Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

E*TRADE vs Fidelity Investments

E*TRADE 4.7★ · Free to download 65
Winner Fidelity Investments
Fidelity Investments 4.8★ · Free to download 70

Fidelity Investments has a slight edge over E*TRADE due to its more consistent performance and highly praised customer service, despite both apps facing recent challenges with buggy updates and UI issues.

Full reviews: E*TRADE · Fidelity Investments

Both E*TRADE and Fidelity Investments offer robust investment apps, but recent updates have introduced significant bugs and usability concerns for users of both platforms. Fidelity's strong customer support and overall reliability give it a slight advantage, while E*TRADE struggles with frequent login issues and delayed data.

Head to head

Features & Functionality tieR1R2R5R11
E*TRADE E*TRADE users appreciate the app's comprehensive tools for investors and its ability to track purchases R5R11R17. However, many recent reviews highlight significant issues, including pre-market and after-hours quotes not updating, delayed charts, and the inability to see watchlist movements without opening individual stocks R1. Users also report missing features like fractional share buying and a line graph for balance over time , and some find it difficult to transfer funds between accounts within the app R19. The app also requires users to log in to see futures and market data R2.
Fidelity Investments Fidelity users praise its extensive options, research tools, and educational information R95. They appreciate the ability to create watchlists easily and the customizability of stock charting . However, recent updates have removed or hidden features like individual position data and breakdown by purchase lots , and some users report that the app no longer shows full details on each position . There are also complaints about slow alerts, non-streaming prices, and the main page requiring multiple pull-downs to update . Users desire features like an indicator for stop-loss orders and the ability to search orders by symbol .
Ease of Use & User Interface tieR4R11R17R19
E*TRADE E*TRADE's app receives mixed reviews on its UI. Some users find it easy to use, navigate, and intuitive R11R17. However, a significant number of recent reviews describe the interface as terrible, clunky, buggy, and poorly designed R4R31R34. Users report difficulty finding features, being directed to the website for actions, and a lack of coherence in the app's design R19. Issues like balances not being correct after updates R25 and total assets/day's gain not appearing also contribute to a frustrating experience.
Fidelity Investments Fidelity's app is often praised for being easy to manage, navigate, and user-friendly, especially for phones . However, many recent updates have led to a decline in user satisfaction, with complaints about the UI being unfriendly, convoluted, and difficult to find information . Users dislike recent changes that make the app look like Robinhood and clutter the transactions feed with unnecessary details . The app is also described as slow and unresponsive by some .
Reliability & Performance tieR3R7R10R14
E*TRADE E*TRADE users report significant reliability issues, especially after recent updates. Common complaints include login problems with Face ID or passwords R10R26, the app timing out too often R3, and getting stuck in upgrade loops R22R26. Many users experience glitches, slowness, and unresponsiveness R7, with some accounts freezing or the account tab being completely blank . There are also reports of check scanning not working R14 and streaming options failing .
Fidelity Investments Fidelity's app also faces reliability challenges, with users reporting it getting stuck, being slow, and having bugs . Login issues are frequent, including the app sending codes but not moving to the input page , Face ID breaking and needing re-enabling , and cumbersome multi-verification requests . Some users cannot see their holdings or portfolio performance , and the watchlist functionality is reported as non-working on iPad .
Price & Value tieR4R9R13R31
E*TRADE E*TRADE is free to download, but users express frustration with slow fund transfers, with money being placed on a 5-day hold R4R13. Some users report funds being held for even longer periods, leading to missed investment opportunities R31R52. There are also complaints about hidden employer stock plan fees R9.
Fidelity Investments Fidelity Investments is also free to download. While specific pricing complaints are not prominent, users mention that the app's issues can make it difficult to manage investments effectively, potentially impacting value . One user noted that Fidelity was the first to trade in dollars as well as shares, implying good value for trading flexibility .
Customer Support edge: Fidelity InvestmentsR6R8R25R34
E*TRADE E*TRADE's customer support receives negative feedback. Users report that tech support is useless R25, the chat feature doesn't work R6, and it's difficult to reach anyone R8. Some describe employees as slow and unhelpful, even alleging disrespectful responses and issues with funds from deceased accounts R34R37R52.
Fidelity Investments Fidelity's customer service is highly praised by users. Representatives are described as personable, extremely knowledgeable, and going above and beyond expectations R83. They help users understand investments, make recommendations, and offer options. However, some users report that the line to call for login issues is not helpful and can take over 20 minutes to resolve problems .
Pick E*TRADE if

Pick E*TRADE if you are an experienced investor who values a comprehensive set of tools for trading and tracking, and are willing to tolerate occasional bugs and slower fund transfers R5R11R17.

Pick Fidelity Investments if

Pick Fidelity Investments if you prioritize strong customer service, extensive educational resources, and a generally reliable platform, even if recent UI changes have introduced some frustrations R83R95.

Evidence note: Both apps have a high lifetime rating, but recent reviews for both E*TRADE and Fidelity Investments show a significant negative skew, indicating a decline in user satisfaction due to recent app updates and persistent bugs. The free-to-download nature of both apps means that all users, paying or not, contribute to the review pool, making it difficult to isolate free-tier friction.

Frequently asked

Which app has better customer service?
Fidelity Investments has better customer service, with users consistently praising representatives as personable, knowledgeable, and going above and beyond to help R83. In contrast, E*TRADE users report unhelpful tech support, non-working chat features, and slow, disrespectful employees R6R25R37.
Are there issues with fund transfers in either app?
Yes, E*TRADE users frequently report issues with fund transfers, including 5-day holds on transferred funds, leading to missed investment opportunities, and some funds being held for over 60 days R4R13R31R52. Fidelity reviews do not highlight significant issues with fund transfer times, though one user mentioned having to call a representative to transfer money .
Do these apps have login problems?
Both apps have significant login problems. E*TRADE users frequently experience issues with Face ID or passwords, getting stuck in upgrade loops, and the app timing out too often R3R10R22R26. Fidelity users also report frequent login issues, including the app getting stuck on the code page, Face ID breaking after updates, and cumbersome multi-verification requests .
Which app is better for beginners?
Fidelity Investments is generally considered better for beginners, offering great educational information on trading and wealth building, and an intuitive, easy-to-use interface R95R120. E*TRADE is described as good for beginners by some R44, but others warn against it due to poor UI, hidden features, and frustrating experiences R31.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R1] E*TRADE 1/5 · US What a nightmare!: Since Good Friday, this app has turned into a nightmare. Pre-market and after-hours quotes no longer update properly. I can’t see movements in my watchlist or portfolio unless I open each individual stock. That’s simply unacceptable. It’s been weeks, and this still hasn’t been fixed. On top of that, the charts have significant delays. The lag is so bad that they’re no longer r
  2. [R2] E*TRADE 4/5 · US Bad Change to App: Making it so you have to login to see futures is lame. Put it back to the previous version. Geeesh
  3. [R5] E*TRADE 5/5 · US Best: I tried the rest and etrade app is the best. It’s made for investors and it has all investors need.
  4. [R11] E*TRADE 5/5 · US I love this app: Honestly, i think this app has made it easier for me to invest my money and grow it, definitely nice ui and easy to understand, very intuitive
  5. [R4] E*TRADE 1/5 · US Slow and terrible user interface: Funds transferred over for transactions are placed on a 5 day hold - completely slowing and delaying trades. Terrible user interface. Clunky and buggy. Ancient tech.
  6. [R17] E*TRADE 5/5 · US Banking of Success: I love this app. Easy to use, easy to navigate. It really helps make and monitor trades so that you can bank on success. I love how you can track purchases in the app as well.
  7. [R19] E*TRADE 2/5 · US Buggy and incomplete: - Go to an account, select a holding, then select trade to make a purchase, on the next screen the selected account is the wrong account. - There’s no obvious way to transfer funds between accounts. After a few minutes looking around I gave up and used the website.
  8. [R3] E*TRADE 3/5 · US App times out too often: Even though I have the timeout set to 4 hours, it times out after only a few minutes. This doesn’t happen on the Website. Also, the Website has features and data hard to find on the app. Usually, it’s better to use the Website on my phone than the app.
  9. [R7] E*TRADE 1/5 · US UPDATE APP: Recently started having glitches. Please update the app and stay on top of it!
  10. [R10] E*TRADE 1/5 · US Login issues: At least twice a month I am unable to log into my account on the app because it says an issue has occur when using Face ID or using my password. When I can login, the app is great, but I consistently unable to log into my account using Face ID or the password. Then the next day it will start working again. Please fix.
  11. [R14] E*TRADE 5/5 · US Unable to scan check: Not able to scan check after latest update
  12. [R9] E*TRADE 3/5 · US Mostly fine i guess: Just stop asking me to agree to terms of service for push notifications. I don’t want push notifications :( Need to do a better job of disclosing employer stock plan fees
  13. [R13] E*TRADE 2/5 · US Meh: Would be better if it didn’t take 5 days for money to transfer in to account
  14. [R31] E*TRADE 1/5 · US Its horrible, stick to Fidelity: Deposited money, waited a week for it to transfer, missed an investment opportunity, and then found out I couldn’t buy the ETF I wanted the way I expected. The app hides basic account features and the experience was frustrating from start to finish. Poor UI and navigation features make a bad thing worse. Stay away, do not download, and do not give them your money
  15. [R6] E*TRADE 3/5 · US Chat Feature: The message feature doesn’t work please fix
  16. [R8] E*TRADE 4/5 · US App sucks: My phone can’t update, it’s too old, I can’t log in or reach to anyone. ETrade app sucks bad
  17. [R25] E*TRADE 1/5 · US Balances: On the main dashboard, the balances are no longer correct after the latest app update. Tech support useless. No way to submit a ticket.
  18. [R34] E*TRADE 1/5 · US Badly design, poor customer service: Badly design, poor customer service
  19. [R37] E*TRADE 1/5 · US The Worst: The employees at ETrade are the slowest and worst I’ve ever seen and the app isn’t much better. They keep trying to steal the money from my dead daughter’s account and have been giving us the run around for months. Time for a lawsuit. Extremely disrespectful responses as well. They don’t care about you. Go elsewhere.
  20. [R83] Fidelity Investments 5/5 · US Service: I can’t say enough great things about the service I get every time I’ve called Fidelity. Their representatives are not only personable and extremely knowledgeable, but they also go above and beyond my expectations every single time!! They help me understand my investments, make recommendations and give me options for whatever situation I need!! It’s so hard to find good customer service t
  21. [R52] E*TRADE 1/5 · US Customer insensitive: Etrade has been holding the funds which were supposed to be transferred in 3 days. It has not transferred in even 60 days. Customer service has no idea. There is no escalation or responsible authority to service . It feels like some kind of cash hoarding scam at this firm. Reaching to FINRA and SEC is next step.
  22. [R22] E*TRADE 1/5 · US Upgrade nightmare: It’s stuck in an endless loop. The options are exit or upgrade. Exit kills the program, upgrade goes back to the same screen.either way, I can’t open the sight. Yes my iPad has the latest software update. Please fix this fiasco NOW. Fire your entire tech department and hire a bunch of high school kids that that can fix this nightmare.
  23. [R26] E*TRADE 4/5 · US Log on trouble: Upgrade requested Tried to upgrade. Back to logon Then upgrade again. Circular routine. Impossible to login How to fix?
  24. [R44] E*TRADE 5/5 · US Beginners: New to the trade market but frrom the user I have talked to this is a great app/site to learn to navigate the stock market
  25. [R95] Fidelity Investments 5/5 · US Easy wealth building and management tool: I absolutely love this app it gives great educational information on trading and building wealth. Simplicity you can stick too
  26. [R120] Fidelity Investments 5/5 · US Awesome app: Love using the Fidelity investments app, very easy to use very intuitive. Would recommend to everybody, makes investing easy.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store