Covet Fashion
Covet Fashion, a long-standing game, is currently facing significant backlash from its loyal player base due to a shift away from real designer brands to AI-generated 'Covet Basics,' numerous technical glitches, and an increasingly expensive in-game economy that pushes players towards in-app purchases.
Covet Fashion, a game where players style models for fashion challenges, has seen a sharp decline in recent user satisfaction despite a high lifetime rating. Recent updates and changes have led to widespread complaints about the removal of real designer brands, the introduction of AI-generated clothing, frequent app crashes, and a perceived increase in in-game costs, making it difficult for players to progress without spending real money.
What users like
- Players enjoy the core gameplay of styling models and find it addictive and entertaining.R14R46R81R82
- The game offers unique and interesting themes for challenges.R32
- Customer service is occasionally praised for being helpful, though this is contradicted by many other reviews.R38R105
- The game is generally ad-free.R38R46
What users complain about
- The game has removed real designer brands, replacing them with AI-generated 'Covet Basics' that many find ugly, generic, and lacking creativity.R6R10R11R12
- Players report frequent app crashes, connection errors, and inability to load or access the game, often after updates.R2R4R7R17
- The game is perceived as increasingly expensive, with many items requiring diamonds (premium currency) and insufficient rewards for challenges, making it difficult to play without spending real money.R6R9R13R23
- Customer support is often unresponsive or unhelpful, sometimes closing tickets without resolution or failing to compensate for game errors.R3R6R37R40
- Many players report issues with challenge requirements not being met by owned items or being difficult to fulfill, sometimes due to glitches.R7R8R9R30
- The variety of challenges and clothing items has decreased, with repetitive themes and similar-looking 'Covet Basics' items.R5R10R27R28
- The game has removed the ability to choose different body shapes and heights for models, leading to a generic feel and concerns about inclusivity.R1R33
- Some players report missing previously owned items from their closet after updates.R3
- Voting results take too long, and rewards for good scores are often disappointing.R14R43R85R99
- The game is criticized for pushing political and social narratives.R18R19
- Leveling up is perceived as too hard and takes too long.R23R39R279
- Specific features like 'Modern Mode' and certain prop sets have been removed or are no longer available.R20R76R286R305
Latest update · v26.05.22
What the developer says changed (the verdict above weighs this against what reviewers report):
• App loading screen optimisation • Discover the hottest fashion trends of Summer 2026 • Upgrade your Covet Closet with our new digital dream collections • Complete looks with exclusive props and a variety of hair accessories • Bug fixes and enhanced stability for a smoother, more reliable experience • Update now to keep expressing your unique style!
Recurring themes
Who it's for
This game is for players who enjoy fashion styling games and are willing to tolerate frequent technical issues and a potentially high cost to participate in challenges R14R46R81R82. It is not for players who value real designer brands, diverse body types, responsive customer support, or a free-to-play experience without significant financial investment R1R6R10R12.
Evidence note: The recent reviews skew heavily negative, with a recent-negative ratio of 0.633. While there are some positive reviews, they are fewer and often acknowledge existing issues, indicating a significant decline in user satisfaction despite the high lifetime rating. The developer's release notes claim 'bug fixes and enhanced stability,' but this is directly contradicted by a large volume of recent reviews reporting crashes and errors.
Frequently asked
Has Covet Fashion removed real designer brands?
Is Covet Fashion expensive to play?
What reviewers actually said
Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.
- [R14] Love the game but…: I love this game. I’ve probably been playing that since 2016 or 2017. I feel like the game can definitely improve. I think getting results for the entries take way too long. It’s like a day later to get the results. Redecor game I have that has a similar voting feature cut down the result time. Voting lasts like 10 mins which is great and you can redesign the same room multiple
- [R46] Best fashion game ever! I love this game and I think it is amazing! I love how I can style the girls and it doesn't take too long or feel too short. If you are looking for a design game with no ads or free trials, then this is the game! · translated
- [R81] Great game: Love this game. It’s very addictive 😅
- [R82] long time player: this app is really fun and I’ve played it since I was a little girl. I don’t think I’ve ever spent any money on it and it’s still been tons of fun and is still exactly the same was it was when I was a kid, in a good way. I love this game!
- [R32] Fun but pricey items!!!: I have been playing this game off and on since 2017. Overall, I think it’s a great game. The themes are all unique and interesting, and the voting seems fair. The one complaint I have about this game is how expensive different garments are. You get cash more frequently in the game than gems, which you can use to purchase new garments. However, a vast majority of garments c
- [R38] BEST GAME EVER!!!: I love this game! You can play without spending real money and there is no adds. When something wrong happens costumer service is amazing and helps you out. It is also a game where you don’t have to worry about mindlessly wasting your time. Highly recommend!
- [R105] I like it: It’s really good but for weeks a bit ago the seem thing happened I just could not get in to it but they made up for it by giving me 1,000 covet cash
- [R6] Declining: The game used to include high end fashion designs. Now the developers are only interested in making bank. Everything is Covet brand. The game glitches all the time without real customer support. They leave a canned response like, we know this challenge is not working and while we work on it, use up (or pay for) your banked or additional resources, we fix it when we fix it. Many challenge
- [R10] So downhill. Not what it used to be: I’ve played this game since 2014. It was so good and religiously every morning for 10 years but the past 4-8 seasons it’s so down hill. I’m not sure if it’s a deal they had set up with brands where they get a percentage for ads or vice versa that licenses ran out or a bankrupt issue but completely misses the essence of what made it genius. Covet brand all of th
- [R11] Used to really love this game: I remember playing this game every day with my cousin in the first few years it came out. I continued to play it off and on for years. I redownloaded it a couple days ago and… what is going on?? What’s with all the generative AI stealing work from real designers and artists? Where are the actual real designers and art?! Why are there HUNDREDS of “covet basics” cloth
- [R12] (: I’ve been playing on and off for many years and just returned after a break to find there are no more fashion brands and all the clothes are AI generated… so disappointed, I was looking forward to playing again :(
- [R2] Crashed: The game is crashed for one week and the sport center not responding
- [R4] sad :(: I love love love the game but one day I was given an error saying “mismatch data” and have never been able to get back in since even after emailing for help.
- [R7] Error: Que pasa con iOS, no está leyendo bien el juego. Hay prendas que no las deja usar y son muy caras además de que son parte de los retos.
- [R17] Game no longer accessible: I can no longer access this game, I used to play daily. Not sure what is going on with the app but I don’t appear to be the only one experiencing this issue. All I get is pop-ups saying “refresh” or “restart” but they do nothing. A shame as I used to enjoy playing.
- [R9] So buggy and expensive now.: I’ve had this app for a decade and used to love it. However, lately there have been so many challenges that I cannot enter, even though I’ve met the requirements. In addition to that, it’s become very expensive to enter challenges. A single item will cost over 1K at least. They are also moving away from true fashion brands and the majority of challenges require purchas
- [R13] Zero Stars: I got this game for the first time years ago and decided to download again to try it out and see what’s changed. The quality looks trash now and every item costs way too many diamonds which I don’t have so I can’t meet any requirements. This game is unplayable atp, it’s so sad seeing everything become a cash grab
- [R23] Long time player: I've been playing for years now, and I love this game. But I only love it when I can participate in the challenges. They've made it hard to participate because a lot of them require for you to use your diamonds for the required purchases. I wish there was more of a balance between spending cash and diamonds in order to participate in the challenges. Not to mention, it's crazy the
- [R3] Unfortunately..: Update: I’m going to give it an extra star from last time. But the low rating is due to 1. I’ve previously owned certain clothing items and have used them in challenges, but as of recently I can no longer find these items in my closet. I’ve noticed they’ve re appeared on the shopping cart and the looks I made with these specific items are no longer in my look book profile. I’ve re
- [R37] 😡: Tiene muchos fallos. Todo el tiempo. El último nos hizo perder un accesorio de cabello por culpa de un fallo del juego y nos estafaron porque pese a reconocer su error, no nos dieron el accesorio. No lo recomiendo para nada. Son unos ladrones.
- [R40] Bugs and no help: I have played this game and enjoyed it for years, but about a year ago, it glitched and has prevented me from entering certain challenges. To get help, you have to use their chat system, and I have tried no fewer than five times to use it, and they keep you on hold for so long it’s impossible. It literally took a full 24 hours to respond last time, so by the time I returned they’
- [R8] Apple device? Don’t even waste your time: Challenges require you to meet requirements but the programmers don’t have enough Apple knowledge to make sure requirements actually show as fulfilled. For example If a requirement is “brown hat” and you filter for “brown hat” your brown hat doesn’t meet the requirement of a brown hat. It is absolutely ridiculous.
- [R30] Covet Basics Ruined It: I’ve played this game for years and loved it but recently they stopped using real garments by real designers and replaced them with their AI generated “Covet Basics” line which is full of hideous clothes, plus pieces in the line are so expensive for no reason. More than half the time the challenges don’t make sense and the required items don’t align with the actual challeng
- [R5] It is so boring now: The clothes are ugly and expensive . There’s no more brand options except the covet basics or whatever else they’re called. The themes/challenges are so recycled. I used to play everyday now I don’t even bother checking the app.
- [R27] Wouldn’t recommend: Have been playing this game since 2014. Unfortunately I deleted my Facebook which was hooked up to my original account but I loved the game so much I restarted in 2024. The choice to only feature “covet” designs has seriously impacted how much I enjoy my time and have been considering finding a similar app instead. The clothes now are ugly, pretty much all the same and not a go
- [R28] Has changed entirely.: I used to love playing this game, I loved that it had brand partnerships and the pieces of clothing or articles were unique to each brand. They’ve eliminated that, all there clothes look so similar these past seasons, ridiculously expensive for no reason as well. They took the whole meaning of the “og covet” away and so much of there new challenges are or seem AI generated.
- [R1] The update: I hate the update when you removed being able to choose your own height and body shape. I have removed the game completely due to that, the model just seems generic. Is there a way to bring that back since I did not receive a response to this.
- [R33] Disappointed: I really used to enjoy this game but lately some of the images for the challenges have been upsetting. Over the last week I’ve seen a model in blackface and a model that seemed dangerously thin and unhealthy. I’m also disappointed that you used to be able to use varying body types but now they are only one size. I hope they can make the app more inclusive and refrain from offensive d
- [R43] Unfair and Greed: The prizes are lousy after spending all your diamonds to buy the required items and then they give you the lowest damn score !!!! Really starting to hate this game and I’ve played for years and spent my own money. Not using no more of my money on this BS. Must work for Trump ! Him and his followers don’t give a damn !
- [R85] PLEASE BETTER REWARDS: I really enjoy playing this game but it sucks when you get a pretty good score and than get a rather ugly basic shirt that would really not go with any of the challenges as a prize-.- I can spend hundreds of diamonds and money and get a good score to just get a plain white tee. How does that make any sense??? sounds like a scam. Everything else is fine. I enjoy the variety o
- [R99] Covet has changed a lot: Requirements for most challenges are ridiculous and everything is thousands of diamonds worth and when you look to see what you will win it’s like 25 diamond and $250 covet cash! Like whaaat? Not cool, I don’t remember covet being like this before!
- [R18] Miss the Designer Brands: I started this game in 2020, and though it tends to push political and social narratives which is a detractor for me, I loved the access to real designer brands with the mix of the Covet creativity. It’s disappointing that the Designer brands have been replaced with “overpriced” AI generated fluff. I essentially only play it now when something really piques my interest.
- [R19] Ew: Really fumbled with the political stuff. Not necessary for a dress up game
- [R39] Levels take forever: I agree with Jen038, the game is really fun and I’ve been playing forever, but lately I can only buy Covet designed clothes and they’re not pretty or stylish. I agree when she said that we were losing plenty of designers. The game was fun bc u could mix and combine different brands and styles, now I don’t feel it any more. Can the game creators pls listen to us????
- [R279] Levelling up is too hard: Its a fashion game and I absolutely love the game i have been playing for last 9 years but even if you spend money in here its just too hard and too long to level up. Each level costs almost double amount of closet value which is crazy. I would really appreciate if they cost less to level up cause at a point it gets too boring to wait too long for challenges
- [R20] Want more fun prop sets: I am a top player. I still like the game despite the glitches and no longer working with real clothing designers. Please provide a search option for overskirts and masks and other defined accessories, as well as the ability to favorite clothing items. We have not had a prop set challenge that included a fierce animal (adult lion for example) in years. Getting tired of t
- [R76] Love it! But…: I’ve been playing on this app almost daily for years now. I do love it, it’s very fun like a digital version of the paper dolls I grew up with. My complaint is that the older seasons were so much more interesting. The clothes were cooler, I really miss the tattoos and being able to really be an individual here. Seems like all of the cool stuff happened between 2014 and 2019. The Hal
- [R286] Good, but spoiled by the developers: This game was among the best until this latest season, when a decision was made to stop using real branded items and replace them with AI generated Covet Basics instead. The quality of some of these items is appalling, with inconsistent colours, and poor textures. The cuts continue and the latest is the removal of an image to illustrate each challenge. A blank
- [R305] 10+ years player: I have played and loved this game forever but all of the latest changes have destroyed it. Removing modern mode was crazy - and dropping the brands removes the heart of the game. I’m worried the app is preparing to shut down …
Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store