Amazon Prime Video
Amazon Prime Video faces significant user frustration due to an increase in ads, even for paying subscribers, and persistent app functionality issues like crashing and problems with the 'Continue Watching' feature, despite positive feedback on its content library.
Amazon Prime Video, despite a high lifetime rating, is currently experiencing a negative trajectory with recent reviews primarily criticizing the introduction of excessive ads for paying subscribers and numerous app performance issues. Users appreciate the content selection but are frustrated by bugs, poor search functionality, and the need for additional payments for some content.
What users like
- Offers a wide variety of content, including popular shows and movies, and some YouTube channels.R3R10R104R116
- Includes a mini player and playback speed control, which were previously requested features.R57
- Provides a good experience compared to other streaming apps for some users, with unique stories and fewer interface issues.R23R282
- Allows downloading videos for offline viewing.R153
What users complain about
- Excessive and frequent ads, even for Prime subscribers, with some lasting several minutes and appearing when skipping or rewinding.R1R2R4R5
- Persistent issues with the 'Continue Watching' feature, often not updating, showing incorrect content, or being difficult to find.R6R24R26R37
- Many titles require additional payment or subscriptions despite having a Prime membership or free trial.R17R18R21R30
- Frequent app crashes and freezing, particularly after recent updates, making the app unusable for some.R16R27R38R42
- Search functionality is poor, with the new 'AI search' being unhelpful and making it hard to find content or manage subscriptions.R9R14R47R452
- Subtitles often have issues, including being out of sync, disappearing, or not being available in desired languages.R32R36R49R71
- Lack of basic features like Picture-in-Picture, ability to sort by rating, or consistent language information across devices.R12R31R462
- Issues with purchasing or renting movies not syncing across devices.R142
- Auto-playing videos under Live TV and promos at the top of the app are annoying and cannot be turned off.R7R240
- Problems with signing in or account access, with some users unable to log in for extended periods.R19R34R43R50
Latest update · v10.139
What the developer says changed (the verdict above weighs this against what reviewers report):
Bug fixes and performance improvements.
Recurring themes
Who it's for
This app is for users who prioritize a broad content library, including Amazon Originals and some YouTube content, and are willing to tolerate frequent ads and potential app bugs R3R10. It's also suitable for those who appreciate features like a mini player and playback speed control R57. It is NOT for users who expect an ad-free experience with a Prime subscription, or those who require a highly stable and intuitive app interface with reliable 'Continue Watching' functionality R1R2R6R16.
Evidence note: The recent reviews skew heavily negative, particularly regarding ads and app stability. While the lifetime rating is high, the recent sentiment indicates a significant decline in user satisfaction, especially following changes to ad policies and persistent bugs. Developer notes mention 'bug fixes and performance improvements,' but recent reviews directly contradict this, with users still reporting frequent crashes and performance issues R16.
Frequently asked
Does Amazon Prime Video include ads?
Are all movies and shows included with a Prime Video subscription?
Does the 'Continue Watching' feature work reliably?
What reviewers actually said
Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.
- [R3] Great app. I will never delete it.: So, it’s a great app because there is some YouTube channels!! Like, Shiloh and Bros Preston Plays Mr. Beast And, there are kids avatars available. And, there is MURDER DRONES!
- [R10] Amazing: Prime had all the shows I was looking for!!
- [R104] Among us: I loved the among us series or prime soooooo much I am rateing you 5 STARS today is because the among us tv show season one was so great, please ask the creators of among us to make more seasons because that would make me have to get the best subscription so I can keep watching it, I know many other people feel this way to, I think the among us series was so good that if they make more s
- [R116] NOSTALGIA: I love this app so much! I can find ALMOST all of the shows I used to watch when I was a kid. I LOVE that they have Cars and Ready Jet Go on here, I watched those ALL. THE. TIME when I was younger. I also recently discovered transformers, and ABSOLUTELY LOVE robots in disguise! I just wish there was a way to control the content you can look at. (Also like the Live NASCAR race feature to
- [R57] Mini player and playback speed added, thank you.: I previously gave one star because there was no mini player nor playback speed control. I see they’ve added it. So I’m revising my review to 5 stars. :)
- [R23] Is alright: Honestly my easiest experience between other apps , feels like the good shows come a little slower but always gives unique stories, and there not robbing you with extra family fees, has the least amount of issues with the interface a prime example of how other platforms should behave.
- [R282] I love it: I recommend it! I couldn’t watch a movie on another platform so I bought it on Prime and is amazing and faults less than Disney+ and Netflix! I absolutely love it!
- [R153] A Problem: The app works pretty good for downloading videos to watch offline which is my use case. I’m disappointed that the actor bio feature was severely downgraded. Also disappointed that the app is now mixing the thumbnail images associated with downloaded videos making harder to identify. I tried deleting and reloading the app a couple of times which only temporarily fixes it.
- [R1] Excessive Ads: Excessive amount of ads.
- [R2] Too much adds: They put so much adds in the app you’re pretty much forced to upgrade to premium services. 3 min long adds for a 30 mins episode. All of this is getting out of hand.
- [R4] Ads: Ads are dumb, Bezos is a money leaching degenerate
- [R5] Ads: To many ads
- [R6] App profiles continue watching wrong: When using the app, if I change between profiles, the continue watching continuously only reflects the first profile. So I have to search my shows every time I try using the app. I love watching prime and all the subscribed channels but something isn’t working properly via the app.
- [R24] Continue: I’m deeply disappointed in prime for not fixing the issue with the continue watching section. I don’t have time to try n remember what I was watching and search for it then and do it every time I want to watch the show. I won’t be using prime very often now.
- [R26] Please Fix The Following…: I would really appreciate not having to hunt for my "Continue Watching" List. It should be the first row. Instead the first two rows are of suggestions of other thing to watch. Thank you!
- [R37] Rewatching Series is Effortful: Especially using the iPhone app, but even the Roku app behaves similarly. Episodes get skipped due to previous position. If you finished an episode, loading goes to <1 min of complete, and a jump ahead shortcut obstructs the rewind bar. Running position (Season + Episode Number) does not update for app reentry. Suggest: a Start Over script that clears watch history
- [R17] O-O: I really hate the fact that everybody has to pay to watch TV
- [R18] Makes no sense that you have to pay to watch kids movie: I gave you a extra star because you can watch YouTube videos without going on YouTube but there’s for some reason a scary show on it that you can watch on kids but yet you can’t watch a SpongeBob Christmas movie without adult and paying and you don’t need to pay for the scary show and the movie is for five and over I would recommend buying i
- [R21] Most is behind another pay wall: If you like the 15 shows Amazon made, this is the app for you!! However if you want to watch, almost anything else, that will be additional $10-$25 depending on the next app you have to buy
- [R30] Unlimited Movies but No movies: if you have prime, you get like 30% of their catalog and you still have to watch ads. If you pause, they display an ad on your tv like its a billboard for their personal use.
- [R16] non stop crashing almost useless: this app is crushed on me 50 times in the last few months it's always updated I pay my bills I'm on a current device using iOS properly and the app continues to crash over and over and over and over sometimes 10 or 15 times in a row to the point where I have to delete the app and reload it which is ridiculous for corporation like amazon to have an app function so
- [R27] Doesn’t load content: I have to keep reinstalling the app every time I want to watch something. I don’t know what’s going on, an issue with the cache or something, but the app just keeps showing black screen every time I select any show on second launch. iPad, latest iOS 26+
- [R38] Absolute garbage. Can’t handle live sports. Buffering. Freezing.: Watching sports on this app is a joke. Never just works properly. Any good review for this trash is probably from a bot. Tubi is free and runs ads so why doesn’t this platform work since you charge and spam ads in the middle of movies?
- [R42] Prime Video App not working on IPad: See title
- [R9] AI search is trash: The forced AI slop search is horrible, it’s not helpful and doesn’t let me find the movie I want.
- [R14] Unusable Search Engine: New “AIsearch” makes the app unusable. I cannot manage my subscriptions or properly look up anything through the app interface. Terrible.
- [R47] They removed search?: I see ai search, I’m not going to use that garbage.
- [R452] Search function needs an overhaul: I always have to use AppleTV search to find anything I want on Amazon it’s infuriating. I don’t mind paying for the service but search is a key part of the experience.
- [R32] Thomas & Friends: the great discovery movie audio and subtitles: I like the Thomas and friends: The Great Discovery movie in English and for free, but i would like it to be in Spanish in audio and for me to read the Spanish Subtitles, me: Audio: Español (Latinoamérica), Español (España), Portugués (Brasil), Portugués (Portugal), French (Francés), also me: Subtitles: Español (Latinoamérica) (CC), E
- [R36] Fix subtitles: The fact that your app can’t keep to either the CC on or off after picking one is ridiculous. I turn them off and 10 seconds later they are back on. I have updated app. Deleted and reinstalled. Turned off my and restarted my IPAD. This is basic stuff Amazon. Do better.
- [R49] Subtitles bug is back: The subtitles bug via Chromecast is back. It no longer (again) accepts the IPhone caption settings
- [R71] Please fix subtitles: Im trying to watch yugioh duel monsters crunchyroll on prime but on epsidode 4-5 from what i know of is the the subtitles are to early.
- [R12] Incredible… not: The only streaming app that DOESNT allow Picture in Picture. And why does it exit out of a show if you go on another app, like safari for example. Ridiculous
- [R31] Can't sort by rating: I never want to see R rated movies. But there's no way to set a filter or search by rating. Why?
- [R462] Default Language Tag?: On the mobile/iPad app, Prime Video doesn’t show the default or original language of a film or series like it does on TV or desktop. It’s annoying having to guess or Google the native language before watching, especially for international titles. This feels like basic information that should be shown consistently across all platforms to be fair.
- [R142] Buy movie: I like prime videos, I always rent movies on prime. I bought mortal kombat 2026 just now on tv, not renting. I watched it but I decided to finished watching on my phone. Opened prime video on my phone and I don’t have mortal kombat on my purchase list. Meaning I have to buy it again $25. I know you guys can fix it. Renting and purchasing prime videos on tv and mobile devices are not rea
- [R7] Sucks: To the idiot who decided to add the feature where videos auto play under the live TV section, I hope you have diarrhea for the rest of your life. It seems like these developers add random updates in order to rage bait people because there is no way to turn it off, and I doubt someone asked for this feature.
- [R240] Enough said: I could say more, but for such a big company you should be coding your app better. The next episode play doesn’t work on iPhone 11 Pro Max. I like the new clips feature but why are you having them automatically playing along with the continue watching. As well, the play of the promo videos at the top of the app. It’s excessive, and most likely annoying for people with ADHD. I am all f
- [R19] How it sucks: It just straight up does. It won’t let you add your cash app card not every can put money on Apple Pay Cash app is a more common used payment source I think this should be fixed asap I would give it a -0.5 rating have a blessed day
- [R34] Doesn’t work on phone: It works on my iPad and tv but on my phone it doesn’t. It says I need a subscription when I already have one since I can watch it on my other two devices and doesn’t say I need to pay to watch.
- [R43] Amazon ban aka prime video ban: I have been through three different debt card in the past several months till Amazon put my account on hold to validate my payment information after fixing that they are persisting that I show a photo of a card that’s hasn’t been in my possession for god now’s how long this hasn’t been the first time with Amazon where I have to make a new account but this time I hav
- [R50] So can anyone actually sign in?: I have attempted to sign in 11 times over two days and get the same failed to sign in message” Update: it’s been a week, I have done everything, pushed every button, put in every code, and even tried to use Amazon Shopping to sign in but nothing!!!! I have googled and watched videos and nothing still. I eventually tried to just go on safari and watch it through t
- [R20] audio drops constantly: audio drops constantly
- [R29] MURDER DRONES 4EVUR!!!: I CAN FINALLY WATCH MURDER DRONES!!! YAAAAAAY!!!
- [R11] Live TV: A 'Favorites' page is very much needed so I can put all the channels I watch in one place. I would like to be able to see information about a live program before tuning to it, an 'Info' button would be helpful. The info should provide the airdate of all television shows and the release date for all movies. For TV and film enthusiast this is a must have.
- [R15] Insanely Annoying to Narrow Down: OK. Not really a great selection if you’re like me and have seen most good movies and do not like TV.
- [R8] Waaaay too many ads: It's a little ridiculous that when you're simply trying to remember where you left off in a show, skipping around causes ads to play pretty much every time you decide to move to a different point in the episode. I shouldn't have to watch an ad, remember that I'm a few minutes ahead in the show because of an error, and then when I move two minutes ahead be subject to even more
- [R40] Going downhill: The fact that I pay for Amazon prime and still have to watch 2 minutes of ads every 10 minutes is insane. Why should I have to pay to be ad free for a service I already pay for?
Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store