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Updated July 2026 · real, multi-region App Store reviews
User consensusAlternativesIs it worth it?
The verdict on

Filmora

65
User verdict / 100 High confidence Divided

Filmora is a powerful and easy-to-use video editing app, especially for beginners and content creators, but its confusing and expensive subscription model, often requiring additional payments for basic features or AI credits, frustrates many users.

4.7★ lifetime (89,139) Free + in-app purchases since 2016 by Shenzhen Wondershare Software Co., Ltd updated 0.1 mo ago recent negative 14% 120 reviews across 2 regions
Pricing & Subscriptions Ease of Use Features & AI Tools Performance & Stability
5★124
4★4
3★1
2★2
1★19
recent reviews across 2 regions, vs the 4.7★ lifetime average

Filmora is a video editing app praised for its ease of use, AI tools, and suitability for content creators. However, recent reviews highlight significant issues with its subscription model, with users finding it confusing, expensive, and often requiring extra payments for features they expected to be included.

What users like

  • Easy to use and beginner-friendly, especially for AI featuresR3R13R28R57
  • Offers powerful features and AI tools for video creation and editingR4R10R33R38
  • Suitable for content creators and social media videosR1R4R101R110
  • Good for on-the-go editing and cross-platform useR11R36R51R80

What users complain about

  • Subscription model is confusing, misleading, and expensive, often requiring extra payments for featuresR47R52R59R71
  • Many features, including basic ones and AI tools, are paywalled or require additional creditsR52R59R77R92
  • App can freeze or crash, preventing project creation or useR75R98
  • Lack of refunds and poor customer service for billing issuesR91R98R114
  • Some features, like video stabilization or audio enhancement, perform poorlyR49R62
  • Separate subscriptions are required for different devices (e.g., iOS vs. Desktop)R148

Latest update · v15.6.50

What the developer says changed (the verdict above weighs this against what reviewers report):

Fixed known issues.

Recurring themes

Pricing & Subscriptions negative
Many users are frustrated by the app's pricing model, describing it as confusing, misleading, and expensive. They report having to pay for a subscription only to find that many features, including AI tools and even basic functions like exporting or using text, require additional 'credits' or further premium upgrades. Some users also complain about being charged for unwanted assets or needing separate subscriptions for different devices.R47R52R59R71
Ease of Use positive
A significant number of users find Filmora easy to learn and use, especially for beginners and those new to AI editing. They appreciate its straightforward interface and how quickly they can create content. This makes it a popular choice for social media content creators.R1R3R13R27
Features & AI Tools mixed
Users praise the app for its powerful features and AI tools, noting they are great for content creators and help make videos look professional. However, the positive sentiment is tempered by the fact that many of these features are locked behind paywalls or require additional credits, leading to frustration. Some specific features, like video stabilization or noise reduction, are also reported to perform poorly.R4R10R11R33
Performance & Stability negative
Some users report issues with the app freezing or crashing, particularly when trying to open new projects. This directly contradicts the developer's claim of "Fixed known issues" in the latest update.R75R98

Who it's for

Filmora is for beginners and content creators who need an easy-to-use mobile video editor with AI tools for social media R1R3R4R101. It is not for users who expect a fully functional free app, are on a tight budget, or dislike complex and expensive subscription models with hidden costs R52R71R92.

Evidence note: The recent reviews skew heavily towards negative feedback regarding pricing and subscription issues, despite the lifetime rating being high. This suggests a recent negative trajectory in user experience related to monetization changes. While many positive reviews praise ease of use and features, they often lack specific details compared to the negative feedback on pricing.

Frequently asked

Is Filmora a free app?
Filmora is advertised as free but many users report that virtually nothing is free, with most features, effects, and tools requiring a subscription or additional in-app purchases for 'credits' R52R77R92R117.
How does Filmora's subscription work?
The subscription model is confusing; users report paying for a monthly or yearly premium (e.g., £10/month) only to find they still need to purchase separate 'AI credits' or other premium subscriptions for specific features like 4K export or certain AI tools R47R59R125.
Can I get a refund if I'm unhappy with Filmora?
Users report difficulty obtaining refunds, with some stating the company does not provide trials to assess usability and no replies to emails about incorrect charges R91R114.
Is Filmora good for beginners?
Yes, many users find Filmora easy to learn and simple to use, making it a great option for beginners in video editing and those new to AI tools R3R13R28R57.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R3] 5/5 · GB Awesome: This is great app just downloaded today and I’m loving it 🤩. Especially being a beginner to AI . It’s so easy to use
  2. [R13] 5/5 · GB Easy to learn: So far so good… I’m new to editing and so far this has been simple enough.
  3. [R28] 5/5 · GB Amazing: Simple and easy App to use. Thanks
  4. [R57] 5/5 · GB so easy and simple: exceed too
  5. [R4] 5/5 · GB Great Ai tools for videos.: If you are a content creator this is really cool app to have.
  6. [R10] 5/5 · GB Miss EmmaG: The best so far for me. There is everything you need in one place. It’s affordable and improving all the time.
  7. [R33] 5/5 · GB Excellent ai maker: I enjoy using this to bring my photos to life which makes it easier to make videos for my business
  8. [R38] 5/5 · GB Exactly what I need for making and posting videos: Best app I have used to modify and make my videos look professional and look better
  9. [R1] 5/5 · GB Great editor: This app is great for when I edit my vlogs and videos for social media
  10. [R101] 5/5 · CA Great app!: Been using this app for my tictok and YouTube channel for a year now (@Captain-DeeDz) and I was really new to making videos but this app made it easy and fun!! And I’m Always finding new things to do with the app a year later!
  11. [R110] 5/5 · CA 5 stars, highly recommended: This app is great for editing videos for a YouTube career, great for up and coming YouTubers
  12. [R11] 4/5 · GB I like it: Straightforward and cross platform useable. Functional for pro finish editing and less gimmicky than other products out there. Rendering is great as well with little or no glitching. I created in other applications and then seamlessly drag across. The new features in Filmora fore image to video generation are proving to be good as well. I’d like to see an extend clip function so that I
  13. [R36] 5/5 · GB Game changer editing on the move: Great app wow
  14. [R51] 5/5 · GB Great on mobile: I love Filmora on mobile. Much easier than on laptop. Please make both interphases more identical!
  15. [R80] 5/5 · GB Good app 👌🏾: I am happy with this app, easy to use and fast. Works well on mobile.
  16. [R47] 1/5 · GB Scam: This app does work but when it comes to payments.. it’s supper confusing. They say you get 400 credits a month if you pay for a yearly premium. I just paid and it’s showing as 0 credits. The subscription model is supper confusing.. you end up paying for one thing and get another instead!
  17. [R52] 1/5 · GB ⚠️ Useless App, Constantly Asking for More Money: regret purchasing this app. Nothing works smoothly without paying extra, every feature, effect, or tool keeps asking for more points or more money. It feels like a trap rather than a proper video editor. Very disappointing and not worth it at all.
  18. [R59] 1/5 · GB Shocking: Paid £10 for a monthly subscription, turns out it this doesn’t allow you to actually use the app to AI videos, you have to spend more money to purchase AI credits? What on earth am I getting for £10 then? Totally misleading
  19. [R71] 2/5 · GB Toooooo Expensive: I started using this app to edit as it was my hobby but not long after using it I realized everything you had to pay and I mean everything barely anything is free and the subscription ain’t cheap look out for this app
  20. [R77] 1/5 · GB This app is not free: Their is literally thing free I’m trying to get an ai video and then I need to buy this subscription that’s £10 a month
  21. [R92] 1/5 · GB Good but Extremely Pay to use: Before it was free and I LOVED it for aesthetic mornings routine vids, but now it literally doesn’t let you do ANYTHING for free. Want text? We’re gonna dim ur WHOLE VIDEO AND MAKE UR TEXT TRANSPARENT and even if u LIKED that, you pay to export. Please fix.
  22. [R75] 1/5 · GB Waste of time: Keep’s freezing and can’t restore my purchase.Waist of time.
  23. [R98] 1/5 · GB App keeps crashing: I can’t even open a new project as the app keeps crashing. When I try to contact someone it forces me to open the app that then keeps crashing. I want to be refunded!
  24. [R91] 1/5 · GB Keep getting charged for assets not agreed or even wanted: 3 bills in 3 weeks totally @ £90. Emailed about this over but no reply.
  25. [R114] 1/5 · CA Does not give refunds: I can’t use this platform and they have no trial to even see if it is usable so I lost 40$ due to them not providing a refund!
  26. [R49] 1/5 · GB HORRIBLE !: First impressions were very bad, it asked me to bind my account whatever that means and it asked me to bind my account three times then it kept asking me to login and then when I finally sorted that I tried to stabilise a video which ended up being worse than it was in the beginning. Deleted the app absolute rubbish.
  27. [R62] 1/5 · GB It’s not that good: I purchased the app as I’m not editing my feature film which I’m editing from my phone. Unfortunately it doesn’t have voice enhancement and when you reduce the background noice it doesn’t have any scale and makes the voices robotic. Maybe in the desktop is good, I don’t know.. but the app is not worthy yet. I’ll try to request for a refund
  28. [R148] 1/5 · CA What the HELL? Subscription by Device????: Why the hell do I need to pay a separate Desktop subscription when I already have an iOS subscription? It makes zero sense. I subscribed specifically to use the Desktop app, not the mobile one, and now I’m basically forced to stay on iOS unless I pay twice. This is a frustrating, misleading, and completely unjustifiable setup. I cancelled my renewal on
  29. [R27] 5/5 · GB Excellent: You do need to make your instructions clear and after a few practices - it’s very good.
  30. [R117] 1/5 · CA It genuinely disgusts me: Uses too much AI, if you want to use basically anything you need a subscription and you can’t save over two times without exporting so damn.
  31. [R125] 2/5 · CA Absolute greedy garbage: I used to be a big fan of this app and it fit my workflow but I had the PRO subscription which let me export in 4K. As of today you are no longer able to export in 4K unless you pay EVEN MORE money with a premium subscription. Their garbage AI slop assistant said that “ThATs a PrEmIuM FeATuRe” despite the fact I have months of exported 4K videos, including ones from less t

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store