Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

Southwest Airlines vs Alaska Hawaiian

Southwest Airlines 4.8★ · Free to download 85
Winner Southwest Airlines
Alaska Hawaiian 4.8★ · Free to download 75

Choose Southwest Airlines for a more user-friendly app experience and better overall ratings.

Full reviews: Southwest Airlines · Alaska Hawaiian

Southwest Airlines leads with a higher lifetime rating and more positive user experiences regarding app usability and customer service. Alaska Hawaiian struggles with app functionality and user satisfaction.

Head to head

features edge: Southwest AirlinesR5R8R29R63
Southwest Airlines Users appreciate the app's ease of use and features like flight tracking and notifications R5R8R29.
Alaska Hawaiian Users find the app functional but often glitchy, requiring frequent logins and having issues with flight information R63R67.
ease of use edge: Southwest AirlinesR5R8R59R67
Southwest Airlines Many users find the Southwest app intuitive and easy to navigate R5R8R59.
Alaska Hawaiian Alaska Hawaiian users frequently report issues with logging in and app glitches, making it frustrating to use R67.
reliability edge: Southwest AirlinesR5R29R44R67
Southwest Airlines While there are complaints, many users report that the app generally functions well for booking and managing flights R5R29R44.
Alaska Hawaiian Many Alaska Hawaiian users express dissatisfaction with the app's reliability, citing glitches and failures to load R67.
price/value edge: Southwest AirlinesR5R32R44R73
Southwest Airlines Users feel they get good value with Southwest's services, including free checked bags R5R32R44.
Alaska Hawaiian Users express frustration over fees and the perceived lack of value after the merger with Hawaiian Airlines R73.
support edge: Southwest AirlinesR11R26R44R91
Southwest Airlines Support is generally praised, with users noting helpful staff and good customer service experiences R11R26R44.
Alaska Hawaiian Alaska Hawaiian users report a decline in customer service quality and difficulty getting help when needed R91.
Pick Southwest Airlines if

you value a user-friendly app and reliable customer service.

Pick Alaska Hawaiian if

you are looking for a potentially cheaper option and are okay with a less reliable app experience.

Evidence note: Southwest has a stronger overall reputation and more positive feedback, while Alaska Hawaiian's recent merger has led to many negative reviews regarding app functionality and customer support.

Frequently asked

Which app has better customer service?
Southwest Airlines is noted for having friendly and helpful customer service, while Alaska Hawaiian users report a decline in service quality after their merger.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R5] Southwest Airlines 5/5 · US Love SW!!: My hubby and I fly SW all the time! To be fair, we’re A-list preferred so our perks are fantastic!! The app makes it super easy to manage and keep track of all our travel, alerts, and any changes
  2. [R8] Southwest Airlines 5/5 · US LOVE SWA: The app is easy and user friendly. Staff are always great, helpful and friendly!
  3. [R29] Southwest Airlines 5/5 · US Easy: Uncomplicated procedures make Southwest our go-to domestic airline.
  4. [R63] Alaska Hawaiian 3/5 · US Needs optimizing: This app does what it needs to do, but always requires signing in via Alaska-Hawaii’s webpage whenever I open it. Would be nice if it actually stayed signed in
  5. [R59] Southwest Airlines 5/5 · US Best Airline and Mobile App: For a while, I thought I was going to be a disgruntled customer since they got rid of their open seating. That was a huge burden off the entire travel experience. Being a-list preferred, however, makes it far less of a burden. Southwest as a whole is very transparent and easy to navigate. Their mobile app is extremely intuitive and responsive and it’s very easy to chan
  6. [R67] Alaska Hawaiian 1/5 · US Horrible UI: AS has never invested much in their technologies since the 90s. The recent updates of the app resulted in more bugs, constantly having to log in again, does not recognize my address or passport info etc etc. there are so many things you can’t do on the app. They are now joining the rest / a race to the bottom
  7. [R44] Southwest Airlines 5/5 · US Excellent Service: The app makes it easy to book your entire travel plans. The onboard service is always excellent.
  8. [R32] Southwest Airlines 5/5 · US Like check in process: Don’t like the new designated seats by numbers instead of zones. Don’t like baggage fees. But I still prefer Southwest Airlines to any other airlines.
  9. [R73] Alaska Hawaiian 1/5 · US Bad policy: Turns out you can’t change one leg of a flight if you book round trip without cancellation of the whole ticket. And now the flights are not on sale, it would be 3 times the cost. This and what happened with my bags last time, I am very disappointed with Alaska air..
  10. [R11] Southwest Airlines 5/5 · US Not A Flyer: I traveled back to the OC after moving home to Louiville for the first time in 4 years and as I am such a nervous passenger the staff from KY to ARZ was great very patient and accommodating, however the shorter flight from ARZ to CA the OC the staff had more of a Cali vibe and was not so friendly with the passengers as I was observing. I would like to give an extra thank you to the re
  11. [R26] Southwest Airlines 5/5 · US Telephone agents: The agent help me to add my bag, he was very helpful .
  12. [R91] Alaska Hawaiian 1/5 · US No help: App not working and there is no one around to help like there used to be. Service has plummeted. Where are all the people that work here to assist

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store