Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

Ancestry vs 23andMe

Ancestry 4.8★ · Free to download 65
Winner 23andMe
23andMe 4.8★ · Free to download 75

Choose 23andMe for a more user-friendly experience and detailed ancestry insights.

While both Ancestry and 23andMe provide valuable ancestry information, 23andMe generally offers a more user-friendly interface and clearer insights into genetic backgrounds. Ancestry, on the other hand, has been criticized for its confusing navigation and high costs.

Head to head

features edge: 23andMeR3R10R61R116
Ancestry Ancestry provides extensive family tree features but has been criticized for inaccuracies and missing traits R3R10.
23andMe 23andMe offers detailed genetic insights and ancestry breakdowns, though some users feel the health reports are basic R61R116.
ease of use edge: 23andMeR4R22R60R78
Ancestry Users find Ancestry's interface confusing and difficult to navigate R4R22R60.
23andMe 23andMe is generally seen as easier to use, although some still report issues with navigation R78.
reliability edge: 23andMeR1R31R58R67
Ancestry Ancestry has faced complaints about lost data and unreliable performance R1R31R58.
23andMe 23andMe users report inconsistencies in results but generally find the app functional R67.
price/value edge: 23andMeR14R27R51R81
Ancestry Ancestry is often criticized for high subscription fees and additional charges for features R14R27R51.
23andMe 23andMe also has upselling issues but offers a basic service that many find valuable for the price R81.
support edge: 23andMeR28R49R77R119
Ancestry Ancestry's customer service is often described as unhelpful and frustrating R28R49.
23andMe 23andMe has mixed reviews on support, with some users finding it responsive R77R119.
Pick Ancestry if

you want a comprehensive family tree building experience and are willing to navigate a complex interface.

Pick 23andMe if

you prefer a straightforward app with detailed genetic insights and a more user-friendly experience.

Evidence note: The reviews for Ancestry show significant frustration with usability and high costs, while 23andMe, despite some criticisms, is generally viewed more positively for its user experience.

Frequently asked

What is the cost of Ancestry and 23andMe?
Ancestry's subscription can exceed $500 per year, while 23andMe offers a basic service for around $100 per year, making it a more affordable option for many users R27R51R81.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R3] Ancestry 3/5 · US Traits!?!: I appreciate learning about all the amazing people I’m related too and seeing my tree expand. Since my families don’t know too much where they came from, etc. But the traits we should have a way to let you know you are wrong/incorrect. More than 60% of my traits are incorrect and the parent you base them off is the wrong parent. Being a perfectionist this has been driving me absolutely
  2. [R10] Ancestry 2/5 · US Confused: It seems that you have to subscribe to find out anything. My DNA results are in and I have no idea how to view them
  3. [R61] 23andMe 1/5 · US Not what I expected: I’d say, all of the Medical report given is just the stupid surveys the app gives to you answer. It’s honestly not ground breaking in my opinion, because you can actually get the same information elsewhere online for free and your primary care doctor. The genetic testing is very basic and generalized. I’d save your money on this test honestly and go with Ancestry instead. Ance
  4. [R116] 23andMe 5/5 · US Interesting: I was really impressed with the ancestry side of 23andMe. The genetic breakdown is detailed and specific, going beyond broad regions to show more precise origins. The way everything is presented is clear and easy to explore, turning complex data into something interesting. If you’re curious about your background, the ancestry portion alone makes it worth it, it gives you a much clear
  5. [R4] Ancestry 1/5 · US Family trees: Very user unfriendly, not able to change trees at will…
  6. [R22] Ancestry 1/5 · US Hard: It’s hard to understand
  7. [R60] Ancestry 3/5 · US Hello: I love the site but find it difficult to use
  8. [R78] 23andMe 3/5 · US Used to be great, not so much now.: I pay $100/yr to stay updated with heritage and distant family members, but you can’t even manage your app?? I’m lucky to get past the main loading screen, yet now I can’t even see my updated ancestry because it’s stuck “loading”. Did AI take over?? Currently been waiting 10 mins. I’ll probably be cancelling my membership if I can ever log in. Hope I get paid
  9. [R1] Ancestry 1/5 · US Ancestry Lost me as my Tree Owner and my DNA: How can Ancestry mess up so badly? I am the tree owner, but now, after 1500+ people on my tree, they lose my DNA AND ME. I AM NO LONGER ON MY TREE that I created??? Wow!
  10. [R31] Ancestry 1/5 · US Information deleted: My tree was deleted my dna kit was deleted and now I have no way of tracking my DNA kit
  11. [R58] Ancestry 1/5 · US Over 500$ a yr and the app doesn't work right: App constantly crashes , lags and fails to load. Things you shouldn't have to deal with for a subscription this expensive. This app should be flawless with how much these ppl charge. Don't subscribe to this. Do the most you can without paying them. It is not worth the money
  12. [R67] 23andMe 1/5 · US Total scam: Go to a doctor for dna testing save like $100.
  13. [R14] Ancestry 4/5 · US Disappointed: I have been paying for years, times are harder, I see almost nothing of my trees, why can’t prices go down so people can start working on their ancestry, why can’t you give back to your customers who are having a rough time in this economy
  14. [R27] Ancestry 3/5 · US Updates: I don’t care for the last couple of updates. I also, want to express my concerns for the high cost for Ancestry. There are so many other companies with apps that do not have the outrageous price for a $500 year. I think it’s time to drop your prices. Just saying
  15. [R51] Ancestry 3/5 · US It’s not just a monthly payment: Did my dna test with ancestry and it took months to get it back! Meanwhile, I’m paying a monthly subscription and then every 3 months I’m charged $99 on top of that, plus if you want to connect with any possible family members it’s another charge! You get charged for every little thing you do! I’m not doing it anymore so I’ve locked my card to ensure that I’m no
  16. [R81] 23andMe 3/5 · US It’s just an add for their premium service: You now have to pay for services that once were included
  17. [R28] Ancestry 1/5 · US Charge to cancel: Read the fine print carefully. Ancestry memberships are purposefully set up to be confusing, and then you’ll also get to pay $26.60 for the right to cancel your membership. What a joke
  18. [R49] Ancestry 1/5 · US Cancel: Too difficult to cancel, easy to sign up.
  19. [R77] 23andMe 5/5 · US Great app: Fascinating and if u get locked out of ur account for whatever reason, it’s easy peasy getting it back with their verification process.
  20. [R119] 23andMe 5/5 · US DNA testing: Lots of good information

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store