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Updated July 2026 · real, multi-region App Store reviews
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Is it worth paying for

Filmora

60
Value score / 100 Worth paying? Depends It depends

Filmora is a highly-rated video editing app that offers a user-friendly experience for many, but its monetization practices, including misleading free trials and unexpected paywalls, raise significant concerns about its overall value.

Free + in-app purchases seen up to $100 4.7★ lifetime (89,166) since 2016

Filmora is praised for its ease of use and powerful editing capabilities, making it popular for both casual and professional content creation R3R7R15R19. However, numerous users report issues with deceptive free trials, unexpected charges, and difficulty cancelling subscriptions, which severely detract from its perceived value R2R4R22R39.

Free vs paid

The free version of Filmora allows users to perform basic video editing and create content, with some users finding it sufficient for their needs R7R48R59. However, many features, including basic effects and the ability to export without a paywall, are locked behind a subscription or require credits R10R22. The paid version is intended to unlock all features and remove limitations, but some users report being charged for a 'free trial' immediately or encountering additional credit requirements even after purchasing a yearly plan R2R39R82.

Value complaints

  • Users were charged immediately for what was advertised as a free trial, with difficulty obtaining refunds.R2R39
  • The app is advertised as free but quickly hits users with expensive paywalls.R22R94
  • Customers found it impossible to cancel subscriptions or contact customer service for refunds, often being redirected to the App Store or AI assistants.R4R39R46R87
  • Even after purchasing a yearly package, users were asked for additional credits for basic functions or to use the app.R14R82
  • The quality of AI-generated output was poor and unusable, wasting purchased credits.R24R83
  • Some basic effects and features are locked behind the 'Pro' paywall, even though they should be free.R10R48R77
  • Purchased credits or subscriptions did not reflect in the app or across devices.R58R73R85

Where it delivers

  • Many users find Filmora easy to use and intuitive for video editing.R3R7R26R29
  • The app is highly effective for creating various types of videos, from casual to professional content.R15R19R38R52
  • Some users appreciate the quality of effects and animations available.R52R77
  • The app is considered better than competitors like CapCut by some users.R67R84R95
  • The free tools are helpful for making videos, even if some basic effects are paid.R48R59
Worth paying if

It might be worth paying for Filmora if you are an experienced user of their PC software and understand the mobile app's pricing structure thoroughly, or if you find the free features sufficient and are willing to pay for specific advanced tools after a clear understanding of what you are getting .

Skip / stay free if

You should skip paying for Filmora if you are easily frustrated by unclear pricing, unexpected charges, or poor customer service for refunds and cancellations R2R4R39R87. Also, if you expect a truly free trial or a comprehensive set of features without additional costs after an initial purchase, you should avoid the paid tiers R22R82.

Evidence note: The reviews show a strong dichotomy between positive feedback praising ease of use and negative feedback highlighting monetization issues. While the lifetime rating is high, many recent negative reviews focus on billing and customer service problems, suggesting a potential decline in user satisfaction related to payment practices.

Frequently asked

Is Filmora truly free to use?
Filmora is advertised as free, and a free version exists with some helpful tools, but many users report encountering expensive paywalls for basic features and export options, or being charged immediately for what was promoted as a free trial R2R22R48R66.
Can I get a refund if I'm unhappy with Filmora?
Many users report significant difficulty in obtaining refunds or cancelling subscriptions, often being redirected to the App Store, encountering unhelpful AI assistants, or finding it impossible to contact customer service R4R39R46R87. The refund policy states 30 days, but some users claim it is not honored .
Are there hidden costs or additional purchases after subscribing to Filmora?
Yes, some users who purchased yearly plans reported being asked for additional 'credits' to use the app or for certain features, indicating potential hidden costs beyond the initial subscription R14R82.
Is Filmora easy to use for beginners?
Many users, including beginners, find Filmora to be very easy and simple to use for video editing, praising its intuitive interface R3R7R26R29.

What reviewers actually said

Built only from these 100 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R2] 1/5 · GB Scam: Got promised 3 day free trial but ended having money coming out my account and to make it better Nothing works on their software. Avoid them at all cost
  2. [R39] 1/5 · GB Misleading: Careful if you want to try the free trial. I have been charged straight away for a full month when I tried to go for the trial. When wanted to contact them for a refund they made is impossible to speak to someone. It’s all AI assistants that don’t cannot help in this situation. Tried to call them -> Ai assistant -> same result. Email not found. Feedback through the app, but no reply. (
  3. [R22] 1/5 · GB Scam: Sign up and use for free on there advert I signed up and got hit by expensive paywalls why say free when you have to pay!!!!
  4. [R94] 1/5 · CA Scam: I’m surprised you don’t have to pay to navigate through the menu. Absolute scam. I want my time and money back. 0/10
  5. [R4] 1/5 · GB Scam: Trying for days to cancel my subscription but it just sends me to the App Store. Tried to message the complaints department but it won’t except messages. Will be contacting the bank
  6. [R46] 1/5 · GB I keep trying to council the subscription and it just brings me to to review it.: I have done a video of this happening and if I’m charged for next month I will be passing the video to the bank as prove
  7. [R87] 1/5 · CA Refund issue: I want my fund back I applied after 3 days but not yet got my fund back this worst app please donot download this
  8. [R14] 5/5 · GB Scammers: They are scamming people i am really not happy with them first they said buy in £40 pounds for whole year when i bought that after they wants more £60 pounds i request every one dont ever pay money for this app
  9. [R82] 1/5 · CA Nickel and diming: Bought it 2 days ago, year package. I’ve made one video. Went to make number two and it’s asking for credits???!!! I just shelled out $49!! This app is unusable for me.
  10. [R24] 5/5 · GB Not worth the money: Don’t get it. Won’t generate good quality under prompt, just get some random realist clips as if someone just randomly shot some scenes and just give to you, not good for creating based on your prompt. Poor quality image or video generated. Disappointed I bought the yearly plan. RIP off!
  11. [R83] 1/5 · CA Results were useless: I purchased a one month package to try it. Did a couple options none of which were useable as the output was definitely AI , such as floating hands and incomplete bodies etc. Wasted all the credits that came with a one month subscription on nothing.
  12. [R10] 5/5 · GB I like it: Everything works great but a few more free features would be nice.
  13. [R48] 4/5 · GB Great for making videos: I use this to make shorts on YouTube and even the free tools are super helpful. however, there are basic effects that should be included in the free version
  14. [R77] 4/5 · CA Dear Filmora: You guys have some very nice effects and quality but some effect like fades and that also on text shouldn’t be pro but great app overall
  15. [R58] 1/5 · CA Scam: Paid for credits and still shows 0. Garbage App
  16. [R73] 1/5 · CA Not responding for technical issues: I couldn’t able to restore my purchase even after many attempts to submit feedback as they guided in AI chat
  17. [R85] 1/5 · CA Pathetic: I just got the paid version downloaded in mobile app but when I try to use desktop it’s not working can’t see the credits.
  18. [R3] 5/5 · GB Easy to use: Good app
  19. [R7] 5/5 · GB Ronnie: I have just been using the free part of the app but now going to join. It’s extremely easy to use
  20. [R26] 5/5 · GB Shwetzroh: Easy to use. Would highly recommend
  21. [R29] 5/5 · GB Editing: Easy and simple to use
  22. [R15] 5/5 · GB Best video app I’ve ever used: Swear by this app for all sorts of fun and serious stuff. Made a music video using this app, people loved it! Bravo Filmora, keep giving us great content. The price for this is sooooo good! 💜💜💜
  23. [R19] 5/5 · GB Brilliant: Just what I need to make professional content
  24. [R38] 5/5 · GB Best app ever: My go to app for all social media posting and creating videos
  25. [R52] 5/5 · CA Hunter Thorne Book Cover: I tired the mini editor on my phone and I never expected such cool animation where the horses appeared to move and a pearl fell from the carriage onto the horse.
  26. [R67] 5/5 · CA Better than cap cut right now: It's actually better than cap cut I just started and it's going good
  27. [R84] 5/5 · CA AMAZING: Way better than CapCut
  28. [R95] 5/5 · CA Mon avis: Super pratique mieux que cupcut même
  29. [R59] 5/5 · CA Best app: I like this app very much and that it’s free and I use it for my YouTube videos and it helps a lot
  30. [R66] 1/5 · CA Deleted projects: It does not let you restore your projects, I selected one to delete and it deleted all of them and now I can’t get them back. Do not recommend especially if you don’t want to play to export, which you have to.

Synthesized from 100 recent App Store reviews · updated July 2026 · View on the App Store