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Updated July 2026 · real, multi-region App Store reviews
Head-to-head

AE + Aerie vs Bath & Body Works | B&BW

AE + Aerie 4.9★ · Free to download 70
Winner AE + Aerie
Bath & Body Works | B&BW 4.9★ · Free to download 60

AE + Aerie has a slight edge over Bath & Body Works | B&BW due to fewer critical app functionality issues and better customer service experiences, despite both apps facing stock and login problems.

Full reviews: AE + Aerie · Bath & Body Works | B&BW

AE + Aerie and Bath & Body Works | B&BW both offer shopping apps for their respective brands, but user reviews indicate AE + Aerie provides a more reliable experience with fewer critical app bugs and generally positive feedback on product quality. Bath & Body Works | B&BW users frequently report significant login, checkout, and reward program issues, making its app less dependable for online shopping.

Head to head

App Functionality & Reliability edge: AE + AerieR1R9R13R20
AE + Aerie AE + Aerie users report occasional issues with signing in, payment processing errors, and items appearing out of stock at checkout R1R9R13R22. Some users also experience slow performance or the app not opening at all . However, many find the app easy to navigate and use for shopping and checking out R20.
Bath & Body Works | B&BW Bath & Body Works | B&BW users frequently encounter severe app functionality problems, including persistent login errors, the app logging them out, and inability to sync purchases or access rewards R61. The checkout process is often described as buggy, with items showing as available but then being out of stock at checkout, and issues with applying promo codes or using gift cards R67.
Product Availability & Selection tieR2R3R5R8
AE + Aerie Users frequently complain about popular items and larger sizes being consistently out of stock online and in stores R3. Despite this, many praise the selection and quality of clothing, especially denim and comfortable items R2R5R8.
Bath & Body Works | B&BW Bath & Body Works | B&BW users express frustration when items shown as available online are out of stock at checkout . There are also complaints about the inability to find specific older scents or products . However, many users love the products for their amazing smells and feel .
Customer Service & Support edge: AE + AerieR1R4R24R36
AE + Aerie AE + Aerie customer service receives mixed reviews. Some users report long wait times and unhelpful policies, especially regarding shipping address corrections or price matching without an order number R1R4. Others have positive experiences with helpful and nice customer service agents R1. There are also complaints about difficulty using gift cards and issues with AE card payments R4R24.
Bath & Body Works | B&BW Bath & Body Works | B&BW customer service is frequently criticized for being unhelpful, especially with app login and reward issues R61R79. Users report long hold times and calls being disconnected . However, some users praise specific in-store employees for their helpfulness and appreciate the support for lost packages .
Shopping Experience & Features tieR1R6R7R8
AE + Aerie Users appreciate the ease of shopping, ordering, and paying through the app, along with access to deals, coupons, and rewards information R8R20. However, some express frustration with Apple Pay integration, privacy settings for personal information, and the inability to find favorite items easily R1R6R7. International users in the UK find the app largely unusable due to it being in USD and not supporting UK shopping R15R18R50.
Bath & Body Works | B&BW The Bath & Body Works | B&BW app has recently seen updates that some users appreciate for making it more user-centric and less like a mobile website . Features like the 'love it' button (favorites) have been brought back, which is a positive for some . However, other users lament the removal of 'save for later' or 'love it list' options and the lack of sorting and filtering options, especially during sales . There are also complaints about the app stopping background music and defaulting to shipping instead of in-store pickup, which users find shady .
Pick AE + Aerie if

you prioritize a generally smoother app experience for shopping, including easier navigation and checkout, and value a wide selection of comfortable clothing and denim R20R2.

Pick Bath & Body Works | B&BW if

you are a loyal Bath & Body Works customer who primarily shops in-store or is willing to navigate significant app bugs for access to products and occasional app-exclusive deals .

Evidence note: Both apps are free to download, so there is no free-vs-paid asymmetry. Recent reviews for both apps show a negative skew, with many users reporting frustrating technical issues. The lifetime ratings are very similar, but recent feedback indicates a decline in app quality for both, particularly for Bath & Body Works | B&BW.

Frequently asked

Do these apps support international shopping?
The AE + Aerie app is not well-supported for international shopping, with UK users specifically reporting that the app is in US dollars and does not allow shopping from the UK R15R18R50R54. Reviews for Bath & Body Works | B&BW do not mention international shopping support, but one review notes the app does not support Spanish .
Are there issues with logging into the apps?
Yes, both apps have significant login issues. AE + Aerie users report being unable to sign into their accounts, with the sign-in screen not loading or password resets not working R13R22R42. Bath & Body Works | B&BW users frequently experience login errors, the app logging them out, or being unable to log in at all despite working on the website R61.
Can I use gift cards or rewards in the apps?
Users of both apps report difficulties with gift cards and rewards. AE + Aerie users find using gift cards frustrating, sometimes requiring physical card details even when linked to an account R4. Bath & Body Works | B&BW users state that gift cards cannot be added to the app since an update, and previously added ones disappeared R67. Many B&BW users also report issues with rewards not showing or not working R79R97.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R1] AE + Aerie 1/5 · US Don’t use Apple Pay: Design didn’t show where its shipping to in order to prioritize one click Apple Pay. Then it’s shipped to the wrong address. Half hour wait for customer service on the phone, while waiting for that 10 minutes to wait for live agent chat. Customer service super nice but policy is to wait 72 hours after delivery to correct this. So I can’t fix this until tomorrow. Just not the s
  2. [R9] AE + Aerie 3/5 · US Delay in payment processing: I kept receiving an error message when I submitted my payment for a purchase. It was frustrating. Otherwise I love your products. Typically , I have not had a problem. Returning and purchasing items have been great.
  3. [R13] AE + Aerie 1/5 · US The sign in flow is broken: I haven’t been able to sign into my account in the app for quite some time. I’ve tried opening the auth page in an external browser, but the redirect back into the app still doesn’t log me in.
  4. [R20] AE + Aerie 5/5 · US Great shop app: The AE & Aerie app is super helpful in shopping, ordering, paying, choosing shipping options, and seeing when AE and Aerie clothes are on sale! Love it. OH, and the rewards program info it provides is amazing too!
  5. [R2] AE + Aerie 5/5 · US Best clothes on the market: I looooooove Aerie, it’s the best quality, and comfy.
  6. [R3] AE + Aerie 3/5 · US Always out of bigger sizes: I love aerie so much, and do all of my underwear shopping here, they’re the most comfortable ever. The problem is, they’re not meeting the demand for xxl size in either online or not at all in store bc they only stock up to xl. Love the hoodies and leggings and bike shorts too, but still I have the same problem not having anything available in my size. If they’re sellin
  7. [R5] AE + Aerie 5/5 · US Love AE: My son wears tall and long and we buy all of his clothes from AE!
  8. [R8] AE + Aerie 5/5 · US Nice selection of clothing: Amazing deals and coupons
  9. [R4] AE + Aerie 1/5 · US Customer Service: Using gift cards can be frustrating when seeking help. You should keep all relevant info, even if the gift card is linked to your account and shows totals and returns, but you still need the actual card details. When asked about price matching a sale from yesterday, she explained that without an order number, they can't match the price due to app issues. I asked if I could email
  10. [R24] AE + Aerie 1/5 · US Placing an order: I could not charge my order to my ae card and called customer service was on hold and transferred literally 4 times.
  11. [R36] AE + Aerie 1/5 · US horrible: worst customer service ever, not helpful. if i could give zero stars i would
  12. [R6] AE + Aerie 3/5 · US AE shopping: Good app, but couldn’t find my favorite. They should be easy to find.
  13. [R7] AE + Aerie 1/5 · US Ridiculous: I should not be forced into allowing my personal information to be shared in order to complete an order. This should be illegal. I should be able to keep my personal information private if I want to.
  14. [R15] AE + Aerie 3/5 · GB In US dollars: What's the point in having this in the UK App Store if it's in dollars?! It could be so much better if you could actually shop from it
  15. [R18] AE + Aerie 3/5 · GB Not uk supported: Great app in many ways but what good is it if you can't actually shop on it in the uk?! Update required and quickly AEO.
  16. [R50] AE + Aerie 1/5 · GB Useless in UK: Have to use web as on app there is no UK on the country list
  17. [R54] AE + Aerie 1/5 · GB Misinformed & a shambles of a company!: Shame as clothes are very nice, but sizing is completely out, and trying to purchase from the UK or anywhere but America ,… please don’t bother! There sites, and what one can buy from where, is so confusing. Think USA and European sites have merged, probably because European customer services were horrendous to deal with!! Just been sent an out of date dis
  18. [R22] AE + Aerie 1/5 · US Sign-in Screen Never Loads: I have been unable to sign into my AE rewards account for the last month. It just spins and never loads. I’m it even able to enter my info. What is going on?
  19. [R42] AE + Aerie 1/5 · US Reset password doesn’t work: I can’t login or reset my password
  20. [R61] Bath & Body Works | B&BW 1/5 · US App not working: My app does not sync with my purchases and online orders anymore. I have to go to the website, log in to order. I’ve been in contact with customer service on multiple occasions, with no correction. They tell me to delete the app, re load it, etc. Nothing has worked yet. I’ve had my app for years and then this started last year.
  21. [R67] Bath & Body Works | B&BW 2/5 · US Gift cards can not add: Since this update gift cards can not as to the app, very frustating, and the ones that were added before update disappers from the app
  22. [R79] Bath & Body Works | B&BW 2/5 · US APP NOT WORKING: I haven’t been able to login to the app or use any of my rewards. Tried chatting with the help desk and they were useless. Telling me to reset my password over and over. Ridiculous! I am able to login online but my reward won’t work.
  23. [R97] Bath & Body Works | B&BW 1/5 · US Rewards: I had 5 rewards available and it no longer showed. I called a representative who told me that he fixed it. All it shows is that I used it. Please fix it. My shipping and billing addresses showed a Delaware address. I never lived in Delaware. I had to change it back to my New York address.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store