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Updated July 2026 · real, multi-region App Store reviews
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Is it worth paying for

Think Dirty

65
Value score / 100 Worth paying? Depends It depends

Think Dirty is a highly-rated app for identifying clean products, but recent changes to its monetization model have introduced significant paywalls, making much of its core functionality inaccessible without a subscription.

Free + in-app purchases seen up to $199.00 4.8★ lifetime (55,774) since 2013

Think Dirty helps users find clean, non-toxic products, with many praising its utility for making healthier choices R6R11R14. However, numerous recent reviews indicate that essential features, including ingredient lists and product ratings, are now locked behind a paywall, frustrating long-time users and limiting the app's free utility R4R5R8. While some find the subscription worthwhile, others feel the paywall makes healthy living inaccessible.

Free vs paid

The free version of Think Dirty previously allowed users to see all ingredients and product ratings R8R20. However, recent updates have placed most of this core functionality, including detailed ingredient information and 'dirty' ratings, behind a subscription paywall R5R8R10. Users report that the free version now only shows user-derived ratings and sponsored products, or locks out relevant information entirely R5R8R10. The paid subscription, which some find to be around $1 a month, provides full access to product information, enabling users to make informed decisions about product cleanliness R40R42.

Value complaints

  • Many essential features, like ingredient lists and product ratings, are now behind a paywall, which used to be free.R4R8R20R24
  • The subscription model makes healthy product information inaccessible for low-income individuals.R5
  • The free trial does not offer sufficient access to determine if the subscription is worthwhile.R10
  • The app's paywall disproportionately affects certain communities and types of brands.R7
  • Some products searched are either not verified or not listed, even for paid users.R3

Where it delivers

  • The app is a helpful and essential tool for checking product ingredients and making healthier choices.R6R9R11R14
  • It is easy to use, especially the barcode scanner, for checking products on the go.R12R17R32
  • The subscription is considered worth it by some users, with one mentioning a price of around $1 a month.R21R40R42
  • The app helps users identify and remove toxic products from their homes, leading to a healthier lifestyle.R32R36R40R41
Worth paying if

It is worth paying for Think Dirty if you are committed to a clean living lifestyle and are willing to pay a subscription to consistently check product ingredients and ratings before purchasing beauty, skincare, or household items R21R40. The subscription is also valuable if you have sensitive skin or are particularly concerned about toxins and want comprehensive information to make healthier choices for yourself and your family R42.

Skip / stay free if

You should skip paying for Think Dirty if you are on a low income and find the subscription makes healthy decisions inaccessible, as the app's paywall limits access to essential information R5. Also, skip if you expect full access during a free trial, as some users report not being able to see useful product information even with a trial R10. If you are frustrated by features that used to be free now requiring payment, or if the barcode scanner is unreliable for you, this app may not be worth the cost R1R4R8R20.

Evidence note: The evidence is somewhat balanced between praise for the app's utility and strong complaints about its recent monetization changes. Many positive reviews are general endorsements of the app's concept, while negative reviews specifically address the paywall and scanner issues.

Frequently asked

Is Think Dirty free to use?
Think Dirty can be downloaded for free, but much of its core functionality, including detailed ingredient information and product ratings, is now locked behind a paid subscription R5R8R10R20.
Does the barcode scanner work well?
The barcode scanner's functionality is inconsistent; some users find it easy to use and helpful R17R32, while others report it often doesn't work or takes an excessive amount of time to scan products R1.
What information do you get with the free version?
With the free version, users report that they can only see user-derived ratings and sponsored products, with most relevant information like full ingredient lists and 'dirty' ratings being paywalled R5R8R10.
Is the subscription worth the cost?
The subscription is considered worth it by users who are committed to clean living and appreciate the comprehensive information it provides for making healthier choices, with one user mentioning a price of around $1 a month R21R40R42.

What reviewers actually said

Built only from these 50 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R4] 1/5 · US Disappointed: I find it sad that I’ve been using this website for many years to scan products to see how dirty they are and now you wanna charge people how pathetic!
  2. [R8] 2/5 · US Paywall to View Most Searched Items: I’ve had think dirty for over 4 years and you used to be able to see all ingredients and ratings for free. Now you can only see people derived ratings and sponsored products for free. Since this is a purchase informer, there are many ways to make money through this app. It’s upsetting to have to pay to see the fundamentals that were there on day 1. Expanding cl
  3. [R20] 1/5 · US Used to be free: I don’t like that I now have to pay to be able to see if something is safe to use for my skin or household. It used to be free but I don’t know what happened so I’m gonna go stick with EWG.
  4. [R24] 1/5 · US I have to pay for it now ??: I used to use this app all the time, but now that I can’t actually look things up without having to pay is extremely frustrating. Looks like I’m just googling everything again.
  5. [R5] 1/5 · US Subscription making healthy decisions inaccessible for low income folks: I fully understand why a subscription would cost money to maintain an app and database like this. However, being able to check out a limited number of products would make me far more likely to purchase a subscription. Instead, I see locks on all relevant information. The current format isn’t equity based either, for low incom
  6. [R10] 1/5 · US Not much to check out due to lockout on free trial: As much as I’d like to try the app and starting with 2 week free trial, it’s not showing me anything on products I use. Not helpful to see if I want to pay for the subscription if I can’t see anything useful. If you offer a free trial, you should allow full access to the service during said trial.
  7. [R7] 2/5 · US Disappointing pay wall for bipoc, dry skin and dry hair…: Do better if Canadian brands, Earth month essentials, inclusive brands and … CBD brands aren’t behind paid subscriptions neither should POC brands and companies.
  8. [R3] 2/5 · US Limited info: Only had the app for a day and everything I searched was either not verified (meaning missing ingredients) or not listed. Not good especially for a paid app.
  9. [R6] 5/5 · US An Essential App: I always check my products on Think Dirty before buying…a great resource ‼️👍🌷
  10. [R9] 5/5 · US So helpful: This is my go-to app to check ingredients
  11. [R11] 5/5 · US So good: Super useful and completely changed my mindset while shopping
  12. [R14] 5/5 · US Eye opening: This app is very helpful in our battle to be healthier.
  13. [R12] 5/5 · US Helpful App for Those That Want Clean Products: Easy to use
  14. [R17] 5/5 · US Scan: Easy to use on the go!
  15. [R32] 4/5 · US Great App, Couple of Flaws: This is a great app and I love all the information on it! I use it all the time. I love the barcode scanner. I completely cleared out my bathroom of all the toxic beauty products I’ve been hanging on to for years. I also will go to Ulta and use the barcode scanner to scan products until I find a clean one. Two changes I would make. It drives me nuts that every time I
  16. [R21] 5/5 · US My “is it clean?” go to app!✨🫧: Love this app! Totally worth it- Marketing is so manipulative these days, this app gets straight to the point whether a product is clean or not✨🫧 Running do things to avoid each time I use it Thank you Think Dirty team! 🌟🫧💖
  17. [R40] 5/5 · US Worth the subscription: The best app for cleaner living. I’ve removed so many products from my home and life because of their ratings!!
  18. [R42] 5/5 · US Great app: I've used this app on and off since it was created, whenever I'd need to buy new skincare stuff/makeup/etc, before it had a paid subscription service. Honestly I feel like it's worth it, the price is cheap only like $1 a month and has a free trial. I have REALLY sensitive skin and I'm somewhat of a hypochondriac lol so I use this to check what's in the ingredients of what I'm buying. Yo
  19. [R36] 5/5 · US Priceless info on this app!: Get it and improve your well-being. Stop putting chemicals in your body that will harm you! Use this app to find clean products that protect your health.
  20. [R41] 5/5 · US AMAZING!: LOVE KNOWING WHATS IN MY PRODUCTS… SO I CAN TRASH THE DIRTY! HEALTHIER HOME! HEALTHIER FAMILY! HEALTHIER PLANET!
  21. [R1] 1/5 · US Barcode scanner doesn’t work: The BARCODE SCANNER DOESN’T WORK! I spent half an hour, successfully scanned 2 of 3 products. The first had already been submitted but not evaluated, the second hadn’t been submitted, I had to take pictures and fill out a form. The third I gave up trying to scan after about 7-8 minutes! If the barcode scanner WORKED in under 5 minutes of fussing, then I might find th

Synthesized from 50 recent App Store reviews · updated July 2026 · View on the App Store