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Updated July 2026 · real, multi-region App Store reviews
Head-to-head

MyHeritage vs Family Life!

MyHeritage 4.9★ · Free + IAP 75
Winner MyHeritage
Family Life! 4.4★ · Free + IAP 40

MyHeritage is the clear winner for serious genealogy and DNA testing, despite its customer service and pricing issues, while Family Life! is a casual life simulation game plagued by excessive ads and gameplay bugs.

MyHeritage is a robust platform for DNA testing and building family trees, praised for its accuracy and extensive European database, but it faces significant criticism for poor customer service, app glitches, and confusing subscription models. Family Life! is a life simulation game that users find fun and addictive, but it is heavily criticized for an overwhelming number of ads, high ad-removal costs, and game-breaking bugs.

Head to head

Core Functionality & Purpose edge: MyHeritageR2R8R14R23
MyHeritage MyHeritage is designed for serious genealogical research and DNA testing, helping users discover roots, build family trees, and find relatives. Users appreciate its accuracy and the depth of information, especially for European heritage R2R8R14R23.
Family Life! Family Life! is a life simulation game where players create and manage a family, make life choices, and build a family tree within the game . Many users find it fun and addictive R63.
DNA Testing & Results edge: MyHeritageR1R2R4R21
MyHeritage MyHeritage receives mixed reviews for its DNA testing. Many users are happy with discovering their heritage and finding matches R2. However, a significant number report long waits for results, never receiving kits or results, or finding the ethnicity estimates inaccurate compared to other services R1R4R21.
Family Life! Family Life! does not offer real DNA testing; its 'family tree' feature is part of the game's simulation .
Ease of Use & App Performance tieR5R6R13R15
MyHeritage MyHeritage is generally considered easy to use for building family trees and navigating its features . However, many users report significant app crashing issues on various devices, login problems, and glitches that prevent access to features R6R13R15. Some also find the app less functional than the browser version R5.
Family Life! Family Life! is generally described as easy to play . However, users report issues with the app not opening, crashing, or glitching . There are also complaints about game mechanics, such as not being able to assign different majors to multiples or a lack of housing options .
Customer Service & Support edge: MyHeritageR1R3R4R7
MyHeritage MyHeritage receives overwhelming negative feedback regarding its customer service. Users describe it as terrible, non-existent, frustrating, and impossible to reach, often encountering automated systems or being sent in loops R1R3R4R7. Issues include difficulty canceling subscriptions, getting refunds, or resolving problems with DNA kits R3R4R28.
Family Life! Customer service for Family Life! is mentioned in the context of issues with in-game purchases and missing perks, but there isn't extensive feedback on the quality of support .
Price & Value edge: MyHeritageR9R12R20R28
MyHeritage MyHeritage is criticized for its pricing model, with many users feeling that essential features are locked behind expensive subscriptions even after purchasing DNA kits R9R12R20R28. Some find it pricey but worth it for the information . There are also complaints about automatic renewals and difficulty canceling .
Family Life! Family Life! is heavily criticized for its aggressive monetization. Users are bombarded with ads, and the cost to remove them is considered excessively high at $30 R63. Many feel it's a 'pay to play' or 'cash grab' game .
Pick MyHeritage if

Pick MyHeritage if you are serious about genealogical research and DNA testing, especially if you have European heritage, and are willing to navigate potential customer service challenges and subscription costs for in-depth family history information R2R8R23.

Pick Family Life! if

Pick Family Life! if you are looking for a casual, addictive life simulation game and are prepared to tolerate frequent ads or pay a high price to remove them R63.

Evidence note: The two apps serve fundamentally different purposes, making a direct feature-by-feature comparison difficult. MyHeritage is a utility for genealogy, while Family Life! is a game. The evidence for Family Life! is heavily skewed towards complaints about ads and game bugs, with less detail on core gameplay beyond general enjoyment.

Frequently asked

Is MyHeritage DNA testing accurate?
MyHeritage DNA testing receives mixed reviews regarding accuracy; some users find it very accurate and helpful for discovering their roots, especially for European heritage, while others report inaccurate ethnicity results compared to other services or long delays in receiving results R2R8R18R23.
How much does it cost to remove ads in Family Life!?
It costs $30.00 to remove ads in Family Life!, which many users consider an outrageously high price for a mobile game, especially given the frequency of ads R63R76R83R88.
Does MyHeritage have good customer support?
MyHeritage is widely criticized for its poor customer support, with users reporting extreme difficulty reaching human assistance, being stuck in automated loops, and issues with resolving billing or DNA kit problems R1R3R4R7.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R2] MyHeritage 5/5 · US About my heritage: Im so happy that I discovered finally my jewish roots, always had on my mind from where i came from due my grand grandparents, grandparents past away when I was children, so never knew my heritage history, but now I feel complete and proud of my family. Thanks to this app I know where I belong
  2. [R8] MyHeritage 5/5 · US MyHeritage: The MyHeritage app continually improves and seems to be very accurate and matches my genealogical research.
  3. [R14] MyHeritage 5/5 · US Family: It’s been crazy tracking my family history and finding people that I didn’t even know existed
  4. [R23] MyHeritage 5/5 · US European heritage: If you have European heritage, then this is the website to use for your DNA test. Unlike other DNA websites, not only will you find your DNA matches here in the United States, but in any European country, you may have descended from.
  5. [R1] MyHeritage 1/5 · US Fake: I have sent the kit since two months and till now I haven't gotten the result this is such a fake service and no one answers after get the money
  6. [R4] MyHeritage 1/5 · US Scam: would give them less stars if I could. I did the dna test and got my results back relatively quickly which wasn’t the issue. The problem started when I paid the extra 50 bucks to do the health report. They said they would use the sample from my dna and it would take about a month. That was in February of 2026 it’s now July of 2026 and I still have yet to get anything but the run around from
  7. [R21] MyHeritage 3/5 · GB İsrail company: I applied for a DNA test on January 6th, and it's January 15th now, and I'm still waiting for the results. The longer I wait, the more impatient I become, and my excitement is fading; I'm just waiting for the damn results... This company is Israeli, my Muslim brothers and sisters, know where your money is going when you spend it.
  8. [R5] MyHeritage 4/5 · US I’m Loving it!: Perfect but my only issue is some things can’t be fixed on the app only on a browser unless of course I just haven’t figured it out. I love MyH better than the competitor! I truly enjoy all the fascinating finds and I have always thought the DNA ESTIMATES were superior to the other company. ‼️‼️App support does not include a variety of issues for instance the chat button is elusive
  9. [R6] MyHeritage 3/5 · US Frustrated: I love the app, but seriously considering switching to another company as I can never access the app. I only open the app on a rare occasion when I need to access something and every time I have to log in, which usually takes 2 days which is annoying but now it won’t even let me log in. On my first attempt it is telling me too many attempts and locking me out.
  10. [R13] MyHeritage 1/5 · US App crashes immediately: the app crashes when i try to open it. i get the opening screen then within a second it closes the app
  11. [R15] MyHeritage 3/5 · US I can’t use: I downloaded it today logged in but it says that I need to update and when I go to the Apple store it only allows me to open not update…so frustrating on my iPhone it works fine
  12. [R3] MyHeritage 3/5 · US Poor customer service: I subscribe to myheritage complete subscription. After using it a couple of days on a free trial, I decided to cancel it. A few days later, after some reflection, I decided to keep the app and I did it before the end of my free trial. When I went back to the app, it would not allow me to access all of the benefits, listed for the complete subscription I have tried multiple
  13. [R7] MyHeritage 1/5 · US They’re lying about 4.9 stars: It is absolutely outrageous how terrible their customer service is. Before you trouble yourself just do a quick google search on “how to get ahold of my heritage”. I’ve never gotten so frustrated in my life. You are sent in loop after loop after loop of some ai. If you somehow manage to get the ai to have a human email you, good luck because by the time you respond
  14. [R9] MyHeritage 3/5 · US Organize family: Way to organize family members into a tree. You have to pay a ridiculous price to view other people’s records or published records that might help your research. In the meantime you are putting your stuff out there for free. Don’t pay in my opinion.
  15. [R12] MyHeritage 3/5 · US Came for the DNA testing; regret the subscription: As the title says, affordable DNA testing is what brought my wife and I to MyHeritage. I already had started a family tree on FamilySearch.org, which is free. But to keep things simple, I let my trial on MyHeritage roll over to one of their subscription plans. That's were things get confusing. MyHeritage has a number of subscription plans, but t
  16. [R20] MyHeritage 5/5 · US Amazing platform but..: This service should be free with the subscription included with purchase of the kit. Heritage should be accessible for free once testing yourself.
  17. [R28] MyHeritage 1/5 · US Support is Frustrating: I paid for a subscription then discovered I’d have to pay more to get the information I actually want. I spent hours going through the support pages and couldn’t find where I could call or send a message. Now trying to cancel and request a refund but cannot find how to do it.
  18. [R18] MyHeritage 3/5 · US Free version okay: App is okay for why and how I use it. However, their ethnicity results are incorrect. They show me as being about 29% Italian whereas multiple other DNA services show zero Italian but a similar percentage in a completely different - and expected - country/region/continent. I think someone should double-check the ethnicity mapping in the app.
  19. [R63] Family Life! 3/5 · US This game is amazing: I am addicted to this game. But the ads are over the top, I would pay for them to be gone. But $30 is WAYYYY too much. If it was $5 that is way more reasonable or even just a tad bit higher. I would rate more of a 3.5/5. I play this everyday. I just dislike the constant ads and I will not pay $30 to remove them.
  20. [R76] Family Life! 1/5 · US Game is fine: But $30 to remove ads on a mobile game like this is WILD
  21. [R83] Family Life! 4/5 · US $30 for ad free is nuts: Id give this game 5 stars, but the fact that they’re charging $30 to go without ads insane. It’s a fun game though
  22. [R88] Family Life! 2/5 · US Too many ads: Cute game but too many ads making it unplayable also to get rid of ads is 30 dollars so

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store