Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
User consensusAlternativesIs it worth it?
The verdict on

They Are Coming!

30
User verdict / 100 High confidence In trouble

They Are Coming! is a simple, addictive runner game that many find fun for passing time, but it is heavily criticized for an overwhelming number of ads, frequent crashes, and a severe lack of new content after a short period of play.

4.5★ lifetime (70,369) Free + in-app purchases since 2021 by Rollic Games Oyun Yazilim ve Pazarlama Anonim Sirketi updated 1.0 mo ago recent negative 87% 120 reviews across 4 regions
Ads Crashes & Lags Lack of Content Enjoyable Gameplay
5★29
4★18
3★46
2★95
1★523
recent reviews across 4 regions, vs the 4.5★ lifetime average

They Are Coming! is a free mobile game where players gather soldiers to overcome obstacles and enemies. While some users find it highly addictive and fun, the game is plagued by an excessive amount of ads, even for those who pay for an ad-free experience, and suffers from frequent crashes and a lack of new levels or content.

What users like

  • Simple and fun gameplay, good for passing time.R5R23R84R291
  • Can be played offline by turning off internet connection to avoid ads.R285R535R571R613

What users complain about

  • Excessive and intrusive ads, often longer than gameplay segments.R3R4R8R9
  • Paying to remove ads does not eliminate all ads, particularly for upgrades or progression.R12R16R18R27
  • Frequent game crashes and freezing, especially during intense action or after multiple levels.R10R34R41R86
  • Lack of new content, levels, and objectives, leading to repetitive gameplay and quickly maxing out upgrades.R2R14R19R21
  • Bugs prevent progression in Hero Townland, with structures locked or objectives not registering.R19R107R198R245

Latest update · v4.25.7

What the developer says changed (the verdict above weighs this against what reviewers report):

We gave things a polish so you can play without pause. Update now for smoother gameplay!

Recurring themes

Ads negative
The most prevalent complaint is the overwhelming number of ads, which appear after almost every short level, during upgrades, and even after paying for an 'ad-free' experience. Many users feel they spend more time watching ads than playing the game, making it unplayable for some.R3R4R6R8
Crashes & Lags negative
Despite the developer's notes claiming 'smoother gameplay,' many recent reviews report frequent crashes, freezing, and lagging, especially when many characters are on screen or after a few rounds. This often leads to lost progress and a frustrating experience.R10R34R41R86
Lack of Content negative
Users quickly reach the end of available levels and upgrades, leading to repetitive gameplay with no new objectives or ways to spend accumulated in-game currency. Many report being stuck waiting for new content that has been 'coming soon' for a long time.R2R14R19R21
Enjoyable Gameplay positive
Despite its flaws, many reviewers find the core gameplay fun, addictive, and a good way to pass the time. Some appreciate its unique mechanics or simple nature.R5R7R11R23

Who it's for

This game is for casual players looking for a simple, addictive runner game to pass short bursts of time, especially if they are willing to play offline to avoid ads R535R571R613. It is not for players who expect a deep, evolving game experience, those who are easily frustrated by frequent ads and crashes, or those who prefer to play with an internet connection .

Evidence note: The recent reviews skew heavily negative (86.9% negative), primarily due to ads, crashes, and lack of content. This contrasts sharply with the lifetime rating of 4.48, suggesting a significant decline in user satisfaction over time, likely as the ad monetization increased and content updates slowed. The developer's recent update notes claiming 'smoother gameplay' directly contradict numerous recent reports of crashes and lagging R34R86.

Frequently asked

Can I remove ads in They Are Coming!?
While the game offers an option to purchase ad removal, many reviewers report that paying for it does not eliminate all ads, particularly those required for upgrades or progression R12R16R18R27.
Does They Are Coming! have enough content to stay interesting?
Many players report quickly reaching the end of available levels and upgrades, leading to repetitive gameplay and a lack of new objectives or ways to spend in-game currency R2R14R19R21.
Does They Are Coming! crash frequently?
Yes, many recent reviews indicate that the game frequently crashes, freezes, or lags, particularly during intense gameplay or after several rounds, often leading to lost progress R10R34R41R86.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R5] 5/5 · US They are coming: This is a very very fun game it teaches your kids 🧒 👦to protect their children when they get older
  2. [R23] 5/5 · US Nice job: It’s definitely a lot more fun than I thought it would be. I recommend it and I hardly ever play games on the phone.
  3. [R84] 5/5 · US Funtastic: This game is pure fun and laughter I can’t get enough the creators of this game are the best great job!
  4. [R291] 5/5 · GB Amazing: Great game, love that you go backwards. Makes it more challenging than all the others I’ve played!
  5. [R285] 3/5 · GB Mediocre: The game is fun but you have to play without internet as there are way too many ads. The game can’t handle itself and therefore crashes after every 5-7 rounds, sometimes loosing progress previously made. There is also now no further progress and needs a proper update in user experience and game story development. Hopefully this can get done as soon as possible
  6. [R535] 5/5 · CA Im addicted: Just turn off wifi and you wont get ads. Game is so fun.
  7. [R571] 5/5 · CA Turn your phone on airplane mode: That stops the flood of ads and leaves you free to play this truly addictive game.
  8. [R613] 4/5 · CA Guys just turn off your data or wifi: It’s a really fun game but I can’t get through this level and I’m wondering if it’s a glitch or I need to wait for another update
  9. [R3] 1/5 · US Ads are overwhelming: This game would be fun but it is so bloated with ads it’s almost unplayable, more than half of your time is watching ads even when you try to avoid ads as much as possible.
  10. [R4] 1/5 · US Toxic: 2 minutes of game time for seven of ads. And you get through one add game menus loads and another add. Don’t waste your time. The reviews of this game are fake.
  11. [R8] 1/5 · US Total Ad Trap: Played through first three levels. Each one was less than 20 seconds long followed by a minute+ of ads for Royal Match. Deleted after having this game for less than 5 minutes.
  12. [R9] 1/5 · US Too many ads: Tried to enjoy it in the beginning but had to spend more time watching ads than playing and decided to delete it
  13. [R12] 1/5 · US Ads!: This is just a way to make you watch ads. Finish a run? Ad. Free boost? Ad. Earned boost? Still ad. Upgrade? Ad. Want to play the boss level and advance? You guessed it- ad! It says you can purchase ad free, but it’s greyed out and can’t be clicked, so that’s just a lie.
  14. [R16] 1/5 · US Won’t Stop The Ads: It won’t even give me the No Ads purchase option (which I was willing to pay)
  15. [R18] 1/5 · US Ads dont pay to remove: Dont be like me to pay to remove ads there is still ads false advertisement these developers or creators don’t care
  16. [R27] 1/5 · US If I pay to remove ads. There should be no ads: Crazy that you pay to get rid of ads but still have to watch ads
  17. [R10] 1/5 · US Yea….nah…: Keeps crashing and an AD plays after every attempt. :( Has a good idea tho needs a diff developer.
  18. [R34] 3/5 · US Would love to give more stars: Game crashes a lot Ads were expected and ok to deal with. Issue is every other lvl the game would freeze and crash. And every other upgrade or attempt to watch a video game would freeze Might want to address issue.
  19. [R41] 1/5 · US Full of glitches: Movement is hindered by random glitches and skipping of your players…unplayable.
  20. [R86] 3/5 · US Fix it please: This game always crash on me
  21. [R2] 1/5 · US Dead Game: It’s a good way to kill some time when necessary and doesn’t require an internet connection. Unfortunately, the developers have fallen off the map. There hasn’t been a significant update aside from the app icon in over a year. Parts of the game are still bugged. There is no communication provided by the developers. If you’re looking for a game to waste time, this is it. Don’t expect any
  22. [R14] 2/5 · US add more stuff to the store to actually use the coins: there is nothing to use the coins you win for the game it’s kinda lame. You max out and there is nothing else to use the coins for. Add more weapons or colors and instead of ads just let us use the coins smh!
  23. [R19] 1/5 · US Bugged: Made it to level 100 but can’t advance the town because of a bug (all buildings are max level and the last objective is to make them a certain level). It’s a heavily reported bug and they have done nothing about it even though it breaks the game.
  24. [R21] 2/5 · US Incomplete game: I liked this game and then apparently bumped up against the last of the levels they had. Harland says new levels are coming (for at least 6 months) but have never come. I can keep playing the same levels but the fact is the game has an ending and has reached peak boredom.
  25. [R107] 3/5 · US Loved it, UNTIL: Things max out pretty quick. Then there’s nothing left to work for. And the “hero townland” stops working after level 3. Tells me to upgrade everything to level 3, but there’s nothing left to upgrade. For being as popular as it is, figured it’d be more advanced.
  26. [R198] 3/5 · US Need level 4 to release: I’m unable to upgrade everything to lvl 4 please fix
  27. [R245] 3/5 · US Alright game because of bugs: not able to level up in townland. it says upgrade all structures to level 4, but they are locked gets repetitive after a while, no boss fights
  28. [R6] 1/5 · US Ads: Way to many adds
  29. [R7] 5/5 · US Too: Wow
  30. [R11] 5/5 · US The key!: How do I get the key for the last weapon! This game is so addictive

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store