Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

Hollister Co. vs Ulta Beauty

Hollister Co. 4.9★ · Free to download 65
Winner Ulta Beauty
Ulta Beauty 4.9★ · Free to download 75

Choose Ulta Beauty for a more reliable shopping experience and better customer service.

Full reviews: Hollister Co. · Ulta Beauty

While both apps have their strengths, Ulta Beauty edges out Hollister Co. with a larger selection of products and generally better customer service experiences. Users have reported more consistent functionality and support from Ulta, despite some recent glitches.

Head to head

features edge: Ulta BeautyR6R9R71R113
Hollister Co. Hollister's app has limited stock and a smaller selection compared to the store, with users noting that many items are often out of stock R6R9.
Ulta Beauty Ulta offers a wider variety of products and features, including a rewards system that many users appreciate R71R113.
ease of use edge: Ulta BeautyR4R19R67R86
Hollister Co. Hollister's app has been reported as slow and glitchy, with users struggling to navigate and complete orders R4R19.
Ulta Beauty Ulta's app has similar issues but generally provides a smoother experience, though recent reviews indicate some functionality problems R67R86.
reliability edge: Ulta BeautyR13R44R109R75
Hollister Co. Users have expressed frustration with Hollister's shipping and order tracking, citing long delays and poor customer service responses R13R44.
Ulta Beauty Ulta has received praise for its customer service, with users noting effective resolutions to issues R109R75.
price/value edge: Ulta BeautyR21R12R71R77
Hollister Co. Hollister is often seen as expensive, with users questioning the value of their purchases R21R12.
Ulta Beauty Ulta offers a range of products at various price points, making it more accessible for different budgets R71R77.
support edge: Ulta BeautyR16R56R109R75
Hollister Co. Hollister's customer support appears lacking, with users unable to get timely assistance R16R56.
Ulta Beauty Ulta's customer service has been highlighted positively, with users reporting helpful interactions R109R75.
Pick Hollister Co. if

you prefer Hollister's clothing style and are willing to deal with potential app issues.

Pick Ulta Beauty if

you want a more reliable shopping experience with better customer service and a wider product selection.

Evidence note: Both apps are free to download, but Ulta's reviews reflect a more satisfied user base despite recent issues.

Frequently asked

Which app has better customer service?
Ulta Beauty has better customer service, with users reporting effective resolutions to issues and positive interactions R109R75.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R6] Hollister Co. 3/5 · US Wish you had more items in stock: Seems as though the cute items online are never in stock
  2. [R9] Hollister Co. 3/5 · US Why I love Hollister ❤️: I love shopping at Hollister but the app doesn't have the same options of clothing as the store so your choices are limited and the it's expensive but Hollister is a great place to shop ❤️
  3. [R71] Ulta Beauty 5/5 · US Ulta review: Literally amazing! The amount of products they have is unreal, all of the trending stuff, plus much more of their stuff, and a lot is very affordable and great quality! I love you Ulta!!❤️❤️
  4. [R113] Ulta Beauty 5/5 · US BEST Reward System EVER!!: Ulta beauty is a store you could never go wrong with honestly! I love makeup and skincare and its just a one stop shop for all ages and they always have options from high end to low end. Honestly, I love ulta its such an easy warming one stop shop for beauty and personally, I sometimes just enjoy looking around even when I already have more than enough products. Makes sh
  5. [R4] Hollister Co. 2/5 · US review: app loads very slowly. none of the pictures are showing and i can’t see anything but the title if the item.
  6. [R19] Hollister Co. 1/5 · US super glitchy: this app is laggy and glitchy and takes forever to add something into the cart ir search the item up
  7. [R67] Ulta Beauty 1/5 · US FIX IT!!: This app is horrible, so bad that I don’t even use it to shop anymore. Very slow and unresponsive for no reason. I was thinking maybe it needed to be updated but everytime I go to check there isn’t a update.
  8. [R86] Ulta Beauty 1/5 · US App is not working: I’ve been trying to open the app and it keeps crashing. Even after updating it still is not working.
  9. [R13] Hollister Co. 1/5 · US WHERE IS MY ORDER???: I order almost 2 months ago and my delivery still isnt here!!!! if it doesnt show up i want a refund!! this is outrageous service its not letting me contact Hollister WHERE IS MY PACKAGE!!??? Its been in “transit” FOR ABOUT 2 MONTHS i will be suing if my package doesn’t come in the next week!
  10. [R44] Hollister Co. 1/5 · US We don’t MATTER: Company feels that consumers or customers don’t matter they lost my package as of June 2 here it is the ninth and they’re saying if I’m approved they will give me a new package but only if it’s approved when FedEx and Hollister never sent me a package because it was lost by FedEx since June 2. This company feels that we don’t matter because they have too many customers to be worri
  11. [R109] Ulta Beauty 5/5 · US Bravo for Excellent Service!: I reached out to Ulta Guest Services via the chat this week due to an Ulta order being damaged/lost in the mail. The representative, Ajie, was understanding, efficient and professional. They replaced the items, and were absolutely amazing! Thank you for the outstanding service!
  12. [R75] Ulta Beauty 5/5 · US Amazing experience: I had an exceptional experience with Angela at the Ulta location in Marietta. From the moment we began speaking, her wealth of knowledge, expertise, and genuine passion for helping customers were evident. She took the time to carefully listen to my needs, answered every question thoroughly, and made recommendations that were tailored specifically to me rather than simply sugges
  13. [R21] Hollister Co. 3/5 · US Not the best: As usual of any brand they want money but I just recommend not to download any apps for brands. Hollister keeps pestering to me about clothes and rewards and I do like the clothes I bought but I don’t feel that it’s high quality enough to justify the price.
  14. [R12] Hollister Co. 3/5 · US never in stock: always upping the prices but never putting stuff back in stock.
  15. [R77] Ulta Beauty 5/5 · US My favorite store!: Shopping at Ulta is a pleasure and a treat that I love. Shopping online provides way better deals making it affordable to buy the good stuff!!!
  16. [R16] Hollister Co. 1/5 · US Terrible app: Doesn’t load to make a return or get to customer service. I’ve been trying for weeks. Extremely frustrated.
  17. [R56] Hollister Co. 1/5 · US Just let me sign in.: I made an account yesterday, every time I attempt to sign in so I can order something I had put on my list, it says there’s an error. At first I thought may have put in my password wrong, but no I tried a different password and I different message popped up telling me the password was incorrect. So I know this issue is on the side of the app and even the website, and not with

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store