Athleta
The Athleta app generally offers a good shopping experience with high-quality products, but recent updates have introduced significant bugs and frustrating changes to the rewards display and purchase history, leading to a decline in user satisfaction.
The Athleta app is praised for its ease of use, product quality, and wide selection, making it a favorite for many shoppers. However, recent updates have caused severe issues like app crashes, missing purchase history, and a confusing rewards points system, which are frustrating loyal customers.
What users like
What users complain about
- App frequently crashes or fails to open after updatesR13R74R82R89
- Purchase history is often missing or inaccessibleR3R83R180R184
- Rewards points are no longer displayed in dollar amounts, causing confusionR32R35R25
- Images do not load or display correctly, making shopping difficultR88R100
- Frequent forced updates are inconvenient and slow down the appR28R74R154R199
- Annoying pop-ups for app reviews interrupt the shopping experienceR14R15R97
- Difficulty finding petite sizes in stores and lack of filtering for body types in imagesR3R53R177
- Favorites list is buggy, not showing all items or causing the app to freezeR76R84
- App interface is too small on some devices, making browsing difficultR116R133R170
Latest update · v18.2.1
What the developer says changed (the verdict above weighs this against what reviewers report):
We have made enhancements and fixed some bugs for a better app experience.
Recurring themes
Who it's for
The Athleta app is for loyal customers who value high-quality, durable athletic and casual wear and are comfortable with potential app glitches R19. It's suitable for those who enjoy a wide selection of styles and sizes, including tall options R40. However, it is NOT for users who prioritize a seamless, bug-free app experience, need consistent access to purchase history, or prefer to see rewards in clear dollar amounts R83R32.
Evidence note: The recent reviews skew heavily towards app functionality issues, especially crashes and missing features, directly contradicting the developer's update notes. While product quality is overwhelmingly positive, the app's performance is a significant concern.
Frequently asked
Why is my purchase history missing in the Athleta app?
Did Athleta change how rewards points are displayed?
Why does the Athleta app keep crashing or not opening?
What reviewers actually said
Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.
- [R2] July 26 review: The Athleta app is very easy to use. It is also very good with updating the account as a whole.
- [R12] Great app: App is easy to use and searches return relevant results. Easy to track your order and past purchases along with any earned bonus points and CC perks. My only negative is when searching there is a separate photo for each color rather than one pic that includes all color options.
- [R34] Love the store , love the app: The app is quickly becoming a favorite of mine because it's easy to shop and find a better selection sometimes, then in the stores. Shipments arrive very quickly.
- [R44] I Love Athleta: I love this app I live everything I buy. I may have a slight Athleta addiction and I am ok with it!! Great products easy to use app I could not ask for more.
- [R6] My favorite store: I love the quality everything about the store Their clothes mean everything to me it’s a really good store
- [R11] Great app: I have found this app to be comprehensive in every aspect, ie; sizes, availability, texture of fabrics and fabric care. I have never been disappointed. I admit, I have also shopped the stores so I am familiar with their sizing. This made me even more confident in my decisions to shop the app.
- [R19] I love Athleta clothing!: Lasts a long time, stylish, and comfortable.
- [R20] 60 plus: I am in my 60s and I have to say that I’ve let her is my go to for exercise clothing. It fits awesome looks great on me and I love it. It lasts forever.
- [R8] Great: I know many reviews can seem like AI or fake but this one is going to be real. As a person who likes comfortable tight but not too tight athletic wear this is the perfect place for me to shop at. It is very enjoyable and they have so many options that I do enjoy and I would definitely recommend this if you’re looking for something tight like, but not tight fitting.
- [R18] Girls Everything!!!!: The girls clothes are AMAZING!!! FIVE STARS ⭐️⭐️⭐️⭐️⭐️ STYLE FIT QUALITY SELECTION & COLOR! THANKS MY GRANDDAUGHTER LOVES ATHLETA GIRL
- [R40] Tall sizing: I really like all the tall pants and tunics
- [R7] Helpful for shopping for the whole family: I like that I can access all the brands and keep track of my purchases
- [R24] Cart: Happy that it keeps items in my cart for when I'm ready to buy
- [R13] App stopped working this week??: Not sure what’s going on but the app stopped working this week and I can’t shop…
- [R74] Need an update workaround: Usually love this app! Cant get around an update loop, though; don’t want to jump an iOS update.
- [R82] Not opening: App won’t open. States “something went wrong” and “Refresh” It has been updated
- [R89] Crash !: Well it Opens tells you there was a problem , it prompts you to refresh and crashes ! Even from the browser it moves you to the APP
- [R3] History is a lie: App claims 13 months of history is available however it’s more like 30, sometimes 60 if you’re lucky. It’s inconsistent and customer service says they have no way to escalate the complaint. Further, Athleta will only honor military discount in person yet won’t honor it when they don’t carry petite in store. They don’t care about honoring military families or actually FIXING purch
- [R83] Non-Functional App capability: Up until today, I have been a LOYAL Athleta customer. Always the first place I would shop for fitness merchandise. About 1-2 months ago, I purchased two pairs of shorts. I realised that they were too big. Yesterday, I went to the app to check when I purchased them and were they a “final sale”. And all I got under “Purchase History” was this message “Something we
- [R180] Purchase history is gone!: Ever since the most recent update, the Purchase History section of the Account tab shows no orders! The message says “no recent purchases associated with your account”. Please fix asap, how can I proceed with a return if there are no orders in my profile?
- [R184] Purchase history is gone: For some reason, since today, my entire purchase history is missing.
- [R32] Points v. dollars?: Why did they stop showing your rewards in dollars? Now they are shown in points that you have to convert. It makes me less inclined to shop there.
- [R35] Go back to normal!: Why did you stop giving the dollar amount for rewards? Listing points doesn’t tell me what I need to know! I need to know dollar amount of my points! Thank you.
- [R25] Recent changes irritating: I’ve been a Gap brand cardholder since 2014. I am not a fan of the recent changes to how points are displayed - it used to be so easy to know that 100 points = $1 and understand that 5x points per dollar on Gap purchases is essentially 5% return on points. Now I have to convert and calculate to understand the points’ value. Also, this drives me nuts: there’s a new bug
- [R88] No pics in APP after upgrade: It would be great if you could see what you are purchasing. Had this prob a couple of months ago and submitted issue with APP. Of course they said nothing was wrong clears your cache. Well turned phone off and on, deleted APP, added APP back to no avail. Then they finally did APP update and pics were there. Now back to square one.
- [R100] Images not loading: Disappointed. Neither the BR app nor the Athleta one loads any images. Impossible to shop via the app.
- [R28] Infuriating: It makes me absolutely irritated that every single time try to use this app there’s a new required update. Get it together.
- [R154] Slow and thus bad for business: The app is slow as is its stupid update slow and unnecessary Each time I open the app it has an update This isn’t Microsoft or Google that they need so many updates! Get real it’s a shopping app Either their developers are sloppy or the marketing folks are getting scammed my guess would be the latter
- [R199] Works but so annoying: Every time I open this app after a few days it needs to be updated. So annoying and inconvenient.
- [R14] Spammy: Are you enjoying this app? I’d like it a lot more if I didn’t get harassed by pop ups that force me into a review. Gross. Stop expecting your customers to give you free labor and data. Not very B corp behavior.
- [R15] Things that make you go…hmmm: Why do you “harass” customers about rating the app while they are adding items to their bag? If I am adding items to purchase, I must be “enjoying/comfortable” with the app. However, if I’m constantly interrupted by “surveys/ratings” I might choose to go elsewhere to remain efficient and save time while I’m shopping. You have effectively just wasted at least five min
- [R97] Wonky: I am trying to choose items or learn more and the app asks how I like the app. I go to enter the coupon code for the items in my cart and it orders for me instead of letting me enter the code. I call immediately because the app says to contact within 15 minutes to make changes. The change? Cancel the order and reorder. Not worth it and not what the app said would happen.
- [R53] No Petites in Store!: Please please carry petites in store! Have to guess at sizing and then wait for shipping and then trek back to store when they don’t fit! Tired of guessing at sizing! DO BETTER!!!
- [R177] Filter images to the size selected: I get that you want to be inclusive. But when I specify extra or extra extra small, I don’t want to see extra or extra extra large women. I have no idea what an extra large woman is doing in my filter. I have no idea how something will look when it’s on someone is the opposite of my body shape. A complete waste of time and very annoying. Use your filter so only
- [R76] Favorites never works now and stalls the app: The favorites doesn’t show all my favorites anymore. Also when I navigate to Favorites, it makes the app stall and I can’t navigate anywhere else. I have to close the app and restart. Please fix! It’s been like this for a month or so, and updates don’t fix it!
- [R84] Horrible updates: Ever since the last two updates, the app just freezes and won’t show my favorites. It’s so annoying!! It will show that items have been favorited if I search them, but if I go to favorites, it says I have none and the app just freezes completely. As an avid Athleta shopped, it is making me not even want to shop the brand right now.
- [R116] I would rather shop from the browser: When shopping from an App, the images are way to small. I prefer to shop from a browser and go to the website directly so I can see everything larger.
- [R133] Too Small: I truly hate this app. I’d like to see the items on a full screen, not the dinky app. I’ve tried and tried to delete the app so I can just use the website, but no matter what, the stupid app pops up. Guess I’ll shop at Lululemon.
- [R170] Don’t like the small interface: Otherwise great app great products…
- [R5] Make it easier: Love the app but could you put the newest “styles” separate from the old styles with new colors added. Sometimes i just want to know if new styles come in and don’t have time to file though tons of old styles.
- [R1] T-shirt: The best t-shirt I've ever worn.
- [R4] Feels Good: I’m in love with the feel of Sea Soft Essentials feel & Look. If you want a Polish look with the Sea Soft Essentials Straight Pants with the Sea Soft Tee in Bone. With nice Sneakers or Flats and Gold earrings or Pearl Earrings . Trust me you will get a Compliment and Feel So comfy.
- [R125] Crashing: Won’t even load. Only get “something went wrong” message.
Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store