ASOS vs ZARA
Choose ASOS for a better overall shopping experience, especially in variety and customer satisfaction.
ASOS edges out ZARA with a higher lifetime rating and more positive feedback regarding product variety and customer service. While both apps face issues, ASOS users frequently highlight a better selection and easier returns, whereas ZARA users report more navigation and shipping problems.
Head to head
you value a wider selection and better customer service.
you prefer unique designs and are willing to navigate a more challenging app experience.
Evidence note: ASOS has a higher lifetime rating and more positive reviews overall, while ZARA users often express frustration with app functionality.
Frequently asked
Which app has better customer service?
What reviewers actually said
Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.
- [R2] ASOS My Favorite Store: I love the selection of quoting that you all have for plus size women. Also, the shoe selection is Dope! The shipping is always fast too! Great service!!!
- [R5] ASOS Great Shopping App: This app have many brands and items, different prices, most great quality. Easy to return and choose from. I buy work pants all year and the length and quality is always great. Dresses also is something that I have a hard time buying and finding and my best dresses are from this app. I highly recommend.
- [R23] ASOS Are you Tall? ✅ What about Curvy? ✅ ASOS has got you my friend.: I ❤️ ASOS! Been shopping there for yrs. bc for one, their TALL line is pretty extensive and cute! I’m 6’ tall, which is on the “extra” side of that spectrum, in the retail world & require longer than 32-34” inseams AND more than just longer pants & jeans lol. 😜 Two, bc my weight fluctuates and they have trendy, unique cute stuff in
- [R68] ZARA just wow: I just love zara. Everything they sell is unique, fun, yet classic at the same time and their quality for the price is unmatched. If I had one complaint about zara it would be that they sell out quite often but at the same time their clothes are so cute it only makes sense.
- [R6] ASOS Glitches: Too many glitches, especially with items saved, and Apple Pay
- [R12] ASOS Great store: It’s difficult to get ahold of someone live if there’s a problem. Actually I don’t believe there is anyway to talk to someone live. AI will say they’re connecting you but they never do. But the clothes are nice, although I wish they had more petite sizes. I end up returning things because they don’t fit.
- [R66] ZARA Hard to navigate: The app is hard to navigate. I find things through google searches that don’t come up on the site. I would buy more if it wasn’t such a hassle.
- [R85] ZARA App not user friendly: While the app looks stylish, it’s not practical for normal users. Hard to filter products and navigate. I wish Zara would redesign the app so it’s easier to view for the user. It’s really frustrating and makes me not want to purchase off their site.
- [R1] ASOS Scam company: ASOS has delayed my refund by over two months now. See this company’s track record on trust pilot, this is not a legitimate business and not trustworthy to give your money too.
- [R25] ASOS Used to be good - stay away: Extremely disappointing experience. I placed an order that was supposed to arrive before an upcoming trip. After the delivery date passed, I was told it would arrive a few days later. Then I was told it never even left the warehouse. I requested a replacement, but ASOS took so long to process it that the items went out of stock and my order was ultimately canceled and
- [R62] ZARA Love but shipping constant delays: I would rate Zara and their app 5 stars, but over the course of the last 3 months wait times on shipping have increased dramatically. Prior you could order an outfit for the following week. Now you are lucky to receive your full order within 4-6 weeks. What’s happening Zara?
- [R64] ZARA Can no longer purchase: App won’t let me progress pass checkout. Can’t sign in, create an account, or link to Gmail. Have $200 of items I’m trying to buy and I can’t progress. Bye Zara.
- [R8] ASOS Solid Stuff: Always satisfied with delivery times. Not sure if I’m lucky but each item I’ve bought from here has been quality material for the prices I’ve paid. Constant deals and discounts make it easy to style a whole outfit under $150
- [R29] ASOS Best prices: Good discounts
- [R90] ZARA Bad Quality: The clothes are nice, but expensive, and for how much you’re paying I would expect to get jeans that don’t always rip after the 6-8th wear.
- [R113] ZARA Great Quality: Great Designs and quality love shopping here for my boys!
- [R19] ASOS Gift card issues: I have a giftcard to use but the 3rd party website will not load on any device I use so even though I have a $100 to use, I had to just make my purchase without it in order to not lose the limited stock item I was buying. I contacted customer service and they were less than helpful. Would never purchase a giftcard here again.
- [R61] ZARA Bad chat page and customer service: The contact us page blocks you and feels hard to use and their customer service is absolutely bad i request one thing they do another and they don’t want to answer normal questions and then they just close the conversation and you have no way to report it
- [R97] ZARA Santiago: From chat support is an unprofessional moron. This company uses incompetent people and incompetent courier services.
Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store