Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Head-to-head

They Are Coming! vs Dead Ahead

They Are Coming! 4.5★ · Free + IAP 40
Winner Dead Ahead
Dead Ahead 4.6★ · Free + IAP 65

Dead Ahead offers a more engaging and long-term experience despite its pay-to-win elements, while They Are Coming! is plagued by an overwhelming number of ads and a lack of content updates.

Full reviews: They Are Coming! · Dead Ahead

They Are Coming! is criticized for an excessive number of ads, frequent crashes, and a lack of new content, leading to quick boredom for many players. Dead Ahead, while also having issues with monetization and a steep difficulty curve, is praised for its engaging gameplay and longevity, though some find it grindy without spending money.

Head to head

Features and Content edge: Dead AheadR6R15R20R21
They Are Coming! Users enjoy the initial fun of They Are Coming! but quickly find a lack of content, with everything maxing out and no new levels or weapons to pursue R6R15R20R21. There are also reports of bugs preventing weapon unlocks and town upgrades, which developers have not addressed R26R27.
Dead Ahead Dead Ahead offers engaging gameplay and character designs, with some users playing for years and appreciating updates . However, players desire more zombies, skins, and a sandbox mode . Some also note that progression feels stagnant and slow-paced without paying R64.
Ease of Use and Reliability edge: They Are Coming!R3R18R22R26
They Are Coming! They Are Coming! is widely reported to crash frequently, freeze, and lag, especially after every few levels or when collecting many units R3R18R22R26. This makes the game frustrating and can lead to lost progress .
Dead Ahead Dead Ahead has some reported issues with game balance, where the difficulty curve becomes very steep, making levels feel impossible without upgrades . There are also complaints about unit targeting and RNG, which can make tactical play feel like luck .
Price and Value (Free vs. Paid) edge: Dead AheadR7R10R12R13
They Are Coming! They Are Coming! is heavily criticized for an overwhelming number of ads, appearing after almost every level, upgrade, or attempt, making the game nearly unplayable R7R10R12R13. Some users report that the 'no ads' purchase option is either greyed out or does not work, leading to continued ads even after payment .
Dead Ahead Dead Ahead is frequently described as 'pay-to-win' or 'money sucking,' with progression becoming very difficult without spending money R64R67. Users report that loot is harder to obtain, deals are misleading, and resources for upgrading are scarce, forcing purchases R67. Ads are present for rewards, but some find them lengthy and buggy, not registering rewards .
Support and Updates edge: Dead AheadR4R15R23R27
They Are Coming! Users report a significant lack of updates and communication from the developers of They Are Coming! R4. Many levels and quests have been 'coming soon' for a long time but never arrive R15R23R36. Critical bugs, such as those preventing town progression, remain unaddressed despite being heavily reported R27.
Dead Ahead Dead Ahead's developers are criticized for being greedy and not listening to their community R67. There are reports of support not helping when ad rewards don't register . However, some long-time players appreciate the updates and continued existence of the game .
Pick They Are Coming! if

you want a simple time-waster and are willing to play offline to avoid ads, or if you only intend to play for a very short period before uninstalling R4.

Pick Dead Ahead if

you enjoy strategic zombie games with pixel art and are willing to either grind extensively or make in-app purchases to progress R75.

Evidence note: The lifetime ratings are close, but recent reviews for They Are Coming! are overwhelmingly negative due to ads and lack of updates, skewing the perception. Dead Ahead's negative reviews focus on monetization and difficulty, which are common complaints for free-to-play games.

Frequently asked

Are there many ads in They Are Coming!?
Yes, They Are Coming! is heavily criticized for an excessive number of ads, with users reporting ads after almost every level, upgrade, or attempt, making the game nearly unplayable R7R10R12R16.
Is Dead Ahead a pay-to-win game?
Many users describe Dead Ahead as a 'pay-to-win' game, stating that progression becomes very difficult and slow without spending money on in-app purchases R64R67R75R79.
Do the developers of They Are Coming! provide regular updates?
No, users report a significant lack of updates and communication from the developers of They Are Coming!, with many new levels and quests being promised but never arriving, and critical bugs remaining unaddressed R4R15R23R36.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R6] They Are Coming! 3/5 · US Fun ends quickly: It’s fun until you reach the point where there’s no point in earning medals because everything is maxed out and there’s nothing left to buy. You literally do the same level over and over again. After about the first 50 levels, it’s pointless.
  2. [R15] They Are Coming! 3/5 · US Only 4 levels ?: It doesn't take long to get through four levels and now it says "Stay tuned more levels are coming soon". But it has said that for a very long time. When will there be more levels? They never arrive.
  3. [R20] They Are Coming! 4/5 · US 🛑🛑🛑 READ THIS REVIEW 🛑🛑🛑: I downloaded this game because it looked fun in the ads, but when I downloaded it, it was kinda… meh. Then, there’s the ads. The many, many ads are one of the reasons why this isn’t five stars. Also, add more weapons. I downloaded this game and in like 1 or 2 weeks I got all the weapons and was playing just to play. Please, read to is review carefully and respond. This co
  4. [R21] They Are Coming! 3/5 · US Loved it, UNTIL: Things max out pretty quick. Then there’s nothing left to work for. And the “hero townland” stops working after level 3. Tells me to upgrade everything to level 3, but there’s nothing left to upgrade. For being as popular as it is, figured it’d be more advanced.
  5. [R3] They Are Coming! 3/5 · US Would love to give more stars: Game crashes a lot Ads were expected and ok to deal with. Issue is every other lvl the game would freeze and crash. And every other upgrade or attempt to watch a video game would freeze Might want to address issue.
  6. [R18] They Are Coming! 3/5 · US Fix it please: This game always crash on me
  7. [R22] They Are Coming! 1/5 · US Yea….nah…: Keeps crashing and an AD plays after every attempt. :( Has a good idea tho needs a diff developer.
  8. [R26] They Are Coming! 4/5 · US Crashing: The game crashes a lot. Its a great game but theres nothing else for me to by with the dog tags. The weapons damage doesnt work and it does different damage on different levels.
  9. [R7] They Are Coming! 1/5 · US Ads are overwhelming: This game would be fun but it is so bloated with ads it’s almost unplayable, more than half of your time is watching ads even when you try to avoid ads as much as possible.
  10. [R10] They Are Coming! 1/5 · US Toxic: 2 minutes of game time for seven of ads. And you get through one add game menus loads and another add. Don’t waste your time. The reviews of this game are fake.
  11. [R12] They Are Coming! 3/5 · US Ok: Fun game but spent more time watching ads than playing the game.
  12. [R13] They Are Coming! 1/5 · US Ads: Way to many adds
  13. [R4] They Are Coming! 1/5 · US Dead Game: It’s a good way to kill some time when necessary and doesn’t require an internet connection. Unfortunately, the developers have fallen off the map. There hasn’t been a significant update aside from the app icon in over a year. Parts of the game are still bugged. There is no communication provided by the developers. If you’re looking for a game to waste time, this is it. Don’t expect any
  14. [R23] They Are Coming! 4/5 · US Please provide an update with more content!: Hero Townland is maxed out and I’m overflowing with in game currency. Please give me a way to spend it.
  15. [R27] They Are Coming! 3/5 · GB Can’t upgrade / unlock weapons: Game keeps saying I must unlock a new weapon to progress to the next stage but 500+ levels in and won’t unlock last remaining weapon. Updates and bug fixes don’t seem to be fixing progress issues
  16. [R16] They Are Coming! 1/5 · US Total Ad Trap: Played through first three levels. Each one was less than 20 seconds long followed by a minute+ of ads for Royal Match. Deleted after having this game for less than 5 minutes.
  17. [R64] Dead Ahead 1/5 · US Bus parts: I have been playing for over a month checking multiple times for bus parts in the shop and I haven’t found one once!! Game feels very stagnant and slow paced without pay to win
  18. [R67] Dead Ahead 1/5 · US Good but devs are greedy: I loved this game when i first downloaded it a couple of years ago and the longer i played this game the more i realized how greedy the devs are, they make loot harder to obtain so you can spend money, and they advertise deals when they aren’t real they just slap DISCOUNT over it and call it a day when it is the same exact price as before, dont get me wrong the game is fu
  19. [R75] Dead Ahead 3/5 · US Good game but kinda p2w: You don’t need to buy anything but you’re going to be left behind by a lot if you don’t. Nonetheless it’s a super fun game with cool pixel art and nice gameplay
  20. [R79] Dead Ahead 1/5 · US Donation dump: Overall, this game is a well-thought-out donation dump. It seems great at first, good, engaging, etc. But after you collect 250 stars, that's where the real fun begins. The game immediately offers you a choice: either be completely humiliated or donate. There's no other option. After 250 stars, it's impossible to progress through further locations, and there's never enough fuel. Ultimately, it's all because of this fuel. · translated
  21. [R36] They Are Coming! 3/5 · GB Fun!: Game is fun but there hasn’t been a new level in months. Been saying level 4 coming for ages

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store