Finch
Finch is a highly-rated self-care app that effectively gamifies habit building and mental health support, with a robust free version that many users find sufficient.
Finch is a popular self-care app that uses a cute virtual pet to motivate users to build healthy habits and improve mental well-being R6R7R18. While many features are available for free and highly praised, some users find the premium features, particularly for customization, to be behind a paywall R4R14R57. The app is generally well-regarded for its effectiveness in promoting self-care and routine, though some technical issues and pricing concerns exist R4.
Free vs paid
The free version of Finch offers a comprehensive self-care experience, including habit tracking, mood logging, reflections, and daily tasks, with many users finding it completely sufficient and ad-free R1R29R60R90. Users can raise a virtual pet, go on adventures, and interact with friends R7R8R11R12. The paid 'Finch Plus' subscription primarily unlocks more cosmetic items for the bird and its home, such as clothes and furniture, which some users feel are essential for full customization R4R14R41R57. There are also complaints about premium features being removed or ads appearing even for subscribers R97.
Value complaints
- Some desirable cosmetic items and features are locked behind a premium paywall, making the free version feel limited in terms of customization.R4R14R57R72
- There are reports of accidental subscriptions, difficulty canceling, and unresponsive customer service regarding billing issues.R35
- Some users who subscribed to the 'ad-free' premium level reported the introduction of sponsored advertisements.R97
- A user felt the app was designed for young children but still required payment for features.R31
Where it delivers
- The app is highly effective for building habits, establishing routines, and improving mental health through gamified self-care.R6R7R12R18
- Many users find the free version to be comprehensive, helpful, and completely sufficient without needing to pay.R1R29R41R60
- The app's cute design, positive encouragement, and pet-raising aspect make self-care fun and motivating.R5R6R8R11
- It helps users with specific conditions like ADHD, autism, depression, PTSD, and anxiety by providing structure and motivation.R15R37R64R69
- The social features, like adding friends and sending 'vibes' or gifts, provide accountability and a sense of community.R5R11R12R16
You are deeply invested in customizing your virtual pet and its environment, and you find the additional cosmetic options offered by the premium subscription enhance your motivation and enjoyment R8R14R69. You appreciate supporting the developers of an app that has genuinely improved your mental health and daily routines .
You primarily seek the core self-care and habit-building functionalities, as these are largely available in the free version R1R60. You are sensitive to in-app purchases for cosmetic items or have experienced technical issues like app crashes or battery drain . You are concerned about subscription issues or unresponsive customer service R35.
Evidence note: The lifetime rating is exceptionally high, and recent reviews, while including some negative feedback, largely align with the positive sentiment, particularly regarding the app's effectiveness in self-care and the value of the free version. Negative reviews often focus on technical glitches, specific paywall items, or customer service issues rather than the core value proposition.
Frequently asked
Is Finch a free app to use?
What do you get with Finch Plus (premium subscription)?
Does Finch help with mental health conditions like ADHD or depression?
Are there ads in Finch?
What reviewers actually said
Built only from these 100 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.
- [R4] Finch: It's a good app to set you reminders and is great to start your own routine. I love it and I use it everyday. You get to have a friend that helps you enjoy routine. the on thing is that you have to pay for it every month. And that's a lot. But it's great. So you should get it.❤️😄
- [R14] I like it but …..: It really helps but fist the clothes are good but then the only good clothes are on plus snd it’s jard to get friends
- [R57] Good: It’s a really cute app and it nice that you can add friends but it’s annoying that you need primium for some things
- [R72] Pretty chill: It’s good, REALY REALY CUTE but some things are a little off. like why has the character never ever learned of Looney Tunes or the very hungry caterpillar? The weirdest thing, though, is like when your character is a child, they’re going on a plane flight to a different country, like wat? Like I said, cute but some things are off. Also, we should get the entire thing for free, or on
- [R35] Warning: This so say self help app has been stealing money off me i cancelled my subscription which i activated by accident they do not reply and have actually contested my complaint and payment avoid this app
- [R97] Ads suddenly: Subscribed to the ‘ad free’ premium level- they immediately introduced sponsored advertisements
- [R31] Too young and have to pay: You have to give it personal information and then tell them what stresses you out. It then generates chores for you and makes you pay. It claims that the age you are will personalise your experience but it’s for 3 year olds either way
- [R6] Brilliant little tool!: I bloody love this App! I use it every day, especially in the morning to help me start my day off mindfully. It’s fun, easy and very cute, I’m soooo invested in raising and nurturing my little birb it’s hilarious 🤣
- [R7] Great for building habits: I got Finch just over a month ago and my mental health has drastically improved. Every day your self care pet will go on an adventure and share something with you when they’re back. You will always have a micro pet egg and when you complete a goal 7 times it will hatch. Finch is amazing
- [R12] Love it!: It’s helped me build up little habits that I’ve struggled for years to maintain! It’s so cute and whimsical and reminds me of playing on Neopets when I was young. Love that I get to send things to my friends and buddy up with them - it’s the accountability I need to help me do certain things like going for a walk in a FUN non stressful way!!
- [R18] Love This App!!: This game is super adorable and has 100% helped me to improve my mental health and lifestyle. Definitely recommend if you want a cute pet and a good to-do list.
- [R1] Great app: Great app - the free version is fine. Makes me think about the small wins in life.
- [R29] Great app!: I ABSOUTELY LOVE FINCH LIKE JUST THE WAY IT WORKS WOW IT’S INCREDIBLE. IT HELPED ME SO MUCH AND I JUST COULDN’T ASK FOR ANYTHING MORE REALLY! I like there is an option for people that are less fortunate in terms of money can get a sponsor and it also helps me to and so msny to keep track of daily habits BUT IN A FUN WAY, IVE JUST FELT LIKE EVER SINCE I’VE USED THIS APP I’VE BECOME WAY
- [R41] The best: Ok so when I bought this app I thought it wasn’t gonna work and you’d need to pay for everything. I was wrong. This app makes my day. It’s adorable, fun and informative. You can subscribe to have your birds clothing items for less but that’s not a big game changer. Thankyou for reading.
- [R60] Finch: If you are looking for an app you can trust, try finch. This amazing app is totally free, with reflections you can write, mood loggers, and daily tasks. Not only is Finch structured, it structures me.
- [R5] Gamified self-care / self-improvement: It's cute and fun and doing it with friends really helps!
- [R8] Love this app: I started using this app, as I had been recommended by a friend, I find it’s helpful for motivating you to overcome the problems you’re having, and I love how fun and upbeat the app is, with your little self care pet going on journeys and you can customise their outfit and home. Brilliant app I wish I had discovered sooner, and I will be recommending to other friends to try. 😊👍👍 On
- [R11] AMASINGG: First of all, I love the design of this app It’s so cute and colourful and doesn’t make you feel stressed or overwhelmed. Second note I love all the features of this app. I love how you can have activities checks and quizzes I got this game because a friend recommended it to me and they said it was really good. Speaking of friends I love how you can have friends on this app. It’s really
- [R15] Good: It was so good it really helped with my ADHD
- [R37] 5/5 the best thing ever: I have autism and depression and this has helped so much in the last couple days I’ve had it
- [R64] Incredible Support for my Mental Health: This app has been a life changer for me. I have various mental health struggles (Depression, PTSD, Anxiety), and neurodivergence (ADHD & Autism) and no other app has helped me as much as my lovable birb friend has. She’s so loving and supportive, cheering me on every day. So many things about the app are so well thought out. Even just the simple re-framing
- [R69] Works really well: I’ve had finch for over a year now and it really helps me. I have ADHD and OCD and really struggle to remember to do things such as taking my meds. I’ve become mentally attached to my little birb named Mochi, I love dressing her up, putting her to bed in pj’s, doing goals to buy her furniture and clothes, and hatching micro-pets for her. I really recommend Finch to anyone strugg
- [R16] AMAZING!: BRILLIANT! It doesn’t rlly help me do anything but I love the app. Maybe there should be a feature where you can ONLY send a pic of u doing those tasks so then u HAVE to do them and not just tick them off. I have my best friend on here and I love it. I also wish you could FULLY have a conversation with them and you can type. But it is so good. 4 out of 5!!!
- [R90] Omg love: copied Duolingo 🤣 I don’t care tho. Completely free and NOT AN Ad! Plus you don’t have to do a stupid subscription to not have ads! 🫰🫰🫰pleeease install this it is so cute and fun and helpful
- [R95] No ads: I love this app so much, it’s completely free. There is no ads at all .5 stars
- [R99] AMAZING AND FREE: The vibes are so good and a love it so much and the fact that it’s free is so amazing so much fun and adorable. It’s truly helped me so much
- [R3] Finch is SO good! I recommend…: For any kids with parents who like to make sure their kids have the right apps, I can PROMISE that this one is incredible! Although it is mainly for adults who need to calm because they are stressed, it is great for all ages (probs 10+ though because they shouldn’t really have a phone anyway). 5 stars! RECOMMEND!
- [R58] A little bit of Joy: I came across the app and liked the sound of it, so I popped in to check it out. It is so lovely and user friendly. I have offered it to my nieces and daughter to use as well. I think it will build a really good space for them as well as for myself.
- [R63] Would recommend: Fun and happy😄 I love getting the pets lol and I’m a kid Hope you have a great day
Synthesized from 100 recent App Store reviews · updated July 2026 · View on the App Store