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Updated July 2026 · real, multi-region App Store reviews
Head-to-head

Finch vs I am

Finch 4.9★ · Free + IAP 85
Winner Finch
I am 4.8★ · Free to download 70

Finch is the better choice for those seeking an interactive, gamified self-care experience with a strong community aspect, while I am is better for users who prefer straightforward, customizable affirmations and meditations.

Full reviews: Finch · I am

Finch offers a gamified approach to self-care, helping users build habits and improve mental health through an interactive pet and social features. I am focuses on positive affirmations and guided meditations, with many users appreciating its customizable notifications and impact on self-esteem.

Head to head

Features and Approach to Self-Care edge: FinchR11R12R13R14
Finch Finch is praised for its gamified self-care, where users nurture a virtual pet by completing self-care tasks, building habits, and tracking progress R12R13R37. Users appreciate the interactive elements like adventures, micropets, and customization of their bird and home R14. It also offers social features, allowing users to connect with friends, send 'vibes,' and buddy up for accountability R11R18R29.
I am I am focuses on delivering positive affirmations and guided meditations, which users find uplifting and helpful for mood boosting and self-development . Many users value the ability to customize affirmations, receive daily reminders, and use widgets for constant positivity . It also includes practice sessions and an AI tool for specific affirmations .
Ease of Use and Stability edge: FinchR1R8R9R10
Finch Finch is generally considered fun and easy to use, helping users start their day mindfully and build routines R9R12. However, some users report issues with the app lagging, closing randomly, or not registering streaks R1R10. There are also reports of glitches, such as a pet disappearing R8.
I am I am is generally easy to use for receiving affirmations, but several users complain about a lengthy setup process with too many questions R67R69. Technical issues include the app not loading, login problems, and widgets not working . Some users also experienced sound issues after updates .
Price and Value (Free vs. Paid) edge: FinchR2R9R20R33
Finch Finch offers a free version that many users find sufficient and great R2R43. While there are in-app purchases and a monthly subscription for 'Finch Plus' for more customization options, users feel the core experience is accessible without paying R9R20R43. There's also an option for sponsored premium access for those less fortunate R33.
I am I am is free to download, but many users express frustration that essential features and customization options are behind a paywall R51R57. Several reviews mention being asked numerous questions only to find out they have to pay for premium or are pushed into a free trial that auto-renews R57R67R69. The premium version is considered worth it by some, especially for features like AI tools and practice sessions .
Impact on Mental Health and Well-being tieR13R17R21R24
Finch Finch is widely praised for significantly improving users' mental health, helping with ADHD, depression, anxiety, and general well-being R13R21R24. It motivates users to do chores and homework, build habits, and fosters a sense of accomplishment R37. The app's cute and positive design contributes to a stress-free experience R17R24.
I am I am is highly effective in boosting self-esteem, confidence, and overall positivity, with users reporting it helps them reframe thoughts and navigate difficult times . The daily affirmations are described as life-changing and a loyal friend for many years . It helps calm the nervous system and encourages self-love .
Customer Support and Account Issues edge: FinchR3R6R15R16
Finch Some Finch users report issues with account deletion, lost progress, and unresponsive support regarding accidental subscriptions and cancellations R3R6. There are also concerns about free trials and difficulty getting a fresh start after deleting the app R15R16.
I am I am users have significant complaints about customer service, particularly regarding difficulties canceling subscriptions, getting refunds, and contacting the developers . There are also reports of unwanted notifications even after deleting the app . However, one review praises fast bug fixes and great customer service .
Pick Finch if

You are looking for an interactive, gamified self-care experience that helps build habits through nurturing a virtual pet R12R13. You value social features like connecting with friends for accountability and support R11R18. You want a self-care app that is generally free to use with optional premium features, and has a cute, stress-free aesthetic R2R17R43.

Pick I am if

You prefer a straightforward app focused on positive affirmations and guided meditations to boost self-esteem and confidence . You appreciate customizable notifications and widgets that provide constant positive reminders throughout the day . You are willing to pay for a premium subscription to access advanced features like AI tools and practice sessions .

Evidence note: Finch has a higher lifetime rating and more positive recent reviews regarding its core functionality and free tier. I am's recent reviews are more negatively skewed due to aggressive premium pushes and perceived paywalls, despite many long-term users praising its effectiveness.

Frequently asked

Does Finch have a free version?
Yes, Finch offers a free version that many users find sufficient and effective for self-care, with optional in-app purchases and a monthly subscription for additional customization R2R43.
Is 'I am' truly free to use?
While 'I am' is free to download, many users report that essential features and customization options are behind a paywall, and the app often pushes users towards a premium subscription or free trial after a lengthy setup process R51R57R67R69.
Can I use Finch with friends?
Yes, Finch allows you to add friends, send 'vibes' to them, and buddy up for accountability, which many users find helpful and motivating R11R18R29.
What kind of self-care does Finch offer?
Finch offers gamified self-care through nurturing a virtual pet, setting reminders, building routines, and completing goals, which helps users improve mental health, build habits, and increase productivity R9R13R24R37.

What reviewers actually said

Built only from these 100 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R11] Finch 5/5 · GB Gamified self-care / self-improvement: It's cute and fun and doing it with friends really helps!
  2. [R12] Finch 5/5 · GB Brilliant little tool!: I bloody love this App! I use it every day, especially in the morning to help me start my day off mindfully. It’s fun, easy and very cute, I’m soooo invested in raising and nurturing my little birb it’s hilarious 🤣
  3. [R13] Finch 5/5 · GB Great for building habits: I got Finch just over a month ago and my mental health has drastically improved. Every day your self care pet will go on an adventure and share something with you when they’re back. You will always have a micro pet egg and when you complete a goal 7 times it will hatch. Finch is amazing
  4. [R14] Finch 4/5 · GB Love this app: I started using this app, as I had been recommended by a friend, I find it’s helpful for motivating you to overcome the problems you’re having, and I love how fun and upbeat the app is, with your little self care pet going on journeys and you can customise their outfit and home. Brilliant app I wish I had discovered sooner, and I will be recommending to other friends to try. 😊👍👍 On
  5. [R1] Finch 2/5 · GB Not really a self-care app: I’ve been using finch for years and I’ve found it’s become more of an idle tap game than a self-care tool. Fun enough if your phone can handle it (mine lags and closes the app randomly) but not really a mental health tool
  6. [R8] Finch 1/5 · GB My bird disappeared today: It says she went on an adventure but I don’t see her only the micropet nor is she even on the profile page! Must be a glitch! Please sort as I love the app
  7. [R9] Finch 4/5 · GB Finch: It's a good app to set you reminders and is great to start your own routine. I love it and I use it everyday. You get to have a friend that helps you enjoy routine. the on thing is that you have to pay for it every month. And that's a lot. But it's great. So you should get it.❤️😄
  8. [R10] Finch 1/5 · GB Good App but very unstable: Good self care but keep minimum saved favorite and use the App shorter time trying not to be closed suddenly.
  9. [R2] Finch 5/5 · GB Great app: Great app - the free version is fine. Makes me think about the small wins in life.
  10. [R20] Finch 4/5 · GB I like it but …..: It really helps but fist the clothes are good but then the only good clothes are on plus snd it’s jard to get friends
  11. [R33] Finch 5/5 · GB Great app!: I ABSOUTELY LOVE FINCH LIKE JUST THE WAY IT WORKS WOW IT’S INCREDIBLE. IT HELPED ME SO MUCH AND I JUST COULDN’T ASK FOR ANYTHING MORE REALLY! I like there is an option for people that are less fortunate in terms of money can get a sponsor and it also helps me to and so msny to keep track of daily habits BUT IN A FUN WAY, IVE JUST FELT LIKE EVER SINCE I’VE USED THIS APP I’VE BECOME WAY
  12. [R17] Finch 5/5 · GB AMASINGG: First of all, I love the design of this app It’s so cute and colourful and doesn’t make you feel stressed or overwhelmed. Second note I love all the features of this app. I love how you can have activities checks and quizzes I got this game because a friend recommended it to me and they said it was really good. Speaking of friends I love how you can have friends on this app. It’s really
  13. [R21] Finch 5/5 · GB Good: It was so good it really helped with my ADHD
  14. [R24] Finch 5/5 · GB Love This App!!: This game is super adorable and has 100% helped me to improve my mental health and lifestyle. Definitely recommend if you want a cute pet and a good to-do list.
  15. [R3] Finch 3/5 · GB 🪶: Such a lovely app ! Thank you! Just one disappointment: my friend saved her progress and her account has been deleted. Please work on this
  16. [R6] Finch 1/5 · GB Warning: This so say self help app has been stealing money off me i cancelled my subscription which i activated by accident they do not reply and have actually contested my complaint and payment avoid this app
  17. [R15] Finch 4/5 · GB Incredible game: It’s good, but when you delete it, you can’t have a fresh start I also miss one day you have to pay with your game money, you can’t buy hair Sincerely ????
  18. [R16] Finch 5/5 · GB Finch plus: On my iPad it said you have earned finch plus but how can I remove it
  19. [R43] Finch 5/5 · GB The best: Ok so when I bought this app I thought it wasn’t gonna work and you’d need to pay for everything. I was wrong. This app makes my day. It’s adorable, fun and informative. You can subscribe to have your birds clothing items for less but that’s not a big game changer. Thankyou for reading.
  20. [R51] I am 2/5 · GB Declined over time: I’ve been using this since 2022 and it was my favourite app - i used to preach to all my friends to download it. Recently the app has made everything behind a paywall which is sad. I am not able to change the font and background to be more dyslexia friendly because that’s now a premium feature :/
  21. [R57] I am 1/5 · GB Free version: You say you can use the free version but after answering all the questions, you only offer to join the free trial to premium! Complete waste of time! Please update this to say you don’t offer a free version!
  22. [R67] I am 1/5 · GB Waste of time: Can’t bare being asked a million questions before finding out I’m being charged- frustrating and wasting people’s time
  23. [R69] I am 1/5 · GB 1 million questions and finally the reveal that you have to pay…: I downloaded the app, answered the million questions to set up my profile and at the end it say you can get 3 days for free and then have to pay so I straight up deleted it…
  24. [R18] Finch 5/5 · GB Love it!: It’s helped me build up little habits that I’ve struggled for years to maintain! It’s so cute and whimsical and reminds me of playing on Neopets when I was young. Love that I get to send things to my friends and buddy up with them - it’s the accountability I need to help me do certain things like going for a walk in a FUN non stressful way!!
  25. [R29] Finch 5/5 · GB Finch Review - 💛: Amazing tool, i love using this app daily since my friend shared it with me. and i have since shared it with other friends. i love the design and the inclusive feel. thank you!
  26. [R37] Finch 5/5 · GB One off the best apps !!!!: It’s super fun and I think I am understand my self more and felling a lot better than I ever would but the reason I rated it a 5 is because it encourages you to help the pet but in order to do that you have to help your self and it’s taught me to look after myself better I also love that it gives you a streak so you want to do it and get your streak higher.

Synthesized from 100 recent App Store reviews · updated July 2026 · View on the App Store