Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
The verdict on

Mailchimp Email Marketing

45
User verdict / 100 High confidence Divided

While the Mailchimp app offers convenience for managing existing campaigns and viewing analytics on the go, it is currently plagued by critical bugs, including frequent crashes and severely limited editing functionality, making it largely unusable for creating or modifying campaigns, especially on iPad.

4.9★ lifetime (51,463) Free + in-app purchases since 2010 by Intuit Inc. updated 0.1 mo ago recent negative 37% 120 reviews across 4 regions
App Stability Editing Limitations Convenience & Analytics Login & Verification Issues Desktop Superiority
5★91
4★20
3★14
2★14
1★60
recent reviews across 4 regions, vs the 4.9★ lifetime average

The Mailchimp app is praised for its convenience in managing and viewing campaign analytics on mobile, offering a quick way to check performance and resend emails R2R5R59. However, recent updates have introduced significant issues, with many users reporting app crashes on launch and an inability to edit campaigns or templates, severely limiting its utility compared to the desktop version R10R14R12R128.

What users like

  • Convenient for on-the-go campaign management and analytics viewingR2R5R21R59
  • Easy to use for basic tasks and beginnersR3R23R35R43
  • Allows resending campaigns to non-openersR66R69R157
  • Good customer support for some usersR8R26

What users complain about

  • Frequent app crashes on launch or during useR10R14R15R158
  • Inability to edit campaigns or templates, especially on iPadR4R12R49R128
  • Login issues, including verification problems and being stuck in a sign-up loopR57R60R63R149
  • Limited functionality compared to the desktop versionR41R76R93R143
  • Bugs with editing tools, such as the edit bar popping up/down or changes not savingR6R41R110R121
  • Automated system flags and account closures without clear explanation for some usersR1R11

Latest update · v2026.13

What the developer says changed (the verdict above weighs this against what reviewers report):

Tinker, tailor, polish, scrub - we’ve tightened some loose ends and smoothed out a few rough patches to keep the app in shape.

Recurring themes

App Stability negative
Many recent reviews report the app crashing immediately upon opening or during use, making it unusable for a significant number of users. This issue is widespread across both iPhone and iPad devices, directly contradicting the developer's vague release notes about 'tightening loose ends' and 'smoothing out rough patches.'R10R14R15R16
Editing Limitations negative
A major recurring complaint is the app's inability to edit campaigns, templates, or even basic text blocks. Users can replicate campaigns but not modify them, or find editing tools buggy and non-functional, especially on iPad, forcing them to revert to the desktop version for any significant work.R4R6R12R38
Login & Verification Issues negative
Several users report being unable to log into the app, either getting stuck in a sign-up loop, receiving unverified phone errors, or encountering unreadable CAPTCHAs. This prevents access to the app entirely for some.R27R47R57R60
Convenience & Analytics positive
Despite the issues, many users appreciate the app for its convenience in checking campaign performance, viewing analytics, and managing existing lists on the go. It's seen as a valuable tool for quick oversight and resending campaigns.R2R5R21R25
Desktop Superiority mixed
While the app offers some mobile convenience, many reviewers explicitly state that the desktop version is far superior and necessary for actual campaign creation and complex tasks. The app is often viewed as a companion for viewing rather than a primary tool for work.R4R41R50R93

Who it's for

This app is for existing Mailchimp users who need to quickly check campaign statistics, view reports, or resend existing campaigns while away from their desktop R2R5R59. It is particularly useful for small businesses or individuals looking for a basic, easy-to-use email marketing tool, provided they primarily use the desktop for creation R3R43. It is NOT for users who need to create new campaigns, edit existing content, or manage complex features on a mobile device, especially on an iPad, due to severe functional limitations and stability issues R4R12R128R143.

Evidence note: The recent reviews skew heavily negative, with a significant number of 1-star ratings reporting critical app-breaking bugs like crashes and login failures. This contrasts sharply with the lifetime rating of 4.855, indicating a recent sharp decline in user experience. The developer's release notes are too vague to address the specific, widespread issues reported.

Frequently asked

Can I create and edit email campaigns using the Mailchimp mobile app?
No, many users report that the Mailchimp mobile app does not allow for editing campaigns or templates, and creating new campaigns is either impossible or extremely difficult, especially on iPad R4R12R49R128.
Why does the Mailchimp app keep crashing?
Many recent reviews indicate that the Mailchimp app frequently crashes upon opening or during use, across both iPhone and iPad devices, making it unusable for many users R10R14R15R158.
Is the Mailchimp mobile app as functional as the desktop version?
No, the Mailchimp mobile app is not as functional as the desktop version; it is primarily useful for viewing reports and managing existing campaigns, with significant limitations on editing and campaign creation R41R76R93R143.
Are there login issues with the Mailchimp app?
Yes, several users have reported issues logging into the Mailchimp app, including getting stuck in a sign-up loop, encountering unverified phone errors, or being unable to complete CAPTCHA verification R57R60R63R149.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R2] 5/5 · US App!!! Love it: Before Mailchimp I used a different more popular email marketing company. However it was really inconvenient because I would use it from my laptop due the site being a limited on my phone. Well mail champ has an app which makes sending an email so convenient especially on the go. The app has been a definite plus for my business.
  2. [R5] 5/5 · US Game Changer: Surprisingly efficient and I love the analytics . Total revolutionary way of seeing customer emails!
  3. [R21] 5/5 · US Wonderful tool in the palm of your hands: We love the ability to quickly view, manage, and correspond with our newsletter recipients. Recommend 100%! 💯🔥💪🏽😎
  4. [R59] 5/5 · GB So handy: It’s good to have this to hand. I can check how my campaigns are doing. I’ve only had this up and running for a day. But so far I’m impressed.
  5. [R3] 5/5 · US Easy peasy: Hands down the best way to manage and send group emails!
  6. [R23] 5/5 · US Mailchimp: Mailchimp continues to amaze me! Awesome tool even for a novice.
  7. [R35] 5/5 · US Love mail chimp: This is a great platform for beginners. Every feature is so handy abs there easy to learn. I have the $14 a month subscription
  8. [R43] 5/5 · US Easy, basic, clean: Super easy to use for my small business, I’m sure there’s features it’s missing but if you just want something simple and easy to navigate, I def recommend Mailchimp
  9. [R66] 5/5 · GB Mailchimp in ya pocket: Love having the Mailchimp App as I can resend campaigns in the go. Just resent a survey to unopened recipients as prompted by Mailchimp for the optimal time to send whilst the message is still fresh 👌🏻
  10. [R69] 5/5 · GB Mailchimp: Just sent a reminder email to the “non opener’s “ is under 5 seconds
  11. [R157] 1/5 · AU App keeps crashing when I try to open it: This needs immediate fixing and I notice others this week have been having similar issues. There are feature on the app, such as resend to non-openers, which aren’t Available on the website. Reinstalled a couple of times and iPhone is up to date.
  12. [R8] 5/5 · US Best App for websites and sending emails!: This app has been amazing for me and my friends I have only had one problem and the developers helped me in amazing time it’s really amazing how helpful they are. Very much recommend! 100000/10 😀
  13. [R26] 5/5 · US Review: Love Mailchimp and the support is awesome! Everyone is very helpful
  14. [R10] 1/5 · US Used to love this app smh: Now on my iPhone it keeps crashing and I can’t sent out any emails to my clients. I have the latest updated version. PLEASE FIX ASAP!
  15. [R14] 1/5 · US I can’t even download it: I really needed to use the app today to check a campaign and so I downloaded it and when I opened it crashed. I uninstalled and redownloaded a handful of times and it kept crashing. I hope their dev team knows that their app has been crashing. Other comments show it’s been going on for the last few days!
  16. [R15] 1/5 · US Won’t open: I get the first screen then it just crashes. iPad and iPhone, so I cant use it.
  17. [R158] 1/5 · AU App unusable due to crashes on start up: PLEASE FIX I cannot use the app as it crashes as soon as I open it
  18. [R4] 1/5 · US Can’t edit a campaign!: You can replicate a campaign but it cannot be edited! Seems this app is for information only. Best to stick to desktop version.
  19. [R12] 1/5 · US Can’t edit anything: The app looks nice but doesn’t work. I can’t edit anything and I have a brand new and latest iPad and iPhone and it doesn’t work on either. You hit edit and it does absolutely nothing. Just horrible!
  20. [R49] 3/5 · US Add functionality to edit custom templates.: The app is great except it doesn’t allow you to edit email templates. I customize email templates each week and then use the send customized versions to multiple audiences (over 12,000 people). Because you can only edit templates within the campaign creation section, you are unable to efficiently reuse and customize similar weekly emails designated for
  21. [R128] 1/5 · CA The worst app: Creating a campaign is next to impossible compared to the desktop version. I use an iPhone and I couldn’t zoom out, rotate the screen and sometimes the viewing is cut. The worst though is the text editing. Or should I say the inability to edit any text at all. Why bother having a mobile app when I had to go to the desktop version to essentially do the entire campaign
  22. [R57] 1/5 · GB Can’t login: Every time I try to log in with my existing account, it makes me go through the sign up process and then tells me I already have an account at the end, so can’t use the app.
  23. [R60] 1/5 · GB Won’t let me log in not a good start!: App won’t let me log in :(I press log in, I put in my details it takes me through sign up then says I already have an account (which I do!) not quite sure how to get it to work!
  24. [R63] 1/5 · GB Terrible: Doesn’t fill you with confidence in the company when they can’t get the basics of an app right. Says every time my mobile number is wrong and it’s not. So despite having an account, I can’t use the app. God knows why I have to re-enter all this info again.
  25. [R149] 1/5 · CA Impossible to log in via captcha: Captcha on app version 100% unreadable. I click the audio version and it switches to new captcha upon listening to the audio.
  26. [R41] 3/5 · US Fine but Annoying: It goes without saying that the browser version is great and far superior to the app. But because the browser version on my ipad safari (not sure if that’s apple or MC’s fault) acts strange, I’ve tried to use the app more. My two biggest annoyances is that when editing an email, the edit bar at the bottom keeps popping up and down. Sometimes it pops up and down so rapidly it fee
  27. [R76] 2/5 · GB Really lacking features: This app is really lacking some features. All I can create is emails and ads. I can’t save a draft email or write a social post. I want to add a mailing list but this isn’t possible in the app. It shows stats etc but doesn’t have the features I need
  28. [R93] 3/5 · GB App does not match desktop experience: Most basic functionality is straightforward but changing a campaign image or subject line for an ongoing RSS campaign non existent in the app. If you use the same basic format for an ongoing campaign you’ll be good to go
  29. [R143] 1/5 · CA Does not create campaigns.: The point of a mobile app is to allow the User to use the platform just as they would on a desktop. I do not know why MailChimp discontinued the campaign builder, but this app is fairly pointless. Yes, I can check the statistics, but I still have to log onto my computer to create campaigns, thus I can just check statistics there. I do hope they return the campaign build
  30. [R6] 3/5 · US Convenient but frustrating.: I.like the app for the most part. It linked to my old MailChimp account without a hitch. There are a couple of things that are really frustrating about this app. 1) There is no undo/ redo function when creating a campaign. 2) the add content feature does not work. At least not in a duplicated campaign. This is silly.
  31. [R110] 2/5 · CA Extremely buggy app: I have to keep opening and closing the app to get things done because some of their “Save and Exit” buttons don’t seem to work. Plus, I can’t edit styles.
  32. [R121] 1/5 · CA Won’t save changes consistently: I would save and close the changes I make and send out the email but the changes would not be saved properly. Happened multiple times. Very annoying.
  33. [R1] 1/5 · US No use: Made one campaign email and it got flagged saying the automated system sensed something wrong with my email campaign. It was a email about vending machine services. No terrorism or scammy or anything. Got told the automated machine then was closing out and canceling my account with no explanation when asked to resolve.
  34. [R11] 3/5 · US Founder: I want to help diabetic patients and, when I loaded 1/6 of the emails I contacted for a decade already, they prevented me from welcoming guest patients, I was kept from inviting all 1994 of them. I am told you have to pay extra to send 100 at a time so how are 2000 emails free. Killed my planning meeting every attempt to correct the problem for two weeks yielded oe email to me. Too bad I
  35. [R16] 5/5 · US New version won’t open on my iPad: The version of mailchimp I downloaded just a day or two ago will not open on my iPad (which is less than a year old), This needs to be fixed immediately! Update: this problem went away when I updated the operating system on my iPad.
  36. [R38] 1/5 · US App Stopped Working Last Week: The App just stopped working on Friday. When I replicate an email and go in to try to edit, it simply stalls and never allows me to update the email. I updated the app as well to no avail. Is anyone else experiencing the same issues? This really needs to be fixed ASAP.
  37. [R27] 1/5 · US Worst Solution: I thought I was winning when I came across mailchimp ummm no. It won’t let you log into the app. There is not even a real error code that comes up to let you know why you can’t log in. The user interfaces is not easy to use and make it more complicated than anything. And above all you gotta pay for them to take their name off your newsletters or anything with them! I would not reco
  38. [R47] 1/5 · US Zero star?: I must rate this app as a zero star because….Well. It Didn't work at all. I downloaded and logged in repeatedly (i use mail chimp for my newsletters on desktop) and all i ever got was a black screen. I uninstalled the app shutting down my phone and restarting it. I re-instaled the app 3 times and i never got past where you enter the code they email you.
  39. [R25] 5/5 · US Actually really nice: Like the web app, this mobile app is really nice to use. Intuitive, clean. Thanks!
  40. [R50] 2/5 · US I love Mailchimp but…: …the app leaves a lot to be desired. I pretty much only use it to look at stats. For some reason I can’t edit any text blocks in an email campaign so I can’t do any on-the-go email writing. I’d also love to be able to do resends but since I can’t edit the emails it doesn’t make any sense to me do send people the exact same email they didn’t open in the first place. So I’ll j

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store