Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

Merge Studio vs Covet Fashion

Merge Studio 4.7★ · Free + IAP 65
Winner Tie
Covet Fashion 4.4★ · Free + IAP 65

Merge Studio offers a more straightforward, relaxing merge and makeover experience, while Covet Fashion provides a deeper, more competitive fashion styling game, despite recent issues with in-game purchases and content.

Full reviews: Merge Studio · Covet Fashion

Merge Studio is a casual merge game with makeover elements, praised for being fun and relaxing but heavily criticized for excessive ads and lack of new content. Covet Fashion is a long-standing fashion styling game, appreciated for its depth and no ads, but recent updates have led to user frustration over expensive in-game items, removal of real brands, and technical glitches.

Head to head

Features & Content tieR1R2R5R8
Merge Studio Merge Studio users enjoy the core merge gameplay and makeover aspects, finding it fun and relaxing R8. However, a significant number of players report having 'beaten the game' and are frustrated by the lack of new characters or levels, with updates saying 'coming soon' for months R1R2R20R22. Some also desire more varied mini-games R5.
Covet Fashion Covet Fashion offers extensive fashion styling challenges, hair, and makeup options . Historically, it featured real designer brands, which many long-time players loved R66R72. However, recent updates have replaced these with 'Covet Basics' or AI-generated items, which users find ugly, generic, and lacking creativity R63R73. Players also miss the ability to choose height and body shape and want more diverse prop sets .
Ease of Use & User Experience edge: Covet FashionR3R4R6R7
Merge Studio Merge Studio's core gameplay is generally considered fun R6, but the user experience is severely hampered by an overwhelming number of unprompted pop-up ads, often appearing mid-gameplay or even just while looking at the board R3R4R6R7. Some users also report slow response times , issues with energy recharge ads not working R18, and an annoying card collection process .
Covet Fashion Covet Fashion is praised by some for having no ads R74. However, users frequently report technical issues such as crashes and glitches, including items disappearing from closets R67 or not being recognized as fulfilling challenge requirements, especially on Apple devices R82. Some find the results for entries take too long and the game's layout has changed in ways users dislike .
Reliability & Performance tieR12R21R26R31
Merge Studio Merge Studio suffers from frequent crashing, with users reporting the app closing soon after opening, sometimes multiple times a day R12R21R26R31. Some also note the game becoming glitchy or hanging, especially on data or after updates .
Covet Fashion Covet Fashion also has significant reliability issues, with users reporting the game crashing for a week , not loading , or being very glitchy R63. Some users have experienced issues after iOS updates and report that the game is not working at all .
Price & Value tieR7R18R28R34
Merge Studio Merge Studio is free with in-app purchases, but the constant, intrusive ads are a major complaint, pushing users to consider paying to remove them R7R28R34. Some users feel the game is hard to play without paying for extras due to limited items or energy R18.
Covet Fashion Covet Fashion is free with in-app purchases, and while some users claim it's playable without spending real money R74, many others find it has become very expensive. Challenges often require expensive items, many of which can only be purchased with diamonds R68R71R82. Users feel forced to pay or fall behind , and rewards are often disproportionately small compared to the cost of entry .
Support edge: Covet FashionR15R46R63R67
Merge Studio Merge Studio users report a lack of effective customer support, with messages going unanswered R46 and developers responding to reviews but not fixing reported issues like ads R15.
Covet Fashion Covet Fashion users have mixed experiences with support. Some praise customer service as amazing and helpful when something goes wrong R74. However, others report receiving canned responses for glitches R63, no response to issues like missing items R67, or no ability to get live tech chat for login problems . There are also reports of no explanation or compensation for major glitches like losing friends and difficulty recovering accounts .
Pick Merge Studio if

You want a simple, relaxing merge game with makeover elements and don't mind frequent ads, or are willing to pay to remove them R8.

Pick Covet Fashion if

You are a long-time fan of fashion styling games and are willing to navigate recent changes and potential technical issues for a deeper, ad-free experience R74.

Evidence note: Reviews for Merge Studio are heavily skewed towards complaints about ads and lack of new content, despite a higher lifetime rating. Covet Fashion's reviews, while also negative-skewed recently, focus more on changes to content (removal of brands, AI art) and in-game economy rather than ads. The free-vs-paid asymmetry is relevant for Merge Studio, where many negative reviews stem from free-tier ad friction.

Frequently asked

Does Merge Studio have a lot of ads?
Yes, Merge Studio is heavily criticized for having an excessive number of unprompted pop-up ads that frequently interrupt gameplay R3R4R6R7.
Are there new levels or characters in Merge Studio?
Many Merge Studio players report having 'beaten the game' and are frustrated by the lack of new characters or levels, with the game displaying 'update coming soon' for several months R1R2R20R22.
Does Covet Fashion still feature real designer brands?
No, many long-time Covet Fashion players are disappointed that recent updates have replaced real designer brands with 'Covet Basics' or AI-generated items, which they find generic and less appealing R63R66R72R73.
Is Covet Fashion expensive to play?
While some users claim Covet Fashion can be played without spending real money R74, many others find it has become very expensive, with challenges often requiring costly items that are primarily purchased with diamonds R68R71R82.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R1] Merge Studio 2/5 · US Beat the Game: I loved this game, so I wish I could give it more stars. But, I have beaten the game!! There are no longer any characters to makeover, and it has been this way for a few months. I now have 300,000+ coins with nowhere to use them, because I have been hoping for more characters so I have kept playing. Please update this and add characters ASAP!!!!
  2. [R2] Merge Studio 5/5 · US New clients: Waiting on new clients? It’s been saying update coming soon for several months now
  3. [R5] Merge Studio 4/5 · US Needs better mini games: Needs better mini games. I’m tired of the magic hat/rabbit, the piñata, and the crafting. I love the mini match game - give us more of those
  4. [R8] Merge Studio 5/5 · US Fashion makeover: Very fun and relaxing game to play..
  5. [R3] Merge Studio 3/5 · US Ads: Hate the ads
  6. [R4] Merge Studio 2/5 · US Too many ads: You barely play the game when as ad pops up. Very annoying!!!!
  7. [R6] Merge Studio 3/5 · US Too many ads: The game itself us fun, but every 2 mins there is an ad , takes away the fun
  8. [R7] Merge Studio 2/5 · US Could be good: The amount of ads is infuriating I would play more but I can’t stand it. I know I could pay to remove but that’s ridiculous too
  9. [R12] Merge Studio 3/5 · US Crashing: I have been playing this game for months but the last 2 weeks it has crashed soon after I open it. What the heck?
  10. [R21] Merge Studio 3/5 · US Crashes a lot: I love the game but it crashes a lot or constantly glitches… everyday I open the app it closes at least 5 times before I can actually play
  11. [R26] Merge Studio 4/5 · US crash: fun game but the app is constantly crashing
  12. [R31] Merge Studio 1/5 · US Booooo: I have tried installing this game three different times now this game is so glitchy. It would be fun, but it’s too glitchy.
  13. [R18] Merge Studio 3/5 · US Ok but a few touches needed: This game is a lot of fun but I am always running out of energy and I try to watch the adds and it dose not work it always says not ready and it takes forever to recharge your energy
  14. [R28] Merge Studio 1/5 · US Could have been a fun game….: I understand the need for ads, and I can tolerate them, but NOT popping up right in the middle of gameplay.!! That is an instant one star for me. It will not entice me to purchase your “no ads” pack, but rather to just delete the app instead. Goodbye…
  15. [R34] Merge Studio 1/5 · US Not worth it: Way too many ads. I have apps that I make in game purchases from often that never have a single ad. Fashion Makeover piles on ad after ad. The play style is cluttered and basic. Deleted after a day.
  16. [R15] Merge Studio 3/5 · US ADDS: Pls read this is an amazing game it’s just all the adds that really ruin it and I guess the developers won’t do anything about because there responding but not fixing the issue.
  17. [R46] Merge Studio 1/5 · US No support: Don’t bother messaging customer support, they will never answer you
  18. [R63] Covet Fashion 3/5 · US Declining: The game used to include high end fashion designs. Now the developers are only interested in making bank. Everything is Covet brand. The game glitches all the time without real customer support. They leave a canned response like, we know this challenge is not working and while we work on it, use up (or pay for) your banked or additional resources, we fix it when we fix it. Many challenge
  19. [R67] Covet Fashion 2/5 · US Unfortunately..: Update: I’m going to give it an extra star from last time. But the low rating is due to 1. I’ve previously owned certain clothing items and have used them in challenges, but as of recently I can no longer find these items in my closet. I’ve noticed they’ve re appeared on the shopping cart and the looks I made with these specific items are no longer in my look book profile. I’ve re
  20. [R20] Merge Studio 4/5 · US New characters?: Love the game and the updates that make it easier to get more energy. But where are the new characters? Been waiting for a new one for months. It just keeps saying “coming soon” otherwise I have no complaints!
  21. [R22] Merge Studio 2/5 · US No more updates: There’s no more updates and no new levels. You can keep playing and collect coins but you can’t use the coins for anything. Just a droll merge game now
  22. [R66] Covet Fashion 3/5 · US Miss the Designer Brands: I started this game in 2020, and though it tends to push political and social narratives which is a detractor for me, I loved the access to real designer brands with the mix of the Covet creativity. It’s disappointing that the Designer brands have been replaced with “overpriced” AI generated fluff. I essentially only play it now when something really piques my interest.
  23. [R72] Covet Fashion 3/5 · US Levels take forever: I agree with Jen038, the game is really fun and I’ve been playing forever, but lately I can only buy Covet designed clothes and they’re not pretty or stylish. I agree when she said that we were losing plenty of designers. The game was fun bc u could mix and combine different brands and styles, now I don’t feel it any more. Can the game creators pls listen to us????
  24. [R73] Covet Fashion 1/5 · US It is so boring now: The clothes are ugly and expensive . There’s no more brand options except the covet basics or whatever else they’re called. The themes/challenges are so recycled. I used to play everyday now I don’t even bother checking the app.
  25. [R68] Covet Fashion 4/5 · US Long time player: I've been playing for years now, and I love this game. But I only love it when I can participate in the challenges. They've made it hard to participate because a lot of them require for you to use your diamonds for the required purchases. I wish there was more of a balance between spending cash and diamonds in order to participate in the challenges. Not to mention, it's crazy the
  26. [R71] Covet Fashion 4/5 · US Fun but pricey items!!!: I have been playing this game off and on since 2017. Overall, I think it’s a great game. The themes are all unique and interesting, and the voting seems fair. The one complaint I have about this game is how expensive different garments are. You get cash more frequently in the game than gems, which you can use to purchase new garments. However, a vast majority of garments c
  27. [R74] Covet Fashion 5/5 · US BEST GAME EVER!!!: I love this game! You can play without spending real money and there is no adds. When something wrong happens costumer service is amazing and helps you out. It is also a game where you don’t have to worry about mindlessly wasting your time. Highly recommend!
  28. [R82] Covet Fashion 1/5 · US So buggy and expensive now.: I’ve had this app for a decade and used to love it. However, lately there have been so many challenges that I cannot enter, even though I’ve met the requirements. In addition to that, it’s become very expensive to enter challenges. A single item will cost over 1K at least. They are also moving away from true fashion brands and the majority of challenges require purchas

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store