Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

Ameriprise Financial vs Principal®

Ameriprise Financial 4.9★ · Free to download 85
Winner Ameriprise Financial
Principal® 4.8★ · Free to download 75

Choose Ameriprise Financial for a more user-friendly experience despite some authentication issues.

Full reviews: Ameriprise Financial · Principal®

Ameriprise Financial has a slightly higher lifetime rating and generally receives positive feedback for its user interface and customer service. Principal® users report more issues with app reliability and navigation, although some find it easy to use when functioning properly.

Head to head

features edge: Ameriprise FinancialR3R10R67R75
Ameriprise Financial Users appreciate Ameriprise's features like OmniView and comprehensive financial management tools, but some have noted missing functionalities like easy access to shareholder documents R3R10.
Principal® Principal® users enjoy the all-in-one app convenience, but many find the features lacking, with complaints about vague information and difficulty tracking investments R67R75.
ease of use edge: Ameriprise FinancialR6R49R73R78
Ameriprise Financial Ameriprise users find the app easy to navigate, though some report frustrations with the 2FA process R6R49.
Principal® Principal® users report that while the app is easy to use, it often fails to function properly, with many experiencing login issues and glitches R73R78.
reliability edge: Ameriprise FinancialR4R6R79R119
Ameriprise Financial Ameriprise has received criticism for its 2FA and login issues, but overall, many users find it reliable R4R6.
Principal® Principal® users frequently mention bugs and crashes, with some unable to access their accounts at all R79R119.
price/value edge: Ameriprise FinancialR5R11R61R93
Ameriprise Financial Both apps are free to download, but Ameriprise users feel they receive good value from their financial advisors R5R11.
Principal® Principal® users express mixed feelings about the value, especially when experiencing service delays R61R93.
support edge: Ameriprise FinancialR40R41R85R93
Ameriprise Financial Ameriprise users frequently commend their financial advisors and customer support R40R41.
Principal® Principal® users often express frustration with customer service, stating it is slow and unhelpful R85R93.
Pick Ameriprise Financial if

you value a more user-friendly interface and reliable customer support.

Pick Principal® if

you prefer an all-in-one app but can tolerate potential issues with functionality.

Evidence note: Ameriprise has a higher lifetime rating and generally more positive reviews, while Principal® users often report significant issues with app reliability and customer service.

Frequently asked

What are the main features of Ameriprise Financial and Principal®?
Ameriprise Financial offers features like OmniView for comprehensive financial management, while Principal® provides an all-in-one app for managing various accounts, though users find it less intuitive and reliable.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R3] Ameriprise Financial 3/5 · US Shareholder Documents link gone: I can no longer access shareholder documents in either newest Android or iOS versions of the app.
  2. [R10] Ameriprise Financial 1/5 · US Bad upgrades: I had my accounts set up like I wanted them. They do an upgrade and I lose all my accounts I had attached to Ameriprise.. lousy service
  3. [R67] Principal® 1/5 · US complicated circles: clicks just take you in circles. very hard to find how I am doing with my investments. most clicks just give you general information that is so vague it is not helpful
  4. [R75] Principal® 3/5 · US Functionality needs improvement.: I need a function that details how much money is allocated to my specific investment portfolio. And I need to track my reinvested dividends.
  5. [R6] Ameriprise Financial 3/5 · US Some Limitations: The app requires MFA but frequently the text message with the code doesn’t get sent. You can’t withdraw money direct to a bank account as you can with E*Trade or other financial apps. You have to call your advisor. These two limitations make the app less user friendly.
  6. [R49] Ameriprise Financial 5/5 · US User Friendly: Easy to use and the two factor authentication is key.
  7. [R73] Principal® 2/5 · US Biometric login fails frequently: What is the point of using the face recognition to log in if it literally fails daily? Please do your job better.
  8. [R78] Principal® 3/5 · US Fix it please: The Principal app has a serious glitch. First, the system doesn’t accept my correct password. When I try to reset it or log in again, I get a 500, Internal Server Error message saying there is a “small glitch.” As a result, I cannot access my account at all. For a financial service, this kind of issue is unacceptable. The developers need to fix this bug and ensure stable and relia
  9. [R4] Ameriprise Financial 1/5 · US Trash 2FA implementation: Doesn’t remember trusted devices, doesn’t support authenticator autofill for iOS passwords app, doesn’t allow pasting authenticator codes, and doesn’t support Plaid integration. Cannot opt out of 2FA. Garbage.
  10. [R79] Principal® 1/5 · US App fails to update in timely manner on IPhone.: App has been buggy since installing on IPhone. Hard to do bi annual check if the ap dogs out updating with high speed WiFi connection. Or resets every 5 min.
  11. [R119] Principal® 1/5 · US After most recent update, unable to see my data in app.: After most recent app update, after login, the central screen shows no data. Just blank for any of the lower tabs. I’ve enjoyed using the app over the years, but if this remains broken I will have to abandon it.
  12. [R5] Ameriprise Financial 4/5 · US Great service: Tanveer has been a professional financial advisor.
  13. [R11] Ameriprise Financial 5/5 · US Mr. Pallazo: Neil Pallazo has done a great job handling my affairs at a difficult time for us. Much appreciated!
  14. [R61] Principal® 1/5 · US Company executives: Company is not good for business. When it’s your Money they find reasons to keep investing even when you need a disbursement or a loan. Time frames are way off from one thing they say to the next thing.!I have a screenshot show from a email from Principal saying I will receive a deposit in 3 days now I’m told a lot longer to receive that money. Meanwhile the amount can lose va
  15. [R93] Principal® 1/5 · US Unhappy with the time delays…..: I am very unhappy that after trying to perform a small transaction, Tomorrow is 3 week, still not complete ! This is not the first time this has occurred with Principal, My employer moved us to principal from Capital Group, Frankly they had mUCH better service!
  16. [R40] Ameriprise Financial 5/5 · US Amazing $ Support: Love Ameriprise Financial! Outstanding customer support & leadership!
  17. [R41] Ameriprise Financial 5/5 · US A very good long term relationship to build and keep a secure future: Ever since our children were in the 2nd grade, we have relied on Ameriprise for the financial support to send our kids to college, support post graduate education, help purchase in the purchase of their homes, weddings, epic trips. As we look at retirement, or relationship with Ameriprise is stronger than ever. Both the Amer
  18. [R85] Principal® 1/5 · US Good app. Bad company.: The worst customer service around. Stay away!

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store