Head-to-head

Zoho CRM vs HubSpot

Zoho CRM 4.4★ · Free + IAP 60

Winner HubSpot

HubSpot 4.7★ · Free to download 80

HubSpot offers a more polished and widely-praised mobile experience, despite some feature limitations, while Zoho CRM struggles with recent updates, performance issues, and a less intuitive interface.

Full reviews: Zoho CRM · HubSpot

HubSpot, with a significantly higher lifetime rating and more reviews, generally provides a better mobile CRM experience, lauded for its ease of use and features for outside sales. Zoho CRM, while praised for its customizability and value, faces numerous complaints about recent updates, app stability, and a confusing user interface.

Head to head

Features & Functionality tie

Zoho CRM Zoho CRM is praised for being a 'Swiss Army knife' with many useful and customizable features, including mapping contacts and speech-to-text notes . However, users report missing key functionalities like sorting by tags, adding custom modules, or proper email integration . There are also issues with call logging and calendar syncing .

HubSpot HubSpot's mobile app is appreciated for core CRM functions, especially for outside sales, and includes features like business card scanning . However, many users find its functionality significantly limited compared to the desktop version, particularly regarding service tickets, creating/editing quotes, viewing invoices, and accessing prospecting tools or sales reports .

Ease of Use & Interface edge: HubSpot

Zoho CRM Zoho CRM is described as 'intuitive and easy to navigate' by some long-term users . However, recent updates have made the app 'difficult to find account and related account' and 'more difficult to access' frequently used functions . Users also report small font sizes and general complexity .

HubSpot HubSpot's app is generally found to be easy to use and mobile-friendly, with positive feedback on its UX/UI . Some users, however, find it confusing, non-intuitive, and disorganized, especially regarding account creation and navigation . There are also complaints about tiny font sizes .

Reliability & Performance edge: HubSpot

Zoho CRM Zoho CRM suffers from significant reliability issues, with recent updates causing the app to crash frequently, become extremely slow, and be 'unusable' . Users report problems with syncing, data loading, and the app refreshing too quickly, leading to lost work . Some features, like the dial pad, take several minutes to become available .

HubSpot HubSpot's app also has reliability concerns, with users reporting glitches, slow loading times, and issues with deals not updating on screen . Some users experience account locking when switching between devices or the app crashing .

Price & Value edge: Zoho CRM

Zoho CRM Zoho CRM is praised for being 'affordable' and offering 'state of the art' features, with some users highlighting its value, especially for the free version .

HubSpot HubSpot is considered expensive by some users, who feel locked into contracts and experience confusing pricing structures . However, many appreciate the value of its free tier, stating it offers '90% of what I need' .

Customer Support tie

Zoho CRM Zoho CRM receives mixed reviews on support. Some users laud Zoho for 'actually car[ing] about their customers' and providing prompt, professional responses . Others, however, report 'no support' and a 'total you are on your own experience,' finding it difficult to cancel services .

HubSpot HubSpot's customer service is a point of contention. While some users praise 'Great customer support too' , others find it 'very hard to find these people' and report issues with billing and contract flexibility .

Pick Zoho CRM if

you prioritize a highly customizable CRM with a strong free tier and are willing to overlook recent performance issues and a less polished mobile interface .

Pick HubSpot if

you need a robust, generally easy-to-use mobile CRM for outside sales and are comfortable with a free tier that has some limitations or are prepared to invest in a paid plan, despite some users finding it expensive .

Evidence note: HubSpot has significantly more reviews and a higher lifetime rating, suggesting a broader base of satisfied users. Zoho CRM's recent negative reviews about updates and performance issues are prominent despite its overall positive lifetime rating.

Frequently asked

Which app has better mobile performance?

HubSpot generally offers better mobile performance, with users praising its ease of use and mobile-friendliness, though some report glitches and slow loading . Zoho CRM, in contrast, has numerous recent complaints about crashing, extreme slowness, and syncing issues .

Are there significant feature differences between the mobile apps and desktop versions?

Yes, both apps have significant feature limitations compared to their desktop counterparts. HubSpot users frequently note that the mobile app is 'bare bones' and lacks critical functionalities like full service ticket management, quote editing, or access to sales reports . Zoho CRM users also report missing features such as sorting by tags, adding custom modules, or comprehensive reporting on mobile .

Which app offers a better free experience?

Both apps offer free tiers, but HubSpot's free version is frequently praised for being robust and providing '90% of what I need' . Zoho CRM also has positive mentions for its free version, with users asking 'how are these features free?' .

Do either of these apps have Apple Watch support?

Neither Zoho CRM nor HubSpot currently offer dedicated Apple Watch apps, a feature requested by users for both platforms .

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store