Verithiathe honest score on any app
Updated July 2026 · real, multi-region App Store reviews
Is it worth paying for

Self

65
Value score / 100 Worth paying? Depends It depends

Self is a credit-building app that can help users improve their credit scores and save money, but it comes with significant drawbacks like high fees, inconsistent customer service, and potential issues with payment processing and credit reporting.

Free to download seen up to $6000 4.9★ lifetime (317,701) since 2018

Self helps users build credit through a credit builder loan and secured credit card, often leading to improved scores and savings. However, many users report high interest rates, excessive fees, and poor customer service, making it a mixed bag for value.

Free vs paid

The app itself is free to download, but the core functionality of building credit requires engaging with their financial products, which involve payments and fees. Users pay into a credit builder loan or for a secured credit card, which are designed to report payments to credit bureaus and improve scores R5R38. While the app helps track progress, the 'paid' aspect is the cost associated with these financial products, including interest on the credit builder loan and various fees R8R12R20R57. Some users also report issues with getting their secured card deposit back or having it tied to a credit card R21R75R117.

Value complaints

  • High interest rates and fees are a common complaint, including late fees and charges for the credit builder loan itself.R8R12R20R57
  • Users report being charged for services they don't receive, or for payments that are not processed correctly, leading to additional fees.R45R74R79R183
  • There are complaints about not receiving secured card deposits back or having them tied to a credit card without clear understanding.R21R75R117
  • Some users feel the monthly fee is not justified given constant tech issues or the lack of significant credit improvement.R161R89R90
  • The app is criticized for charging interest on a loan that is essentially paying yourself, and for taking all invested money if a payment is missed.R21R194
  • There are reports of delays in receiving money back after a loan is paid off, with offers to expedite for an additional fee.R54R86

Where it delivers

  • Many users successfully build or improve their credit scores, often quickly, through the credit builder loan and secured credit card.R5R25R34R38
  • The app is praised for being user-friendly and providing organized guidance on credit building.R5R19R48
  • Self helps users save money while building credit, as the credit builder loan essentially acts as a forced savings account.R5R30R61R62
  • It is considered a good option for young adults or those new to credit who want to establish a credit history without traditional credit cards.R26R72
  • Customer service is occasionally highlighted as top-notch and helpful, despite numerous negative reports.R3R39
Worth paying if

It is worth paying if you are new to credit or have a poor credit history and need a structured way to build it, are disciplined with payments, and understand the associated fees R5R26R34R48. It can be beneficial if you are looking for a program that reports payments to credit bureaus and helps you save money simultaneously R5R30R61.

Skip / stay free if

You should skip Self if you are sensitive to high interest rates and fees, as many users find them excessive R8R12R20R57. If you expect excellent customer service or quick resolution of issues, you might be disappointed due to frequent complaints about support R2R4R29R162. Also, if you need immediate access to funds or expect consistent borrowing limits, this app may not be suitable, as limits can fluctuate and payouts can be delayed R8R54R96.

Evidence note: The lifetime rating is very high, but recent reviews show a significant number of 1-star ratings, indicating a potential decline in user satisfaction or an increase in specific issues. The negative reviews are detailed and consistent across several key areas.

Frequently asked

Does Self by Self Lender, Inc. help build credit?
Yes, Self by Self Lender, Inc. can help users build and improve their credit scores, with many reporting significant increases, especially for those new to credit or with limited history R5R25R34R38.
Are there hidden fees or high interest rates with Self?
Yes, many users report high interest rates on the credit builder loan, excessive late fees, and other charges, with some feeling they are being 'raped to use their own money' R8R12R20R57.
Is Self customer service reliable?
Customer service is frequently criticized as poor, non-existent, or unhelpful, with users reporting issues with AI chatbots, difficulty getting assistance, and long resolution times R2R4R29R162.
Does Self accurately report credit scores and payments?
Some users report that Self's displayed credit scores are inflated by 30-40 points compared to credit bureaus, and there are complaints about payments not posting or updating available credit within stated timeframes, or not being reported accurately R1R4R45R65.
What happens if I miss a payment with Self?
If you miss a payment, even the very last one, Self may pocket all the cash you have invested, and you may not receive further cash advances R96R194.

What reviewers actually said

Built only from these 120 real reviews (foreign ones translated). Superscripts jump to the quote here. Apple has no per-review links, so [ref] opens that app's reviews on the App Store.

  1. [R8] 3/5 · US Keep looking: They are great for building credit. They will harass you to get their overly high interest rate credit card. You get raped to use your own money. The cash advance is nice, however, don’t get used to being able to borrow the same amount. You can have the same pay every month, the same bills every month, and the same spending every month. They will still lower the amount that you can b
  2. [R12] 4/5 · US Pretty cool app, credit card/ late fees should be decreased though: Can help build credit but can become expensive for someone that doesn’t have consistent income to make payments on time. If it’s tailored to people rebuilding, there’s a good chance finances aren’t consistent yet so you shouldn’t be punished so severely. and if it’s tailored for new to credit people, there are cheaper and better a
  3. [R20] 1/5 · US Fees: They overcharge on late fees.
  4. [R57] 1/5 · US Not helpful: It charges a fee of 20$ or greater, I thought is to help you not to keep you more in debt.
  5. [R45] 3/5 · US Failure to take money when you pay: The only bad thing about this app is THEY TAKE THEY PAYMENTS out of your account literally a whole 5 days to a week after you submit the payment. Sometimes I think the money is processed and it’s not and I get a failed payment fee EVERY MONTH 🤦🏿‍♂️
  6. [R74] 1/5 · US Bad chat customer service: Unbelievable that they decided what they want with my personal decision instead they do whatever they want now I’m stuck with a lot of fees in and old bank accounts I wanted to remove it they said it will take 24hrs and they still charged me even after I paid minimum payment. I add additional accounts so they can charge me there I programmed auto pay with a different acc
  7. [R79] 1/5 · US Not happy: Taking money when I never received my card yet an wanting me to pay for fees that I haven’t even got to use any of the money they stole from me so they need a better solution on what they are doing I gave them my address multiple of times and still haven’t received it. It’s been over a month.
  8. [R183] 1/5 · US Used for three months: It offers rent reporting but only for one month, continuously disconnects, or “loses track” of my rent payment. Will take fees out of your savings balance. If you have to replace your card UPDATE bc they’ll continuously charge failed payment fees!! Charged two monthly payments at once. Customer service chat was difficult.
  9. [R21] 1/5 · US Scam: They will eventually (probably never) get sued. The credit builder charges you interest for a loan that you pay… I still have not gotten back my secured card deposit… someone reading this should class action Im super in
  10. [R75] 1/5 · US Don’t do it: Don’t put your money into their credit builder, you never get your deposit back and they add it to a credit card
  11. [R117] 1/5 · US Hoax: They say send us your money for a secured credit card and then do the old bait and switch. Only if we approve after you have given them over $1100 of your money. They tie you into this so called credit helper and I have not seen any evidence of change from using this.
  12. [R161] 3/5 · US Constant Tech Issues: Every couple of weeks you have link your account and other monthly bills. It’s ok, but you constantly have to track your bills yourself. The software needs to be updated. Not worth the monthly fee. Experian seems to have a better platform.
  13. [R89] 3/5 · US My Self Review: I was under the impression that self worked in a way to improve my credit at a faster rate/pace than it’s been. Regardless, I have seen an improvement and at the moment I’m simply respecting the process.
  14. [R90] 1/5 · US Not good: It’s just lit what I expected for all the money I have to pay
  15. [R194] 2/5 · US Don’t default: If you get (even to the very last payment) and cannot make it, they pocket all of your cash and you get nothing. Check the terms and conditions for yourself. I was very early on and didn’t fully understand what I was signing up for. It’s a loan against yourself, but if you fail to pay yourself even once, Self takes everything you have invested, on top of the fees they charge.
  16. [R54] 1/5 · US Not as expected: I paid off my loan. I made every payment on time. Now, that it’s time for me to collect my money, THEY are not on time! My account closed on the 28th. It states on the site that money is sent to the bank account on file in 5-7 days. However, It’s not there because it’s “under review” Then they offer to give you the money faster if you pay a fee! I’ve already paid a substantial amo
  17. [R86] 1/5 · US Not worth it: Once your payout is complete they will take their time and fail to send your money and keep saying it failed even though it worked to make payments for two years. Would not recommend the headache
  18. [R5] 5/5 · US A tremendous help: I definitely had credit anxiety. I didn’t have much of a credit history but Self’s organized guidance and user friendly app really helped me improve my credit score and overall knowledge about how to continue to build better credit. The savings account that helped show credit bureaus on time and early payments while saving money was exactly what I needed and has helped me save m
  19. [R25] 5/5 · US Credit booster: Improved my credit very fast cool app cool credit card
  20. [R34] 5/5 · US Best Way Of Building Credit: Had helped my credit score rise within 90 days. Omg I’m so grateful and thankful for this Self Credit
  21. [R38] 5/5 · US Best credit builder app ever: Best credit builder by far. Your points go up every month.. pro tip if you get the secured credit card like I’m using make sure you keep it at 20% usage . You can also add your savings to raise your credit limit. Kickoff just reports points you already earned.. plus you build 2yr credit credit history. Easy to make the monthly payments and you get your savings after
  22. [R19] 5/5 · US Service: Great features. Easy to use. Helps improve My score
  23. [R48] 5/5 · US Great way to improve credit.: I was amazed at how easy it was to create a account and build credit. I would recommend Self for anyone who needs better credit and some good cash at the end of the loan.
  24. [R30] 5/5 · US The Best: A big help when it comes to improving my credit score. It also helps save a little bit of money.
  25. [R61] 5/5 · US Great: Best app to save and build your credit
  26. [R62] 5/5 · US Trustworthy: I honestly think this is the best financial app I ever used. Yes I know I am putting a lot of money in and can’t use it all. And love how I can’t touch whatever I pay a month towards my savings
  27. [R26] 5/5 · US Great program: I just turned 18 last year and since then I have had this app and it is great for building you credit without having to get a spastic credit card from a store.
  28. [R72] 5/5 · US Thank you!: My daughter was able to builder her credit soon as she turned 18. She now 19 and has an amazing credit score and purchasing a home!
  29. [R3] 5/5 · US Top notch crew: Iv always received the best help when I have questions or there is a problem.
  30. [R39] 5/5 · US Thank you: I couldn’t possibly appreciate the help I have received more. You folks are awesome!
  31. [R2] 1/5 · US If I could give 0 stars, i WOULD!!!: Rashan from customer service sucks. He didn’t help at all and doesn’t understand his own company. A complete scam, never get involved with these losers.
  32. [R4] 1/5 · US The worst app: The company isn’t horrible. Inflated credit scores are super unhelpful…like a 30-40 point difference on avg from what they say it is and what the credit bureau says it is. That just leads to frustration when applying for things that you “qualify” for, only to find out you’re way off. Support is almost nonexistent but that’s every company that uses these wildly annoying AI chat bots.
  33. [R29] 2/5 · US Lost card: Been trying for months to get a new card, customer service is non existent! If you lose a card your self account is done, just give up and close it asap!
  34. [R162] 1/5 · US WTF: Helps to build your credit, but there is absolutely no customer service or support, and trying to contact anyone is harder than pulling teeth without lidocaine!
  35. [R1] 1/5 · US Not happy: Can’t see my credit score which makes me want to end my contract
  36. [R65] 1/5 · US Do not report the four months of payments on time: This is my second time with them. They do not report the whole months that you’re paying on time with them accurately.
  37. [R96] 1/5 · US Missed/late payment: If you are late on a payment they will not give you another cash advance just a heads up. Ridiculous i was just few days late.

Synthesized from 120 recent App Store reviews · updated July 2026 · View on the App Store