Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
User consensusAlternativesIs it worth it?
The verdict on

Bluey

55
User verdict / 100 High confidence Divided

Bluey by Budge Studios is generally loved by children and fans for its fun and creative gameplay, but a significant number of recent reviews criticize its aggressive monetization strategy, high subscription cost, and limited free content.

4.3★ lifetime (1,074,159) Free + in-app purchases since 2023 by Budge Studios updated 0.2 mo ago recent negative 30% 50 reviews across 1 regions
Paywall/Cost Limited Free Content Enjoyable Gameplay Ads with Subscription
5★27
4★1
3★7
2★3
1★12
recent reviews across 1 regions, vs the 4.3★ lifetime average

Bluey by Budge Studios is an entertainment app that offers a fun and creative experience for children who enjoy the Bluey show. However, many recent users express frustration over the limited free content and a subscription model that is perceived as expensive and restrictive.

What users like

  • Engaging and fun for children who love Bluey, with many activities available through subscription.R4R5R6R16
  • The game is creative and feels like the actual show.R26
  • Recent updates have added new activities like dress-up, hair styling, and barbecue.R16R20

What users complain about

  • Most content, including characters and locations, is locked behind a paywall.R1R2R3R7
  • The subscription cost is considered too high, with a recent increase from $6.99 to $9.99 per month.R11R14R41R47
  • There is no option for a one-time purchase or lifetime subscription, only monthly.R11R14R41
  • Ads are still present even with a monthly subscription.R13
  • Only a few characters (Bluey and Bingo) and locations (kitchen, backyard, drawing) are available for free.R1R18R27R30

Latest update · v2026.8.0

What the developer says changed (the verdict above weighs this against what reviewers report):

Bluey's Biggest Update Ever! Dress Up, Style Silly Hair & Barbecue! Discover 3 new amazing activities with Bluey! Play hairdressers, dress-up characters in fun outfits & grill fun foods!

Recurring themes

Paywall/Cost negative
A dominant theme is the extensive paywall, with users complaining that almost all content, including characters, locations, and activities, requires a subscription. The recent price increase to $9.99/month and the lack of a one-time purchase option are major points of contention. Users feel the game is 'money hungry' and a 'terrible business model'.R1R3R7R9
Limited Free Content negative
Many reviewers are disappointed by the very limited amount of free content, often citing only 2 characters (Bluey and Bingo) and 2-3 locations (kitchen, backyard, drawing) available without payment. This leads to the game feeling 'boring' quickly.R1R2R7R18
Enjoyable Gameplay positive
Despite the monetization issues, many users, particularly children and fans of the show, genuinely enjoy the game. They find it fun, creative, and appreciate that it feels like the actual Bluey show.R4R5R6R8
Ads with Subscription negative
One reviewer explicitly states that ads are still present even after purchasing a monthly subscription, which led them to cancel.R13

Who it's for

This app is for children and fans of the Bluey show who are willing to pay a monthly subscription to unlock the full range of characters, locations, and activities R5R16. It is not for users seeking a fully free experience or those unwilling to commit to a recurring monthly payment for a kids' game R1R3R14.

Evidence note: The recent reviews skew heavily negative regarding the monetization model, which contradicts the overall lifetime rating. The developer's notes mention new activities, and some positive reviews acknowledge updates R16R20, but the core complaint about paywalls persists and overshadows positive feedback on new content.

Frequently asked

How much does Bluey by Budge Studios cost?
The app is free to download, but most content is locked behind a monthly subscription that recently increased from $6.99 to $9.99 R11R14R41. There is no option for a one-time purchase or lifetime access R11R14R41.
What content is free in Bluey by Budge Studios?
Users report that only a very limited amount of content is free, typically including just two characters (Bluey and Bingo) and a few locations like the kitchen, backyard, and drawing activities R1R18R27R30.
Are there ads in Bluey by Budge Studios?
Yes, at least one reviewer reported that ads are still present even after purchasing a monthly subscription R13.

What reviewers actually said

Built only from these 50 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R4] 5/5 · US Bluey let’s play: This is a good app for a kid who loves bluey because it’s extremely fun
  2. [R5] 5/5 · US Parents this is good for kids: Parents this is the best game for your children and it a optional thing if you wanna pay but still good
  3. [R6] 5/5 · US This is the perfect game for me: I’m a grown woman I still play this game. I am 20 but I still like it.
  4. [R16] 5/5 · US Definitely play this game: This game is a load of updates that you can play thousands of games although you have to pay one subscription but it is very cheap and this game is awesome because it’s totally worth it. You get like thousands of games to play with. I love this game so much and this whole message is to the owner of this game. Thank you so much for the new updates
  5. [R26] 5/5 · US Lily’s review: Bluey let’s play is really fun and creative and it feels like the actual show but I don’t like that almost everything is locked.
  6. [R20] 5/5 · US I love your game: I love the new updates I like to watch Bluey My favorite character is Bluey, of course That’s all
  7. [R1] 1/5 · US Three things to do: Only three things to do and all the other ones you have to purchase with money and I don’t wanna do this. Do not install this game.
  8. [R2] 1/5 · US 🤣: Does not give a lot of things to do!but so fun!🤣
  9. [R3] 3/5 · US I like it but one thing about it: So I LOVE the game it’s cool but almost every single game in it costs MONEY am trying too save my money but I love this game so maybe you can change it and do we have too sud too unlock it all? So please change it I hope am not the crazy girl that’s the only person complaining about this!!! But again LOVE the game 😀😀😍😍😁😁😁
  10. [R7] 5/5 · US Good: I love it I just wish it was free there’s nothing really to go to and there’s 2 characters over like 50 idk why you have to pay:(
  11. [R11] 3/5 · US Money Hungry: This is a great app but the move from 6.99/month to 9.99/month is ridiculous. Especially when you have no option to purchase the game. Unsubscribed. A shame because we really liked all of the options but the greed is just too much.
  12. [R14] 1/5 · US Too Expensive: $10 a month is too much for a kids game. If you could pay a one time fee to unlock it I would be okay with it. It’s a good game but the recent update is a money grab.
  13. [R41] 1/5 · US Terrible business model!: This is a terrible business model charging kids a subscription monthly! I could understand if you were allowed to just buy the app or pay for a lifetime subscription, but charging a monthly subscription for little kids if horrible. 5/4/2025 I’ll be canceling this soon. I stick by what I said originally, you should be able to purchase everything outright or pay once for l
  14. [R47] 2/5 · US Price increase: My son really likes this app but the price increase is absolutely ridiculous. It’s almost as expensive as a streaming service now.
  15. [R13] 1/5 · US Can’t remove ads: I hate that with the monthly subscription, there are still ads that my child can access. Canceling my subscription immediately.
  16. [R18] 1/5 · US Game is just money hungry: They only give you 2 characters bingo and bluey and only like one place to play in the kitchen I feel kids won’t want to play this since they only have 1 place to play in I also feel this game is just money hungry and doesn’t care and honestly there’s no point to make this game need money it’s a kids game it’s rude
  17. [R27] 5/5 · US It’s kinda fun but (pls read this): I downloaded this game for my little brother but you have to pay for everything… sometimes I want to do something else instead of the backyard and the kitchen like the pool or the living room… and I don’t always want to use bluey or bingo I want to use Lila,muffin,Pom Pom and socks.. it’s boring only using two characters and two places and more than 2 coloring p
  18. [R30] 1/5 · US Dumb paywalls: Everything is behind a paywall now my little sister can’t even play, the only characters she can us is Bluey and bingo, tell me that not dumb
  19. [R9] 5/5 · US Bluey: I love this game but I wish you didn’t have to pay to do every thing.
  20. [R8] 5/5 · US I love it: I love it

Synthesized from 50 recent App Store reviews · updated July 2026 · View on the App Store