saved items, Apple Pay, and checkout errors R6R16. Some also find the process for returns difficult and that it redirects to the web R4.
H&M H&M's app is plagued with significant functionality issues, including frequent freezing, crashing, and glitches R70. Users report problems logging in, issues with payment options like Klarna, and a confusing new design with overstimulating animations and abstract photos R61R76R84.
Shipping & Returns tieR1R2R4R5
ASOS ASOS generally offers fast shipping, but many users report significant delays, lost packages, and items not arriving as expected, especially with international shipping from the UK R2R15R25R49. The return process is described as easy by some R5, but others face severe difficulties with refunds, gift cards, and customer service regarding returns R1R4.
H&M H&M offers fast shipping and good return options, with some users having positive experiences with online orders and return labels . However, there are complaints about the app not reflecting in-store pickup options accurately and issues with orders being delayed .
Quality & Pricing edge: ASOSR8R11R29R37
ASOS ASOS is seen as offering good quality material for the prices, with constant deals and discounts R8R11R29. However, some recent reviews express disappointment, comparing the quality to SHEIN at higher prices and noting issues with color fading or rips after washing R37.
H&M H&M is appreciated for its good quality, trendy, and fashionable clothing at excellent prices . However, some long-time customers feel that prices are getting too high while material quality is decreasing, with clothes not holding up after a few washes . There are also reports of price discrepancies between the product page and the cart R73R115.
Customer Service tieR1R13R34R43
ASOS ASOS customer service receives overwhelmingly negative feedback, with users reporting long delays in refunds, inability to speak with a human, unhelpful chat bots, and issues with lost packages or incorrect deliveries R1R13R34R43.
H&M H&M's customer service also receives criticism, with users reporting unhelpful support regarding price discrepancies and issues with their points system R73.
Pick ASOS if

you are looking for a wide variety of brands and unique fashion items, especially if you need extensive plus-size or tall options R2R5R23. You should also pick ASOS if you prioritize generally fast shipping and good quality for the price, and are willing to navigate occasional app glitches R8.

Pick H&M if

you are a fan of H&M's specific clothing styles and appreciate their trendy, fashionable, and generally affordable options for yourself or your family . You should also pick H&M if you value flexible payment plans .

Evidence note: Both apps are free to download, so there is no free-vs-paid asymmetry. Recent negative reviews for both apps focus heavily on app functionality issues and customer service problems, which aligns with the overall sentiment.

Frequently asked

Does ASOS offer good options for diverse body types?
Yes, ASOS is highly praised for its extensive selection for plus-size women and tall individuals, offering a wide range of trendy and unique items R2R23R52.
Are there common issues with ASOS shipping and returns?
While some users report fast shipping and easy returns, many recent reviews indicate significant problems with delayed shipments, lost packages, and difficulties obtaining refunds, especially for international orders or when dealing with customer service R1R15R25R49.
What are the main problems with the H&M app?
The H&M app frequently freezes, crashes, and has glitches, making it difficult to shop R70. Users also report issues with logging in, payment options like Klarna, and a confusing new design with abstract photos that hinder viewing clothes R61R76R84.
Does H&M have issues with pricing accuracy?
Yes, some H&M users report that prices displayed on product pages do not match the prices charged in the cart, with customer support reportedly aware of the issue but not fixing it directly R73R115.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R2] ASOS 5/5 · US My Favorite Store: I love the selection of quoting that you all have for plus size women. Also, the shoe selection is Dope! The shipping is always fast too! Great service!!!
  2. [R3] ASOS 3/5 · US Fewer tall options: I loooove love ASOS. I’ve been shopping here for years! I’ve always loved it because they’ve always had great options for tall people and women with bigger feet. Now, the selections are soo slim. It’s always the same clothes. And the size 13 women’s shoes - it’ll be 5 pairs max. Please fix this. I really can’t afford to stop shopping here bc it’s so hard to find the right fitti
  3. [R5] ASOS 5/5 · US Great Shopping App: This app have many brands and items, different prices, most great quality. Easy to return and choose from. I buy work pants all year and the length and quality is always great. Dresses also is something that I have a hard time buying and finding and my best dresses are from this app. I highly recommend.
  4. [R9] ASOS 3/5 · US Like but Too many out of stock: I was lucky to get the low profile sneakers I was looking for in my size. Problem was the time I put in to search for other things in my size. Not much luck there. Out of Stock!
  5. [R4] ASOS 1/5 · US No funciona para devoluciones desde Puerto Rico: Al momento de hacer el ticket para la devolución de un artículo, no me permite continuar los pasos porque la dirección no es la correcta, según la nota que me dice. O dice que la página no funciona por el momento, a pesar de que la aplicación tiene la última actualización. Además que este proceso para encontrarlo en la página es difícil y te lleva a
  6. [R6] ASOS 3/5 · US Glitches: Too many glitches, especially with items saved, and Apple Pay
  7. [R16] ASOS 1/5 · US Checkout Error: Frequent check out issues. Order won’t process but the funds get held. I have to wait 10 days for two duplicate holds to drop off. Afraid to try a 3rd time and products are selling out. Discount code only available in app so this is frustrating.
  8. [R1] ASOS 1/5 · US Scam company: ASOS has delayed my refund by over two months now. See this company’s track record on trust pilot, this is not a legitimate business and not trustworthy to give your money too.
  9. [R8] ASOS 5/5 · US Solid Stuff: Always satisfied with delivery times. Not sure if I’m lucky but each item I’ve bought from here has been quality material for the prices I’ve paid. Constant deals and discounts make it easy to style a whole outfit under $150
  10. [R11] ASOS 5/5 · US Quality: QUALITY fashion
  11. [R29] ASOS 5/5 · US Best prices: Good discounts
  12. [R37] ASOS 1/5 · US SHEIN quality at 4 times the price: Everything I ordered was a disappointment. Even the shipping box fell apart.
  13. [R13] ASOS 1/5 · US Don’t order from here: They ate over priced, cant speak with a human; express shipping takes forever
  14. [R34] ASOS 1/5 · US Terrible customer Serive: You will speak to a chat bot for any customer service. There isn’t someone to speak to directly. Everything is app based. Brand really went downhill. The quality of the “ASOS Luxe” have terrible sizing issues, the size guide is just a guide, it’s not the actual size of the clothing in the picture and if you get something final sale; they won’t allow returns even though th
  15. [R43] ASOS 1/5 · US Poor Customer Service: My items were delivered to the wrong address by FedEx and I submitted a claim with FedEx and ASOS. FedEx said they could not retrieve the lost package, I shared phot evidence with ASOS and answered all questions to resolve. The follow up emails continued to ask me if I was sure the items were missing. Finally, they said my replacement was put in with next day shipping expect
  16. [R23] ASOS 5/5 · US Are you Tall? ✅ What about Curvy? ✅ ASOS has got you my friend.: I ❤️ ASOS! Been shopping there for yrs. bc for one, their TALL line is pretty extensive and cute! I’m 6’ tall, which is on the “extra” side of that spectrum, in the retail world & require longer than 32-34” inseams AND more than just longer pants & jeans lol. 😜 Two, bc my weight fluctuates and they have trendy, unique cute stuff in
  17. [R52] ASOS 5/5 · US Continue to have plus!: Love the basic tees you have for plus size girls. More basics with normal sleeves would be great. Longer length covering booty. Love you.
  18. [R15] ASOS 3/5 · US UK Shipping Terrible: I have been an ASOS customer for years. They have the best variety of stuff. However, once they started primarily shipping from the UK, I’ve had the worst experiences such as things getting lost (things I still very much want!) in transit and very long ship times. I try to order things well in advance and sometimes still don’t get it in time. It gets worse every time I order
  19. [R25] ASOS 1/5 · US Used to be good - stay away: Extremely disappointing experience. I placed an order that was supposed to arrive before an upcoming trip. After the delivery date passed, I was told it would arrive a few days later. Then I was told it never even left the warehouse. I requested a replacement, but ASOS took so long to process it that the items went out of stock and my order was ultimately canceled and
  20. [R49] ASOS 1/5 · US dont use asos: i have been a consistent customer of asos for about 10 years but recently all my orders have been super delayed shipment. i remember the good old days when it only took three business days, now it takes a month!!! and recently they lost my package in the mail and it was a dress i was supposed to wear to my best friends wedding. the customer service is on whatsapp now which is really
  21. [R61] H&M 1/5 · US Can’t log in: This latest app update is a mess. I can’t even log into my account to place an order.
  22. [R70] H&M 2/5 · US H&M app is terrible: This app freezes, crashes and tweaks. Every time im shopping it freezes or jumps around then i lose my place, if theres a promotional giveaway it will show you a link to enter but it takes you to a blank H&M page. Love H&M but this app sucks its such a headache
  23. [R76] H&M 2/5 · US This app’s doing too much: The new design of H&M’s app is nearly impossible to shop. The animations are overstimulating, the photos are too abstract to quickly see what the clothes even look like, and the photo filters are distracting. It’s like they ripped off Zara’s infamously bad UX, prioritizing style over function and usability.
  24. [R84] H&M 3/5 · US Love it except…: App works well until I want to use Klarna to pay… then it freezes. I’ve deleted and reloaded twice. No change.
  25. [R73] H&M 1/5 · US SCAM: This is an absolute scam and customer should be extremely careful when using H&M. The price displayed on product pages are not the prices charged in the cart. For example, a kids dress was listed for $6 on the product page but became $8 in the cart. What makes this even worse is that customer support is fully aware of the issue. Instead of fixing the problem, they simply suggest placing the
  26. [R115] H&M 2/5 · US Sale items not working: Sale item prices are not reflected in the final checkout

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store