Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
The verdict on

ThinkUp-Daily Affirmations app

65
User verdict / 100 High confidence Divided

ThinkUp is a highly-rated affirmation app that allows users to record personalized affirmations with background music, but recent reviews highlight significant issues with customer support, lost premium access, and app functionality, despite its life-changing impact for many.

4.7★ lifetime (7,488) Free to download since 2014 by Precise Wellness LLC updated 11.3 mo ago recent negative 42% 50 reviews across 1 regions
Customer Support Access & Pricing Core Functionality User Experience
5★21
4★5
3★3
2★5
1★16
recent reviews across 1 regions, vs the 4.7★ lifetime average

ThinkUp is an affirmation app that enables users to record affirmations in their own voice, often with background music, which many find life-changing for self-confidence and mindset. However, recent user feedback frequently reports unresponsive customer support, issues with lost lifetime or premium access, and various app glitches like audio problems or lost recordings.

What users like

  • Helps users improve self-confidence, mindset, and overall well-being by listening to personalized affirmations.R1R2R6R8
  • Allows users to record affirmations in their own voice and play them with background music.R10R17R25R33
  • Offers an extensive library of pre-recorded affirmations and the ability to categorize them.R11R17R25
  • Features like continuous playing for falling asleep and guided intros/outros are appreciated.R16R31R33

What users complain about

  • Customer support is frequently unresponsive, especially for premium and lifetime members experiencing issues.R4R18R22R26
  • Users report losing access to previously purchased lifetime or premium memberships after updates or phone changes.R3R13R36R50
  • Many users cannot access a free version and are immediately prompted to pay for premium subscriptions.R20R28R34R35
  • Recorded affirmations or settings are sometimes lost or deleted without explanation.R23R41R50
  • Audio issues persist, such as music drowning out affirmations, inability to adjust volume, or affirmations not resuming after interruptions.R10R24R42R43
  • The app lacks basic playback controls like skipping individual tracks or looping single affirmations.R29R41
  • The app crashes frequently for some users.R30

Latest update · v1.18.11

What the developer says changed (the verdict above weighs this against what reviewers report):

We added new music options: Deep Meditation (New!) Healing -> Crystals (New!) Healing -> Gates of light (New!) We also fixed a crash some of you experienced. Thank you for letting us know!!

Recurring themes

Customer Support negative
Multiple users, including premium and lifetime members, report a complete lack of response from customer support regarding critical issues like lost accounts, technical glitches, or billing problems. This contradicts one positive review about helpful support and one user who received a fix.R4R9R18R22
Access & Pricing negative
Many users who paid for lifetime memberships or premium subscriptions report losing access unexpectedly, often after updates or changing devices. A significant number of recent reviews also state they cannot access a 'free' version and are immediately forced to choose a paid subscription.R3R13R20R28
Core Functionality mixed
While many users praise the app's core ability to record and play personalized affirmations, some experience significant issues. These include lost recordings, audio problems like music drowning out affirmations or volume controls not working, and affirmations not resuming after interruptions. Some users also note a lack of advanced playback features like skipping individual tracks or looping single affirmations. The latest update claimed to fix crashes, but one recent review still reports frequent crashes.R10R17R23R24
User Experience mixed
New users find the app confusing to navigate and understand how to edit or categorize affirmations. Some wish for features like uploading existing audio files, creating custom categories, or an iOS widget. A premium user also reported a non-functional stats screen.R5R12R16R21

Who it's for

This app is for individuals seeking to improve their self-confidence and mindset through daily affirmations, particularly those who benefit from hearing affirmations in their own voice with background music R2R8R31. It is suitable for users who value simplicity and the ability to customize their affirmation content R17. It is not for users who require robust customer support, expect a fully functional free version, or need advanced audio controls and playback features R4R20R29R42.

Evidence note: The recent reviews skew heavily negative, particularly concerning customer support and premium access issues, which contrasts with the high lifetime rating. Many positive reviews are older or focus solely on the core benefit of affirmations, while negative reviews are more recent and detailed about app functionality and support problems. The developer's notes mention new music options and a crash fix, but recent reviews still report crashes and audio issues, suggesting the fixes may not be comprehensive or widely effective.

Frequently asked

Is ThinkUp a free app?
While the app store lists ThinkUp as 'Free to download' with in-app purchases, many recent users report that they are immediately prompted to pay for a premium subscription (either $7.99/month or $39.99/year) and cannot access a free version or trial without upfront payment R20R28R34R35. Some older reviews mention a free version with limited affirmations R11.
Can I record my own affirmations?
Yes, ThinkUp allows you to record your own affirmations in your voice and play them with background music, which is a highly valued feature by many users R10R17R25R33.
Does ThinkUp have good customer support?
Recent reviews indicate that customer support for ThinkUp is largely unresponsive, with many premium and lifetime users reporting no replies to multiple inquiries about lost accounts, technical issues, or billing problems R4R18R22R26. One user did report immediate response and a fix , and another found the team helpful R9, but these are exceptions in the recent feedback.

What reviewers actually said

Built only from these 50 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R1] 5/5 · US Learn to respect uourself: This app gave me the ability to hear the words and see the words that have been missing in my life.
  2. [R2] 5/5 · US Amazing - changed my life: I am a young teenager. I always struggled with self confidence and body image. Thinkup has completely changed my mindset. I’m much happier, healthier, and more successful and almost attribute it all to thinkup. Highly recommend!
  3. [R6] 5/5 · US Life changing: I use this everyday
  4. [R8] 5/5 · US App has changed my life: App is really a help with daily to do task I use it everyday and I have become a better man hearing positive talk to myself thank you think up
  5. [R10] 4/5 · US It’s almost perfect: This app is amazing because it lets me record and play affirmations over my own music. The problem is that I can’t adjust the volume enough to lower the music and raise the affirmations. Often, the music drowns out my affirmations, even if I yell them into the recording. Fixing this would make the app perfect.
  6. [R17] 5/5 · US Easy to Use and Create Content: This app is so easy to use to create daily affirmations, categorize them and then practice them. You can write your own or choose from a huge list of affirmations from many categories. I love that it uses my own voice. My only wish is that we could choose our own music or at least have a selection of music to choose from (especially from the healing frequencies li
  7. [R25] 5/5 · US Empowering: I continue to enjoy this app. I use it so much that I purchased the premium version. Love having the choice to either select or create my own affirmations. then listen to them in my own voice with background music. I’d like to see though the developers make it where you’re able to switch out affirmations without having to delete what you created. It would also be nice if you could crea
  8. [R33] 5/5 · US Excellent!: Wonderfully made app to create my own affirmations with my voice and loop them without interference!!
  9. [R11] 5/5 · US The best: This is the best affirmations app I have ever seen. You can try it for free! If you choose to do that you can use up to 3 affirmations.They have an extensive library of pre-recorded affirmations, or you can record your own affirmations, which is what I recommend. They have a great video that will explain the best practices so you can get started easily. Just follow those instructions and
  10. [R16] 5/5 · US Just what you need: It’s a great app for its simplicity and usefulness. I like the features like continuous playing for falling asleep and tagging affirmations and mantras by topic. Only wish is it had a widget for iOS.
  11. [R31] 5/5 · US Surrender: After only a month of listening to my affirmations I feel so much better, I’ve definitely changed for the better and continue to! I love the guided intro and outro. The recommended affirmations are really helpful, too! Listening to your own voice is such a good idea, good job ThinkUp!
  12. [R4] 1/5 · US No Response to restore lifetime memberships: I purchased several lifetime memberships. I have since changed my email addresses. I sent a copy of the original purchase email and several follow up emails. There has been no response to help restore the account or otherwise communicate.
  13. [R18] 2/5 · US Support disappeared: This app has major audio issues, and when I wrote support they responded with questions but never replied to my response. I sent another support message a few months later and heard crickets on that one. Mind you I am a premium customer. I cannot recommend this app.
  14. [R22] 1/5 · US Great until you need customer service: This app is great until it doesn’t work and you need customer service. I’m no longer able to play music with my affirmations, and the timing and volume settings don’t work, for no apparent reason. Reached out three times to customer service, zero response. Regretting my annual subscription.
  15. [R26] 1/5 · US Unable to Reinstall Premium Account: I have been trying to re-install my premium account since December 28. After numerous attempts to contact through ThinkUp’s support email, I received a single response on February 5th. It was unsuccessful and I have tried multiple times to reach back for support with no response since February 5th. It is a little frustrating not to have the application working,
  16. [R3] 4/5 · US Overall Great: I actually came in here to give it a one star review because four or five years ago. I paid for the lifetime subscription. And about a year ago, I was shut off and told I had to pay to go premium. I emailed the company twice and I got no response. I’ve been thinking about it a lot and was wishing I could add some more affirmations and went to check it one more time - And I have my a
  17. [R13] 1/5 · US Use to be my favorite: I’ve had this app for almost 10 years. Now all of a sudden that I’ve upgraded my iPhone it is charging me. I’m not happy that I can’t access this app more my previous affirmations. It’s very disappointing.
  18. [R36] 1/5 · US Won’t honor my purchase: I purchased this app when it originally came out, for a one time, not cheap, fee. I was able to access my legacy account before but with the new update it won’t even let me in the app until I commit to a subscription. If they provide a way for me to rightly access what I paid for I will change this review. This app but customer service could be its downfall. I emailed them
  19. [R50] 2/5 · US Recordings missing, hours of effort lost: I really used to love this app. It helped me through a difficult time in my life. I loved it so much that many years ago (like in March 2016) I purchased the lifetime premium membership. I even gifted it to my brother. In recent times was using the app less than I had previously but still liked doing sessions a few times a month. A few months ago I had t
  20. [R20] 1/5 · US Can’t open not free: I can’t get past the free trial page to try the free version. There is only the option of premium pay.
  21. [R28] 1/5 · US Free version terrible: This app has everything under the premium version and by the time I figured it out my trial was over. Save your money. Not worth it, will be deleting
  22. [R34] 1/5 · US Horrible: Won’t let me bypass the premium trial page.
  23. [R35] 1/5 · US Disappointed: On the app page it talks about being able to use the app for free but with less options and personalizations. I downloaded the app and it immediately asks for money after asking about my goals. This is not free at all. Pretty sad that apps that are supposed to help people aren’t free. Prevents people who truly need it in the trenches of this universe struggling to survive.
  24. [R23] 1/5 · US Garbage app: Spent incredible amounts of time recording affirmations on this app, then suddenly all but a small few of them were deleted. No support. No way to get them back. Recommend just recording audio files and saving the money.
  25. [R41] 1/5 · US This app is awful!!: Twice, I spent an hour recording affirmations and they all disappeared. Waste of my time! They were there one minute and gone the next. Also they only you give you 5 minutes to record at a time. And the app doesn’t allow you to choose specifically which recordings you want to listen in the order you choose. This app is beyond basic. They haven’t upgraded since they made it. It
  26. [R24] 3/5 · US Love This App However….: Love this app however, I wish it would resume playing after an interruption. If my alarm goes off, text comes through or my phone rings my affirmations do not resume afterwards. I like to play my affirmations while I’m asleep and it always cuts off while I’m sleep. Even with my affirmations set to loop.
  27. [R42] 1/5 · US Disappointed with the New Update: I’ve been using Think Up for about 4 months, and I’m extremely disappointed with the recent update. It has completely taken away the features that made this app great. The timer is gone, I can’t adjust the background music anymore, and I’m shocked I’m still able to record my own affirmations (for now). I’m genuinely worried that feature might be the next to go. Th
  28. [R43] 4/5 · US This app is not working: I subscribed myself for the whole year and when I tried to listen to the affirmations it only plays the music! Please fix it because my subscription has not expired yet and it does not work
  29. [R29] 3/5 · US Could become the greatest app ever made: Guys, this app has massive potential but definitely needs some improvement. 1. You need to be able to skip forward and back by track. 2. When you set the loop function, I’m just now realizing that’s for the entire set and not for the individual affirmation….. My affirmation set is 2 hours long. I need to repeat each affirmation not all of them at once again
  30. [R30] 1/5 · US Woof.: They will attempt to charge you before your subscription renewal date and then continue to try and charge you after you have cancelled your subscription. On top of that, the app crashes nearly all of the time, which multiple people have left reviews about but the developer does not seem to care.
  31. [R9] 5/5 · US Great App: I love using this app. And I appreciate how helpful and responsive their customer service team is whenever you have questions or need help.
  32. [R5] 3/5 · US Getting started: I enjoy this app, but confusing. I’m not sure how to use it and there’s no setting to show you how to use it. As far as going back and editing it and how to switch from categories as if you put your wrong affirmation in the wrong category. And there’s nobody to ask to get help from.
  33. [R12] 4/5 · US Need an upload feature: I have previously recorded files. And the fact I can’t upload them is beyond frustrating. Allow uploads
  34. [R21] 4/5 · US Fake stats screen (I pay for premium): I love this app but EVERY SINGLE TIME I pause my affirmations or stop it gives me a pop up with stats - but says “ - - “ for each stat and cannot count the number of affirmations or minutes. I pay for premium and feel ripped off that I can’t even use this feature. It seems like a simple fix - why does Think Up refuse to fix this? A reply would be very app

Synthesized from 50 recent App Store reviews · updated July 2026 · View on the App Store