Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
User consensusAlternativesIs it worth it?
The verdict on

Instagram

40
User verdict / 100 High confidence Divided

Recent Instagram reviews show significant user frustration over account suspensions, the forced integration of AI features, and an increase in ads, despite some users still appreciating its community and ease of use.

4.7★ lifetime (29,251,131) Free to download since 2010 by Instagram, Inc. updated 0.1 mo ago recent negative 61% 120 reviews across 4 regions
Account Issues AI Features Ads & Algorithm Technical Issues Customer Support Feature Management
5★249
4★30
3★53
2★75
1★437
recent reviews across 4 regions, vs the 4.7★ lifetime average

Instagram, a free photo and video sharing app, is experiencing a negative shift in recent user sentiment, with many reporting issues like unwarranted account suspensions and the intrusive addition of AI features. While some users still enjoy the platform for connecting and sharing, the overall trajectory suggests growing dissatisfaction with app changes and support. The lifetime rating of 4.69 indicates past satisfaction, but recent reviews highlight a decline.

What users like

  • App is easy to use and helpful for businessesR10R76R94
  • Offers a great community and connection opportunitiesR24R58R14
  • Provides many options for posting contentR49R76
  • Continues to introduce new featuresR1

What users complain about

  • Frequent and seemingly arbitrary account suspensions and bans, often without clear reasons or recourseR2R5R12R31
  • Excessive and unwanted integration of AI features, like chatbots and avatarsR4R8R9R21
  • Increased number of ads, making up a significant portion of the feed and storiesR9R63R509
  • Poor or non-existent customer support, making it difficult to resolve account issues or technical problemsR18R24R30R62
  • App crashing or failing to open after updates, particularly on iPadR237R242R257R259
  • Inconsistent feature rollout, with some users not receiving new updates like reordering grid or repost functionalityR3R26R65R372
  • Lack of control over content display, such as inability to turn off Reels or desire for square postsR389R395R71
  • Issues with account security, including unauthorized phone numbers/emails being addedR39
  • Bugs, including sound issues with Reels and HDR disabling not workingR16R350R297

Latest update · v437.2.0

What the developer says changed (the verdict above weighs this against what reviewers report):

Performance optimizations and stability improvements for a smoother, more reliable experience.

Recurring themes

Account Issues negative
Many users report mass suspensions, bans, and account disabling without clear reasons, often attributed to AI reviews. There's also frustration with the inability to create new accounts after a ban and a lack of support for hacked accounts.R2R5R12R30
AI Features negative
Users express strong dislike for the forced integration of AI chatbots, avatars, and other AI-driven features, viewing them as useless and intrusive. Some believe AI is responsible for incorrect account suspensions.R4R8R9R21
Ads & Algorithm negative
A significant number of users complain about the overwhelming presence of ads, appearing every few posts or stories. The algorithm is also criticized for prioritizing videos and not showing friends' content.R9R63R71R509
Technical Issues negative
Recent updates have led to the app crashing, not opening, or logging users out, particularly on iPads. Other bugs include sound issues with Reels, non-functional HDR toggles, and problems with specific features like autoscroll.R16R37R42R237
Customer Support negative
Users consistently report a lack of effective customer support, with no human contact available and AI assistance being unhelpful. This exacerbates frustration when dealing with account issues or technical problems.R18R24R30R62
Feature Management mixed
While some appreciate new features, many are frustrated by inconsistent rollout (e.g., reorder grid, repost button), removal of useful features (e.g., follower categories), or unwanted changes (e.g., story filter setup, shared albums in DMs). Users also request features like adding photos to existing albums and making follower lists private.R3R7R17R19

Who it's for

Instagram is for individuals and businesses looking for a platform to share photos and videos, connect with a community, and promote content R10R14R24R49. It may not be suitable for users who are sensitive to frequent ads, dislike AI integrations, or rely heavily on responsive customer support for account issues R9R12R28R63.

Evidence note: The recent reviews skew heavily negative, particularly regarding account suspensions and AI features. While positive reviews exist, they are fewer and often general. The developer's notes mention 'performance optimizations and stability improvements,' but recent reviews directly contradict this, with many users reporting app crashing and stability issues.

Frequently asked

Why are so many Instagram accounts being suspended?
Many Instagram accounts are being suspended due to what users describe as 'mass suspension' by AI reviews, often for unclear or false reasons, leading to frustration and loss of content R2R5R12R28.
Does Instagram have good customer support?
No, many users report that Instagram has poor or non-existent customer support, making it difficult to resolve issues like account suspensions, technical problems, or hacked accounts R18R24R30R62.
Are there too many ads on Instagram?
Yes, many users feel there are too many ads on Instagram, with some reporting that every 2-3 posts or stories are advertisements, significantly impacting their user experience R9R63R509.
Is Instagram adding new AI features?
Yes, Instagram is adding new AI features like chatbots and AI avatars, which many users find annoying, useless, and intrusive R4R8R9R21.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R10] 5/5 · US I love IG: Out of all the social medias Instagram is definitely my favorite. I feel it’s very easy to use and is very helpful as a business
  2. [R76] 5/5 · US The best social media: La mejor para publicar tus fotos videos y negocio
  3. [R94] 5/5 · US Great Social Media Network!: I enjoy posting, advertising and sharing on this media platform. Great features and easy to navigate.
  4. [R24] 5/5 · US Instagram: Great community that I only wish had an option to speak to a human for help when it is needed. Customer service is the only thing I think is desperately needed. The app is a truly great way to connect people
  5. [R58] 5/5 · US La mejor App Social: Nos encanta!! Y considero que es muy segura, innovadora y te ayuda a hacer conexiones!
  6. [R14] 5/5 · US I love you: A place to just be free and to influence others
  7. [R49] 5/5 · US Best Social Media Platform: I love how many options this platform has to post!
  8. [R1] 5/5 · US Cool: Coming up with new stuff every day
  9. [R2] 1/5 · US Mass suspension: Instagram is a really amazing app but the mass suspension going on by the ai reviews is really concerning and frustrating. I got my ig account @au10entiko, perma suspended after it was doing amazing with reels and post. I was getting a lot of views and likes, and one day I get suspended for a reason that wasn’t even close to being true. I hope you resolve this issue, and I hope t
  10. [R5] 1/5 · US Stop banning for no reason: Dear instagram my account 5waystogettothapape got suspended but this is the 20th I been suspended. And this is wrongly m. I didn’t do nun.
  11. [R12] 1/5 · US They will suspend your account and won't tell you why: Had to finally delete the app after years of using and loving it because they suspended my account for absolutely NO reason! All my memories are GONE! including my PROM PICTURES!!!!!!! I'm incredibly disappointed and will never recommend this app to anybody unless they want to lose all their memories for zero reason
  12. [R31] 1/5 · US was a good app until yall banning for no reason: got my ip address banned can’t even sign into my account anymore because i got suspended for having multiple accounts on my email that i didn’t even use had the app for 4 years haven’t had one violation then boom my accounts are gone and i can’t use the app wth
  13. [R4] 1/5 · US Random features and useless AI: The AI features and random new additions are so goddamn annoying. We don’t need an AI chatbot, we don’t need AI avatars, and we don’t need whatever “instants” are
  14. [R8] 1/5 · US We're going downhill: I used to love instagram- but with all the new updates, it feels as if AI is being shoved down our throats. I'm ready to just delete it.
  15. [R9] 1/5 · US Way too many ads: Every 2-3 post is an ad. And the other one is an influencer selling you something. So that makes 33-50% of the content you see to be ads. Also the worst AI I have ever seen so far is the Meta AI. And now it’s in everything.
  16. [R21] 1/5 · US AI Garbage: Eat my **** Mark Zuckerberg
  17. [R63] 1/5 · US Updates & Ads: Each update demonstrates how money hungry Instagram has become. Every other “story” is an ad. This is just a marketing scheme. I don’t see HALF of my friend’s content. I close out the app after the 3rd ad straight ad. Stop forcing late stage capitalism down the throat of your loyal users who have been here from the beginning. If you’re thinking about joining Instagram for the first
  18. [R509] 3/5 · CA Too many ads: Every second or third post/real/story is just an ad for some useless garbage
  19. [R18] 1/5 · US Support sucks bad: I’ve been waiting for a week to get care minimum help. I am very unhappy with instagram.
  20. [R30] 1/5 · US Disabled for nothing and I can’t even contact anyone: I had this same ig for years and got banned it’s been about 2 months everytime I try to make an acc the account gets instantly disabled please recover my account @jaixcartier @mon3cler
  21. [R62] 4/5 · US @everybody_luvbrizy2: It’s a good app but I lost my main page @everybody_luvbrizy and customer support never responded to help me
  22. [R237] 3/5 · GB Stopped opening!: Instagram App stopped working after version 436.0.0 did not work on 437.0.0 or 437.0.1 - my iPad version is 16.7.16 😥
  23. [R242] 3/5 · GB Instagram is crashing: idk why after updating the app it keeps crashing
  24. [R257] 3/5 · GB Opening the app: It’s a great app don’t get me wrong I use it to communicate with friends sometimes however I come to find when I have it on my iPad it doesn’t seem to open sometimes and takes me back to my Home Screen please can we get this sorted
  25. [R259] 3/5 · GB Problem: Can’t open my instagram it’s keep crashing
  26. [R3] 5/5 · US LOVE: Love the app but I wish I had the update where I can move around the pictures on the carousel to change which one is the cover photo🥹
  27. [R26] 3/5 · US Unfair: Love this app and was super upset when all my friends got the new reorder grid update and it's been weeks and I still haven't.
  28. [R65] 1/5 · US Estoy muy enojada: Llevo alrededor de 6 meses pidiendo que se me actualice mi cuenta y no eh podido disfrutar d e ninguna actualización simplemente porque no se por que no se actualiza tengo una cuenta secundaria que si se actualizó pero mi cuenta primaria no
  29. [R372] 3/5 · GB Repost: I’ve been trying to update the app many times but I still can’t manage to get the repost button or view my friends reposts. My phone is an iphone17 pro so I’m sure it’s not that my phone is the issue. Please fix this as soon as possible because some people can use repost button and some can’t.
  30. [R389] 3/5 · GB Let us turn off reels!: Not everyone wants to spend their life scrolling reels and the app now forces it upon you. Miss the days when it was just your friend’s posts in chronological order!
  31. [R395] 3/5 · GB Make the posts square again not rectangles please: Genuinely all I want for this to be more aesthetic is for the way posts are displayed on someone's account to be smaller and square like I've seen they used to be instead of the massive rectangles we have now. I feel the rectangles crop pictures awkwardly when they're displayed on someone's account and that the return of the squares would give acc
  32. [R71] 1/5 · US Algorithm: I don’t like that the algorithm prioritizes videos. Users now upload memes and screenshots with music as reels, and text pops up in the middle of me trying read the post to rewatch the video.
  33. [R39] 2/5 · US Ig got hacked: My Ig got a phone number and email that I didn’t put on my account. When I try to login I have to enter a code that was sent to that phone number or email, which I don’t know because I didn’t add them. IG needs to do better. At least let me verify my identity with my face. Please update this feature. Thanks overall, I think Ig is great.
  34. [R16] 5/5 · US Bugs: There so much bugs to this app even though it’s so great but I got a bug right now
  35. [R350] 3/5 · GB Bugs: Been using for years, but there is an annoying bug where if you answer an incoming call the sound from the reel plays a full blast. Please fix.
  36. [R297] 3/5 · GB Not bad: HDR disabling toggle doesn’t work, hope it will be fixed and HDR will be disable everywhere within app
  37. [R37] 2/5 · US my response: Honestly, for the past couple weeks, I haven’t been able to get on Instagram and it’s not letting me log into my thing at all just keeps kicking me out of the app and messing up. It won’t let me login or anything including even on anything. helpp how do i fix it
  38. [R42] 1/5 · US Autoscroll on Reels gone?: I loveeeed the autoscroll function for reels but since the last update it’s disappeared. The 3 dots were replaced with 3 lines and no autoscroll toggle 😭 back to TikTok I go, I guess
  39. [R7] 3/5 · US issue with reposting (respond asap): im typing out this review because earlier today when I got into Instagram and found something that was relatable, I reposted it but it gave a notification that said Instagram restricts certain activity to protect our community and im just wondering if my account’s having a issue or ygs just restricted my account from reposting anything. if ygs can respond, it’d
  40. [R17] 3/5 · US Add your’s story prompts needs its own section.: Instagram knows that story engagement is paramount given feed posting is no longer as popular. The “add your’s” story prompts and other story features, I.e custom filters made by creators need to be way more easily findable. I don’t want to solely rely on a friends story to add my own post.
  41. [R19] 1/5 · US Audio Effects for Voice: Why isn't the Instagram update showing me audio effects in the voice recordings? · translated
  42. [R28] 1/5 · US remove the ai: instagram is a good app but it needs to remove the ai that is why everyone’s accounts keep getting suspended for absolutely no reason

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store