Rakuten
Rakuten is generally praised for offering real cash back on everyday purchases, but recent user experiences highlight significant issues with cash back tracking, delayed payments, and poor customer service.
Rakuten allows users to earn cash back on online and in-store purchases, with many long-term users reporting significant savings over time. However, recent reviews indicate a decline in reliability, with frequent complaints about cash back not being tracked or paid out, slow payment processing, and unresponsive customer support.
What users like
What users complain about
- Cash back often fails to track or is deemed ineligible, requiring frequent contact with customer support.R7R64R65R85
- Payments and cash back verification can take an excessively long time, sometimes months.R11R12R118R110
- Customer service is frequently reported as unresponsive or unhelpful, especially for missing cash back or account issues.R1R77R186R403
- App experiences glitches, crashes, and website loading issues, making it difficult to use.R16R93R107R129
- Referral bonuses and promotional offers are often not honored.R26R60R134R142
Latest update · v13.12.1
What the developer says changed (the verdict above weighs this against what reviewers report):
Out with the old bugs, in with the new upgrades. Happy shopping!
Recurring themes
Who it's for
Rakuten is for shoppers who frequently make online purchases and are willing to consistently use the app or browser extension to earn cash back, especially those who make large purchases and are patient with payment processing. It is not for users who expect instant cash back, rely heavily on in-store linked card offers, or need responsive customer support for tracking issues.
Evidence note: The recent reviews show a strong negative shift, particularly regarding cash back tracking, payment delays, and customer service, which contradicts the lifetime rating. While many positive reviews exist, they often come from long-term users who may not have experienced the recent issues or focus on the general concept of cash back. The developer's update notes are vague and do not address specific bugs reported by users.
Frequently asked
How long does it take to receive cash back from Rakuten?
Does Rakuten reliably track all purchases for cash back?
What reviewers actually said
Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.
- [R2] Easy way to earn money: I have been using this app for a couple years now and I’ve made over $1000. It really is as easy as going through the app first before I make a purchase or book some travel.
- [R6] Cash back is real!: I’ve made hundreds of dollars back, just from shopping for the things that I need and want. It’s always deposited into my PayPal account, when it’s supposed to be. Great application/ and website. 🤩
- [R18] Great resource: This is a fantastic easy way to make money on things you’re already buying
- [R37] Love this app so much!: I have gotten literally thousands of dollars in cash back over the past 5 years. It’s money back for things Im already buying, so just a great bonus for free!!!
- [R5] Cash back is great WHEN ot works.: Shopping with the app is a breeze. Quick updates on cash back earned. However, shopping in-store with a linked card is another story, it never gives credit for in-store purchases at approved stores.
- [R21] Great way to earn Membership Rewards points: Rakuten is one of my favorite ways to earn extra American Express Membership Rewards points on purchases I was already planning to make. The app is easy to use, offers cash-back rates at many major retailers, and transferring the rewards as MR points adds a lot of value for travel. Most purchases track correctly, but occasionally a transaction is delaye
- [R46] Easy to use: 5 stars! Easy to use & earn cash back for purchases I already planned to make.
- [R49] This is the best: I love the extra savings! Rakuten is so easy to use
- [R8] One of the best feelings is getting paid to shop.: Love that I not only earn cash back, but also love that I can instantly convert my cash back into an egift card of my choice, so no more waiting for the check to come in. My only complaint is that I wish I’d known about this feature before now, which is why I’m sharing this feedback, for those that don’t know about it.
- [R24] Real cash back!: I been using for years! I love it & I like how they added the option to cash out sooner for a gift card but they should give more options it’s very limited but most stores people use
- [R7] Money back: Seams that every time is a big purchase the money back is not added to the account and even when you follow up with them they will give you a bull… excuse
- [R64] Way too many exclusions. Sometimes doesn’t even record.: Tested this out for a month. Doesn’t really work for me. Out of the 15 times I’ve tried to shop with Rakuten. 7 came through. Only 3 paid anything out. CVS doesn’t register. Target doesn’t register. If you don’t read the terms and policies of what is excluded, it’ll lead you on for weeks and eventually fail. If you dine out, you have
- [R65] Have to contact support after every order: The percentage credited is incorrect every time. Frustrating.
- [R85] Do not recommend app: I’ve had this app forever. However, I use it to see what’s going on but not for purchases. I typically order using my laptop. The *one time* I recently used the app as a pass-through to buy something I didn’t get my cash back as the purchase was deemed “ineligible.” I’ve emailed twice and they’re ghosting me. Depending on the outcome of this purchase, I will delete my Rak
- [R11] Slow pay back: I understand there’s a time period to give for returns and etc but now it can take 14 weeks or more to post the rewards this is sad I have some pending from April which is more than 14 weeks.
- [R12] What a joke!: Rebate that takes 4 months to confirm. I use programs that post my rebate instantly. Not worth the effort.
- [R118] Not what it used to be: I have been using this app for a long time, and always enjoyed receiving some big checks every quarter. But now it takes so long for the cash back to be verified. The cash back used to be verified within 24 hours, or at most within a week. Now you have to potentially wait 14 weeks for your cash back!
- [R110] Months and months and months…: Payment for online stores happens in a reasonable time. Payment for travel happens in an absurdly long time. 5 months later, Avis and Marriott still pending. I wonder how long it takes for these vendors to pay Rakuten.
- [R1] Gift cards: Frequent submission for gift card errors no resolution at all.
- [R77] Missing my check: I have been reaching out to Rakuten about my missing check and there is no way to get in touch with anybody anymore.
- [R186] Terrible customer service: Have lost $90 to this app. Would not recommend
- [R403] Do NOT sign in with Apple: Update: I was finally able to contact someone with an email referral from the developer. Fixing the account was quick (I am no longer using Apple sign-in). Original advice below still stands, but the reason I never got any response for help is probably the same reason I never got any confirmation codes. Help from Rakuten is nonexistent. They ignore your requests for he
- [R16] Doesn’t load the websites when there’s an extended Cashback: This is an ongoing issue, e.g. today Nike had extended cashback of 10% instead of 2%, but it just wouldn’t load. So frustrating
- [R93] Last Update Ruined It: Since the last update every time I click to go to the store from within the app all I get is a white screen. Can’t use it anymore.
- [R107] Inconsistent: I used to love this app and earned so much cash back in the last 8 years or so, but now it is super inconsistent and half of the time, the stores I want to buy from don’t load when I click through and I can’t shop. Super frustrating.
- [R129] Loved until I didn’t: I’ve used Rakuten for years and loved it. However, the app does not work anymore. There is some glitch and the website never loads.
- [R26] Promise not keep: I open this because a friend was telling me about Rakuten. I saw that they had a deal for 30,000 points if I open a SOFI account and deposit $300 so I did even went further than the $300 and but $3000 in after that the had a deal to get SOFI crypto put $30 in get 10,000 points I put in $50. I have not received not 1 point and I’ve emailed them and now they want me start a direct
- [R60] Didn't receive the $50 referral bonus. Avoid!: Complete waste of time. I invited a friend using the $50 referral promo. They made a purchase, and at first, the money appeared in the app tracker. Then, it just disappeared. The standard verification period has already passed, the order was not returned, and we followed all the rules. Despite this, neither I nor my friend got paid. Terrible experienc
- [R134] Boooo: Not worth it. My welcome bonus wasn't "eligible" even though I did it through the rakuten app. Don't waste your time.
- [R142] Does not pay referral fee: I really wanted to give them a 0 because I Joined, made purchases recently ANND referred TO 2 others her made purchases well over $50 and Rakuten did not pay out for the referrals. After seeing this I immediately went to investigate and had difficulty finding their customer service to get any support with the issue. They lie about referrals and cash back, NOT a trustwort
- [R242] Misleading Cash Back from some companies: Some Companies that advertise cash back don’t actually give cash back such as L.L. Bean. Every year for Christmas I make an L. L. Bean online purchase, and every year I am not given the cash back percentage advertised. I’m rating a 3 star because I do get cash back at some places. This year a Macy’s purchase was ineligible as was an Academy purchase. When
- [R75] No cash back for Amazon buys: No amazon 🥲
- [R294] How long to get cash back??: Another cash back app that takes forever to get anything.
- [R41] Liar: Lite me in witj $10 coupon then after I signed up NOTHING WTF
- [R50] Points & Perks: Anyone interested in maximizing the value of their money- This is WAY better than shopping Amazon. I am interested in getting more In-store options all around, but especially in Utah. That would make it 5 stars!!!!!
Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store