Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
User consensusAlternativesIs it worth it?
The verdict on

SmartRewards

85
User verdict / 100 High confidence Loved, with caveats

The SmartRewards app is highly valued by users for its convenience in fueling and in-store purchases, offering significant savings on gas and various rewards, though some recent issues with promotions, payment verification, and specific pump compatibility have been reported.

4.8★ lifetime (57,625) Free to download since 2012 by Cumberland Farms, Inc updated 1.1 mo ago recent negative 4% 120 reviews across 2 regions
Convenience Savings & Rewards Customer Service App Functionality Issues
5★224
4★16
3★3
2★2
1★7
recent reviews across 2 regions, vs the 4.8★ lifetime average

The SmartRewards app by Cumberland Farms is generally praised for its ease of use, allowing customers to pay for gas and in-store items directly from their phone while earning discounts and rewards. While the app maintains a high lifetime rating, recent reviews highlight occasional problems with promotions not applying, payment verification delays, and limitations with the 'Smart Pay' feature at certain gas pumps.

What users like

  • Offers significant savings and discounts on gas and in-store purchases.R1R7R15R18
  • Provides a convenient and easy way to pay for fuel and in-store items directly from the phone.R1R5R9R13
  • Users appreciate the ability to earn and redeem rewards and points for free items or cash off purchases.R1R4R11R15
  • Many users report positive experiences with friendly and helpful staff at Cumberland Farms locations.R8R12R20R23

What users complain about

  • Some users experience issues with promotions and discounts not applying or appearing in the app.R25R67R125R234
  • The 'Smart Pay' feature may not work correctly for all pump numbers or requires specific conditions.R16
  • There can be delays or difficulties with account activation and payment verification.R226
  • The value of rewards or discounts might be offset by increased prices on certain products, like premium gas.R114
  • Some users report login issues or the app not working at all.R179

Latest update · v8.4.1

What the developer says changed (the verdict above weighs this against what reviewers report):

Personalization enhancements

Recurring themes

Convenience positive
Users consistently praise the app for making fueling and in-store purchases quick and easy, often highlighting the ability to pay from the car.R1R5R9R13
Savings & Rewards positive
A major draw for the app is the discounts on gas and the ability to earn points and free items, which users find valuable.R1R4R7R15
App Functionality Issues negative
Some users report problems with the app, including promotions not applying, login failures, payment verification delays, and specific limitations like Smart Pay only working for pump numbers less than 10.R16R25R67R114
Customer Service positive
Many reviews commend the friendly, helpful, and efficient staff at Cumberland Farms locations, which enhances the overall user experience.R8R12R20R23

Who it's for

This app is for regular Cumberland Farms customers who want to save money on gas and in-store purchases and appreciate a convenient, contactless payment method R5. It is particularly beneficial for those who frequently buy fuel and other convenience items . It may not be ideal for users who prefer to pay with a credit card directly through the app, as it primarily uses bank accounts for Smart Pay , or for those who frequently encounter issues with app functionality or promotion redemption R125R234.

Evidence note: The recent reviews are overwhelmingly positive, aligning with the high lifetime rating, indicating a consistent positive user experience. Negative feedback, while present, is less frequent and often relates to specific technical glitches or changes in the rewards program rather than fundamental flaws. The developer's notes mention "Personalization enhancements" but no specific fixes, so it's hard to directly contradict or confirm their impact based on the reviews.

Frequently asked

Does the SmartRewards app offer discounts on gas?
Yes, the SmartRewards app offers discounts on gas, with many users reporting significant savings, such as 10 cents off per gallon or even larger bonuses R1R7R43R60.
Can I use the SmartRewards app to pay for gas at the pump?
Yes, the SmartRewards app allows users to pay for gas directly at the pump, offering a convenient and fast fueling experience without needing to go inside the store R5R9R17R41.
Are there any issues with promotions or discounts in the app?
Some users have reported issues with promotions and discounts not appearing or applying correctly in the app, leading to missed savings R25R67R125R234.
What kind of rewards can I earn with SmartRewards?
With SmartRewards, users can earn points on purchases that can be redeemed for free items, cash off purchases, or other discounts R4R15R18R27.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R1] 5/5 · US Great App for Gas: Nice and easy app for fuel and convenience store shopping. Great offers and discounts in the app and easy to earn rewards.
  2. [R7] 5/5 · US Best App: Easy to sign up. Great savings at pump and in-store. Highly recommend.
  3. [R15] 5/5 · US Love the prices: Enjoy the app discounts and free drinks Thank you
  4. [R18] 5/5 · US Awards: It’s easy to receive points and use them as needed, either in the store or today I used $8.00 off my gas!
  5. [R5] 5/5 · US Motorcycle Fueling!: The app is awesome. Don’t even have to get off the bike to fuel it. Convenient and easy!
  6. [R9] 5/5 · US Happy: Love it when I can just use my phone 😊
  7. [R13] 5/5 · US Easy: SmartRewards is easy to use. Very convenient.
  8. [R4] 5/5 · US Great rewards: Easy to earn rewards and use them
  9. [R11] 5/5 · US Rewards: Love it
  10. [R8] 5/5 · US Manager awesome: Craig is the best!!!
  11. [R12] 5/5 · US Gerry: Helpful. Polite and welcoming!
  12. [R20] 4/5 · US Great service: Tyler behind the counter was tremendous. He was working two registers, cooking food, and keeping the morning rush moving. Great work!
  13. [R23] 5/5 · US Great staff: The staff was helpful and the application is easy to use !!!!!!! Thanks a bunch !!!!
  14. [R25] 5/5 · US Discount on gas: Discount on gas was not provided- very irritating, -
  15. [R67] 1/5 · US Turkey hill: Scammed me not a good app to be using
  16. [R125] 1/5 · US SmartRewards: I do not receive promotions like this July 2nd discount on my app. I pushed it and it goes to an open new app. I go to mine and it does not reflect any discounts. I hate this app. Useless
  17. [R234] 1/5 · US Great when it works!: Bonus $.25 off per gallon today. Worked great. So many rewards or bonuses have failed. Probably lost $12 at least.
  18. [R16] 3/5 · US Not-so-smart pay: Smart pay only works if pump number is less than 10. Very annoying. Cashier was on her phone the entire interaction when I went inside.
  19. [R226] 3/5 · US Issues with verification: After adding my payment info turned out my account wasn’t activated. Only gave a phone number to call. Several missed opportunities for discounted fuel. After calling was told it still could take 3-5 days for verification. Nowhere on app does it give you information on fixes or availability to review payment. Not very user friendly.
  20. [R114] 2/5 · US Overall less value: The new rewards program isn’t all great. I don’t mind the cash rewards instead of free coffee rewards. What happened to the free birthday chocolate bar?? Also Cumberland funds the 10 cent discount by drastically driving up the cost of premium gas. If you buy the cheapest gas the 10 cents is a good deal but if you use premium then the 10 cents off pretty much brings the price
  21. [R179] 1/5 · US Never works: the sign in never works no matter how many times i try. complete waste of time
  22. [R43] 5/5 · US Easy to use: Great experience as always. That plus paying $3.86 premium instead of $4.06 makes a BIT of a difference when filling up.
  23. [R60] 5/5 · US Cumberland smart pay is awesome: Awesome! save lots of time and money
  24. [R17] 5/5 · US Fast Fueling: Easy and fast
  25. [R41] 5/5 · US Always a good experience when using SmartPay.: It’s so convient, don’t have to go into the store, you fill your tank and you’re gone.
  26. [R27] 5/5 · US Awesome: I love the fact that if I’m short on cash my points add up so much they can usually help out with the last 2-4 bucks

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store