Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
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The verdict on

Apple Store

40
User verdict / 100 High confidence Divided

The Apple Store app receives mixed recent reviews, with many users reporting significant functional issues like payment processing failures and app freezes, despite others finding it easy to use for shopping and product discovery.

3.5★ lifetime (165,522) Free to download since 2010 by Apple Inc. updated 1.7 mo ago recent negative 64% 120 reviews across 4 regions
Payment & Order Issues App Performance & Bugs Apple Policies & Practices Ease of Use
5★236
4★46
3★69
2★75
1★557
recent reviews across 4 regions, vs the 3.5★ lifetime average

The Apple Store app is designed for browsing and purchasing Apple products, booking Genius Bar sessions, and managing orders. Recent user feedback indicates a decline in satisfaction, with frequent complaints about payment issues, app glitches, and difficulties with order management, contrasting with some users who still find it useful and easy to navigate.

What users like

  • Easy to use and navigate for finding products and booking servicesR28R29R64R122
  • Helpful for seeing product models and personalized recommendationsR23R96R201

What users complain about

  • Frequent issues with payment processing, including gift cards and Apple PayR2R4R36R55
  • App freezes, fails to load content, or requires updates that aren't availableR18R51R208R317
  • Difficulties with order management, including delayed processing and inability to view orders in-appR22R144R55
  • Inability to use the app on older iOS versions, hindering upgrades for some usersR16R45R493
  • Concerns about Apple's policies, such as forced updates, storage charges, and regional restrictionsR27R44R518R532

Latest update · v6.8

What the developer says changed (the verdict above weighs this against what reviewers report):

- Various improvements and performance enhancements.

Recurring themes

Payment & Order Issues negative
Many users report significant problems with payment processing, including gift cards not working, Apple Pay declining, and orders being canceled without reason. There are also complaints about orders not being processed in time or being unviewable within the app itself.R2R4R22R36
App Performance & Bugs negative
A notable number of reviews mention the app freezing, failing to load content, or requiring updates that are not available. Some users also experience issues with the app not working on older iOS versions, preventing them from accessing the store.R18R51R208R317
Ease of Use mixed
While many users praise the app for being easy to use, navigate, and useful for browsing products and making purchases, others find it frustrating due to glitches and difficulty finding specific items or managing installed apps.R28R29R64R122
Apple Policies & Practices negative
Users express frustration with Apple's policies, including charges for storage, difficulty changing regions due to small balances, forced iOS updates, and perceived 'device hoarding' tactics that push users to buy new devices.R27R44R518R532

Who it's for

The Apple Store app is for users who want to easily browse and purchase Apple products, book Genius Bar appointments, and track orders R201R28. It is not recommended for users experiencing payment issues, those with older iOS devices that prevent app access, or individuals frustrated by frequent app glitches and Apple's update policies R2R16R518.

Evidence note: The recent reviews skew heavily negative, with many complaints about core functionality. While some positive reviews exist, they are less detailed and less frequent than the negative ones. The developer's notes mention 'improvements and performance enhancements,' but recent reviews directly contradict this, with users reporting ongoing performance issues and bugs.

Frequently asked

Can I use gift cards for purchases in the Apple Store app?
Recent reviews indicate significant issues with using gift cards for purchases in the Apple Store app, with users reporting that the app wouldn't let them select store pickup when using gift cards, or that gift cards were only valid for delivery R4.
Does the Apple Store app work on older iOS versions?
No, the Apple Store app may not work on older iOS versions, as some users report being unable to use the app or update it because their iOS version is too old, preventing them from shopping for new devices R16R45R493.
Are there issues with payment and order processing in the app?
Yes, many users have reported issues with payment processing, including credit card declines, Apple Pay not working, and orders being canceled without clear reasons, even when sufficient funds are available R2R36R55. Orders have also been reported as not processed before the expected delivery date or unviewable within the app R22R144.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R28] 5/5 · US Apple Store: Best app easy to use really satisfied I will recommend it awesome app
  2. [R29] 5/5 · US Love this: I love this app, it is very useful and easy to use.
  3. [R64] 5/5 · US Recommend!: I really enjoy using this app because it is easy to navigate and has a lot of helpful features. The app runs smoothly most of the time, and I like how simple it is to find what I need. It has made things more convenient and saves me time. Overall, I have had a great experience using this app and would recommend it to others looking for something reliable and user-friendly.
  4. [R122] 5/5 · US Love this app: It’s so easy to use and so user-friendly to use as well.
  5. [R23] 5/5 · US Good app: It’s a good app. It’s very useful to see the models. I can now see what phone is best for me.ty for this app
  6. [R96] 5/5 · US M: A good app if you want to find the thig you want
  7. [R201] 3/5 · US Easy Apple Shopping: The Apple Store app is a perfect way to buy new products and track my orders. I love the personalized recommendations and how easy it is to book a session at the Genius Bar. It is a very smooth and reliable app that makes shopping for new tech a great experience.
  8. [R2] 1/5 · US This app sucks: I’ve been trying to update my payment information for weeks and can’t and they haven’t been able to help me 😡
  9. [R4] 1/5 · US Very unethical in my opinion: Got price in app and then bought gift cards at grocery store (for fuel points) to make the purchase. App wouldn’t let me select pickup at store. Called support who said go to store. I did waste 4 hours of my time because store wouldn’t let me use gift cards either (ripped the laptop away from me) even though they verified the balance on their own website. Told me I co
  10. [R36] 1/5 · US Payment Glitch: I used part of my apple balance to cover the entire order and keeps saying credit card declined?! Multiple attempts made and still the same issue. The account balance worked for a subscription in an app so gotta be the store. Major trash!
  11. [R55] 1/5 · US Order got canceled: My recent order kept getting cancelled for no reason, even paid with Apple Pay and Apple Card. This is ridiculous that I can buy almost everything from that card except through this app.
  12. [R18] 4/5 · US Weird: The app won’t let me update the new version and I can’t use it
  13. [R51] 2/5 · US Meh: Updated Apple Store app, going to shop for iPad, but after clicking iPad section, freezes while loading. Did a restart on iPhone 16 Plus, no Bueno. C'mon. Ridiculous.
  14. [R208] 3/5 · US Version 6.7.2: Tried to open the app using my 6th generation iPad and it keeps requesting an update but there are no updates available.
  15. [R317] 3/5 · GB can't update: it is a good app till you can't update !!!!
  16. [R22] 1/5 · US Orders: Placed an order and wasn’t even processed before the day it was supposed to be delivered. Taking a week and a half longer than advertised
  17. [R144] 3/5 · US What’s the point of in-app ORDERS button then?: “Your order cannot be viewed on the Apple Store app. Please view your order details on apple.com.”
  18. [R16] 1/5 · US Why would the app not work on old ios: Trying to shop new iphone but the store is disabled for my ios version must update ios to use the apple store app. I am sure this affects millions of apple users looking to upgrade their older phones.
  19. [R45] 2/5 · US Apple Store App: I can’t download to update my Apple Store app on my iPad. My iPad OS is 17… and it says that OS is up to date. But the app needs OS 18…
  20. [R493] 3/5 · CA Website wont load and app cant be downloaded…: Apple kicks you out of the Apple family if your (mobile) device gets too old so you cant purchase new devices? …
  21. [R27] 1/5 · US Storage: I despise apple for making me delete photos because I have too much storage when I already deleted almost half of my camera roll. You people are greedy charging for extra storage, this is absolutely absurd and selfish- what has humanity come to that we have to pay just to keep our memories? Not only the memories but to keep our phone going, this is insane and I will not allow it not on my
  22. [R44] 1/5 · US No help with my problem: I was seeking help to change the region in AppStore. My balance is 0.03$ and there’s no way to spend this amount of money. I cannot change the region if my balance is not zero. In your article it’s said that I should contact the support but there’s no info about email or anything. The articles are of no use. Please help me change the region!
  23. [R518] 3/5 · CA Quit fixing what isn’t broken: This goes for the Apple updates and it automatically forced an update when I never set it for that! Just making things worse every time they update,,… just when we get used to an update and start to like it🙄 getting as bad as Meta
  24. [R532] 3/5 · CA ‘Device hoarding “: Forcing people to buy new devices.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store